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All Journal PROSIDING SEMINAR NASIONAL KOM & REALITAS SOSIAL Jurnal Penelitian Komunikasi dan Opini Publik Wawasan : Jurnal Ilmiah Agama dan Sosial Budaya Jurnal Manajemen Pelayanan Publik Jurnal Bahasa Rupa SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Prologia Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Communication BASKARA: Journal of Business and Entrepreneurship Bubungan Tinggi: Jurnal Pengabdian Masyarakat Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Kalijaga Journal of Communication Jurnal Ilmiah Wahana Pendidikan Jurnal Pengabdian Masyarakat Nusantara Prosiding Konferensi Nasional PKM-CSR Jurnal Telangke Ilmu Komunikasi (Telangke) Journal of Educational and Cultural Studies Open Community Service Journal SWATANTRA Jurnal Ilmiah Teknik Informatika dan Komunikasi Innovative: Journal Of Social Science Research Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Kajian Ilmu Sosial Jurnal Sosial, Politik dan Budaya (SOSPOLBUD) Jurnal Manajemen Pariwisata dan Perhotelan Jurnal Mahasiswa Kreatif Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Lentera: Jurnal Ilmu Dakwah dan Komunikasi Proceedings of Jogjakarta Communication Conference (JCC) Ekonomi Syariah, Perbankan, Hukum, dan Sistem
Tria Patrianti
Faculty Of Social And Political Science, Universitas Muhammadiyah Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Transportation Other

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Event Management PT Neo Expo Promosindo Dalam Membangun Citra Perusahaan (Studi Deskriptif Pada Event IFBC 2022) Meilina, Indah; Patrianti, Tria
Educationist: Journal of Educational and Cultural Studies Vol. 2 No. 2 (2023): Journal of Educational and Cultural Studies
Publisher : PT Literasi Nusantara Publisher

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Abstract

Business competition in the scope of service providers such as Event Organizers (EO) in the current era is very strong. Every company competes to offer various kinds of advantages. In facing this competition, PT Neo Expo Promotionndo held roadshow events to several cities in collaboration with UMKM through the IFBC 2022 exhibition. The aim of this research is to find out how event management is carried out by PT. Neo Expo Promotionndo in building the company's image. The theory used in this research is event management theory from Joe Goldblatt, namely Research, Design, Planning, Coordination and Evaluation. Nimpoeno's Image Formation Theory, namely Perception, Cognition, Motivation and Attitude. This research use desciptive qualitative approach. Data collection techniques include in-depth interviews and documentation. The results of this research began with research by conducting random interviews with a number of franchise business actors. Design, using two strategies, above the line and below the line. Planning, creating an event timeline. Coordination, coordinating events. Evaluation, the results are quite satisfying that the IFBC 2022 event has had a positive impact on the cast participants. The formation of Nimpoeno's image, namely Perception, Cognition, Motivation and Attitude at the IFBC 2022 event, resulted in visitors feeling satisfied with the series of activities that provided education about franchises, which in the end they were interested in buying franchises, and had a positive impact on the participants because of the transactions that occurred and comprehensive series of activities. The conclusion from this research is that good event management can build a company's image.
Peran Manajemen Public Relations PT. Airasia Indonesia Tbk dalam Mempertahankan Citra Perusahaan Raida, Astrid Marliana; Salsabilla, Salwa; Mansoer, Faizah Kamilla; Patrianti, Tria
Educationist: Journal of Educational and Cultural Studies Vol. 2 No. 3 (2024): Journal of Educational and Cultural Studies
Publisher : PT Literasi Nusantara Publisher

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Abstract

Public Relations Management is one of the main keys in maintaining and improving the company's strategy to create a positive image, build good relations with the public, and can overcome the threats and challenges that exist in the aviation industry. This research discusses how the role of Public Relations Management of PT AirAsia Tbk in dealing with the incident of the crash of AirAsia QZ8501 aircraft flying from Surabaya to Singapore. In handling crisis situations, the speed of response will greatly affect public loyalty to a company. The purpose of this research is to identify the role of Public Relations Management of PT AirAsia Indonesia Tbk in maintaining the image and focus research on issues that have been circulating. The research method used is a qualitative approach with a case study method, with stages: 1) Analyzing all information on social media owned by AirAsia Tbk. 2) Information search by analyzing AirAsia's press releases related to the crash of flight QZ8501 as well as documentary evidence of AirAsia that appeared in various media. 3) Literature study to better understand the role of Public Relations Management carried out by AirAsia. Through this research, AirAsia showed a good response in dealing with the crisis by prioritizing the victims and the families of the victims, being transparent to the public, the media became the main channel in establishing communication with the public through the CEO of AirAsia Tbk as the spokesperson of the company and making the crisis as material for company evaluation.
Efektivitas Pesan Kampanye Public Relations Digital #TrueThroughYou di Instagram Terhadap Brand Image Erigo Fadhillah, Febian Rifky; Muksin, Nani Nurani; Patrianti, Tria; Purnamasari, Oktaviana
Kajian Ilmu Sosial (KAIS) Vol. 4 No. 1 (2023): KAIS : Kajian Ilmu Sosial
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/kais.4.1.37-48

Abstract

ABSTRAKKampanye adalah keinginan seseorang untuk mempengaruhi opini individu dan publik, kepercayaan, tingkah laku, minat, serta keinginan audiensi dengan daya tarik komunikator yang sekaligus komunikatif. Erigo adalah sebuah local brand fashion yang mengharumkan dunia local fashion brand. Kali ini Erigo bersama dengan Tokopedia tampil pada ajang bergengsi yaitu, New York Fashion Week dengan menampilkan pesan Kampanye #TrueThroughYou dengan harapan agar para generasi muda tertarik untuk melakukan hal baru yang tidak pernah mereka rasakan hingga akan menggambangkan diri mereka sendiri. Penelitian ini dilakukan untuk mengukur seberapa besar efektivitas dari pesan Kampanye #TrueThroughYou terhadap brand Image Erigo. Penelitian ini menggunakan kuantitatif dengan metode survei. Populasi dari penelitian ini adalah para followers dari akun Instagram @Erigostore dan dibatasi pada salah satu postingan mengenai Kampanye #TrueThroughYou yang didalamnya terdapat 1446 responden yang me-like postingan tersebut. Pengambilan sampel ini menggunakan rumus Yamane sehingga dihasilkan 93 responden. Teknik penarikan sampel digunakan Simple Random Sampling. Teknik anilisis data digunakan analisis regresi linier sederhana. Hasil penelitian diketahui: (1) Pesan Kampanye #TrueThroughYou memiliki hasil yang tinggi (2) Brand Image Erigo memiliki hasil yang tinggi juga (3) Dari perhitungan telah diperoleh nilai ͭℎ
Kampanye Public Relations #BeautyEverAfter dalam Pengelolaan Limbah Kosmetik: Kecantikan Vs Keberlanjutan Putri, Ananda Devina; Patrianti, Tria
Prologia Vol. 7 No. 2 (2023): Prologia
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/pr.v7i2.26069

Abstract

Abstract The increase in sales of cosmetic products is directly proportional to the volume of waste that will be generated. Not only packaging waste, chemical waste contained in cosmetics is also harmful to the environment because it contains residues that can reduce the quality of waste when recycled. This research aims to discuss the stages of the Beautynesia #BeautyEverAfter public relations campaign strategy in changing public behavior in managing cosmetic waste and knowing the supporting and inhibiting factors in the #BeautyEverAfter public relations campaign. This research uses Bobbit Sullivan and Anne Gregory's Public Relations Campaign Strategy Theory and Antar Venus' Stages of Behavior Change Theory. The research method used was descriptive qualitative. Data collection was carried out using interview and observation techniques. The results showed that Beautynesia's public relations campaign strategy was successful in one month because it achieved the objectives of the #BeautyEverAfter campaign. In addition, there are supporting and inhibiting factors in the running of the #BeautyEverAfter campaign such as coordination carried out solidly by the Beautynesia team and the team that collaborates the obstacle is that the preparation time for the #BeautyEverAfter campaign is done briefly so that the preparation is not optimal. Abstrak Peningkatan penjualan produk kosmetik berbanding lurus dengan volume limbah yang akan dihasilkan. Tidak hanya sampah kemasan, limbah kimia yang terkandung dalam kosmetik juga berbahaya bagi lingkungan karena mengandung residu sehingga dapat mengurangi kualitas sampah ketika di daur ulang. Penelitian ini bertujuan untuk membahas tahapan strategi kampanye public relations Beautynesia #BeautyEverAfter dalam mengubah perilaku publik mengelola limbah kosmetik dan mengetahui faktor pendukung dan penghambat dalam kampanye public relations #BeautyEverAfter. Penelitian ini menggunakan Teori Strategi Kampanye public relations Bobbit Sullivan dan Anne Gregory serta Teori Tahapan Perubahan Perilaku Antar Venus. Metode penelitian yang digunakan kualitatif deskriptif. Pengumpulan data dilakukan dengan teknik wawancara dan observasi. Hasil penelitian menunjukkan strategi kampanye public relations Beautynesia dikatakan berhasil dalam periode satu bulan untuk mencapai tujuan dari kampanye #BeautyEverAfter. Selain itu, terdapat faktor pendukung dan penghambat dalam berjalannya kampanye #BeautyEverAfter seperti koordinasi dilakukan secara solid oleh tim Beautynesia dan tim yang bekerjasama serta penghambatnya yakni waktu persiapan kampanye #BeautyEverAfter dilakukan secara singkat sehingga persiapan tidak optimal.
The Influence of Instagram and Brand Image on College Enrolling Interest at Universitas Muhammadiyah Jakarta Fauzalia, Dian; El Adawiyah, Sa'diyah; Patrianti, Tria; Swarnawati, Aminah
Kalijaga Journal of Communication Vol. 6 No. 2 (2024)
Publisher : Communication and Islamic Broadcasting Study Program, Faculty of Da'wah and Communication, Universitas Islam Negeri Sunan Kalijaga Yogyakarta, Yogyakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/kjc.62.05.2024

Abstract

The purpose of this study was to measure the influence of Instagram and brand image on interest in enrolling in college at Universitas Muhammadiyah Jakarta partially and simultaneously. This research approach uses quantitative research. This study used proportional stratified random sampling with 239 student respondents at SMAS Muhammadiyah 8 Ciputat and SMAN 8 South Tangerang City. The data collection technique was carried out using a questionnaire. The data analysis technique used multiple linear regression tests, namely the F and T-tests. This study found that Instagram and brand image positively and significantly affect interest in enrolling in college at the Universitas Muhammadiyah Jakarta, both partially and simultaneously. In conclusion, all hypotheses are accepted. Kata Kunci: komunikasi bisnis, instagram, citra merek, minat, mendaftar kuliah
Management of Social Media Instagram @humas.lldikti3 in Strengthening the Function of Government Public Relations Sojapani, Istiqfarha; Patrianti, Tria
Lentera: Jurnal Ilmu Dakwah dan Komunikasi VOL 8, No 02 (2024): LENTERA
Publisher : Fakultas Ushuluddin, Adab dan Dakwah, Universitas Islam Negeri Sultan Aji Muhammad Idris Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21093/lentera.v8i2.8247

Abstract

Submission of verified government information must be provided by the Region III Higher Education Service Institution, as the government institution that oversees universities in the Jakarta area. This requires strengthening the public relations function because the use of social media is not yet optimal in each tertiary institution in LLDikti Region III. This research aims to determine the management of LLDikti Region III Instagram social media in strengthening the function of government public relations. This research uses a qualitative descriptive method, with data collection techniques in the form of interviews and documentation. The theories used in this research are the Social Media Management Theory by Chris Heuer and the Government Public Relations Function Theory by Rusady Ruslan. The research results show that the social media management carried out has provisions and policies for packaging, disseminating and responding to messages, as well as collaborating with stakeholders. Apart from that, LLDikti Region III safeguards government policies of the Ministry of Education and Culture, provides information services based on the KIP Law, and acts as a proactive mediator in bridging the interests of the institution with the public, as well as creating political security stability in each uploaded content.
Aktivitas Digital Public Relations dalam Mengembangkan Reputasi Universitas Muhammadiyah Jakarta Ramadhan, Lingga Syahid; Patrianti, Tria
Educationist: Journal of Educational and Cultural Studies Vol. 3 No. 2 (2024): Journal of Educational and Cultural Studies
Publisher : PT Literasi Nusantara Publisher

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Abstract

Media sosial digunakan oleh Perusahaan atau instansi perguruan tinggi untuk melakukan kegiatan komunikasi, seperti publikasi, hubungan Masyarakat, promosi, dan mengembangkan reputasi. Tujuan dari penelitian ini adalah untuk mendeskripsikan pengelolaan media sosial Universitas Muhammadiyah Jakarta oleh tim kesekretariatan UMJ. Pengelolaan akun tersebut dikaji melalui The Circular Model of Some. Penelitian deskriptif ini menerapkan pendekatan kualitatif. Penelitian ini menggunakan teknik purposive sampling ditentukan berdasarkan informan yang dinilai relavan dengan permasalahan dan tujuan yang akan diteliti. Dalam penelitian ini diterapkan metode pengumpulan data, seperti wawancara mendalam, observasi, dan dokumentasi. Penelitian ini menyimpulkan bahwa sesuai dengan tahap share, tim KSU UMJ memiliki latar belakang dan tujuan yang pasti dari media sosial mereka, mereka memiliki target dari media sosial yaitu meningkatkan citra dan membangun kepercayaan publik mereka menampilkan infomasi dan berkolaborasi dengan mahasiwa untuk konten media sosial. Pada tahap optimaze, tim KSU UMJ terus memantau percakapan secara manual, konten dibuat berdasarkan apa yang saat ini sedang tren tetapi masih mempertimbangkan keinginan stakeholders, mereka membuka ruang diskusi bagi pengikut media sosial dan menjaga komunikasi dengan pengikut. Pada tahap manage, media monitoring dilakukan secara manual dan hanya memanfaatkan fitur pada platform media sosial, respon cepat dan interkasi real-time yang optimal karena tim humas KSU UMJ merespons sesegara mungkin. Dalam proses engagement, UMJ melakukan undangan beberapa tokoh publik seperti Adi Hidayat.
Strategi Media Relations Dompet Dhuafa dalam Mengelola Reputasi Aurell, Rachell; Mustaqim, Hafidz; Syawal, Rizky; Patrianti, Tria
Innovative: Journal Of Social Science Research Vol. 5 No. 1 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i1.13513

Abstract

Penelitian ini bertujuan untuk menganalisis bagaimana Dompet Dhuafa merespons isu tersebut melalui media relation dalam bentuk pernyataan resmi, sesi tanya jawab langsung, pengelolaan media sosial, dan kolaborasi dengan media. Dompet Dhuafa mengadopsi pendekatan komunikasi yang cepat, terbuka, dan responsif. Mereka merancang pernyataan resmi yang konsisten dan transparan untuk menginformasikan publik tentang perkembangan terbaru dan langkah-langkah yang diambil untuk menanggapi. Pernyataan ini tidak hanya bertujuan untuk memberikan klarifikasi, tetapi juga untuk membangun kembali kepercayaan publik dengan memberikan informasi yang jelas dan akuratMetode penelitian ini menggunakan pendekatan kualitatif dan deskriptif Hasil penelitian menunjukkan bahwa manajamen media relations yang cepat, terbuka, dan responsif menjadi kunci dalam membangun kembali kepercayaan publik. Peran sentral Public Relations (PR) dalam menyusun pesan yang konsisten serta koordinasi dengan media juga memberikan kontribusi signifikan dalam pemulihan reputasi Dompet Dhuafa. Temuan ini memberikan wawasan tentang pentingnya transparansi, responsif terhadap publik, dan pengelolaan reputasi yang proaktif dalam menghadapi tantangan reputasi pada lembaga nirlaba.
Peran Public Relations dalam Komunikasi Krisis Judi Online di Kementerian Komunikasi dan Digital Amilya, Risca; Betas, Dieki Ferosa; Mudzakkir, Varda Lu’lu Suci; Patrianti, Tria
Innovative: Journal Of Social Science Research Vol. 5 No. 1 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i1.17590

Abstract

Kasus yang melibatkan Kementerian Komunikasi dan Digital dalam skandal judi online menjadi perhatian publik dan diliput oleh media. Kasus ini menunjukkan masalah integritas di antara lembaga pemerintah. Kasus judi online yang melibatkan pegawai Kementerian Komunikasi dan Digital (Kemkomdigi) terungkap pada tanggal 4 November 2024. Polda Metro Jaya mengumumkan penangkapan lima tersangka baru, sehingga total tersangka dalam kasus ini menjadi 16 orang, termasuk 12 pegawai dari Komdigi dan 4 tersangka lainnya merupakan pihak swasta. Berdasarkan analisis media sosial dari bulan Oktober-November 2024, terjadi peningkatan signifikan dalam sentiment negative public terhadap Kemkomdigi. Penelitian ini bertujuan untuk membangun kepercayaan publik dengan strategi manajemen krisis kehumasan Kemkomdigi dalam menangani kasus pegawai yang terlibat kasus judi online, serta menganalisis dampaknya terhadap kepercayaan publik dan reputasi Institusi. Melalui jenis penelitian metode kualitatif deskriptif, penelitian ini menggunakan teknik pengumpulan data, wawancara, penelurusan dokumen penulis, media monitoring, observasi di lapangan. Pemberitaan pegawai Kemkomdigi terlibat kasus judi online menyebabkan krisis reputasi Insititusi dan hasil wawancara dari salah satu ahli konsultan Public Relations. Hasil dan pembahasan pada penelitian ini membahas tentang strategi yang dilakukan oleh Public Relations Kemkomdigi dalam menangani manajemen krisis dan penurunan reputasi dengan menunjukkan ketegasan dalam penanganan kasus, mengevaluasi dan perbaikan sistem, serta melakukan kerja sama dengan aparat kepolisian.
Islamic Brand Sahaja in Commercial TV Advertising Messages: Toward the Islamisation of the product Hermanto, Agus; El Adawiyah, Sa’diyah; Patrianti, Tria
Wawasan: Jurnal Ilmiah Agama dan Sosial Budaya Vol 7 No 1 (2022)
Publisher : the Faculty of Ushuluddin, UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jw.v7i1.15708

Abstract

Commercial TV advertising can translate everything from the advertiser's goals through communicative, educative, and entertaining messages. As in the commercial TV advertisement message, Sahaja socialises the Islamic brand, which aims to be able to dialogue with the target market of Indonesian Muslims. This study aimed to determine the visual and narrative form of the Islamic brand of Sahaja's commercial TV advertising message. This study uses a qualitative approach with narrative analysis, how do communicators tell stories. The data collection techniques are observing Sahaja's advertising materials and literature study, analysing each ad frame and duration individually, and selecting and grouping according to the research focus for data presentation. In conclusion, Sahaja's commercial TV commercial carries #NawaituSahaja as its creative foundation. It shows a visual story of a happy family living their life and worship with white domination. Five essential keys visible reflections of Islamic brands narrate the form of a brand that identifies with Islamic characteristics. This research is expected to help provide input or reference for further research and considerations in building an Islamic brand.
Co-Authors Abdur Rahman Al Akmal Adawiyah, Sa'diyah El Aditya, Muhammad Rizqi Agus Hermanto Agus Hermanto Ahmad Fajar Mahendra Ahmad Soleh Alfareji Febrian Hanom Alief Givani Ramadhan Alycia Febytha Maruti Amilya, Risca Amin Shabana Aminah Swarnawati Aulia, Rihlah Nur Aurell, Rachell Azzahra, Fathiyah Betas, Dieki Ferosa Binol, Rizanto Bintang Awal Ramadhan  Cecep Effendi Cindy Amelia, Cindy Dian Islami Djoni Gunanto Evi Satispi Evi Satispi Fadhillah, Febian Rifky Fauzalia, Dian Gilang Handoko Gilang Wasis Danuarta Habibatul Wa’dah Hafsya Nur Abida Harmonis Hasna, Sofia Iftatunnisa, Putri Vania Indah Meilina Iskandar, Azis Lestari, Ayu Ria Lusi Andriyani Mamun Murod Mansoer, Faizah Kamilla Mawar Mawar Mawar Mawar Meilina, Indah Mohammad H. Holle Muammar Khadafi Mudzakkir, Varda Lu’lu Suci Muhamad Firzan Akbar Muhammad Farhan Nugraha Muhammad Ryanto Mustaqim, Hafidz Mutmainah Mutmainah Nabila Putri Meitana Nani Nurani Muksin Noni Nur Oktaviani Oktaviana Purnamasari Pariani, Dewi Putri, Ananda Devina Qurotul Putri Riyadi Rahma , Dwi Raida, Astrid Marliana Raja Awan Sidqi Ramadhan, Lingga Syahid Raysa Nahtania Refanda Daffa Falika RETNO DEWI, HASTI Retnowati WD Tuti Reza Septiansa Saputra Rinaldo Rinaldo Rinaldo, Rinaldo Rissa Aurelia Restiani Rizanto Binol Rochman Rayhan Maulana Rudiatin, Endang Safira Dwinawati Safitri Salsabilla, Salwa Saputera, Selamet Saputri, Agustina Riska Eka Sasongko, Andi SATISPI, EVI Septemberizal Septi Wulandari Chairina Shaila Annisa Yahya Shalsabilla, Apriliani Putri Shela Amelia Akhap Sojapani, Istiqfarha Sri Mulyani Sugiatmi, Sugiatmi Supangkat, Gatot Susan Ary Ayu Anjani Syawal, Rizky Usni Usni Wulandari Chairina, Septi Zea Azzahira Alkayyisa Bahri Zhilal Rahmansyah