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All Journal Media Ekonomi dan Manajemen JAM : Jurnal Aplikasi Manajemen Jurnal Manajemen dan Kewirausahaan (JMDK) Kinerja: Jurnal Ekonomi dan Manajemen Akuntabel : Jurnal Ekonomi dan Keuangan Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen JURNAL MANAJEMEN Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Innovation in Educational and Cultural Research JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Southeast Asian Journal of Islamic Education Jurnal Ilmu Manajemen Mulawarman (JIMM) Jurnal Ilmu Ekonomi Mulawarman (JIEM) ABDIMU Jurnal Pengabdian Kepada Masyarakat Analisa: Jurnal Manajemen dan Akuntansi
Robiansyah, Robiansyah
UNIVERSITAS MULAWARMAN
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Storytelling Marketing, Content Marketing, and Social Media Marketing on the Purchasing Decision Saida Zainurossalamia ZA; Irsan Tricahyadinata; Robiansyah Robiansyah; Dio Caisar Darma; Gusti Noorlitaria Achmad
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2150

Abstract

The development of technology in the digital age can’t be avoided in today's life. Nowadays social media is increasingly loved by marketers as a tool to introduce or promote their products because of low costs and can reach more audiences. The development of marketing in this digital era shows that consumers not only buy products but the experiences created and the emergence of emotions are also expected by consumers when consuming a product. This study uses multiple linear regression analysis tools and the data used are primary data respondents of users of Shinzu'i UME body mist products. The purpose of this study is to find out whether storytelling marketing, content marketing, and social media marketing have an influence on purchasing decisions of Shinzu'i UME body mist products. The results of this study indicate that storytelling marketing has no effect on purchasing decisions, content marketing has an effect on purchasing decisions, and social media marketing has no influence on purchasing decisions. The low coefficient of determination shown by these three variables in predicting purchasing decisions for Shinzu'i UME body mist products needs to be evaluated in the future.
Co-Authors Abdul Gafur Abdul Hakim Abdullah, Mohd Zulkifli Achmad Firmansyah Adinda Gladis Pratiwi Adinda Nur Oktaviani Dwi Putri Aditya Ferry Noor Aditya, Zidan Dimas Adnan Adnan Faturrahman Agus Riyanto Ahmad Rifai Ahmad Rifai Ahmad Syafiul Umam, Ahmad Syafiul Alif Mustofa Andi Fitriani AS Andre L. Galang Anggi Oktawiranti Angie Shafa Arumasari Ardi Paminto Ardian, Fransiskus Ariesta Heksarini Arif, Salmah Arista Alfi Qurbani Arumasari, Angie Shafa Asih Margawati Aswadi Aswadi Aswara, Adlina Asyriana, Sofia Awal Hikmah Denis Ushakov Denno Heryanto Dio Caisar Darma Dirga Lestari Djoko Setyadi Eka Kujayanti Eko Adi Kurniawan Elizabeth Tria Hardini Eny Rochaida Era Lestari Erni Yuningsih Erysa Putri Ramadhanti Eti Ulfa Handa yani Faizah, Yuafani Fajar Suseno Fauzan, Raihan Achmad Finanda, Irma Fitriadi Fitriadi Fransiskus Ardian Gusti Noorlitaria Achmad Gusti Noorlitaria Achmad Hafiith Kartanegara Hairul Anwar Hanafi Hanafi Hariadi, Putra Pratama Hendra Nur Eko Saputro Heni Rahayu Rahmawati Heriyadi, Heriyadi Herlinda Herlinda Herlinda Herlinda, Herlinda Herning Indriastuti Hidayati Tetra Ida Oktapiyani Rahmayanti Ilshan Saputra Indira Silvianita Intan Mayangsari Irsan Tricahyadinata Ivan Nugraha Su'udi Kartanegara, Hafiith khusnul khotimah Lorenza, Cindy ludfi mahmudah Lusi Arca Tanjung Maisaroh Maisaroh Marlina Rusnyanti Mega Astuti Mega Ningrum Suwarno Putri Mei Nur Rahman Melda Aulia Ramadhani Michael Hadjaat Mirza Norma Fitalia Rahmi Mirza Norma Fitalia Rahmi Muhammad Fajri Irawan Muhammad Wasil Muhammad Zendy Ghamara Ni Luh Kardini Ninin Dea Pritania Noor, Aditya Ferry Novita Gita Ayu Nur Hidayah Nur Rahman, Mei NURFADILAH NURFADILAH Oky Yunan Setyadi Putra Pratama Hariadi Rachmanda, Puspa Kirana Rahayu Nova Daryati Rahmawati Rahmawati Rahmawati Rahmawati Raihan Achmad Fauzan Rara Audina Rasyid Saudi Ria Paramita Rima Nur Ahadiati Rita Utami Rizky Yudaruddin Rosy Hardi Fazrin Roy Setiawan Safwo Alif Saputra Saida Zainurossalamia ZA Salmah Arif Sandria Kurnianto Sandy, Aisyah Trees Saputra, Agus Serly Musdalipah Sirin, Rifdah Jauharah Siti Maria Siti Sumiati Sri Mintarti Sri Mintarti Sri Wahyuni Suci Permata Indah Sugeng Raharjo Sukisno S Riadi Sukisno S. Riadi Sukisno Selamet Riadi Suparman Syaharuddin Y Syaharuddin Y Syaharuddin Syaharuddin Y Syaharuddin Y Syaharuddin Y Syaharuddin Y Syaharuddin Y, Syaharuddin Y Syahruddin Y Syahruddin Y Syamrah Aulia Syarifah Hudayah Syarifah Syarifah Tasya Yaumil Amalia Wahidah Nur Rahmi Wahyu Aspian Nur Wardana, Rifky Nugraha Wisesa, Adinda Bonita Yana Ulfah Yeni Susannti Yoga Pradana Yonathan Pongtuluran Yuris Linda ZA, Saida Zainurossalamia Zainal Ilmi Zainal Ilmi