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All Journal PROSIDING SEMINAR NASIONAL KOM & REALITAS SOSIAL Jurnal Penelitian Komunikasi dan Opini Publik Wawasan : Jurnal Ilmiah Agama dan Sosial Budaya Jurnal Manajemen Pelayanan Publik Jurnal Bahasa Rupa SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Jurnal Surya Masyarakat Prologia Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Communication Publica: Jurnal Pemikiran Administrasi Negara BASKARA: Journal of Business and Entrepreneurship Bubungan Tinggi: Jurnal Pengabdian Masyarakat Jurnal khabar: Komunikasi dan Penyiaran Islam Jurnal Surya Masyarakat Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Kalijaga Journal of Communication Jurnal Ilmiah Wahana Pendidikan Jurnal Pengabdian Masyarakat Nusantara Jurnal Public Relations (J-PR) Prosiding Konferensi Nasional PKM-CSR Indonesian Journal of Business Analytics (IJBA) Jurnal Telangke Ilmu Komunikasi (Telangke) SENTRI: Jurnal Riset Ilmiah Journal of Educational and Cultural Studies Open Community Service Journal SWATANTRA Jurnal Ilmiah Teknik Informatika dan Komunikasi Innovative: Journal Of Social Science Research Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Kajian Ilmu Sosial Jurnal Sosial, Politik dan Budaya (SOSPOLBUD) Jurnal Manajemen Pariwisata dan Perhotelan Jurnal Mahasiswa Kreatif Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Lentera: Jurnal Ilmu Dakwah dan Komunikasi Journal of Media and Communication Communica : Journal of Communication Proceedings of Jogjakarta Communication Conference (JCC) Sinergi : Jurnal Ilmiah Multidisiplin Journal of Social Humanities and Education: Scripta Humanika JKOMED
Tria Patrianti
Universitas Muhammadiyah Jakarta
Religion Aerospace Engineering Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Physics Public Health Social Sciences Transportation Other

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Business Communication Strategies in Building Brand Awareness on the Instagram Account of UMJ Press Academic Publisher Ahmad Noval; Dian Istiaty; Syarifuddin Raisul Haq Kusumadiningrat; Tria Patrianti
Communica : Journal of Communication Vol. 4 No. 1 (2026): January 2026
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v4i1.1320

Abstract

The rapid development of digital technology has positioned social media as a strategic channel for organisational communication, including for academic publishers seeking to enhance brand visibility. This study examines how UMJ Press utilises Instagram as a digital communication platform to build brand awareness as an academic publisher. Employing a qualitative case study design, data were collected through in-depth interviews with the Instagram account manager and active followers, participatory observation of feed posts, stories, and reels, and documentation of audience interactions. The data were analysed using thematic analysis to identify recurring patterns related to content strategy, visual identity, interaction management, and audience perceptions of brand recognition and recall. The findings indicate that brand awareness is shaped through consistent visual branding, the dominance of educational and informative content, and active engagement practices that encourage audience interaction. Short video formats (reels) and interactive features (stories) were associated with higher engagement patterns as reflected in audience responses such as shares and saves. Brand recognition emerged through consistent design elements and thematic coherence, while brand recall was reflected in participants’ ability to spontaneously associate UMJ Press with academic publishing activities. This study contributes to the literature by extending Integrated Marketing Communication, Uses and Gratifications Theory, and Social Media Engagement perspectives into the context of academic publishing, a sector that has received limited attention in Instagram-based branding research. The findings suggest that strategically managed Instagram communication can support the development of brand awareness within credibility-driven institutional contexts.
Issue Management of the LAZISNU Philanthropic Institution in Strengthening Public Trust in NU-Care Jakarta Ahmad Soleh; Tria Patrianti; Evi Satispi; Sa'diyah El Adawiyah
Indonesian Journal of Business Analytics Vol. 6 No. 1 (2026): February 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v6i1.16185

Abstract

NU Care-LAZISNU is one of the largest philanthropic institutions in Indonesia that has a strategic role in collecting and managing zakat, infaq, and alms funds to support education, health, economic, environmental, and da'wah programs. The problem of inconsistency in zakat collection data that appears in the NU Care-LAZISNU report can be understood as part of the organizational communication issue that requires serious handling. The purpose of this study is how the issue management of the philanthropic institution lazisNu strengthens public trust in NU-Care Jakarta. The research method uses a qualitative approach with interviews with 16 selected informants also conducting observations, related documents and triangulation to test the validity of the data. The results of the study show that the issue management implemented by LAZISNU in building and strengthening public trust in NU Care's philanthropic programs is quite good in building and strengthening public trust in the LAZISNU Philanthropic Institution including transparency, negative stigma, and LAZISNU's communication model in managing issues that affect public trust in NU-Care is quite consistent, and the implementation of broader socialization so that it can increase public understanding of the programs run by NU-Care.
Strategi Public Relations Universitas Muhammadiyah Jakarta Dalam Membangun Reputasi Green Campus Indira Dwi Kusumawardani; Fasha Ashri Octavia; Nasywa Damayanti; Neima Aulia; Tria Patrianti
Jurnal Komunikasi dan Media (JKOMED) Vol. 1 No. 3 (2026): Edisi April
Publisher : Jurnal Komunikasi dan Media (JKOMED)

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Abstract

Penerapan konsep Green Campus menjadi salah satu strategi perguruan tinggi dalam mendukung agenda Sustainable Development Goals (SDGs) sekaligus membangun reputasi institusi. Partisipasi perguruan tinggi dalam pemeringkatan internasional, seperti UI GreenMetric World University Rankings, turut mendorong institusi pendidikan tinggi untuk mengembangkan strategi komunikasi yang mampu memperkuat citra dan reputasi keberlanjutan. Namun, kajian mengenai strategi Public Relations dalam memanfaatkan program Green Campus untuk membangun reputasi perguruan tinggi masih terbatas. Penelitian ini bertujuan untuk menganalisis strategi Public Relations Universitas Muhammadiyah Jakarta (UMJ) dalam membangun reputasi Green Campus. Data diperoleh dengan pendekatan kualitatif dengan metode studi kasus melalui wawancara mendalam dengan Kepala Bagian Reputasi Global UMJ dan Kepala Bagian Humas UMJ, observasi, studi literatur, serta media monitoring. Hasil penelitian menunjukkan bahwa strategi Public Relations UMJ dilakukan melalui tahapan perencanaan, implementasi, dan evaluasi komunikasi yang diwujudkan dengan event UMJ Membumi. Temuan penelitian juga menunjukkan bahwa reputasi UMJ sebagai Green Campus dibangun melalui konsistensi antara aspek performance, behavior, dan communication, serta didukung oleh kolaborasi dengan berbagai stakeholder. Dimana hal tersebut sejalan dengan teori manajemen reputasi Doorley dan Garcia (2007).
Strategi Public Relations dalam Program Berbagi Helm Gratis untuk Membangun Citra Polres Metro Jakarta Barat Yudistira Raden Syahputra; Istisari Bulan Lageni; Tria Patrianti
Jurnal Sosial Humaniora dan Pendidikan Vol 1 No 3 (2026): February: Jurnal Sosial Humaniora dan Pendidikan: Scripta Humanika
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/s6cyh116

Abstract

This study examines the implementation of public relations strategies in the “Berbagi Helm Gratis” program conducted by the West Jakarta Metro Police as an institutional effort to strengthen public trust and develop a positive organizational image. Using a qualitative case study approach, the research explores how communication strategies are designed and implemented within a public safety initiative integrated into the 2024 Operation Zebra Jaya campaign. Empirical data were collected through field observations, in-depth interviews with institutional actors, and documentation of program activities. The findings indicate that the distribution of helmets functions not only as a traffic safety intervention but also as a strategic communication instrument that facilitates interaction between police officers and citizens. The program demonstrates how community-based engagement can humanize institutional authority and reinforce perceptions of service orientation within law enforcement institutions. Furthermore, the integration of direct communication practices with digital public relations channels strengthens the visibility and credibility of institutional initiatives. The study highlights the importance of socially embedded public relations strategies in fostering institutional legitimacy and improving public perception toward police organizations.  
Terpaan Pemberitaan Layanan Pemadam Kebakaran di Media Online: Pengaruh terhadap Reputasi Pemerintah Kota Jakarta Selatan Fina abiyya Agustin Mubarokah; Tria Patrianti
Jurnal Sosial Humaniora dan Pendidikan Vol 1 No 4 (2026): May: Jurnal Sosial Humaniora dan Pendidikan: Scripta Humanika
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/nf6qyv90

Abstract

This study aims to analyze the effect of media coverage of the Fire and Rescue Department’s services in online media on the reputation of the South Jakarta City Government among residents of RT 12, RW 05, Pondok Pinang Village. The approach used was an explanatory quantitative study employing a survey method involving 97 respondents selected through purposive sampling. Data were collected using a structured questionnaire based on a Likert scale and analyzed using descriptive and inferential statistics via SPSS software. The results indicate that the level of media coverage falls into the high category with an average score of 3.32, while the government’s reputation is in the high category with an average score of 3.27. The correlation test yielded a value of 0.940, indicating a very strong relationship, and a coefficient of determination of 0.884, indicating a significant contribution of news exposure to government reputation. Hypothesis testing also revealed a statistically significant effect. These findings confirm that online media plays a crucial role in shaping public perception and strengthening government reputation through the effective dissemination of public service information.
Strategi Pemulihan Reputasi Digital Pada Program Makan Bergizi Gratis Nayla Nurially Sofyan; Nabila Kanaya Winata; Ahmad Fahri; Sabilal Muktadin; Tria Patrianti
Jurnal Komunikasi dan Media (JKOMED) Vol. 1 No. 2 (2026): Edisi Januari
Publisher : Jurnal Komunikasi dan Media (JKOMED)

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Abstract

Program Makan Bergizi Gratis (MBG) adalah salah satu inisiatif utama pemerintah yang bertujuan untuk memperbaiki tingkat gizi masyarakat, terutama bagi siswa, ibu hamil, ibu menyusui, dan anak balita. Sebagai kebijakan publik yang berskala nasional, pelaksanaan program ini menarik perhatian besar dari masyarakat dan menjadi salah satu topik yang paling banyak dibicarakan di media cetak maupun media sosial. Namun, berbagai masalah seperti keterlambatan distribusi, dugaan keracunan makanan di sejumlah wilayah, keterlambatan pembayaran kepada penyedia makanan, serta penyebaran informasi yang belum terverifikasi telah mempengaruhi pandangan masyarakat mengenai program ini. Situasi ini menunjukkan bahwa tantangan dalam pelaksanaan MBG tidak hanya terkait dengan isu operasional, melainkan juga berkaitan dengan reputasi digital lembaga pelaksana di dunia maya. Studi ini bertujuan untuk menganalisis cara pemulihan reputasi digital Program Makan Bergizi Gratis dari sudut pandang Public Relations. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi pustaka. Data yang digunakan diambil dari jurnal ilmiah nasional, dokumen dari pemerintah, dan publikasi ilmiah yang membahas tentang reputasi digital, komunikasi krisis, public relations digital, serta pelaksanaan Program Makan Bergizi Gratis. Analisis dilakukan dengan menerapkan teknik analisis konten untuk menemukan strategi komunikasi yang dapat diterapkan dalam upaya memulihkan reputasi organisasi. Hasil penelitian menunjukkan bahwa pemulihan reputasi digital memerlukan strategi komunikasi yang holistik dengan transparansi informasi, respons yang cepat terhadap masalah, pemantauan media digital, kerjasama dengan pihak terkait, serta penyampaian informasi yang didasarkan pada data dan bukti. Strategi ini memainkan peranan penting dalam mengembalikan kepercayaan publik terhadap Program Makan Bergizi Gratis dan memperkuat reputasi Badan Gizi Nasional sebagai penyelenggara program tersebut.
Co-Authors Abdur Rahman Al Akmal Adawiyah, Sa'diyah El Aditya, Muhammad Rizqi Agus Hermanto Agus Hermanto Agus Hermanto Ahmad Fahri Ahmad Fajar Mahendra Ahmad Noval Ahmad Soleh Alfareji Febrian Hanom Alief Givani Ramadhan Alycia Febytha Maruti Amilya, Risca Amin Shabana Aminah Swarnawati Anindia Fardien Aulia, Rihlah Nur Aurell, Rachell Ayu Ria Lestari Azzahra, Fathiyah Betas, Dieki Ferosa Binol, Rizanto Bintang Awal Ramadhan  Cecep Effendi Chaer Ranie Cahyaningsih Cindy Amelia, Cindy Dewi Pariani Dian Islami Dian Istiaty Dian Khaeran Khaeran Djoni Gunanto Evi Satispi Evi Satispi Fadhillah, Febian Rifky Fasha Ashri Octavia Fauzalia, Dian Fauzan Pardomuan Fina Abiyya Agustin Mubarokah Gatot Repli Handoko Gilang Handoko Gilang Wasis Danuarta Habibatul Wa’dah Hafsya Nur Abida Haryati Hasna, Sofia Iftatunnisa, Putri Vania Indah Meilina Indira Dwi Kusumawardani Indriyani Idris Iskandar, Azis Ismed Kelibay Istisari Bulan Lageni Izzatusholekha Jazil Nusaf Aini Karmanto Karmanto Kelly Ayu Anggraeni Laila Yumna Lusi Andriyani M. Zulfikar Ismail Mamun Murod Mansoer, Faizah Kamilla Mawar Mawar Mawar Mawar Meilina, Indah Mohammad H. Holle Muammar Khadafi Mudzakkir, Varda Lu’lu Suci Muhamad Firzan Akbar Muhammad Cahya Panca Wijaya Muhammad Faqih Rusyda Muhammad Farhan Nugraha Muhammad Ryanto Mustaqim, Hafidz Mutmainah Mutmainah Nabila Kanaya Winata Nabila Putri Meitana Nani Nurani Muksin Nasywa Damayanti Nayla Nurially Sofyan Neima Aulia nelly nuroniah Noni Nur Oktaviani Nur Muhamad Iqbal Oktaviana Purnamasari Pariani, Dewi Pramudita Rifky Wardani Putri, Ananda Devina Qurotul Putri Riyadi Rahma Dayanti Rahmat Salam Rahma , Dwi Raida, Astrid Marliana Raja Awan Sidqi Ramadhan, Lingga Syahid Raysa Nahtania Refanda Daffa Falika Retnowati WD Tuti Reza Septiansa Saputra Rika Utari Rinaldo Rinaldo Rinaldo, Rinaldo Rissa Aurelia Restiani Rizanto Binol Rochman Rayhan Maulana Rudiatin, Endang Sa'diyah El Adawiyah Sabilal Muktadin Safira Dwinawati Safitri Salsabilla, Salwa Saputera, Selamet Saputri, Agustina Riska Eka Sasongko, Andi SATISPI, EVI Sa’diyah El Adawiyah Septemberizal Septi Wulandari Chairina Shaila Annisa Yahya Shalsabilla, Apriliani Putri Shela Amelia Akhap Sigit Satriadi Sojapani, Istiqfarha Sri Mulyani Sugiatmi, Sugiatmi Sukendi Supangkat, Gatot Susan Ary Ayu Anjani Syarifuddin Raisul Haq Kusumadiningrat Syawal, Rizky Tito Handoko Usni Usni Wiryawan Kresna Wisnu Brata Wulandari Chairina, Septi Yudistira Raden Syahputra Zea Azzahira Alkayyisa Bahri Zhilal Rahmansyah