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Hanung Eka Atmaja
Fakultas Ekonomi Universitas Tidar
Religion Aerospace Engineering Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Physics Public Health Social Sciences Other

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Journal : creative research management journal

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The STRATEGI KOMUNIKASI PEMASARAN GUNA MENINGKATKAN LOYALITAS KONSUMEN KEPESERTAAN PADA BPJS KETENAGAKERJAAN KOTA MAGELANG An Nisa' Puspita Dewi; Hanung Eka Atmaja
Creative Research Management Journal Vol 4 No 2 (2021): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/crmj.v4i2.2243

Abstract

The purpose of this study is to know labor and communication strategies in increasing theloyalty of wage workers. The results of this study indicate that employment BPJS is doingquite well with marketing communications, and that many loyal companies continue to usethe workforce's social security programs. The writer uses a descriptive method with thequalitative approach of describing, recording, analyzing and explaining the conditions thatare occurring within the company using the data-collection technique of interviews with thecompany's marketing division. The welfare of the worker is a temporal and spiritual meetingof needs both inside and outside work relationships that can improve worker performanceand productivity and thus create a healthy and comfortable working environment. One of theworker's welfare is protecting the worker. Indonesia has a special agency aimed at protectingworkers which is job BPJS. Bank Indonesia the central bank/bi decided to raise itsbenchmark interest rate by 25 basis points to 8.25 percent, he said. In promoting civilityBPJS and labor needs a good marketing communication startegi. Good marketing strategiescan increase customer loyalty to continue using products or programs from labor BPJS.
Co-Authors Agustya Syakira Agustya Syakira Aji Ersat Sukandar Al Faruq, Alvin Aldo Arul Hermawan Aldo Arul Hermawan Alief Rizaldi Alief Rizaldi Alvin Al Faruq Amalin, Salma Nufa An Nisa Puspita Dewi An Nisa' Puspita Dewi Ana Riyanti Ana Riyanti, Ana Anak Agung Istri Sri Wiadnyani Andhatu Achsa Anis Rakhmawati Anis Rakhmawati Ardhia Regina Pramesti Ari Tri Setiyowati Ari Tri Setiyowati Aryani Aryani Asfia Nurhayati Aura Maytha Mesty Wibowo Axel Giovanni Axel Giovanni Batubara, Zulfa Khairina Budi Hartono Budi Hartono budi hartono Budi Rahardjo Clarisa Alfa Lionora Clarisa Alfa Lionora Damayanti, Elok Deni Ramdani Devi Wahyu Utami Dewi ANGGRAENI Dewi Purnama Sari Dimas Alfareza Dimas Alfareza Dinar Melani Hutajulu DWI CAHYONO Eki Melina Widanti Eki Melina Widanti Fera Nelfianti Hanifah Sausan Nida Hardyta, Galy Hesti Agustin hirawati, heni Ilmawan, Kurnia Fahmy Instianti Elyana Ipuk Widayanti Ipuk Widayanti Izza Mafruhah Izza Mafruhah Jalunggono, Gentur Khairul Ikhwan Khairul Ikhwan Khairul Ikhwan KHAIRUL IKHWAN Khoirunnisa, Alya Najla Koni Lulu Makhfia Kurnia Fahmy Ilmawan Kurniawan, Rano Linanti Sally Andini Lutvi, Muhammad M. Zidny Nafi' Hasbi Mahi Datun Soliha Mai Satriyani Mayda Pramesty Riyadi Miftachul Mujib Mudinillah, Adam Mujib, Miftachul Nadia Ismi Chanifah Nadia Syakina Nadzari, Suhaila Binti Nilam Sari Novitaningtyas, Ivo Nunu Pertiwi Nur Wulan Intan Palupi Pane, Musa Darwin Parlindungan, Anggiat Paroli Paroli Permana, Jaka Pramesti, Ardhia Regina Rahayu, Triana Raina Dewi Aldianti Raina Dewi Aldianti Rendika Reza Affandi Riska Fii Ahsani Roro Diyah Puspita Sari Rosiana Luthfia Effendi salfia putri dewina santri salfia Santoso, Rahmat Subur Satrio Tegar Sadewo Shinta Ratnawati Simbolon, Anggiat Parlindungan Sofyan Ashari Nur Sofyan Ashari Nur Sofyan Ashari Nur Sofyan Ashari Nur Sudati Nur Arifah Sudati Nur Sarfiah Suddin Lada Sukandar, Aji Ersat Syarifin, Muhammad Hanif Thesya Yuzevin Tita Rachtawati Santanu Tunggul Fernaldi Anggadha Ugi Setyaningsih Nawaningrum Utami, Devi Wahyu Utomo, Brilian Setyo Verawati, Dian Marlina Via Washlussanati Hijri Warcito Wardhani, Amelia Cyntia Kusuma Widayanti, Ipuk Wildan Yudhanto Winda Ardiani Wirawan Dony Dahana Yesica Apriliana Paska Yoga Aji Kusuma Yoga Aji Kusuma Zainarthur, Henry ZULFA KHAIRINA BATUBARA