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All Journal PROSIDING SEMINAR NASIONAL KOM & REALITAS SOSIAL Jurnal Penelitian Komunikasi dan Opini Publik Wawasan : Jurnal Ilmiah Agama dan Sosial Budaya Jurnal Manajemen Pelayanan Publik Jurnal Bahasa Rupa SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Prologia Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Communication BASKARA: Journal of Business and Entrepreneurship Bubungan Tinggi: Jurnal Pengabdian Masyarakat Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Kalijaga Journal of Communication Jurnal Ilmiah Wahana Pendidikan Jurnal Pengabdian Masyarakat Nusantara Prosiding Konferensi Nasional PKM-CSR Jurnal Telangke Ilmu Komunikasi (Telangke) Jurnal Riset Public Relations Journal of Educational and Cultural Studies Open Community Service Journal SWATANTRA Jurnal Ilmiah Teknik Informatika dan Komunikasi Innovative: Journal Of Social Science Research Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Kajian Ilmu Sosial Jurnal Pendidikan Kewarganegaraan Dan Filsafat Jurnal Sosial, Politik dan Budaya (SOSPOLBUD) Jurnal Manajemen Pariwisata dan Perhotelan Jurnal Mahasiswa Kreatif Aladalah: Jurnal Politik, Sosial, Hukum dan Humaniora Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Lentera: Jurnal Ilmu Dakwah dan Komunikasi Jurnal Bincang Komunikasi Proceedings of Jogjakarta Communication Conference (JCC) Ekossistem
Tria Patrianti
Ilmu Komunikasi, Universitas Muhammadiyah Jakarta
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Transportation Other

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Strategi komunikasi pemasaran 5.0 untuk meningkatkan brand awareness pada bisnis properti: Studi kasus The Sanctuary Collection Lestari, Ayu Ria; Patrianti, Tria
SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Vol 11 No 2 (2025): August 2025
Publisher : LP2M Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/sosio.v11i2.19907

Abstract

Marketing communication strategies play a crucial role in the property business sector. The development of communication technology has led to a new innovation known as Marketing 5.0. This study differs from Des Derivanti et al. (2023), who focused on social media, while Timbang (2023) recommended the use of virtual reality and online media as part of a responsive promotional approach to consumers. The aim of this research is to analyze the application of Marketing Communication 5.0 in building brand awareness for The Sanctuary Collection. The study uses a qualitative case study approach with data collection techniques including in-depth interviews with three internal informants (Head of Sales & Marketing Communication, Promotion Supervisor, and Sales Manager), as well as three external informants from the consumer side, supported by observation and documentation. The validity of the data was tested through source and method triangulation and validated by experts in Public Relations and Marketing Communication. The analysis used is qualitative descriptive to identify the patterns of communication strategies applied. The research findings show that the strategy is carried out in three stages. The planning stage includes audience identification, communication objectives, message design, channel selection, and budgeting. The implementation stage involves the use of Data-Driven Marketing, Predictive Marketing, Contextual Marketing, and Augmented Marketing through 360-degree virtual tours and AI-based CRM (Mekari Qontak). Agile Marketing strategies are used to respond to market dynamics. The evaluation stage is conducted routinely using both digital and offline KPI indicators and consumer feedback. 
Mengelola Citra dan Membangun Reputasi: Studi atas Peran Public Relations di Universitas Muhammadiyah Jakarta Patrianti, Tria
Kajian Ilmu Sosial (KAIS) Vol. 1 No. 1 (2020): KAIS : Kajian Ilmu Sosial
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (369.188 KB) | DOI: 10.24853/kais.1.1.34-42

Abstract

Di dunia pendidikan, khususnya perguruantinggi, reputasi merupakan salah satu pendorong daya saing. Sebagai akumulasi dari citra, reputasi selalu melekat pada perguruan tinggi yang telah lama berdiri. Citra dan reputasi biasanya bersinggungan dengan peran Public Relations yang secara alamiah bertugas mengelola image dan membangun reputasi lembaga. Tulisan ini merupakan hasil penelitian dengan pendekatan deskriptif kualitatif yang bertujuan mengetahui dan menggali peran Public Relations (PR) di Universitas Muhammadiyah Jakarta dalam membangunreputasi untuk bersaing meraih calon mahasiswa. Melalui wawancara mendalam dengan key informants, diketahui bahwa peran PR lebih banyak dijalankan melalui pendekatan promosi atau teknis pemasaran. Secara kelembagaan, posisi PR ditempatkan pada struktur organisasi di level teknis, bukan strategis sebagai pengelola citra dan reputasi lembaga. Pada penguatan kebijakan, public relations UMJ belum memiliki wewenang membuat kebijakan untuk mengelola citra dan membangun reputasi UMJ di hadapan publiknya, baik itu konsumen, media, komunitas, LSM, dan lain sebagainya. SDM kehumasan yang masih berada di level technical menjadi satu dari sekian banyak persoalan yang harus dibereskan oleh UMJ.Kata kunci: Public Relations, Citra, Reputasi, Perguruan Tinggi Muhammadiyah
THE EFFECTIVENESS OF VILLAGE HEAD POLITICAL COMMUNICATION IN INCREASING THE SUCCESS OF THE CLIMATE VILLAGE PROGRAM: Political Communication, Village Heads, and Climate Village Programs Retno Dewi, Hasti; Patrianti, Tria; Harmonis, Fal
EKOSSISTEM : Islamic Economics, Banking, Law, System Vol. 2 No. 2 (2025): Ekossistem Vol 2 Number 2 Agustus (2025)
Publisher : EKOSSISTEM : Islamic Economics, Banking, Law, System

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Abstract

Unstable climate change has the potential to reduce economic growth, food security, and human health. This study aims to explore the effectiveness of political communication of village heads in increasing the success of the Climate Village Program. Qualitative research method with interviews with 30 village heads who have received awards from the National Climate Change Week (PNPI) and content analysis from 30 relevant communication journals. The results of the analysis show that effective political communication plays a role in creating a society that is aware and responsive to environmental issues. The implementation of a good socialization strategy involving all levels of society and information transparency encourages active participation and collaboration, which is essential for the success of the program. The support of community and government leaders, as well as the intensification of communication, is very good for increasing the positive impact on environmental sustainability. The implications of the implementation for other heads of desai that do not include informants are more effective in implementation if there are program challenges that require serious attention, especially in two implementations, namely improving environmental education and infrastructure investment. The results of this study refer to the need for integrated efforts in environmental management and sustainable development.
THE ROLE OF RELIGIOUS INFLUENCERS IN THE DA'WAH DIGITAL SYSTEM A STUDY OF OPPORTUNITIES AND CHALLENGES IN THE COMMUNITY Soleh, Ahmad; Patrianti, Tria
EKOSSISTEM : Islamic Economics, Banking, Law, System Vol. 2 No. 2 (2025): Ekossistem Vol 2 Number 2 Agustus (2025)
Publisher : EKOSSISTEM : Islamic Economics, Banking, Law, System

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the role of religious inOluencers in digital da'wah in Indonesia, a country with a majority Muslim population. Despite the signiOicant potential to disseminate Islamic teachings through modern technology, communication barriers hinder the understanding of these teachings. Da'wah communication is considered crucial in Islam to attain the best rewards. The research methodology is qualitative with a descriptive approach. The results indicate that religious inOluencers bear a signiOicant responsibility in accurately and effectively conveying religious teachings through various communication channels. While easy access to online information presents opportunities, challenges such as misinformation dissemination and societal resistance need to be addressed. To overcome these obstacles, inOluencers must become intelligent, adaptive communicators who build trust with their audiences. By bridging tradition with technology, digital da'wah can serve as an effective means to responsibly disseminate religious values in the continuously evolving digital era. 
Co-Authors Abdur Rahman Al Akmal Adawiyah, Sa'diyah El Aditya, Muhammad Rizqi Agus Hermanto Agus Hermanto Ahmad Fajar Mahendra Ahmad Soleh Alfareji Febrian Hanom Alief Givani Ramadhan Alycia Febytha Maruti Amilya, Risca Amin Shabana Aminah Swarnawati Aulia, Rihlah Nur Aurell, Rachell Azzahra, Fathiyah Betas, Dieki Ferosa Binol, Rizanto Bintang Awal Ramadhan  Cecep Effendi Cindy Amelia, Cindy Dian Islami Djoni Gunanto Evi Satispi Evi Satispi Fadhillah, Febian Rifky Fauzalia, Dian Gilang Handoko Gilang Wasis Danuarta Habibatul Wa’dah Hafsya Nur Abida Harmonis Hasna, Sofia Iftatunnisa, Putri Vania Indah Meilina Iskandar, Azis Lestari, Ayu Ria Lusi Andriyani Mamun Murod Mansoer, Faizah Kamilla Mawar Mawar Mawar Mawar Meilina, Indah Mohammad H. Holle Muammar Khadafi Mudzakkir, Varda Lu’lu Suci Muhamad Firzan Akbar Muhammad Farhan Nugraha Muhammad Ryanto Mustaqim, Hafidz Mutmainah Mutmainah Nabila Putri Meitana Nani Nurani Muksin Noni Nur Oktaviani Oktaviana Purnamasari Pariani, Dewi Putri, Ananda Devina Qurotul Putri Riyadi Rahma , Dwi Raida, Astrid Marliana Raja Awan Sidqi Ramadhan, Lingga Syahid Raysa Nahtania Refanda Daffa Falika RETNO DEWI, HASTI Retnowati WD Tuti Reza Septiansa Saputra Rinaldo Rinaldo Rinaldo, Rinaldo Rissa Aurelia Restiani Rizanto Binol Rizky Awaluddin Saragih Rochman Rayhan Maulana Rudiatin, Endang Safira Dwinawati Safitri Salsabilla, Salwa Saputera, Selamet Saputri, Agustina Riska Eka Sasongko, Andi SATISPI, EVI Septemberizal Septemberizal Septemberizal, Septemberizal Septi Wulandari Chairina Shaila Annisa Yahya Shalsabilla, Apriliani Putri Shela Amelia Akhap Sojapani, Istiqfarha Sri Mulyani Sugiatmi, Sugiatmi Supangkat, Gatot Susan Ary Ayu Anjani Syawal, Rizky Usni Usni Wulandari Chairina, Septi Zea Azzahira Alkayyisa Bahri Zhilal Rahmansyah