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All Journal PROSIDING SEMINAR NASIONAL KOM & REALITAS SOSIAL Jurnal Penelitian Komunikasi dan Opini Publik Wawasan : Jurnal Ilmiah Agama dan Sosial Budaya Jurnal Manajemen Pelayanan Publik Jurnal Bahasa Rupa SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Prologia Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Communication BASKARA: Journal of Business and Entrepreneurship Bubungan Tinggi: Jurnal Pengabdian Masyarakat Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Kalijaga Journal of Communication Jurnal Ilmiah Wahana Pendidikan Jurnal Pengabdian Masyarakat Nusantara Prosiding Konferensi Nasional PKM-CSR Jurnal Telangke Ilmu Komunikasi (Telangke) Journal of Educational and Cultural Studies Open Community Service Journal SWATANTRA Jurnal Ilmiah Teknik Informatika dan Komunikasi Innovative: Journal Of Social Science Research Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Kajian Ilmu Sosial Jurnal Pendidikan Kewarganegaraan Dan Filsafat Jurnal Sosial, Politik dan Budaya (SOSPOLBUD) Jurnal Manajemen Pariwisata dan Perhotelan Jurnal Mahasiswa Kreatif Aladalah: Jurnal Politik, Sosial, Hukum dan Humaniora Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Lentera: Jurnal Ilmu Dakwah dan Komunikasi Proceedings of Jogjakarta Communication Conference (JCC) Ekonomi Syariah, Perbankan, Hukum, dan Sistem
Tria Patrianti
Faculty Of Social And Political Science, Universitas Muhammadiyah Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Transportation Other

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Peran Public Relations dalam Komunikasi Krisis Judi Online di Kementerian Komunikasi dan Digital Amilya, Risca; Betas, Dieki Ferosa; Mudzakkir, Varda Lu’lu Suci; Patrianti, Tria
Innovative: Journal Of Social Science Research Vol. 5 No. 1 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i1.17590

Abstract

Kasus yang melibatkan Kementerian Komunikasi dan Digital dalam skandal judi online menjadi perhatian publik dan diliput oleh media. Kasus ini menunjukkan masalah integritas di antara lembaga pemerintah. Kasus judi online yang melibatkan pegawai Kementerian Komunikasi dan Digital (Kemkomdigi) terungkap pada tanggal 4 November 2024. Polda Metro Jaya mengumumkan penangkapan lima tersangka baru, sehingga total tersangka dalam kasus ini menjadi 16 orang, termasuk 12 pegawai dari Komdigi dan 4 tersangka lainnya merupakan pihak swasta. Berdasarkan analisis media sosial dari bulan Oktober-November 2024, terjadi peningkatan signifikan dalam sentiment negative public terhadap Kemkomdigi. Penelitian ini bertujuan untuk membangun kepercayaan publik dengan strategi manajemen krisis kehumasan Kemkomdigi dalam menangani kasus pegawai yang terlibat kasus judi online, serta menganalisis dampaknya terhadap kepercayaan publik dan reputasi Institusi. Melalui jenis penelitian metode kualitatif deskriptif, penelitian ini menggunakan teknik pengumpulan data, wawancara, penelurusan dokumen penulis, media monitoring, observasi di lapangan. Pemberitaan pegawai Kemkomdigi terlibat kasus judi online menyebabkan krisis reputasi Insititusi dan hasil wawancara dari salah satu ahli konsultan Public Relations. Hasil dan pembahasan pada penelitian ini membahas tentang strategi yang dilakukan oleh Public Relations Kemkomdigi dalam menangani manajemen krisis dan penurunan reputasi dengan menunjukkan ketegasan dalam penanganan kasus, mengevaluasi dan perbaikan sistem, serta melakukan kerja sama dengan aparat kepolisian.
Islamic Brand Sahaja in Commercial TV Advertising Messages: Toward the Islamisation of the product Hermanto, Agus; El Adawiyah, Sa’diyah; Patrianti, Tria
Wawasan: Jurnal Ilmiah Agama dan Sosial Budaya Vol 7 No 1 (2022)
Publisher : the Faculty of Ushuluddin, UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jw.v7i1.15708

Abstract

Commercial TV advertising can translate everything from the advertiser's goals through communicative, educative, and entertaining messages. As in the commercial TV advertisement message, Sahaja socialises the Islamic brand, which aims to be able to dialogue with the target market of Indonesian Muslims. This study aimed to determine the visual and narrative form of the Islamic brand of Sahaja's commercial TV advertising message. This study uses a qualitative approach with narrative analysis, how do communicators tell stories. The data collection techniques are observing Sahaja's advertising materials and literature study, analysing each ad frame and duration individually, and selecting and grouping according to the research focus for data presentation. In conclusion, Sahaja's commercial TV commercial carries #NawaituSahaja as its creative foundation. It shows a visual story of a happy family living their life and worship with white domination. Five essential keys visible reflections of Islamic brands narrate the form of a brand that identifies with Islamic characteristics. This research is expected to help provide input or reference for further research and considerations in building an Islamic brand.
Membangun Branding Dalam Menciptakan UMKM Startup Septemberizal, Septemberizal; Rinaldo, Rinaldo; Patrianti, Tria; Wulandari Chairina, Septi
Jurnal Pengabdian Masyarakat Nusantara (JPMN) Vol. 3 No. 1 (2023): Februari-Juli 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpmn.v3i1.1232

Abstract

One of the important elements that must be considered in starting a business is the brand. Brand image has the meaning of an image of a product in the minds of consumers. Everyone will have the same image of a brand. Through Brand Image consumers are able to recognize a product, evaluate its qualy, reduce purchase risk and gain experience and satisfaction from certain product differentiation. There are problems faced by Small Medium Enterprises (SME) assisted by Amil Zakat agency (Baznas) in Universitas Muhammadiyah Jakarta. Based on the interviews conducted, the problems identified were the Brand building itself.  The SMME focuses on sales strategy. It is found that the solution offered is to overcome the said problem by providing assistance and counseling about the importance of building the brand so that it can provide added value and have an impact on increasing profits which will ultimately build reputation and create growth opportunities for SMEs.
Analisis respon netizen terhadap pemutusan kontrak coach shin tae-yong di postingan instagram @timnasindonesia Saputri, Agustina Riska Eka; Azzahra, Fathiyah; Aditya, Muhammad Rizqi; Patrianti, Tria
Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Vol 11 No 1 (2025): April 2025 Jurnal Komunikasi Universitas Garut : Hasil Pemikiran dan Penelitian
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jk.v11i1.42101

Abstract

Pemutusan kontrak pelatih tim nasional Indonesia, Shin Tae-yong, oleh PSSI pada Januari 2025, memicu reaksi masif di media sosial, khususnya Instagram. Keputusan ini menjadi isu kontroversial karena Shin Tae-yong dipandang sebagai figur penting dalam kebangkitan sepak bola Indonesia. Penelitian ini bertujuan untuk menganalisis respon netizen terhadap keputusan tersebut dengan fokus pada sentimen, tema utama, dan implikasi komunikasi digital yang dilakukan oleh PSSI. Pendekatan kualitatif digunakan dengan metode analisis isi terhadap komentar netizen di unggahan Instagram @timnasindonesia. Data dianalisis berdasarkan teori Agenda Setting dan Uses and Gratifications untuk mengeksplorasi bagaimana PSSI memengaruhi diskursus publik dan bagaimana netizen menggunakan media sosial sebagai ruang ekspresi. Hasil penelitian menunjukkan bahwa mayoritas komentar memiliki sentimen positif terhadap Shin Tae-Yong, dengan tema dominan berupa apresiasi terhadap kontribusinya. Namun, kritik terhadap PSSI juga menonjol, terutama terkait kurangnya transparansi dan kegagalan dalam membingkai narasi yang mendukung keputusan. Harapan untuk masa depan sepak bola Indonesia dan dukungan kepada Erick Thohir juga menjadi bagian dari diskursus. Penelitian ini berkontribusi dalam memahami dinamika komunikasi digital dalam manajemen isu strategis dan memberikan rekomendasi bagi institusi olahraga untuk meningkatkan strategi komunikasi mereka di media sosial. Transparansi, responsivitas, dan keterlibatan publik menjadi kunci untuk menjaga kepercayaan dan loyalitas penggemar di era digital.
The Influence of Social Media on Policy Issues Central Java Government El Adawiyah, Sa'diyah; Hermanto, Agus; Patrianti, Tria
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The use of social media as a new media era, which is also often referred to as the digital era, is digitalized. This study was conducted using a quantitative approach through surveys. The study runs from May to June 2024 at all stages, including the collection of primary data in the field. This study produced the main findings, among others: the community is not sufficiently exposed to various issues related to development programs or policies because only about 15.8% of the people of Central Java have been exposed to program/policy issues carried out by the Government in the last three years. The social assistance program (bansos) has received the highest public recognition compared to other programs, in line with the existence of the Social Assistance program which is run by the government very intensively to support the underprivileged.     Public exposure to various types of social media and information channels owned by the Central Java Provincial Government is also relatively low. However, the level of public visits to social media and existing information channels is relatively good. The community also gives a relatively good assessment of the services provided by the managers of existing social media accounts, because they provide adequate responses and services for the various forms of interaction they make. Likewise, complaints, although still on a small scale, but the response given by officers or policy managers to the problems they complained about is considered very satisfactory.
REVEALING GREEN CAMPAIGN CONCEPT ON PUBLIC RELATIONS PERSPECTIVE: A SYSTEMATIC LITERATURE REVIEW Hasna, Sofia; Patrianti, Tria; Iftatunnisa, Putri Vania
Perspektif Komunikasi: Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol. 8 No. 2 (2024): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/pk.8.2.229-240

Abstract

Green campaign activities are a concept currently utilized by communication practitioners in both profit and nonprofit organizations to emphasize the importance of sustainable environmental practices amid climate and environmental crises. This green campaign aligns with the Sustainable Development Goals (SDGs), specifically Pillar 6, which focuses on environmental development. Additionally, this concept is closely related to public relations (PR) activities, including research, planning, execution, and evaluation. Therefore, this study aims to examine the concept of green campaigns from a public relations perspective to understand how it functions within this field. This research employs a qualitative descriptive method through a systematic literature review (SLR), analyzing data from 100 articles obtained from Google Scholar. The findings indicate that research on the green campaign concept in public relations gained popularity between 2016 and 2018. The green campaign is strongly linked to public relations as a persuasive campaign concept that promotes environmentally sustainable innovations. Furthermore, from a public relations perspective, the green campaign emphasizes outcomes that create environmental value and raise public awareness of environmental issues. Expected applications of the green campaign include green trust (public trust in environmental issues) and green consumer behavior (shifting societal behavior toward more sustainable and eco-friendly living). The green campaign concept is also associated with green marketing campaigns and marketing communication, as they all influence consumer behavior. The presence of the green campaign concept in modern communication activities is marked by increasing public awareness of environmental issues. Therefore, in the context of public relations, the green campaign serves as part of a communication strategy that intersects with environmental issues.
Pengaruh Gaya Komunikasi, Transparansi, dan Kepemimpinan Kepala Desa terhadap Kinerja Pegawai Desa dengan Keterlibatan Badan Permusyawaratan Desa (BPD) sebagai Variabel Mediasi Pariani, Dewi; Adawiyah, Sa'diyah El; Patrianti, Tria
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 6 No. 4 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Juni - Juli 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i4.5333

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh gaya komunikasi, transparansi, dan kepemimpinan kepala desa terhadap kinerja pegawai desa di Desa Sei Kayu, Kecamatan Kapuas Barat, dengan keterlibatan Badan Permusyawaratan Desa (BPD) sebagai variabel mediasi. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan sampel sebanyak 30 responden, yang terdiri dari pegawai desa dan anggota BPD. Pengumpulan data dilakukan melalui kuesioner dan dokumentasi, kemudian dianalisis menggunakan Structural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwa gaya komunikasi dan kepemimpinan kepala desa memiliki pengaruh positif dan signifikan terhadap kinerja pegawai desa, sedangkan transparansi tidak berpengaruh signifikan. Keterlibatan BPD tidak memediasi pengaruh gaya komunikasi dan kepemimpinan terhadap kinerja pegawai desa. Penelitian ini memberikan kontribusi pada pengembangan model pemerintahan desa yang lebih efektif dengan memperhatikan peran komunikasi, kepemimpinan, dan transparansi.
Digital Marketing Communication Strategy of the Organizer Meeting-Incentive-Convention-Exhibition at the Halal Lifestyle Festival in Jakarta Sasongko, Andi; Patrianti, Tria
Jurnal Sosial, Politik dan Budaya (SOSPOLBUD) Vol. 4 No. 2 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/sospolbud.v4i2.15061

Abstract

This study explores digital marketing communication strategies applied by MICE (Meeting -Incentive -Convention- Exhibition) companies in organizing halal lifestyle concept festivals in Jakarta. Indonesia has a very large Muslim population and significant market potential, Jakarta itself as the largest capital city is very appropriate to be used as the most strategic location in organizing Halal Lifestyle-based events. This study uses a qualitative descriptive approach. The results show that digital marketing through social media such as Instagram and Facebook plays an important and effective role in creating awareness, building a positive image, and increasing audience participation. The main strategies used in Social Media Marketing include selecting social media platforms to use according to the target market, building activities on social media accounts, collaborating with influencers (Key Opinion Leaders) that are appropriate and relevant and utilizing digital ads (Digital ads). The effectiveness of the use of social media can increase engagement and be the main factor in supporting the success and sustainability of halal lifestyle concept festival activities. Suggestions for development include diversifying digital platforms and strengthening the internal social media team.
Strategi komunikasi pemasaran 5.0 untuk meningkatkan brand awareness pada bisnis properti: Studi kasus The Sanctuary Collection Lestari, Ayu Ria; Patrianti, Tria
SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Vol 11 No 2 (2025): August 2025
Publisher : LP2M Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/sosio.v11i2.19907

Abstract

Marketing communication strategies play a crucial role in the property business sector. The development of communication technology has led to a new innovation known as Marketing 5.0. This study differs from Des Derivanti et al. (2023), who focused on social media, while Timbang (2023) recommended the use of virtual reality and online media as part of a responsive promotional approach to consumers. The aim of this research is to analyze the application of Marketing Communication 5.0 in building brand awareness for The Sanctuary Collection. The study uses a qualitative case study approach with data collection techniques including in-depth interviews with three internal informants (Head of Sales & Marketing Communication, Promotion Supervisor, and Sales Manager), as well as three external informants from the consumer side, supported by observation and documentation. The validity of the data was tested through source and method triangulation and validated by experts in Public Relations and Marketing Communication. The analysis used is qualitative descriptive to identify the patterns of communication strategies applied. The research findings show that the strategy is carried out in three stages. The planning stage includes audience identification, communication objectives, message design, channel selection, and budgeting. The implementation stage involves the use of Data-Driven Marketing, Predictive Marketing, Contextual Marketing, and Augmented Marketing through 360-degree virtual tours and AI-based CRM (Mekari Qontak). Agile Marketing strategies are used to respond to market dynamics. The evaluation stage is conducted routinely using both digital and offline KPI indicators and consumer feedback. 
Mengelola Citra dan Membangun Reputasi: Studi atas Peran Public Relations di Universitas Muhammadiyah Jakarta Patrianti, Tria
Kajian Ilmu Sosial (KAIS) Vol. 1 No. 1 (2020): KAIS : Kajian Ilmu Sosial
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (369.188 KB) | DOI: 10.24853/kais.1.1.34-42

Abstract

Di dunia pendidikan, khususnya perguruantinggi, reputasi merupakan salah satu pendorong daya saing. Sebagai akumulasi dari citra, reputasi selalu melekat pada perguruan tinggi yang telah lama berdiri. Citra dan reputasi biasanya bersinggungan dengan peran Public Relations yang secara alamiah bertugas mengelola image dan membangun reputasi lembaga. Tulisan ini merupakan hasil penelitian dengan pendekatan deskriptif kualitatif yang bertujuan mengetahui dan menggali peran Public Relations (PR) di Universitas Muhammadiyah Jakarta dalam membangunreputasi untuk bersaing meraih calon mahasiswa. Melalui wawancara mendalam dengan key informants, diketahui bahwa peran PR lebih banyak dijalankan melalui pendekatan promosi atau teknis pemasaran. Secara kelembagaan, posisi PR ditempatkan pada struktur organisasi di level teknis, bukan strategis sebagai pengelola citra dan reputasi lembaga. Pada penguatan kebijakan, public relations UMJ belum memiliki wewenang membuat kebijakan untuk mengelola citra dan membangun reputasi UMJ di hadapan publiknya, baik itu konsumen, media, komunitas, LSM, dan lain sebagainya. SDM kehumasan yang masih berada di level technical menjadi satu dari sekian banyak persoalan yang harus dibereskan oleh UMJ.Kata kunci: Public Relations, Citra, Reputasi, Perguruan Tinggi Muhammadiyah
Co-Authors Abdur Rahman Al Akmal Adawiyah, Sa'diyah El Aditya, Muhammad Rizqi Agus Hermanto Agus Hermanto Ahmad Fajar Mahendra Ahmad Soleh Alfareji Febrian Hanom Alief Givani Ramadhan Alycia Febytha Maruti Amilya, Risca Amin Shabana Aminah Swarnawati Aulia, Rihlah Nur Aurell, Rachell Azzahra, Fathiyah Betas, Dieki Ferosa Binol, Rizanto Bintang Awal Ramadhan  Cecep Effendi Cindy Amelia, Cindy Dian Islami Djoni Gunanto Evi Satispi Evi Satispi Fadhillah, Febian Rifky Fauzalia, Dian Gilang Handoko Gilang Wasis Danuarta Habibatul Wa’dah Hafsya Nur Abida Harmonis Hasna, Sofia Iftatunnisa, Putri Vania Indah Meilina Iskandar, Azis Lestari, Ayu Ria Lusi Andriyani Mamun Murod Mansoer, Faizah Kamilla Mawar Mawar Mawar Mawar Meilina, Indah Mohammad H. Holle Muammar Khadafi Mudzakkir, Varda Lu’lu Suci Muhamad Firzan Akbar Muhammad Farhan Nugraha Muhammad Ryanto Mustaqim, Hafidz Mutmainah Mutmainah Nabila Putri Meitana Nani Nurani Muksin Noni Nur Oktaviani Oktaviana Purnamasari Pariani, Dewi Putri, Ananda Devina Qurotul Putri Riyadi Rahma , Dwi Raida, Astrid Marliana Raja Awan Sidqi Ramadhan, Lingga Syahid Raysa Nahtania Refanda Daffa Falika RETNO DEWI, HASTI Retnowati WD Tuti Reza Septiansa Saputra Rinaldo Rinaldo Rinaldo, Rinaldo Rissa Aurelia Restiani Rizanto Binol Rochman Rayhan Maulana Rudiatin, Endang Safira Dwinawati Safitri Salsabilla, Salwa Saputera, Selamet Saputri, Agustina Riska Eka Sasongko, Andi SATISPI, EVI Septemberizal Septemberizal Septemberizal, Septemberizal Septi Wulandari Chairina Shaila Annisa Yahya Shalsabilla, Apriliani Putri Shela Amelia Akhap Sojapani, Istiqfarha Sri Mulyani Sugiatmi, Sugiatmi Supangkat, Gatot Susan Ary Ayu Anjani Syawal, Rizky Usni Usni Wulandari Chairina, Septi Zea Azzahira Alkayyisa Bahri Zhilal Rahmansyah