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All Journal Assets : Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Diskursus Islam Laa Maisyir Jurnal Ekonomi Islam Jurnal Minds: Manajemen Ide dan Inspirasi Al Tijarah Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam IJBE (Integrated Journal of Business and Economics) Journal of Economic, Bussines and Accounting (COSTING) Al-Mashrafiyah : Jurnal Ekonomi, Keuangan, dan Perbankan Syariah Al-Amwal : Journal of Islamic Economic Law SENTRALISASI YUME : Journal of Management Iqtishoduna: Jurnal Ekonomi Islam International Journal of Islamic Business and Economics (IJIBEC) JAAF (Journal of Applied Accounting and Finance) Ecces: Economics, Social, and Development Studies Al-Kharaj: Journal of Islamic Economic and Business Jurnal Akuntansi International Journal of Business Economics (IJBE) An Nisa' Jurnal Ilmiah Akuntansi Peradaban Asy-Syarikah : Jurnal Lembaga Keuangan, Ekonomi dan Bisnis Islam Bertuah : Jurnal Syariah dan Ekonomi Islam Shar-E: Jurnal Kajian Ekonomi Hukum Syariah Management of Zakat and Waqf Journal (MAZAWA)) Iqtishaduna : Jurnal Ilmiah Mahasiswa Hukum Ekonomi Syariah Jurnal Ekonomi Jurnal Kolaboratif Sains Jurnal Iqtisaduna Islamic Accounting and Finance Review Journal Of Human And Education (JAHE) Jurnal Ekonomika Dan Bisnis Jurnal Ekonomi Syariah dan Bisnis Milkiyah: Jurnal Hukum Ekonomi Syariah Economic Reviews Journal Dedikasi: Jurnal Pengabdian Kepada Masyarakat SENTRI: Jurnal Riset Ilmiah ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Media Riset Bisnis & Manajemen AL-QIBLAH: Jurnal Studi Islam dan Bahasa Arab Innovative: Journal Of Social Science Research Basic and Applied Accounting Research Journal Indonesian Journal of Economics, Entrepreneurship, and Innovation Ekalaya : Jurnal Ekonomi Akuntansi Al-Jadwa: Jurnal Studi Islam Jurnal Pengabdian Masyarakat dan Riset Pendidikan IJEIRC COSMOS IECON: International Economics and Business Conference Alkasb: Journal of Islamic Economics International Journal of Islamic Business and Economics (IJIBEC) J-CEKI Islamic Financial And Accounting Review Study of Scientific and Behavioral Management (SSBM)
Murtiadi Awaluddin
Fakultas Ekonomi Dan Bisnis Islam Universitas Islam Negeri Alauddin Makassar Jl. Muh. Yasin Limpo No.36, Samata-Gowa
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Journal : Iqtishaduna : Jurnal Ilmiah Mahasiswa Hukum Ekonomi Syariah

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DIMENSI TERSEMBUNYI MEREK HALAL MEMERIKSA PERAN PENGHEMATAN DALAM KEPUTUSAN PEMBELIAN KONSUMEN Akbar; Sirajuddin; Murtiadi Awaluddin
Iqtishaduna: Jurnal Ilmiah Mahasiswa Hukum Ekonomi Syariah Vol 7 No 1 (2025): Oktober
Publisher : Jurusan Hukum Ekonomi Syariah Fakultas Syariah dan Hukum Uin Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/iqtishaduna.v7i1.60204

Abstract

Abstrak Pertumbuhan industri halal global mendorong semakin banyaknya produk berlabel halal yang beredar di pasar. Namun, dalam proses pengambilan keputusan pembelian, konsumen tidak hanya mempertimbangkan aspek syariat yang tampak secara eksplisit melalui label halal. Penelitian ini membahas secara mendalam dimensi tersembunyi dari merek halal, khususnya peran penghematan yang sering kali tidak disadari namun memengaruhi perilaku konsumen. Dimensi tersembunyi tersebut meliputi efisiensi psikologis, persepsi kesehatan dan kualitas, penghematan waktu, serta penghindaran risiko sosial. Konsumen memandang produk halal sebagai pilihan yang lebih hemat dalam jangka panjang karena diyakini dapat mengurangi risiko kesehatan, memberikan rasa aman, dan mempercepat proses pengambilan keputusan tanpa perlu verifikasi berulang terhadap produk lain. Selain itu, faktor keberkahan dan kepatuhan terhadap prinsip agama juga menjadi pertimbangan psikologis yang dianggap membawa nilai ekonomi tersendiri bagi konsumen. Penelitian ini menyimpulkan bahwa strategi pemasaran merek halal sebaiknya tidak hanya menonjolkan aspek kehalalan semata, tetapi juga mengomunikasikan nilai tambah berupa efisiensi dan penghematan, baik dalam aspek waktu, biaya, maupun kualitas hidup. Dengan memahami dimensi tersembunyi ini, pelaku usaha dapat mengembangkan pendekatan pemasaran yang lebih efektif dan sesuai dengan kebutuhan konsumen Muslim modern. Kata Kunci: Merek Halal, Penghematan, Keputusan Pembelian, Dimensi Tersembunyi, Konsumen Muslim   Abstract The growth of the global halal industry has led to an increasing number of halal-labeled products on the market. However, in the process of making purchasing decisions, consumers do not only consider aspects of sharia that appear explicitly through halal labels. This study takes an in-depth look at the hidden dimensions of halal brands, particularly the role of savings that often go unnoticed but influence consumer behavior. These hidden dimensions include psychological efficiency, perceived health and quality, time savings, and social risk aversion. Consumers perceive halal products as a more economical choice in the long run because they are believed to reduce health risks, provide a sense of security, and speed up the decision-making process without the need for repeated verification of other products. In addition, the factor of blessing and compliance with religious principles is also a psychological consideration that is considered to bring its own economic value to consumers. This study concludes that the marketing strategy of halal brands should not only emphasize the halal aspect, but also communicate the added value of efficiency and savings, both in terms of time, cost, and quality of life. By understanding this hidden dimension, businesses can develop more effective marketing approaches that suit the needs of modern Muslim consumers. Keywords: Halal Brand, Savings, Purchase Decision, Hidden Dimension, Muslim Consumer
Co-Authors , Aisyah , Sudirman - Sri Prilmayanti Awaluddin, - Abdul Chadjib Halik Abdul Gani Abdul Wahab Abdullah, Muhammad Wahyuddin Abdullah, Muhammad Wahyudin Abdullah, Wahyuddin Abdurrahman Mansyur Adriani Adriani Affandi, Muh Akbar Akbar. C Alifurahman, Alifurahman Alika, Nur Hikmah Alim Sholihin Aminuyati Amir , Indah Ramadhani Amir, A. M. Nur Atma Amiruddin K Amiruddin K Amirudin K Andi Abdul Gaffar Andi Harmoko Arifin Andi Nur Annisa M Andi Nur Rahma Andi Sitti Aisah Andi Sylvana Andi Sylvana Andi Ummul Khair Anshar Daud Arifin, Asriadi Arsyad, Kamaruddin Arsyadi, Baso Asriadi Arifin Asriani Aswar Aswar Azwar Anwar Bahrul Ulum Rusydi Baso Sardjan Basri, Muh. Arfah Berlian Berlian Devy Wulandari Dewi Pratiwi Dian Dian Dian Sari Dueramae, Hussam Eka Indriyani MS Eka Suhartini Elis Elis Elis, Elis Elvi Syahria Maznawati Eril, Eril Fadjriyah, Sitti Fahrika, Andi Ika Fajriah, Fadillah Febriani Setijawan Fitriah Ningsih Haeranah Hamka Hasbiah Hasbiah, Hasbiah Herianti, Herianti Ihwan Wahid Minu Ilham Gani Ilham Ilham Indah Ramadhani Amir Irwandi Islahuddin Islah K, Amiruddin Kadir, Syahruddin Kara, Muslimin H Kasim, Sjaiful Khaerah Amalia Khaerunnisa, Syarifa Kouach Yassine M. Iqbal Suhaeb Mahmuddin Mahmuddin Malle, Syarif Syharir Mardan, Muh. Zulhadi Mashuri Masri Maulana Muchlis, Mustakim Muh Akil Rahman Muh. Akil Rahman Muh. Ridwan Markarma Muh. Rum Muh. Rum Muhammad Akil Rahman Muhammad Gazali Suyuti Muhammad Ikhsan Alif MUHAMMAD ILHAM Muhammad Zul Fahmi Muin, Rahmawati Muslimin H. Kara Muslimin Kara Mustofa Umar Mutakallim Sijal Mutmainna, Aenun Mutmainna, Dian N. Nurjanah Nahlah Nahlah, Nahlah Nasrullah Bin Sapa Ni'mah, Fadhilatun Niniek Fariaty Lantara Nirgahayu Nirgahayu Nirgahayu Nirgahayu, Nirgahayu Novianti Novianti Novianty, Anisa Utami Nur Anisa Nur, Fira Nuraeni Nuratikah, Nuratikah Nurmiati Nurmiati Oktoviasari, Vera Ayu Parmitasari, Rika Dwi Ayu Putri Qonitah Rahim Radinal, Radinal Rahim, Adhira Imawardhani Rahman Ambo Masse Rahman, Muhammad Akil Rahmawati Muin Rahmawati Muin Rasnawati, Rasnawati Reniati Reniati Rini andriani Rizky Amaliyah Ramdhani Ilham Rohani, Dian Amalia Putri Rulyanti Susi Wardhani Rusnawati Rusnawati, Rusnawati Safruddin . Saifuloh, Nur Imam Samsunar, Muh. Sanusi, Nina Utami Y Sapiri, Muhtar Sapsuha, Mubasysyyratul Ummah Sardjan, Baso Sari Fatimah Mus Sastri Ayu Wiranitania Selmiana Salam Sijal, Mutakallim Siradjuddin Sirajuddin Sirajuddin Sirajuddin Sitti Fadjriyah Sitti Syamsiah Sudarmi Sudirman Sudirman . Sudirman Sudirman Sukmawati Sukmawati Sumarlin Sumarlin Sumarlin Sumar’in, Sumar’in Syahruddin Kadir Syam, Agus Syamsul Syamsul Syarif Syharir Malle Sylvana, Andi Sylvana, Andi Tawwab, M. Abdut Tri Gunarsih Tuarita, Adam Tunggul Prasodjo Un Dini Imran Usman Jafar Wahyuddin Abdullah Wahyudi, Iqmal Wahyudin Abdullah Wahyudin Abdullah, Muhammad Yuli Rahmini Suci yumita, yumita Zahra, Sufiani