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All Journal Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Dinasti International Journal of Management Science Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Journal of Industrial Engineering & Management Research (JIEMAR) International Journal of Social and Management Studies (IJOSMAS) International Journal of Educational Review, Law And Social Sciences (IJERLAS) Jurnal Ekonomi Jurnal Akuntansi Dan Bisnis Indonesia (JABISI) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Informatika Ekonomi Bisnis Socius: Social Sciences Research Journal Jurnal Ekonomi Bisnis Antartika Jurnal Manajemen dan Administrasi Antartika JMAEKA: Jurnal Manajemen Ekonomi Akuntansi International Journal of Economics and Management Research
Karlina, Eulin
AMK BSI Jakarta
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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The Influence Of E-Service Quality And Price Discount On Purchasing Decisions In TikTok Shop In Bogor Martiwi, Rini; Suharyadi, Dedi; Nuryati, Siti; Aryadi, Heri
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

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Abstract

This research examines the influence of e-service quality and price discounts on the purchasing decisions of TikTok Shop customers in Bogor. This research uses a quantitative descriptive method by distributing questionnaires via Google Form with purposive sampling, namely Tiktok Shop users as an online shopping platform for consumers in Bogor. The sample was taken using a purposive sampling method of 180 respondents. In analyzing the research data, SPSS 26 was used to calculate the results of the Multiple Linear Regression variable test, t-test, F test, and determination analysis. Based on the t-test, this research shows that e-service quality and price discounts positively affect Tiktok Shop customers' purchasing decisions. Based on the results of the F Test, e-service quality and price discounts significantly influence purchasing decisions at the TikTok Shop in Bogor. Based on the results of multiple regression analysis, the effect of e-service quality and price discount on purchasing decisions at the TikTok Shop in Bogor is only 51.7%. In comparison, the remaining 48.3% is influenced by other variables not examined in this research.
The Influence Of Work Discipline And Giving Rewards On Employee Performance At PT. Mitra Yudhitama Medika Jakarta Elyana, Instianti; Nelfianti, Fera; Suardhita, Nyoman; Karlina, Eulin
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

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Abstract

This research adopts a quantitative descriptive approach using observation, questionnaires, documentation, and literature study methods. The population studied was 35 PT Mitra Yudhitama Medika Jakarta employees, using saturated sampling techniques. Data analysis uses a multiple linear regression model and SPSS version 26 software to calculate the results of the Multiple Linear Regression variable test, T-Test, and F Test and analyze the level of determination. The research results show that work discipline and giving rewards significantly influence the performance of PT Mitra Yudhitama Medika employees. High work discipline reflects adherence to rules and responsibilities, which increases productivity. Providing financial and non-financial rewards can motivate employees and increase their productivity. The third hypothesis test shows that work discipline and giving rewards jointly influence employee performance. This research emphasizes the importance of developing work discipline and reward systems in human resource management as a strategy to achieve company goals.
Pengaruh Kualitas Produk dan Promosi terhadap Keputusan Pembelian Susu UHT Ultramilk dikalangan Gen Z Kabupaten Bekasi: The Influence of Product Quality and Promotion on Gen Z's Decision to Purchase Ultramilk UHT Milk in Bekasi Regency Zahari , Ari; Karlina, Eulin
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 1 (2025): Desember 2025 - Februari 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i1.245

Abstract

Generation Z is a group of young consumers with dynamic consumption patterns and high responsiveness to product quality and promotional activities. This study aims to analyze the influence of product quality and promotion on the purchase decision of UHT Ultramilk among Generation Z in Bekasi Regency. The research uses a quantitative method with data collected through questionnaires. The population consists of Generation Z individuals (ages 13–28) residing in Bekasi. A sample of 97 respondents was determined using the Slovin formula and selected randomly. Data analysis includes validity and reliability tests, t-test, F-test, coefficient of determination (R²), and multiple linear regression analysis. The t-test results show that product quality (X1) has a significant effect on purchase decision (Y), with a t-value of 4.918 > t-table 1.661. Promotion (X2) also has a significant effect, with a t-value of 3.988 > t-table. The F-test shows a simultaneous influence of X1 and X2 on Y, with an F-value of 13.531 > F-table 3.093. In conclusion, both product quality and promotion have a positive and significant influence—both partially and simultaneously—on the purchase decision of UHT Ultramilk among Generation Z in Bekasi Regency
Pengaruh Kebijakan Dividen Dan Hutang Terhadap Nilai Perusahaan Subsektor Makanan Dan Minuman Yang Terdaftar Di BEI Periode 2021-2024: The Effect of Dividend and Debt Policies on the Value of Food and Beverage Subsector Companies Listed on the Indonesia Stock Exchange Period 2021-2024 Nadiyanti, Siti Harum Sari; Karlina, Eulin
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 3 (2026): Juni 2026 - Agustus 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i3.256

Abstract

 The purpose of this research is to examine the relationship between company value and dividend and debt policies for food and beverage firms traded on the IDX in Indonesia from 2021 to 2024. The Price to Book Value (PBV) indicator is used to assess firm value, while the Dividend Payout Ratio (DPR) and the Debt to Equity Ratio (DER) are used to measure dividend policy and debt policy, respectively. The study approach used is SPSS-processed quantitative statistics. Information is collected from the yearly financial reports that the sampled corporations have made public. A purposive selection technique, based on predetermined criteria, was used to choose the study sample. Firm value was shown to be significantly affected by both debt policy and dividend policy at the same time. Investors should pay attention to dividend policy and corporate debt policy as signals for evaluating firm value, according to signal theory and capital structure theory. This finding backs up these claims. Findings from this research suggest that, in this industry specifically, investors' views of company value may be more heavily impacted by variables other than financial policy
Pengaruh Perilaku Pemimpin dan Penilaian Kinerja Terhadap Prestasi Kerja Pegawai Pada Kantor Pertanahan Kabupaten Bekasi: The Influence of Leadership Behavior and Performance Appraisal on Employee Work Performance at the Bekasi Regency Land Office Epilafaza, Sonia; Karlina, Eulin
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 1 (2025): Desember 2025 - Februari 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i1.267

Abstract

The Bekasi Regency Land Office is one of the institutions with a high service volume, reaching approximately 26,000 requests per month. This condition requires employees to perform optimally, making effective leadership and an objective performance appraisal system highly crucial. This study is motivated by the urgency of leadership roles and performance evaluation mechanisms in supporting productivity and achieving organizational goals. Data were collected by distributing questionnaires to 63 respondents, consisting of both PPNPN and Non-PPNPN employees. The leader behavior variable was measured using indicators such as planning, concern, development, solidarity, and tolerance. Meanwhile, performance appraisal covered work quantity, quality of results, task completion timeliness, and the objectives of the appraisal itself. The hypothesis testing results revealed that leader behavior had a t-value of 4.046 with a significance level of 0.000, while performance appraisal had a t-value of 2.728 with a significance of 0.008. The simultaneous test showed a significance value of 0.000, indicating that both variables significantly affect employee performance. The coefficient of determination (R²) was 0.608, demonstrating that 60.8% of the variation in work performance is explained jointly by the two variables. These findings indicate that effective leadership and the implementation of transparent and objective performance appraisal systems play a significant role in enhancing employee performance.
The Effect Of Service Quality Perception And Company Image On Customer Satisfaction And Their Impact On Customer Loyalty Indihome Puspasari, Aprilia; Nurhayaty, Ety; Riftiasari, Dinar; Yuniarti, Puji; Suharyadi, Dedi; Martiwi, Rini; Adawia, Popon Rabia; Baharuddin
International Journal of Social and Management Studies Vol. 3 No. 2 (2022): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

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Abstract

This study aims to examine and analyze the effect of perceived service quality and corporate image on satisfaction and its impact on Indihome customer loyalty. Data collection was carried out on Indihome customers in Jakarta, Bogor, Depok, Tangerang and Bekasi, using email and google forms during November 2021 for 125 respondents. The research was carried out in the form of field research, using the Simple Random Sampling technique, namely the sampling was carried out randomly without regard to the existing strata in the population. The data collected was analyzed using Structural Equation Modeling with SmartPLS version 3.0 software. The results showed that the perception of service quality was not significant to customer satisfaction, corporate image had a significant effect on customer satisfaction, perceived service quality had a significant effect on customer loyalty, corporate image had a significant effect on customer loyalty, customer satisfaction had a significant effect on customer loyalty, and customer satisfaction significantly mediated influence of Service Quality Perception and corporate image on Customer Loyalty.
Mediation Of Buying Interest On Price Perception And Product Quality Towards Acer Laptop Purchase Decisions Yuniarti, Puji; Zulkifli, Zulkifli; Wianti, Wiwin; Yulistria, Resti; Haryati, Raden Ati; Irawan, Roy; Karlina, Eulin; Taruna, Helmy Ivan
International Journal of Social and Management Studies Vol. 3 No. 6 (2022): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v3i6.254

Abstract

This study intends to investigate how consumer interest in buying affects consumer perceptions of product quality and pricing while making decisions to buy Acer laptops. Users of Acer laptops in Jakarta who were sampled for this study by completing an online questionnaire made up the respondents. Purposive sampling was used as the method of data gathering. Software called SmartPLS 3.0 is used to process the collected data. The study's findings show that only price perceptions have an impact on consumers' decisions to buy Acer laptops, and that buying interest is not a significant mediating element that influences both price perception and product quality.
Leveraging Digital Transformation for Sustainable Competitive Advantage in Emerging Markets: A Managerial Perspective Suharyadi, Dedi; Adhi, Sukmono Bayu; Isroni; Irawan, Roy
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i4.1294

Abstract

Digital transformation has emerged as a critical catalyst for achieving competitive advantage in the knowledge-based economy. This study aims to examine the role of managerial capability in driving digital transformation success and its impact on sustainable competitive advantage among firms operating in emerging markets. Employing a quantitative explanatory survey design, data were collected from 150 respondents consisting of mid and senior level managers in the manufacturing, service, and financial sectors across Indonesia, Malaysia, and Vietnam. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) via SmartPLS 4.0. The results reveal that managerial capability significantly influences digital transformation, which in turn positively affects firms’ dynamic capabilities. Moreover, dynamic capabilities were found to mediate the relationship between digital transformation and sustainable competitive advantage. The institutional context also moderates this relationship, suggesting that regulatory and normative support enhances strategic innovation. These findings highlight that the synergy between managerial vision, digital adoption, and organizational adaptability constitutes the foundation of long-term competitiveness in emerging markets. The study enriches digital strategy literature and offers practical implications for managers and policymakers aiming to foster sustainable digital ecosystems.
Pengaruh Motivasi Kerja dan Disiplin Kerja Terhadap Kinerja Guru SD Negeri Gugus 5 Kecamatan Palmerah Jakarta Barat: The Effect of Work Motivation and Work Discipline on the Performance of Teachers at Public Elementary Schools in Cluster 5, Palmerah Subdistrict, West Jakarta Saputri, Frizka Leoni; Karlina, Eulin
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 1 No 2 (2025): Maret 2025 - Mei 2025
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v1i2.46

Abstract

The purpose of this research was to analyze the effect of Work Motivation and Work Dicipline on Teacher’s Performance at the Teacher of SD Negeri Gugus 5 Kecamatan Palmerah Jakarta Barat. In the process of implementing this research, the researcher used a type of quantitative research. The technique used in this study uses jenuh sampling. The number of respondents sampled in this study was 85 respondents. In addition, the data collection used by the researcher is by using observation, questionnaires, interviews and documentation. To be able to test the instrument using validity and reliability tests. The data analysis technique uses multiple regression. The results of this research are (1) Work motivation has positive effect on teacher’s performance (2) Work dicipline has positive effect on teacher’s performance (3) Work motivation and work dicipline together have a positive effect on teacher’s performance.
Co-Authors A, Anastasya Baharuddin Chirinna, Yeshana Dede Suleman Dinar Riftiasari Enggar Widianingrum Epilafaza, Sonia Eulin Karlina Helmy Ivan Taruna heri aryadi, heri Ida Zuniarti, Ida Instianti Elyana, Instianti Isroni Isroni Isroni Joko Ariawan Nadiyanti, Siti Harum Sari Nelfianti, Fera Nurhayaty, Ety Nyoman Suardhita nyoman suardhita, nyoman Popon Rabia Adawia Puspasari, Aprilia Raden Ati Haryati Rahmadani, Diyah Ayu Resti Yulistria Rini Martiwi Roy Irawan Ryad, Ahmad Sabil Sabil Sabil sabil sabil, sabil Saputri, Frizka Leoni Sinta Rukiastiandari Siti Nuryati Sofyan Marwansyah Sri Rusiyati Sukmono Bayu Adhi Susan Rachmawati Taat Kuspriyono, Taat Wiwin Wianti, Wiwin Yulianah Yulianah Yuniarti, Puji Yunita, Nadia Zahari , Ari Zahra Zahra Zulkifli Zulkifli