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All Journal ANDHARUPA Jurnal Arsitektur ARCADE VCD (Journal of Visual Communication Design) Bubungan Tinggi: Jurnal Pengabdian Masyarakat jurnal syntax admiration de-lite Jurnal Dimensi Seni Rupa dan Desain Jurnal Dimensi DKV Seni Rupa dan Desain Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain JURNAL ABDI MASYARAKAT INDONESIA (JAMIN) Jurnal Arsitektur ARCADE
Elda Franzia Jasjfi
Universitas Trisakti
Aerospace Engineering Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Earth & Planetary Sciences Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : ANDHARUPA

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EVALUASI DESAIN BARU INSTAGRAM @FSRDUSAKTI SEBAGAI MEDIA BRANDING FSRD UNIVERSITAS TRISAKTI Jasjfi, Elda Franzia; Damayanti, Resky Annisa; Puspaningtyas, Valentina Ayu; Sastranegara, Karina Luthfiya
ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia Vol. 7 No. 01 (2021): February 2021
Publisher : Dian Nuswantoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/andharupa.v7i01.3603

Abstract

AbstrakFakultas Seni Rupa dan Desain (FSRD) Universitas Trisakti memiliki akun Instagram @fsrdusakti sejak tahun 2016. Hasil penelitian awal, ada ketidakpuasan dari pengguna terhadap desain media sosial Instagram @fsrdusakti yang dinilai kurang tertata rapi dan tidak menunjukkan identitas visual yang menarik dan interaktif. Berdasarkan masukan tersebut, Fakultas Seni Rupa dan Desain Universitas Trisakti meluncurkan desain baru Instagram @fsrdusakti pada puncak perayaan 50 tahun FSRD Universitas Trisakti pada tanggal 23 November 2019 lalu. Sebagai salah satu media branding Fakultas Seni Rupa dan Desain Universitas Trisakti kepada khalayak sasaran, desain media sosial Instagram @fsrdusakti perlu dievaluasi, yaitu bagaimana pesan komunikasi visual branding disampaikan melalui elemen visual karakter ilustrasi dan warna. Metode pada penelitian ini adalah metode kualitatif dengan deskripsi analitis terhadap keberadaan desain Instagram @fsrdusakti. Pengumpulan data dilakukan melalui observasi visual dan kuesioner kepuasan kepada pengguna yang meliputi civitas akademika dan siswa SMA sebagai calon mahasiswa. Analisis evaluatif dilakukan berdasarkan data penelitian terhadap (a) Warna (b) Karakter ilustrasi, (c) Instagram feed pada akun Instagram @fsrdusakti. Hasil dari penelitian ini adalah penjabaran evaluatif terhadap rangkuman analisis dan rekomendasi terhadap pengembangan desain media sosial Instagram @fsrdusakti yang akan bermanfaat untuk Fakultas Seni Rupa dan Desain Universitas Trisakti. Kata Kunci: media sosial, Instagram, branding, FSRD Universitas Trisakti AbstractFaculty of Art and Design Trisakti University has Instagram account @fsrdusakti since 2016. The early research result showed, there has an unsatisfied user that mentions the design of social media Instagram @fsrdusakti that are unattractive and not interactive enough for the user. Based upon the recommendations, the Faculty of Art and Design Trisakti University had launched a new design of Instagram @fsrdusakti on November 23, 2019, which was the 50th celebration day of the Faculty of Art and Design Trisakti University. As one of the Faculty of Art and Design Trisakti University's media branding to the audiences the evaluation of social media design, Instagram @fsrdusakti needed.  How visual branding communication message is conveying to the user through illustration character and colors. The research method used is a qualitative method with a descriptive-analytical review of the design. Data collected through visual observation and questionnaires to the users such as academic and high school students as prospectus students. The evaluative analysis was carried based on data research of (a) Colors, (b) Illustration characters, (c) Instagram feed on Instagram account @fsrdusakti. The result of this research is an evaluative explanation of analysis and recommendation about social media design development of Instagram account @fsrdusakti that will support the Faculty of Art and Design Trisakti University. Keywords: social media, Instagram, branding, FSRD Universitas Trisakti
Co-Authors Acep Iwan Saidi Achmad Syarief Achmad Syarief Achmad Syarief Adhityatama, Agus Agung Eko Budi Waspada Agung Eko Budi Waspada Agung Eko Budi Waspada Agung Eko Budiwaspada Agus Adhityatama Ahmad Syarif Hidayatullah, Ahmad Syarif Akmal Annisa Dinar Azahra Ariani Ariani Ariani Ariani Asrini Ayu Wibowo Atridia Wilastrina Audrey Lutfianti Awang Eka Novia Rizali Awang Eka Novia Rizali Awang Eka Novia Rizali, Awang Eka Novia Bramantio Aninditho Devalentsky Mayangkoro Cama Juli Rianinggrum Cama Juli Rianingrum Charles S. Marpaung Charles S. Marpaung Edo Tirtadarma Emmanauli, Ribka Erick Teguh Leksono Erlina Novianti Erlina Novianti, Erlina Evan Raditya Pratomo Febriyani Yuda Syafitri Gihon Nugrahadi Gihon Nugrahadi, Gihon Hayfa Putri Alifia Hidayatullah, Ahmad Syarief Ida Ayu Putu Sri Widnyani Iskandar, Layla Nurina Kartika Ivan, Januar Januar Ivan Jelly Tan Jessica Laurencia Joseph Setiawan Cahyadi Joseph Setiawan Cahyadi Josslyn Amelie Kurniawan, Izzabilla Rahma Putri Laurencia, Jessica Lie Fika Firlianty Mahsa Raffa Raffa Luthta Menul Teguh Riyanti, Menul Teguh Miftahul Jannah At Tabrani Mugabe, Robert Mukamilatun Nisa Nayla Almira Vasthi Nisa, Mukamilatun Nugraha, Dewinta Putri Pandu Lazuardy Patriari Patriari, Pandu Lazuardy Pramesti Saniscara Puspaningtyas, Valentina Ayu Puspatarini, Retna Ayu Quincy, Quincy Rachman, Ariani Rafi, Muhammad Abyan Resky Annisa Damayanti, Resky Annisa Rianinggrum, Cama Juli Ribka Emmanauli Rifki Risandhy Risandhy, Rifki Robert Mugabe Rosidianti Alifah Sari, Dhia Naura Sastranegara, Karina Luthfiya Setiadi, Virginia Suryani Siti Marshaula Lyravega Susy Irma Adisurya Syah, Teuku Giara Gaesaro Tahalea, Silvia Amanda Aurelia Teuku Giara Gaesaro Syah Tirtadarma, Edo Utomo, R. Drajatno Widi Vera Waradya Waspada, Agung Eko Budi Wiana, Amanda Wibowo, Asrini Ayu Yan Yan Sunarya Yan Yan Sunarya Yan Yan Sunarya Yosua Reydo RESPATI Yosua Reydo Respati, Yosua Reydo Yuda Syafitri, Febriyani