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Aeko Fria Utama FR
Universitas Mataram
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Journal : Indo-Fintech Intellectuals: Journal of Economics and Business

 1 
Analisis Efisiensi Pemasaran Usaha Budidaya Jamur Tiram Putih di Kota Mataram FR, Aeko Fria Utama; Nursan, Muhammad; Rakhman, Amry
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 2 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i2.1213

Abstract

One of the factors that can influence the success of the mushroom business can be seen from the marketing channels and marketing efficiency of the oyster mushroom cultivation business. This research aims to analyze channel profits and marketing efficiency of white oyster mushroom cultivation businesses in Mataram City. The method used in this research is a descriptive method, collecting data obtained using survey and interview techniques. The unit of analysis is the oyster mushroom cultivation business in Mataram City. The determination of the area in this study was determined by "purposive sampling" in Mataram City. The determination of respondents was carried out by census, meanwhile. The data analysis used is marketing channel analysis and marketing efficiency. The research results show that the average profit obtained is IDR. 12,790,868 per area of cultivated land, during one production process. The marketing channel for white oyster mushrooms in Mataram City consists of two channels, channel I is a direct marketing channel, namely producers directly to final consumers and marketing channel II, namely farmers - retailers - final consumers. The marketing channel for white oyster mushrooms in Mataram City is considered efficient, because the producer share value in marketing channel I is 100% and marketing channel II is 80% with a marketing margin of Rp. 5,000/Kg so that marketing channels I and II are said to be efficient because they are greater than 60%
Analisis Efisiensi Pemasaran Usaha Budidaya Jamur Tiram Putih di Kota Mataram Aeko Fria Utama FR; Muhammad Nursan; Amry Rakhman
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 2 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i2.1213

Abstract

One of the factors that can influence the success of the mushroom business can be seen from the marketing channels and marketing efficiency of the oyster mushroom cultivation business. This research aims to analyze channel profits and marketing efficiency of white oyster mushroom cultivation businesses in Mataram City. The method used in this research is a descriptive method, collecting data obtained using survey and interview techniques. The unit of analysis is the oyster mushroom cultivation business in Mataram City. The determination of the area in this study was determined by "purposive sampling" in Mataram City. The determination of respondents was carried out by census, meanwhile. The data analysis used is marketing channel analysis and marketing efficiency. The research results show that the average profit obtained is IDR. 12,790,868 per area of cultivated land, during one production process. The marketing channel for white oyster mushrooms in Mataram City consists of two channels, channel I is a direct marketing channel, namely producers directly to final consumers and marketing channel II, namely farmers - retailers - final consumers. The marketing channel for white oyster mushrooms in Mataram City is considered efficient, because the producer share value in marketing channel I is 100% and marketing channel II is 80% with a marketing margin of Rp. 5,000/Kg so that marketing channels I and II are said to be efficient because they are greater than 60%
Co-Authors A. Hari Witono Amrussalam Amrussalam Amry Rakhman Amry Rakhman Anna Apriana Hidayanti Anwar Anwar Anwar Anwar Anwar Asasandi, I GN Aryawan Awal Nur Khalifatur Rosyidah Baiq Saopi Nadiawati Broto Handoko Candra Ayu Candra Ayu Dahlanuddin Dahlanuddin Deni Irawan Dudi Septiadi Dudi Septiadi Dudi Septiadi Dudi Septiadi Efendy Efendy, Efendy Eka Numinda Dewi Mandalika Eka Nurminda Dewi Mandalika Eka Nurminda Dewi Mandalika Eko Supriastuti Fadli Fadli Fadli Fadli Fadli Fadli Fadli Halimatus Sa'diah Halimatus Sa’diyah IGN Aryawan Asasandi Ketut Budastra L. Sukardi Lalau Hizbullah Lalu Sukardi Lilik Hidayati, Lilik M Yusuf M Yusuf M Yusuf M. Yusuf M. Yusuf M. Yusuf M. Yusuf Mandalika, Eka Nurminda Dewi Mohammad Alwi Shahab Mohammad Archi Maulyda Muji Rahayu Nabilah, Sharfina Ni Made Nike Zeamita Widiyanti Nursan, Muhammad Nurtaji Wathoni Pande Komang Suparyana Putu Eka Pasmidi Ariati Rakhman, Amry Ratih Ayu Apsari Ratih Ayu Apsari Rifani Nur Sindy Setiawan Rika Andriati Sukma Dewi Rosyidah, Awal Nur Khalifatur Sab’ul Masani Septiadi, Dudi Setiawan, Rifani Sri Mulyawati Sukarne Sukarne Suparmin Supartiningsih, Sri Syarif Husni Tahir, Rahmawati Tarmizi Tarmizi Widyanti, Ni Made Zea Mita Wirajaya Kusuma Wuryantoro Wuryantoro Wuryantoro Yudhistira Ardana