Article Per Year (5 Year)
p-Index From 2021 - 2026
8.073
P-Index
This Author published in this journals
All Journal PROSIDING SEMINAR NASIONAL KOM & REALITAS SOSIAL Jurnal Penelitian Komunikasi dan Opini Publik Wawasan : Jurnal Ilmiah Agama dan Sosial Budaya Jurnal Manajemen Pelayanan Publik Jurnal Bahasa Rupa SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Jurnal Surya Masyarakat Prologia Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Communication Publica: Jurnal Pemikiran Administrasi Negara BASKARA: Journal of Business and Entrepreneurship Bubungan Tinggi: Jurnal Pengabdian Masyarakat Jurnal khabar: Komunikasi dan Penyiaran Islam Jurnal Surya Masyarakat Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Kalijaga Journal of Communication Jurnal Ilmiah Wahana Pendidikan Jurnal Pengabdian Masyarakat Nusantara Jurnal Public Relations (J-PR) Prosiding Konferensi Nasional PKM-CSR Indonesian Journal of Business Analytics (IJBA) Jurnal Telangke Ilmu Komunikasi (Telangke) SENTRI: Jurnal Riset Ilmiah Journal of Educational and Cultural Studies Open Community Service Journal SWATANTRA Jurnal Ilmiah Teknik Informatika dan Komunikasi Innovative: Journal Of Social Science Research Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Kajian Ilmu Sosial Jurnal Sosial, Politik dan Budaya (SOSPOLBUD) Jurnal Manajemen Pariwisata dan Perhotelan Jurnal Mahasiswa Kreatif Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Lentera: Jurnal Ilmu Dakwah dan Komunikasi Journal of Media and Communication Communica : Journal of Communication Proceedings of Jogjakarta Communication Conference (JCC) Sinergi : Jurnal Ilmiah Multidisiplin Journal of Social Humanities and Education: Scripta Humanika JKOMED
Tria Patrianti
Universitas Muhammadiyah Jakarta
Religion Aerospace Engineering Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Physics Public Health Social Sciences Transportation Other

Published : 66 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 66 Documents
Search

 3   4   5   6   7 
Membangun Branding Dalam Menciptakan UMKM Startup Septemberizal, Septemberizal; Rinaldo, Rinaldo; Patrianti, Tria; Wulandari Chairina, Septi
Jurnal Pengabdian Masyarakat Nusantara (JPMN) Vol. 3 No. 1 (2023): Februari-Juli 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpmn.v3i1.1232

Abstract

One of the important elements that must be considered in starting a business is the brand. Brand image has the meaning of an image of a product in the minds of consumers. Everyone will have the same image of a brand. Through Brand Image consumers are able to recognize a product, evaluate its qualy, reduce purchase risk and gain experience and satisfaction from certain product differentiation. There are problems faced by Small Medium Enterprises (SME) assisted by Amil Zakat agency (Baznas) in Universitas Muhammadiyah Jakarta. Based on the interviews conducted, the problems identified were the Brand building itself.  The SMME focuses on sales strategy. It is found that the solution offered is to overcome the said problem by providing assistance and counseling about the importance of building the brand so that it can provide added value and have an impact on increasing profits which will ultimately build reputation and create growth opportunities for SMEs.
Analisis respon netizen terhadap pemutusan kontrak coach shin tae-yong di postingan instagram @timnasindonesia Saputri, Agustina Riska Eka; Azzahra, Fathiyah; Aditya, Muhammad Rizqi; Patrianti, Tria
Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Vol 11 No 1 (2025): April 2025 Jurnal Komunikasi Universitas Garut : Hasil Pemikiran dan Penelitian
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jk.v11i1.42101

Abstract

Pemutusan kontrak pelatih tim nasional Indonesia, Shin Tae-yong, oleh PSSI pada Januari 2025, memicu reaksi masif di media sosial, khususnya Instagram. Keputusan ini menjadi isu kontroversial karena Shin Tae-yong dipandang sebagai figur penting dalam kebangkitan sepak bola Indonesia. Penelitian ini bertujuan untuk menganalisis respon netizen terhadap keputusan tersebut dengan fokus pada sentimen, tema utama, dan implikasi komunikasi digital yang dilakukan oleh PSSI. Pendekatan kualitatif digunakan dengan metode analisis isi terhadap komentar netizen di unggahan Instagram @timnasindonesia. Data dianalisis berdasarkan teori Agenda Setting dan Uses and Gratifications untuk mengeksplorasi bagaimana PSSI memengaruhi diskursus publik dan bagaimana netizen menggunakan media sosial sebagai ruang ekspresi. Hasil penelitian menunjukkan bahwa mayoritas komentar memiliki sentimen positif terhadap Shin Tae-Yong, dengan tema dominan berupa apresiasi terhadap kontribusinya. Namun, kritik terhadap PSSI juga menonjol, terutama terkait kurangnya transparansi dan kegagalan dalam membingkai narasi yang mendukung keputusan. Harapan untuk masa depan sepak bola Indonesia dan dukungan kepada Erick Thohir juga menjadi bagian dari diskursus. Penelitian ini berkontribusi dalam memahami dinamika komunikasi digital dalam manajemen isu strategis dan memberikan rekomendasi bagi institusi olahraga untuk meningkatkan strategi komunikasi mereka di media sosial. Transparansi, responsivitas, dan keterlibatan publik menjadi kunci untuk menjaga kepercayaan dan loyalitas penggemar di era digital.
The Influence of Social Media on Policy Issues Central Java Government El Adawiyah, Sa'diyah; Hermanto, Agus; Patrianti, Tria
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The use of social media as a new media era, which is also often referred to as the digital era, is digitalized. This study was conducted using a quantitative approach through surveys. The study runs from May to June 2024 at all stages, including the collection of primary data in the field. This study produced the main findings, among others: the community is not sufficiently exposed to various issues related to development programs or policies because only about 15.8% of the people of Central Java have been exposed to program/policy issues carried out by the Government in the last three years. The social assistance program (bansos) has received the highest public recognition compared to other programs, in line with the existence of the Social Assistance program which is run by the government very intensively to support the underprivileged.     Public exposure to various types of social media and information channels owned by the Central Java Provincial Government is also relatively low. However, the level of public visits to social media and existing information channels is relatively good. The community also gives a relatively good assessment of the services provided by the managers of existing social media accounts, because they provide adequate responses and services for the various forms of interaction they make. Likewise, complaints, although still on a small scale, but the response given by officers or policy managers to the problems they complained about is considered very satisfactory.
REVEALING GREEN CAMPAIGN CONCEPT ON PUBLIC RELATIONS PERSPECTIVE: A SYSTEMATIC LITERATURE REVIEW Hasna, Sofia; Patrianti, Tria; Iftatunnisa, Putri Vania
Perspektif Komunikasi: Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol. 8 No. 2 (2024): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/pk.8.2.229-240

Abstract

Green campaign activities are a concept currently utilized by communication practitioners in both profit and nonprofit organizations to emphasize the importance of sustainable environmental practices amid climate and environmental crises. This green campaign aligns with the Sustainable Development Goals (SDGs), specifically Pillar 6, which focuses on environmental development. Additionally, this concept is closely related to public relations (PR) activities, including research, planning, execution, and evaluation. Therefore, this study aims to examine the concept of green campaigns from a public relations perspective to understand how it functions within this field. This research employs a qualitative descriptive method through a systematic literature review (SLR), analyzing data from 100 articles obtained from Google Scholar. The findings indicate that research on the green campaign concept in public relations gained popularity between 2016 and 2018. The green campaign is strongly linked to public relations as a persuasive campaign concept that promotes environmentally sustainable innovations. Furthermore, from a public relations perspective, the green campaign emphasizes outcomes that create environmental value and raise public awareness of environmental issues. Expected applications of the green campaign include green trust (public trust in environmental issues) and green consumer behavior (shifting societal behavior toward more sustainable and eco-friendly living). The green campaign concept is also associated with green marketing campaigns and marketing communication, as they all influence consumer behavior. The presence of the green campaign concept in modern communication activities is marked by increasing public awareness of environmental issues. Therefore, in the context of public relations, the green campaign serves as part of a communication strategy that intersects with environmental issues.
Pengaruh Gaya Komunikasi, Transparansi, dan Kepemimpinan Kepala Desa terhadap Kinerja Pegawai Desa dengan Keterlibatan Badan Permusyawaratan Desa (BPD) sebagai Variabel Mediasi Pariani, Dewi; Adawiyah, Sa'diyah El; Patrianti, Tria
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 6 No. 4 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Juni - Juli 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i4.5333

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh gaya komunikasi, transparansi, dan kepemimpinan kepala desa terhadap kinerja pegawai desa di Desa Sei Kayu, Kecamatan Kapuas Barat, dengan keterlibatan Badan Permusyawaratan Desa (BPD) sebagai variabel mediasi. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan sampel sebanyak 30 responden, yang terdiri dari pegawai desa dan anggota BPD. Pengumpulan data dilakukan melalui kuesioner dan dokumentasi, kemudian dianalisis menggunakan Structural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwa gaya komunikasi dan kepemimpinan kepala desa memiliki pengaruh positif dan signifikan terhadap kinerja pegawai desa, sedangkan transparansi tidak berpengaruh signifikan. Keterlibatan BPD tidak memediasi pengaruh gaya komunikasi dan kepemimpinan terhadap kinerja pegawai desa. Penelitian ini memberikan kontribusi pada pengembangan model pemerintahan desa yang lebih efektif dengan memperhatikan peran komunikasi, kepemimpinan, dan transparansi.
Digital Marketing Communication Strategy of the Organizer Meeting-Incentive-Convention-Exhibition at the Halal Lifestyle Festival in Jakarta Sasongko, Andi; Patrianti, Tria
Jurnal Sosial, Politik dan Budaya (SOSPOLBUD) Vol. 4 No. 2 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/sospolbud.v4i2.15061

Abstract

This study explores digital marketing communication strategies applied by MICE (Meeting -Incentive -Convention- Exhibition) companies in organizing halal lifestyle concept festivals in Jakarta. Indonesia has a very large Muslim population and significant market potential, Jakarta itself as the largest capital city is very appropriate to be used as the most strategic location in organizing Halal Lifestyle-based events. This study uses a qualitative descriptive approach. The results show that digital marketing through social media such as Instagram and Facebook plays an important and effective role in creating awareness, building a positive image, and increasing audience participation. The main strategies used in Social Media Marketing include selecting social media platforms to use according to the target market, building activities on social media accounts, collaborating with influencers (Key Opinion Leaders) that are appropriate and relevant and utilizing digital ads (Digital ads). The effectiveness of the use of social media can increase engagement and be the main factor in supporting the success and sustainability of halal lifestyle concept festival activities. Suggestions for development include diversifying digital platforms and strengthening the internal social media team.
Mengelola Citra dan Membangun Reputasi: Studi atas Peran Public Relations di Universitas Muhammadiyah Jakarta Patrianti, Tria
Kajian Ilmu Sosial (KAIS) Vol. 1 No. 1 (2020): KAIS : Kajian Ilmu Sosial
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (369.188 KB) | DOI: 10.24853/kais.1.1.34-42

Abstract

Di dunia pendidikan, khususnya perguruantinggi, reputasi merupakan salah satu pendorong daya saing. Sebagai akumulasi dari citra, reputasi selalu melekat pada perguruan tinggi yang telah lama berdiri. Citra dan reputasi biasanya bersinggungan dengan peran Public Relations yang secara alamiah bertugas mengelola image dan membangun reputasi lembaga. Tulisan ini merupakan hasil penelitian dengan pendekatan deskriptif kualitatif yang bertujuan mengetahui dan menggali peran Public Relations (PR) di Universitas Muhammadiyah Jakarta dalam membangunreputasi untuk bersaing meraih calon mahasiswa. Melalui wawancara mendalam dengan key informants, diketahui bahwa peran PR lebih banyak dijalankan melalui pendekatan promosi atau teknis pemasaran. Secara kelembagaan, posisi PR ditempatkan pada struktur organisasi di level teknis, bukan strategis sebagai pengelola citra dan reputasi lembaga. Pada penguatan kebijakan, public relations UMJ belum memiliki wewenang membuat kebijakan untuk mengelola citra dan membangun reputasi UMJ di hadapan publiknya, baik itu konsumen, media, komunitas, LSM, dan lain sebagainya. SDM kehumasan yang masih berada di level technical menjadi satu dari sekian banyak persoalan yang harus dibereskan oleh UMJ.Kata kunci: Public Relations, Citra, Reputasi, Perguruan Tinggi Muhammadiyah
Pengaruh Gaya Komunikasi, Transparansi, dan Kepemimpinan Kepala Desa terhadap Kinerja Pegawai Desa dengan Keterlibatan Badan Permusyawaratan Desa (BPD) sebagai Variabel Mediasi Dewi Pariani; Sa'diyah El Adawiyah; Tria Patrianti
Jurnal Manajemen Pendidikan dan Ilmu Sosial Vol. 6 No. 4 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Juni - Juli 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i4.5333

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh gaya komunikasi, transparansi, dan kepemimpinan kepala desa terhadap kinerja pegawai desa di Desa Sei Kayu, Kecamatan Kapuas Barat, dengan keterlibatan Badan Permusyawaratan Desa (BPD) sebagai variabel mediasi. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan sampel sebanyak 30 responden, yang terdiri dari pegawai desa dan anggota BPD. Pengumpulan data dilakukan melalui kuesioner dan dokumentasi, kemudian dianalisis menggunakan Structural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwa gaya komunikasi dan kepemimpinan kepala desa memiliki pengaruh positif dan signifikan terhadap kinerja pegawai desa, sedangkan transparansi tidak berpengaruh signifikan. Keterlibatan BPD tidak memediasi pengaruh gaya komunikasi dan kepemimpinan terhadap kinerja pegawai desa. Penelitian ini memberikan kontribusi pada pengembangan model pemerintahan desa yang lebih efektif dengan memperhatikan peran komunikasi, kepemimpinan, dan transparansi.
From Coordination to Integration: Explaining Flood Governance Performance in Greater Jakarta’s Ciliwung-Cikeas-Cisadane Watersheds Rahmat Salam; Izzatusholekha; Tria Patrianti; Nur Muhamad Iqbal
Publica: Jurnal Pemikiran Administrasi Negara Vol. 18 No. 1 (2026): Publica
Publisher : Department of Public Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jpan.v18i1.54881

Abstract

This study examines why flood control efforts in Greater Jakarta consistently underperform despite substantial investments and formal coordination mechanisms. Focusing on the Ciliwung, Cikeas, and Cisadane watersheds, it assesses an integrated governance approach framed as "One River, One Planning, One Integrated Management." The study analyzes survey data from 350 residents across seven flood-affected areas using an explanatory sequential mixed-methods design, with coordination capacity, policy integration, and flood governance effectiveness measured through Likert-scale indicators and tested via hierarchical regression and mediation analysis. The quantitative results show that coordination capacity is positively associated with perceived flood governance effectiveness, but its effect declines when policy integration is introduced, indicating a strong mediating role of integration. To explain these patterns, the qualitative phase draws on interviews with environmental agency leadership, a multi-stakeholder focus group discussion, field observations, and policy document review, analyzed through NVivo thematic coding. Five mechanisms consistently explain the integration gap: mandate overlap and organizational silos, spatial planning misalignment, financing and operations–maintenance discontinuities, weak enforcement combined with risk-amplifying public behaviors, and limited interoperability of data and early warning systems.
Pelatihan SEO untuk Pembuatan Artikel Informasi di Proklim RW 11 Pekayon Jaya Bekasi Agus Hermanto; Tria Patrianti; Sa’diyah El Adawiyah; Indriyani Idris; Laila Yumna; Rahma Dayanti
Jurnal Surya Masyarakat Vol 8, No 2 (2026): Mei 2026
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/jsm.8.2.2026.269-277

Abstract

This community service activity was carried out at the Proklim RW 11 Pekayon Jaya Bekasi City. The activities carried out were related to SEO, as one way to create informative articles using digital technology that is more structured, systematic and massive and adapted to current media developments, especially the digital or online world. The purpose of this activity was to further concentrate the participants' (Proklim members) basic knowledge and skills in SEO techniques in creating informative articles. The method used was service-learning in the training with four stages: preparation, planning, implementation, and closing. The one-day activity took place conducively with a positive response from the participants. The community service training activities were carried out according to the structure and objectives as well as the technical plan that had been designed. The majority of participants (90% strongly agree) greatly benefited from the increased knowledge about search engines and keywords on Google in relation to SEO. Understanding also (90% strongly agree) increased in search engine applications by using keywords to support the creation of informative articles that have content visibility and are adaptive and synergistic with the development of issues in the internet-based digital realm.
Co-Authors Abdur Rahman Al Akmal Adawiyah, Sa'diyah El Aditya, Muhammad Rizqi Agus Hermanto Agus Hermanto Agus Hermanto Ahmad Fahri Ahmad Fajar Mahendra Ahmad Noval Ahmad Soleh Alfareji Febrian Hanom Alief Givani Ramadhan Alycia Febytha Maruti Amilya, Risca Amin Shabana Aminah Swarnawati Anindia Fardien Aulia, Rihlah Nur Aurell, Rachell Ayu Ria Lestari Azzahra, Fathiyah Betas, Dieki Ferosa Binol, Rizanto Bintang Awal Ramadhan  Cecep Effendi Chaer Ranie Cahyaningsih Cindy Amelia, Cindy Dewi Pariani Dian Islami Dian Istiaty Dian Khaeran Khaeran Djoni Gunanto Evi Satispi Evi Satispi Fadhillah, Febian Rifky Fasha Ashri Octavia Fauzalia, Dian Fauzan Pardomuan Fina Abiyya Agustin Mubarokah Gatot Repli Handoko Gilang Handoko Gilang Wasis Danuarta Habibatul Wa’dah Hafsya Nur Abida Haryati Hasna, Sofia Iftatunnisa, Putri Vania Indah Meilina Indira Dwi Kusumawardani Indriyani Idris Iskandar, Azis Ismed Kelibay Istisari Bulan Lageni Izzatusholekha Jazil Nusaf Aini Karmanto Karmanto Kelly Ayu Anggraeni Laila Yumna Lusi Andriyani M. Zulfikar Ismail Mamun Murod Mansoer, Faizah Kamilla Mawar Mawar Mawar Mawar Meilina, Indah Mohammad H. Holle Muammar Khadafi Mudzakkir, Varda Lu’lu Suci Muhamad Firzan Akbar Muhammad Cahya Panca Wijaya Muhammad Faqih Rusyda Muhammad Farhan Nugraha Muhammad Ryanto Mustaqim, Hafidz Mutmainah Mutmainah Nabila Kanaya Winata Nabila Putri Meitana Nani Nurani Muksin Nasywa Damayanti Nayla Nurially Sofyan Neima Aulia nelly nuroniah Noni Nur Oktaviani Nur Muhamad Iqbal Oktaviana Purnamasari Pariani, Dewi Pramudita Rifky Wardani Putri, Ananda Devina Qurotul Putri Riyadi Rahma Dayanti Rahmat Salam Rahma , Dwi Raida, Astrid Marliana Raja Awan Sidqi Ramadhan, Lingga Syahid Raysa Nahtania Refanda Daffa Falika Retnowati WD Tuti Reza Septiansa Saputra Rika Utari Rinaldo Rinaldo Rinaldo, Rinaldo Rissa Aurelia Restiani Rizanto Binol Rochman Rayhan Maulana Rudiatin, Endang Sa'diyah El Adawiyah Sabilal Muktadin Safira Dwinawati Safitri Salsabilla, Salwa Saputera, Selamet Saputri, Agustina Riska Eka Sasongko, Andi SATISPI, EVI Sa’diyah El Adawiyah Septemberizal Septi Wulandari Chairina Shaila Annisa Yahya Shalsabilla, Apriliani Putri Shela Amelia Akhap Sigit Satriadi Sojapani, Istiqfarha Sri Mulyani Sugiatmi, Sugiatmi Sukendi Supangkat, Gatot Susan Ary Ayu Anjani Syarifuddin Raisul Haq Kusumadiningrat Syawal, Rizky Tito Handoko Usni Usni Wiryawan Kresna Wisnu Brata Wulandari Chairina, Septi Yudistira Raden Syahputra Zea Azzahira Alkayyisa Bahri Zhilal Rahmansyah