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hammad, hammad
Poltekkes Kemenkes Banjarmasin
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Membangun Kepuasan Pelanggan Jamaah Umroh Melalui Aktivitas Komunikasi Pemasaran dan Persepsi Harga Rahman, Syafiq Fadlu; Saggaff Shihab, Muchsin; Hammad, Hammad
JURNAL ADMINISTRASI & MANAJEMEN Vol 13, No 3 (2023): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v13i3.3482

Abstract

Studi ini bertujuan menganalisis bagaimana komunikasi pemasaran, kualitas layanan, dan persepsi harga memengaruhi kepuasan pelanggan. Dengan menggunakan analisis faktor konfirmatori orde kedua dan partial least square (SOCFA-PLS), penelitian ini melibatkan 856 konsumen yang dipilih secara acak, dengan 90 responden. Temuan menunjukkan bahwa komunikasi pemasaran, kualitas layanan, dan persepsi harga secara signifikan dan sebagian memengaruhi kepuasan pelanggan. Penelitian ini mencapai daya penjelas yang tinggi sebesar 96,1%, mengindikasikan model yang kuat. Memperkuat strategi pemasaran melalui aktivitas komunikasi yang efektif menjadi penting untuk kepuasan. Selain itu, meningkatkan kualitas layanan memainkan peran vital. Persepsi harga, yang mencerminkan keadilan, juga berdampak pada tingkat kepuasan. Penelitian ini menekankan interaksi faktor-faktor tersebut dalam membentuk kepuasan pelanggan, memberikan wawasan berharga bagi bisnis untuk meningkatkan strategi dan pengalaman pelanggan. Kata kunci: Komunikasi Pemasaran, Kualitas Pelayanan, Persepsi Harga, Kepuasan Pelanggan
Pelatihan Membuat Telur Asin Rempah Produk Rumahan Berbasis UMKM di Kelurahan Mekar Jaya, Kota Depok Sova, Maya; Yulianti, Sri; Agustin, Dinni; Hammad, Hammad; Indrajaya, Titus; Suryani, Mei; Suryanih, Suryanih
Jurnal Pelayanan dan Pengabdian Masyarakat (Pamas) Vol 10, No 2 (2026): Jurnal Pelayanan dan Pengabdian Masyarakat (PAMAS)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM Universitas Respati Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/pamas.v10i2.7900

Abstract

Salted herbal eggs are a traditional processed food product with significant economic potential to be developed as a home-based micro, small, and medium enterprise (MSME). This community service program aimed to enhance the knowledge and skills of the residents of Mekar Jaya Village, Depok City, in producing high-quality herbal salted eggs as a viable home industry product. The program involved 52 participants consisting of housewives, youth organization members (Karang Taruna), and MSME actors. The implementation methods included lectures, demonstrations, hands-on practice, and evaluation using pre-test and post-test instruments. The results showed a significant improvement in participants’ knowledge across several aspects, including production techniques, food hygiene, marketing strategies, and basic financial management. The highest improvement was observed in marketing and branding competencies. Post-training monitoring indicated that 88% of participants successfully initiated small-scale production and were able to market their products locally through both offline and online channels. This program demonstrates that practice-based training combined with continuous mentoring is effective in empowering communities and fostering the development of sustainable MSMEs. The findings are expected to contribute to local economic development and provide a replicable model for community-based entrepreneurship programs
Co-Authors Abdullah Al Mamun Acob, Joel Rey Ugsang Agisti, Rinne Agus Rachmadi Agus Rachmadi Agustin, Dinni Agustine Ramie Ainun Sajidah Ainun Sajidah Ani Nuraini, Ani Annisa, Farah Aprianti Aprianti Aty, Yoany Maria Vianney B. Auta, Tanko Titus Titus Bahtiar Bahtiar Bayu, Ricky Bisepta Prayogi, Bisepta brata ismaya, sakti Endang Sri P Ningsih Erminawati Erminawati Eros Rosmiati Fajar, Imam Fathurrahman Fathurrahman Hambali, Ach Hamdali, Hamdali Hari Gursida Heru Santoso Wahito Nugroho I Putu Suiraoka Ida Rahmawati Indrajaya, Titus Ismaya, Sakti Brata Kaila, Wafa Khairir Rizani Khairir Rizani, Khairir Kurniadi Kurniadi Kurniawati, Ninuk Dian M. Ichwan Rijani Magdalena Magdalena Mariana , Evi Risa Mariana, Evi Risa Marwansyah, Marwansyah Mas’odah, Siti Mawaranti, Erien Febina Maya Sova Muhammad Rasyid, Muhammad Muharam, Hari Muhtar Muhtar Nad’wa Huda Nazmi, Syaima Nursalam, Nursalam Nuryanah, Nuryanah Rachmadi, Agus Ragu Harming Kristina Rahma, Adilla Alfina Rahmah, Adila Alfina Rahman, Arief 4 Rahman, Syafiq Fadlu Rahmana, Muhamad Syeikha Rahmani Ramon Hurdawaty Raudhatul Husna Ridha, Magfiratul Rima Dewi Rinne Agisti Risa Marina, Evi Risca Dwiaryanti, Risca Rizani, Akhmad Rizkan Azhima Rushadiyati, Rushadiyati Rutmauli Hutagaol Saggaff Shihab, Muchsin Said, Fahmi Sambriongt, Maria Sanglar Polnok, Sanglar SPN, Endang Sri PN, Endang Sri Yulianti Sulaiman Hamzani Supriyani, Mei Suryani, Mei Suryanih, Suryanih Suyatno, Endi SYAIFUL BAHRI Syaiful Syaiful Syarniah, Syarniah Tafrizi, Tafrizi Uswatun Hasanah Wilotono, Nasrullah Wilutono, Nasrullah Yandi Asmana Yeni Mulyani Yusuf Yusuf Zainab Zainab