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All Journal Widya Cipta : Jurnal Sekretari dan Manajemen Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Moneter : Jurnal Akuntansi dan Keuangan JURNAL LENTERA BISNIS Dinasti International Journal of Management Science Jurnal Pendidikan dan Kewirausahaan Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Journal of Industrial Engineering & Management Research (JIEMAR) Quantitative Economics and Management Studies International Journal of Social and Management Studies (IJOSMAS) International Journal of Educational Review, Law And Social Sciences (IJERLAS) Jurnal Ekonomi Jurnal Akuntansi Dan Bisnis Indonesia (JABISI) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Jurnal Informatika Ekonomi Bisnis (JIMBE) Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Socius: Social Sciences Research Journal Jurnal Ekonomi Bisnis Antartika Jurnal Manajemen dan Administrasi Antartika JMAEKA: Jurnal Manajemen Ekonomi Akuntansi International Journal of Economics and Management Research
Eulin Karlina
Universitas Bina Sarana Informatika
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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THE EFFECT OF TRUST AND ELECTRONIC WORD OF MOUTH ON PRODUCT PURCHASING DECISIONS ONLINE Dede Suleman; Dedi Suharyadi; Rini Martiwi; Nyoman Suardhita; Enggar Widianingrum; Eulin Karlina
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 3 No. 3 (2023): May
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v3i3.888

Abstract

This research aims to examine the effect of trust and electronic word of mouth (eWOM) on product purchasing decisions. Trust is considered a crucial factor in consumer decision-making, and eWOM has emerged as a powerful tool for shaping consumer opinions and attitudes towards products. The study uses a survey questionnaire to collect data from a sample of consumers and employs structural equation modeling (SEM) to analyze the relationships between the variables. The research proposes the following hypotheses: Trust has a positive effect on product purchasing decisions. eWOM has a positive effect on product purchasing decisions.The results of the study provide insights into the role of trust and eWOM in shaping consumer purchasing decisions and highlight the importance of building trust and leveraging eWOM to promote products effectively. The findings of the research can inform marketing strategies and help businesses develop more effective approaches to influence consumer behavior.
THE EFFECT OF TRUST AND ELECTRONIC WORD OF MOUTH ON PRODUCT PURCHASING DECISIONS ONLINE Dede Suleman; Dedi Suharyadi; Rini Martiwi; Nyoman Suardhita; Enggar Widianingrum; Eulin Karlina
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 3 No. 3 (2023): May
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v3i3.888

Abstract

This research aims to examine the effect of trust and electronic word of mouth (eWOM) on product purchasing decisions. Trust is considered a crucial factor in consumer decision-making, and eWOM has emerged as a powerful tool for shaping consumer opinions and attitudes towards products. The study uses a survey questionnaire to collect data from a sample of consumers and employs structural equation modeling (SEM) to analyze the relationships between the variables. The research proposes the following hypotheses: Trust has a positive effect on product purchasing decisions. eWOM has a positive effect on product purchasing decisions.The results of the study provide insights into the role of trust and eWOM in shaping consumer purchasing decisions and highlight the importance of building trust and leveraging eWOM to promote products effectively. The findings of the research can inform marketing strategies and help businesses develop more effective approaches to influence consumer behavior.
Pengaruh Profitabilitas, Solvabilitas, dan Ukuran Perusahaan Terhadap Audit Delay Pada Perusahaan Sektor Infrastruktur Yunita, Nadia; Karlina, Eulin
Jurnal Manajemen dan Administrasi Antartika Vol. 1 No. 2 (2024): April 2024
Publisher : Antartika Media Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70052/juma.v1i2.397

Abstract

Perusahaan yang telah terdaftar di pasar modal diwajibkan untuk melaporkan laporan tahunan serta audit independen kepada Badan Pengawas Pasar Modal (BAPEPAM). Penundaan pengungkapan pelaporan keuangan secara tidak langsung dapat memunculkan reaksi negatif dari para pelaku pasar modal. Oleh karena itu penelitian ini bertujuan untuk mengetahui pengaruh profitabilitas, solvabilitas, dan ukuran perusahaan terhadap audit delay. Data dalam penelitian ini menggunakan data sekunder berupa laporan keuangan dan laporan auditor independen perusahaan. Populasi dalam penelitian ini adalah emiten sektor infrastruktur yang terdaftar di BEI tahun 2019-2021. Teknik pengambilan sampel yang digunakan yaitu purposive sampling, sehingga sampel yang diperoleh sebanyak 69 data dan diolah menggunakan SPSS 25. Metode analisis data penelitian ini menggunakan metode kuantitatif dengan analisis statistik deskriptif, teknik asumsi klasik, analisis regresi linier berganda, koefisien determinasi (, uji t dan uji f. Hasil penelitian ini menunjukkan bahwa profitabilitas tidak berpengaruh terhadap audit delay dengan nilai signifikan 0,603. Solvabilitas berpengaruh negatif terhadap audit delay dengan nilai signifikan 0,000. Ukuran perusahaan tidak berpengaruh terhadap audit delay dengan nilai signifikan 0,244. Profitabilitas, solvabilitas, dan ukuran perusahaan berpengaruh secara simultan terhadap audit delay dengan nilai signifikan 0,001.   Companies that have been registered in the capital market are required to report annual reports and independent audits to the Capital Market Supervisory Agency (BAPEPAM). Delays in disclosing financial reporting can indirectly lead to negative reactions from capital market participants. Therefore, this study aims to determine the effect of profitability, solvency, and company size on audit delay. The data in this study uses secondary data in the form of financial reports and company independent auditor reports. The population in this study are infrastructure sector issuers listed on the IDX in 2019-2021. The sampling technique used was purposive sampling, so that the sample obtained was 69 data and processed using SPSS 25. This research data analysis method uses quantitative methods with descriptive statistical analysis, classical assumption techniques, multiple linear regression analysis, coefficient of determination (R^2), t test and f test. The results of this study indicate that profitability has no effect on audit delay with a significant value of 0.603. Solvency has a negative effect on audit delay with a significant value of 0.000. Company size has no effect on audit delay with a significant value of 0.244. Profitability, solvency, and company size simultaneously affect audit delay with a significant value of 0.001.  
Emotional Branding and Customer Loyalty: Gen Z in Japan and Indonesia Isroni Isroni; Dedi Suharyadi; Sukmono Bayu Adhi; Roy Irawan
International Journal of Economics and Management Research Vol. 4 No. 1 (2025): : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i1.492

Abstract

Global brands increasingly struggle to retain Generation Z consumers who demand emotionally resonant and culturally relevant brand experiences. In Japan, where emotional restraint and symbolic messaging dominate consumer-brand interactions, Gen Z tends to bond with brands through aesthetics, storytelling, and quiet symbolism. Meanwhile, in Indonesia, Gen Z consumers exhibit high emotional expressiveness and loyalty to brands that foster social connection, authenticity, and community engagement. This paper analyzes how emotional branding mechanisms—such as brand love, emotional attachment, and self-congruity—function differently across these cultural settings. It reveals that while Japanese Gen Z responds to minimalist branding with embedded cultural cues, their Indonesian counterparts engage more with emotionally charged narratives and influencer-driven content. These distinctions offer practical insights for tailoring emotional branding to fit not only cultural norms but also platform-specific behaviors, such as Instagram aesthetics in Japan and TikTok virality in Indonesia. The study contributes actionable strategies for brands aiming to sustain loyalty among Gen Z in culturally diverse Asian markets.
THE EFFECT OF EASE OF USE, RISKS TOWARDS CONSUMER DECISIONS WHEN SHOPPING ONLINE Suleman, Dede; Dedi Suharyadi; Sofyan Marwansyah; Susan Rachmawati; Sri Rusiyati; Sabil Sabil
Dinasti International Journal of Economics, Finance & Accounting Vol. 1 No. 4 (2020): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v1i4.548

Abstract

The presence of various alternative shopping places makes consumers choose one of the available shopping places. Therefore this study aims to analyze the relationship between ease and risk of consumer decisions to buy fashion products, especially in online retail. the population in this study is large and the number is not known with certainty, so in the non probalitiy research that is using sampling quota sampling techniques with survey methods with a total sample of 100 respondents from the city of Jakarta with criteria respondents aged over 18 years in the area of DKI Jakarta and have bought products online. The results of the study stated that ease of use has a significant influence on consumer decisions. While the risk turns out to influence consumer decisions in shopping online. The results of this study can be another reference for further research.
The Influence Of E-Service Quality And Price Discount On Purchasing Decisions In TikTok Shop In Bogor Martiwi, Rini; Suharyadi, Dedi; Nuryati, Siti; Aryadi, Heri
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research examines the influence of e-service quality and price discounts on the purchasing decisions of TikTok Shop customers in Bogor. This research uses a quantitative descriptive method by distributing questionnaires via Google Form with purposive sampling, namely Tiktok Shop users as an online shopping platform for consumers in Bogor. The sample was taken using a purposive sampling method of 180 respondents. In analyzing the research data, SPSS 26 was used to calculate the results of the Multiple Linear Regression variable test, t-test, F test, and determination analysis. Based on the t-test, this research shows that e-service quality and price discounts positively affect Tiktok Shop customers' purchasing decisions. Based on the results of the F Test, e-service quality and price discounts significantly influence purchasing decisions at the TikTok Shop in Bogor. Based on the results of multiple regression analysis, the effect of e-service quality and price discount on purchasing decisions at the TikTok Shop in Bogor is only 51.7%. In comparison, the remaining 48.3% is influenced by other variables not examined in this research.
The Influence Of Work Discipline And Giving Rewards On Employee Performance At PT. Mitra Yudhitama Medika Jakarta Elyana, Instianti; Nelfianti, Fera; Suardhita, Nyoman; Karlina, Eulin
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research adopts a quantitative descriptive approach using observation, questionnaires, documentation, and literature study methods. The population studied was 35 PT Mitra Yudhitama Medika Jakarta employees, using saturated sampling techniques. Data analysis uses a multiple linear regression model and SPSS version 26 software to calculate the results of the Multiple Linear Regression variable test, T-Test, and F Test and analyze the level of determination. The research results show that work discipline and giving rewards significantly influence the performance of PT Mitra Yudhitama Medika employees. High work discipline reflects adherence to rules and responsibilities, which increases productivity. Providing financial and non-financial rewards can motivate employees and increase their productivity. The third hypothesis test shows that work discipline and giving rewards jointly influence employee performance. This research emphasizes the importance of developing work discipline and reward systems in human resource management as a strategy to achieve company goals.
Pengaruh Beban Kerja dan Lingkungan Kerja terhadap Kinerja Karyawan PT Bintang Matrik Indonesia Kota Bekasi Aprida Situmorang; Eulin Karlina
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 3 No. 4 (2025): Desember: Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v3i4.2306

Abstract

This study aims to comprehensively analyze the influence of workload and work environment on employee performance at PT Bintang Matrik Indonesia, Bekasi City, both partially and simultaneously. The background of this research lies in the importance of optimal human resource management to enhance company effectiveness and efficiency. An unbalanced workload can lead to physical and mental fatigue, reducing motivation and productivity, while an unsupportive work environment may decrease employee comfort and job satisfaction. This study uses a quantitative research method with the Slovin sampling technique and data collection through questionnaires distributed to company employees. Data analysis was conducted using classical assumption tests and multiple linear regression to examine the relationships between variables. The results indicate that both partially and simultaneously, workload and work environment have a positive and significant effect on employee performance. Therefore, the company should pay greater attention to workload balance and create a safe, comfortable, and supportive work environment to improve employee performance and loyalty.
Pengaruh Kualitas Produk dan Promosi terhadap Keputusan Pembelian Susu UHT Ultramilk dikalangan Gen Z Kabupaten Bekasi: The Influence of Product Quality and Promotion on Gen Z's Decision to Purchase Ultramilk UHT Milk in Bekasi Regency Zahari , Ari; Karlina, Eulin
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 1 (2025): Desember 2025 - Februari 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i1.245

Abstract

Generation Z is a group of young consumers with dynamic consumption patterns and high responsiveness to product quality and promotional activities. This study aims to analyze the influence of product quality and promotion on the purchase decision of UHT Ultramilk among Generation Z in Bekasi Regency. The research uses a quantitative method with data collected through questionnaires. The population consists of Generation Z individuals (ages 13–28) residing in Bekasi. A sample of 97 respondents was determined using the Slovin formula and selected randomly. Data analysis includes validity and reliability tests, t-test, F-test, coefficient of determination (R²), and multiple linear regression analysis. The t-test results show that product quality (X1) has a significant effect on purchase decision (Y), with a t-value of 4.918 > t-table 1.661. Promotion (X2) also has a significant effect, with a t-value of 3.988 > t-table. The F-test shows a simultaneous influence of X1 and X2 on Y, with an F-value of 13.531 > F-table 3.093. In conclusion, both product quality and promotion have a positive and significant influence—both partially and simultaneously—on the purchase decision of UHT Ultramilk among Generation Z in Bekasi Regency
Pengaruh Kebijakan Dividen Dan Hutang Terhadap Nilai Perusahaan Subsektor Makanan Dan Minuman Yang Terdaftar Di BEI Periode 2021-2024: The Effect of Dividend and Debt Policies on the Value of Food and Beverage Subsector Companies Listed on the Indonesia Stock Exchange Period 2021-2024 Nadiyanti, Siti Harum Sari; Karlina, Eulin
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 3 (2026): Juni 2026 - Agustus 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i3.256

Abstract

 The purpose of this research is to examine the relationship between company value and dividend and debt policies for food and beverage firms traded on the IDX in Indonesia from 2021 to 2024. The Price to Book Value (PBV) indicator is used to assess firm value, while the Dividend Payout Ratio (DPR) and the Debt to Equity Ratio (DER) are used to measure dividend policy and debt policy, respectively. The study approach used is SPSS-processed quantitative statistics. Information is collected from the yearly financial reports that the sampled corporations have made public. A purposive selection technique, based on predetermined criteria, was used to choose the study sample. Firm value was shown to be significantly affected by both debt policy and dividend policy at the same time. Investors should pay attention to dividend policy and corporate debt policy as signals for evaluating firm value, according to signal theory and capital structure theory. This finding backs up these claims. Findings from this research suggest that, in this industry specifically, investors' views of company value may be more heavily impacted by variables other than financial policy
Co-Authors A, Anastasya Aprida Situmorang Baharuddin Chirinna, Yeshana Dede Suleman Dedi Suharyadi Dinar Riftiasari Enggar Widianingrum Epilafaza, Sonia Fajar Kurniawan Fajri Ariandi Fera Nelfianti Helmy Ivan Taruna heri aryadi, heri Ida Zuniarti Ida Zuniarti, Ida Instianti Elyana Instianti Elyana Instianti Elyana Instianti Elyana Instianti Elyana Instianti Elyana, Instianti Isroni Isroni Isroni Jaka Santosa Joko Ariawan Justian Megi Muhamad Khadafi Firman Nadiyanti, Siti Harum Sari Nur Eka Saputra Nurhayaty, Ety Nurzalinar Joesah Nyoman Suardhita Nyoman Suardhita Nyoman Suardhita nyoman suardhita, nyoman Oki Rosanto Panji Suratriadi Popon Rabia Adawia Purnama Sari Puspasari, Aprilia Raden Ati Haryati Rahmadani, Diyah Ayu Resti Yulistria Rini Martiwi Roy Irawan Ryad, Ahmad Sabil Sabil Sabil sabil sabil, sabil Saputri, Frizka Leoni Sinta Rukiastiandari Siti Dedeh Humaeroh Siti Nuryati Siti Nuryati Sofyan Marwansyah Sri Rusiyati Sukmono Bayu Adhi Susan Rachmawati Taat Kuspriyono Tuty Mutiah Wiwin Wianti, Wiwin Yulianah Yulianah Yulianah Yulianah Yuniarti, Puji Yunita, Nadia Zaenal Arief Zahari , Ari Zahra Zahra Zulkifli Zulkifli