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All Journal EkoBis ( Ekonomi & Bisnis ) Jurnal Ilmu Sosial dan Humaniora Kinerja Jurnal Administrasi Bisnis (JABis) EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis MIX : Jurnal Ilmiah Manajemen JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal REKOMEN (Riset Ekonomi Manajemen) Kinerja: Jurnal Ekonomi dan Manajemen Dinamisia: Jurnal Pengabdian Kepada Masyarakat JAB (Jurnal Akuntansi & Bisnis) BBM (Buletin Bisnis dan Manajemen) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan WIDYABHAKTI Jurnal Ilmiah Populer YUME : Journal of Management JURNAL BISNIS & AKUNTANSI UNSURYA Journal of Information System, Applied, Management, Accounting and Research Jurnal REP (Riset Ekonomi Pembangunan) Business Management Analysis Journal (BMAJ) Procuratio : Jurnal Ilmiah Manajemen Jurnal Ilmiah Poli Bisnis Forum Manajemen ACCOUNTHIK : Journal of Accounting and Finance Jurnal Ilmiah Edunomika (JIE) International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Creative Research Management Journal Jurnal EK dan BI Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Jendela Inovasi Daerah Jurnal Manajemen Pendidikan Dasar, Menengah dan Tinggi [JMP-DMT] Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Jurnal Bisnis dan Manajemen (JBM) Jurnal Abdimas Ekonomi dan Bisnis Jurnal Ekonomi Transekonomika : Akuntansi, Bisnis dan Keuangan JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) J-MIND (Jurnal Manajemen Indonesia) Jurnal Administrasi Kantor El-Qish: Journal of Islamic Economics COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan BULETIN BISNIS & MANAJEMEN (BBM) International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Pijar : Studi Manajemen dan Bisnis Jurnal Penelitian Ekonomi Manajemen dan Bisnis Innovative: Journal Of Social Science Research Jurnal Manajemen dan Ekonomi Kreatif Paradoks : Jurnal Ilmu Ekonomi Amkop Management Accounting Review (AMAR) Journal of Management and Creative Business Jurnal Riset Manajemen dan Ekonomi Engagement: Jurnal Pengabdian Kepada Masyarakat JER Jurnal Pengabdian Masyarakat (Jubdimas) Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Hanung Eka Atmaja
Fakultas Ekonomi Universitas Tidar
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Creative Research Management Journal

 1 
The STRATEGI KOMUNIKASI PEMASARAN GUNA MENINGKATKAN LOYALITAS KONSUMEN KEPESERTAAN PADA BPJS KETENAGAKERJAAN KOTA MAGELANG An Nisa' Puspita Dewi; Hanung Eka Atmaja
Creative Research Management Journal Vol 4 No 2 (2021): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/crmj.v4i2.2243

Abstract

The purpose of this study is to know labor and communication strategies in increasing theloyalty of wage workers. The results of this study indicate that employment BPJS is doingquite well with marketing communications, and that many loyal companies continue to usethe workforce's social security programs. The writer uses a descriptive method with thequalitative approach of describing, recording, analyzing and explaining the conditions thatare occurring within the company using the data-collection technique of interviews with thecompany's marketing division. The welfare of the worker is a temporal and spiritual meetingof needs both inside and outside work relationships that can improve worker performanceand productivity and thus create a healthy and comfortable working environment. One of theworker's welfare is protecting the worker. Indonesia has a special agency aimed at protectingworkers which is job BPJS. Bank Indonesia the central bank/bi decided to raise itsbenchmark interest rate by 25 basis points to 8.25 percent, he said. In promoting civilityBPJS and labor needs a good marketing communication startegi. Good marketing strategiescan increase customer loyalty to continue using products or programs from labor BPJS.
Co-Authors 12.520.20.206 Shinta Ratnawati, 12.520.20.206 Aji Ersat Sukandar Al Faruq, Alvin Aldianti, Raina Dewi Aldo Arul Hermawan Alief Rizaldi Amalin, Salma Nufa An Nisa Puspita Dewi An Nisa' Puspita Dewi Ana Riyanti Ana Riyanti, Ana Anak Agung Istri Sri Wiadnyani Anis Rakhmawati Ardhia Regina Pramesti Ari Tri Setiyowati Ari Tri Setiyowati Aryani Aryani Asfia Nurhayati Axel Giovanni Batubara, Zulfa Khairina Budi Hartono Budi Hartono budi hartono Budi Rahardjo Clarisa Alfa Lionora Damayanti, Elok Deni Ramdani Devi Wahyu Utami Fera Nelfianti Hanifah Sausan Nida hirawati, heni Instianti Elyana Jalunggono, Gentur Khairul Ikhwan KHAIRUL IKHWAN Koni Lulu Makhfia Kurniawan, Rano Linanti Sally Andini Mahi Datun Soliha Mai Satriyani Mayda Pramesty Riyadi Mudinillah, Adam Mujib, Miftachul Nadia Ismi Chanifah Nadzari, Suhaila Binti Novitaningtyas, Ivo Nunu Pertiwi Nur Wulan Intan Palupi Pane, Musa Darwin Parlindungan, Anggiat Paroli Paroli Paska, Yesica Apriliana Permana, Jaka Pramesti, Ardhia Regina Rahayu, Triana Rendika Reza Affandi Riska Fii Ahsani Roro Diyah Puspita Sari salfia putri dewina santri salfia Santoso, Rahmat Subur Satrio Tegar Sadewo Simbolon, Anggiat Parlindungan Sofyan Ashari Nur Sudati Nur Arifah Sudati Nur Sarfiah Sukandar, Aji Ersat Syarifin, Muhammad Hanif Thesya Yuzevin Tita Rachtawati Santanu Tunggul Fernaldi Anggadha Ugi Setyaningsih Nawaningrum Utami, Devi Wahyu Verawati, Dian Marlina Via Washlussanati Hijri Warcito Widayanti, Ipuk Wildan Yudhanto Winda Ardiani Yesica Apriliana Paska Yoga Aji Kusuma ZULFA KHAIRINA BATUBARA