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All Journal Assets : Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Diskursus Islam Laa Maisyir Jurnal Ekonomi Islam Jurnal Minds: Manajemen Ide dan Inspirasi Al Tijarah Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam IJBE (Integrated Journal of Business and Economics) Journal of Economic, Bussines and Accounting (COSTING) Al-Mashrafiyah : Jurnal Ekonomi, Keuangan, dan Perbankan Syariah Al-Amwal : Journal of Islamic Economic Law SENTRALISASI YUME : Journal of Management Iqtishoduna: Jurnal Ekonomi Islam International Journal of Islamic Business and Economics (IJIBEC) JAAF (Journal of Applied Accounting and Finance) Ecces: Economics, Social, and Development Studies Al-Kharaj: Journal of Islamic Economic and Business Jurnal Akuntansi International Journal of Business Economics (IJBE) An Nisa' Jurnal Ilmiah Akuntansi Peradaban Asy-Syarikah : Jurnal Lembaga Keuangan, Ekonomi dan Bisnis Islam Bertuah : Jurnal Syariah dan Ekonomi Islam Shar-E: Jurnal Kajian Ekonomi Hukum Syariah Management of Zakat and Waqf Journal (MAZAWA)) Iqtishaduna : Jurnal Ilmiah Mahasiswa Hukum Ekonomi Syariah Jurnal Ekonomi Jurnal Kolaboratif Sains Jurnal Iqtisaduna Islamic Accounting and Finance Review Journal Of Human And Education (JAHE) Jurnal Ekonomika Dan Bisnis Jurnal Ekonomi Syariah dan Bisnis Milkiyah: Jurnal Hukum Ekonomi Syariah Economic Reviews Journal Dedikasi: Jurnal Pengabdian Kepada Masyarakat SENTRI: Jurnal Riset Ilmiah ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Media Riset Bisnis & Manajemen AL-QIBLAH: Jurnal Studi Islam dan Bahasa Arab Innovative: Journal Of Social Science Research Basic and Applied Accounting Research Journal Indonesian Journal of Economics, Entrepreneurship, and Innovation Ekalaya : Jurnal Ekonomi Akuntansi Al-Jadwa: Jurnal Studi Islam Jurnal Pengabdian Masyarakat dan Riset Pendidikan IJEIRC COSMOS IECON: International Economics and Business Conference Alkasb: Journal of Islamic Economics International Journal of Islamic Business and Economics (IJIBEC) J-CEKI Islamic Financial And Accounting Review Study of Scientific and Behavioral Management (SSBM)
Murtiadi Awaluddin
Fakultas Ekonomi Dan Bisnis Islam Universitas Islam Negeri Alauddin Makassar Jl. Muh. Yasin Limpo No.36, Samata-Gowa
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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The Effect Of Expert Management, Professional Skepticism And Professional Ethics On Auditors Detecting Ability With Emotional Intelligence As Modeling Variables (Study At The Makassar City Inspectorate) Murtiadi Awaluddin; Nirgahayu; Rulyanti Susi Wardhani
International Journal of Islamic Business and Economics (IJIBEC) Vol 3 No 1 (2019): Volume 3 Nomor 1 Tahun 2019
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/ijibec.v3i1.1567

Abstract

This study aims to examine the effect of management experts, professional skepticism and professional ethics on the auditor's ability to detect fraud with intelligence emotional as a moderating variable. This research was conducted at the Makassar City Inspectorate. This research is an explanatory study with a quantitative approach. The study used a saturated sample method with a sample of 25 people. Analysis data in this research using multiple regression analysis with absolute difference value. The results of multiple analysis show that management experts, professional skepticism and professional ethics have a positive and significant effect on the auditor's ability to detect fraud. The result of the analysis show that emotional intelligence is able to moderate expert management and professional skepticism towards the auditor's ability to detect fraud, while emotional intelligence does not moderate professional ethics on the auditor's ability to detect fraud.
Strategy Development as A Driver of Business Sustainability Based on Swot Analysis From The Perspective of Islamic Economics in The MSME Sector Sari, Dian; Devy Wulandari; Rizky Amaliyah Ramdhani Ilham; Andi Abdul Gaffar; Murtiadi Awaluddin; Sudirman
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 2 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i2.7333

Abstract

The micro, small and medium enterprise (MSME) sector is considered as the main driver of economic growth and as a temporary place for workers who have not been absorbed in the formal sector. In maintaining the existence of a business, it is necessary to conduct a study of the strengths, weaknesses, opportunities, and threats that occur when the business is carried out. SWOT analysis is basically a technique for systematically identifying various factors and determining elements of the development of an institution. This study uses a qualitative approach that focuses on literature studies, where researchers do not conduct field research and rely on data sources from literature. This study takes sources from articles, books, magazines, the articles we take are articles related to the research theme for at least the last 5 years. After the SWOT analysis is carried out, strategies can be developed by utilizing the SWOT matrix, which consists of four types of strategies: SO (Strengths-Opportunities), WO (Weaknesses-Opportunities), ST (Strengths-Threats), and WT (Weaknesses-Threats). SWOT analysis compares external factors of opportunities and threats with internal factors of strengths and weaknesses. Structured external and internal testing is something unique in planning and development. SWOT analysis is carried out using the results of identifying internal and external conditions of an institution or company. These results are identifications from the internal and external sides, so it is necessary to prepare a strategy presented in the form of a matrix with four strategy options. Along with the development of the era, SWOT analysis is not only used in the industrial world, companies or an organization. However, it can also be used as self-control in order to make a person better. Therefore, this study will discuss the use of SWOT analysis to control daily life from an Islamic economic perspective. So that a plan for an institution or organization will emerge that is in accordance with the standards of Islamic economic principles.
Industrial Competitiveness through Porter's Five Forces Framework selmiana salam; Fitriah Ningsih; Muhammad Ilham; Murtiadi Awaluddin; Sudirman
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 2 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i2.7370

Abstract

This study explores the integration of Islamic ethical values into business competitive strategies using Porter’s Five Forces framework. The research employs a qualitative descriptive method through literature studies, drawing from academic journals, classical Islamic sources (Qur’an and Hadith), and contemporary scholars. The study examines how each of Porter’s forces threat of new entrants, bargaining power of suppliers, bargaining power of buyers, threat of substitutes, and industry rivalry can be aligned with Islamic ethical principles such as justice (‘adl), honesty (shiddiq), trust (amanah), and public benefit (maslahah). The findings indicate that integrating Islamic values can address weaknesses in Porter’s model, which is predominantly profit-oriented and economically driven. For example, ethical competition encourages market fairness and discourages monopolies; supplier and buyer relationships are guided by transparency and mutual respect; and innovation is seen as a means to serve, not to dominate. The incorporation of Islamic ethics into competitive strategy not only fosters sustainability and long-term business relationships but also transforms competition into a means of spiritual and social contribution. This approach suggests that companies operating in Muslim-majority environments or with shariah-based principles can adopt a more holistic and balanced strategy achieving competitive advantage while adhering to moral responsibilities. The study contributes to the development of Islamic strategic management literature and offers practical implications for Muslim entrepreneurs and policymakers seeking ethical and effective frameworks for industrial competitiveness.
Branding dan Pemasaran Produk Halal UKM Berbasis Persepsi Konsumen Rasnawati, Rasnawati; Sirajuddin, Sirajuddin; Awaluddin, Murtiadi
SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 8 (2025): SENTRI : Jurnal Riset Ilmiah, Agustus 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v4i8.4277

Abstract

This study examines consumer perceptions of halal product branding and marketing for Small and Medium Enterprises (SMEs) in South Sulawesi, identifying the challenges faced by SMEs in marketing halal products. The main issue raised is consumers' lack of understanding of the added value and advantages of halal products and their impact on purchasing decisions. The purpose of this study is to analyze consumer perceptions and explore the factors influencing halal product purchasing decisions. The approach used was qualitative with descriptive methods, and data were obtained through in-depth interviews, observation, and documentation. The research informants consisted of halal product branding and marketing personnel of Small and Medium Enterprises (SMEs) in South Sulawesi. The results indicate that trust in halal certification, product quality, and effective marketing strategies contribute to consumer purchasing decisions. The implications of this study are crucial for SMEs in formulating more effective marketing strategies. This study recommends that SMEs utilize social media and digital platforms to increase product visibility and educate consumers about the benefits of halal products. The results are expected to provide valuable insights for the development of the halal industry in South Sulawesi.
Peningkatan Literasi Digital Pemanfaatan Qris pada Pelaku UMKM di Desa Pesisir Pantai: Pengabdian Sri Prilmayanti Awaluddin; Murtiadi Awaluddin; Yuli Rahmini Suci; Asriani; Muhammad Zul Fahmi
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.1903

Abstract

This community service program aims to improve digital literacy among MSME actors in Kassi Village, Jeneponto Regency, particularly in the use of QRIS and digital marketing. MSME actors in this area often face limitations in accessing digital technology that can enhance their business efficiency and competitiveness. The training provided includes an introduction to QRIS as a digital payment system that facilitates transactions, as well as digital marketing techniques through social media and e-commerce platforms. The training results showed a significant increase in MSME actors’ knowledge of QRIS, from 45% in the pre-test to 85% in the post-test. In addition, skills in digital marketing also improved significantly, with more than 60% of MSME actors actively using social media to market their products. The use of QRIS has also accelerated transactions and reduced dependence on cash payments. The implementation of digital marketing has expanded the market reach of local products, which were previously limited to only local markets. Increasing digital literacy (QRIS and marketing) increases efficiency and expands the MSME market, creating more sustainable opportunities.
Determinants of Sharia Financial Literacy: A Literature Review Sapsuha, Mubasysyyratul Ummah; Awaluddin, Murtiadi
JAAF (Journal of Applied Accounting and Finance) Vol 8, No 2 (2024): JAAF (Journal of Applied Accounting and Finance)
Publisher : President University Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/jaaf.v8i2.5447

Abstract

In some countries with large Muslim populations, the low level of financial literacy is also one of the things that deserves attention. This study aims to examine the factors that contribute to the low level of Sharia financial literacy and identify potential strategies to improve it. The method used is a systematic literature review of scientific articles published in the last ten years, focusing on empirical studies in Muslim-majority countries. The results of the review show that the low literacy of Sharia finance is caused by several main factors, including the lack of formal education about the concept and products of Sharia finance, the complexity of Sharia financial products that are difficult for the general public to understand, limited access to Sharia financial institutions in some regions, and the emergence of negative perceptions or misconceptions about the Sharia financial system. In addition, psychological factors, consumer behavior, government policies and regulations, and technology still need to be studied more deeply whether there are indications in determining Sharia financial literacy. Therefore, further research is needed to measure the effectiveness of these interventions in different cultural and socioeconomic contexts.
Strategi Umum Porter (Generic Strategic Porters) Zahra, Sufiani; Affandi, Muh; Awaluddin, Murtiadi; ., Sudirman
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 5 No. 5 (2025): September-Oktober
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v5i4.2953

Abstract

Increasingly complex business competition in the digital era demands that companies, including local MSMEs and startups, develop effective and adaptive competitive strategies. One of the most widely used approaches is Porter's Generic Strategies, which encompass differentiation, cost leadership, and focus strategies. However, the emerging problem is the suboptimal application of Porter's generic strategies in the context of local digital businesses in Indonesia, as well as the limited number of studies examining their suitability to current market dynamics. This study aims to analyze the relevance of Porter's Generic Strategies in facing the challenges of modern competition, particularly in the local digital business sector. The method used is a qualitative approach through library research, with data sources consisting of books, scientific journals, and case studies from local companies. The analytical techniques used are descriptive-critical and thematic analysis. The results show that Porter's Generic Strategies remain relevant as a basic framework for strategy development, but require adaptation to technological changes, digital consumer preferences, and rapid market dynamics. Case studies of startups and MSMEs demonstrate that a combination of strategies—such as technology-based cost leadership and service differentiation—can be an effective solution for building competitive advantage. This study is expected to provide theoretical and practical contributions for academics and business actors in developing appropriate strategies in the digital era.
Strategi Penguatan Manajemen Rantai Pasok Halal di Era Digitalisasi:Pendekatan Sharia Value Chain: Strengthening Strategies for Halal Supply Chain Management in the Digitalization Era: A Sharia Value Chain Approach Ihwan Wahid Minu; Siradjuddin; Murtiadi Awaluddin
AL-QIBLAH: Jurnal Studi Islam dan Bahasa Arab Vol. 4 No. 5 (2025): AL-QIBLAH: Jurnal Studi Islam dan Bahasa Arab
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) Sekolah Tinggi Ilmu Islam dan Bahasa Arab (STIBA) Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36701/al-qiblah.v4i5.2654

Abstract

This study aims to analyze strategies for strengthening halal supply chain management in the digital era using the Sharia Value Chain (SVC) approach. The focus lies on transparency, data integrity, and distribution speed within the context of digital transformation. The research employs a qualitative method with a descriptive-analytical approach based on literature, reinforced by a normative framework through maqāṣid al-sharī‘ah. The findings reveal that key challenges include the lack of integrated digital systems across halal institutions, limited digital literacy among business actors, and weak halal verification across supply chain stages. The SVC provides a strategic solution by embedding values of honesty, responsibility, and sustainability through the implementation of maqāṣid principles such as hifẓ al-dīn and hifẓ al-māl. The adoption of technologies such as blockchain, IoT, and cloud computing enhances the transparency and accountability of the halal system. This research contributes to the development of a halal supply chain management model rooted in Islamic values and supports national halal industry policies toward an efficient, ethical, and digital system.
Dampak Fluktuasi Bitcoin, Suku Bunga, dan Nilai Tukar Terhadap Harga Saham Pada Perusahaan Indeks LQ 45 di Bursa Efek Indonesia Andi Sitti Aisah; Murtiadi Awaluddin; Eka Indriyani MS
Study of Scientific and Behavioral Management Vol 3 No 3 (2022): Management & Islamic Finance in the New Era
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v3i3.31889

Abstract

Penelitian ini dimaksudkan untuk mengetahui dampak fluktuasi bitcoin, suku bunga dan nilai tukar terhadap harga saham pada perusahaan indeks LQ 45 yang terdaftar di Bursa Efek Indonesia (BEI). Penelitian ini merupakan penelitian kuantitatif. Populasi dalam penelitian ini adalah sebanyak 45 perusahaan yang terdaftar di Bursa Efek Indonesia pada indeks LQ 45, sedangkan sampelnya diperoleh dengan menggunakan metode purposive sampling berdasarkan kriteria yang telah ditentukan, sehingga diperoleh sampel sebanyak 15 perusahaan. Data yang digunakan dalam penelitian ini adalah data sekunder. Teknik analisis data pada penelitian ini menggunakan analisis regresi linier berganda dengan bantuan SPSS 22. Hasil penelitian menunjukkan bahwa bitcoin, suku bunga dan nilai tukar secara simultan berpengaruh signifikan terhadap harga saham. Secara parsial menunjukkan bahwa suku bunga dan nilai tukar berpengaruh signifikan terhadap harga saham, sedangkan bitcoin tidak berpengaruh signifikan terhadap harga saham.
Optimalisasi Media Bisnis Online (E-commerce) dalam Mengakselerasi Penjualan Pasca Pandemi Covid-19 Ni'mah, Fadhilatun; Awaluddin, Murtiadi; Sijal, Mutakallim
Study of Scientific and Behavioral Management Vol 3 No 4 (2022): The New Era of Business Management
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v3i4.33859

Abstract

This research examines the optimization of online business media (e-commerce). The purpose of this study is to find out the comparison of online business media (e-commerce) between marketplace and social media platforms. The research location is located in Gresik City. Primary data was obtained from a survey questionnaire, while secondary data was obtained from the internet. The results of this study are information on the percentage of e-commerce media usage which is most widely used by buyers to meet the needs of daily life, such as 1) lifestyle, 2) food, 3) groceries, 4) household appliances, 5) needs household consumables, 6) skincare, bodycare and makeup.
Co-Authors , Aisyah , Sudirman - Sri Prilmayanti Awaluddin, - Abdul Chadjib Halik Abdul Gani Abdul Wahab Abdullah, Muhammad Wahyuddin Abdullah, Muhammad Wahyudin Abdullah, Wahyuddin Abdurrahman Mansyur Adriani Adriani Affandi, Muh Akbar Akbar. C Alifurahman, Alifurahman Alika, Nur Hikmah Alim Sholihin Aminuyati Amir , Indah Ramadhani Amir, A. M. Nur Atma Amiruddin K Amiruddin K Amirudin K Andi Abdul Gaffar Andi Harmoko Arifin Andi Nur Annisa M Andi Nur Rahma Andi Sitti Aisah Andi Sylvana Andi Sylvana Andi Ummul Khair Anshar Daud Arifin, Asriadi Arsyad, Kamaruddin Arsyadi, Baso Asriadi Arifin Asriani Aswar Aswar Azwar Anwar Bahrul Ulum Rusydi Baso Sardjan Basri, Muh. Arfah Berlian Berlian Devy Wulandari Dewi Pratiwi Dian Dian Dian Sari Dueramae, Hussam Eka Indriyani MS Elis Elis Elis, Elis Elvi Syahria Maznawati Eril, Eril Fadjriyah, Sitti Fahrika, Andi Ika Fajriah, Fadillah Febriani Setijawan Fitriah Ningsih Haeranah Hamka Hasbiah Hasbiah, Hasbiah Herianti, Herianti Ihwan Wahid Minu Ilham Gani Ilham Ilham Indah Ramadhani Amir Irwandi Islahuddin Islah K, Amiruddin Kadir, Syahruddin Kara, Muslimin H Kasim, Sjaiful Khaerah Amalia Khaerunnisa, Syarifa Kouach Yassine M. Iqbal Suhaeb Mahmuddin Mahmuddin Malle, Syarif Syharir Mardan, Muh. Zulhadi Mashuri Masri Maulana Muchlis, Mustakim Muh Akil Rahman Muh. Akil Rahman Muh. Ridwan Markarma Muh. Rum Muh. Rum Muhammad Akil Rahman Muhammad Gazali Suyuti Muhammad Ikhsan Alif MUHAMMAD ILHAM Muhammad Zul Fahmi Muin, Rahmawati Muslimin H. Kara Muslimin Kara Mustofa Umar Mutakallim Sijal Mutmainna, Aenun Mutmainna, Dian N. Nurjanah Nahlah Nahlah, Nahlah Nasrullah Bin Sapa Ni'mah, Fadhilatun Niniek Fariaty Lantara Nirgahayu Nirgahayu Nirgahayu Nirgahayu, Nirgahayu Novianti Novianti Novianty, Anisa Utami Nur Anisa Nur, Fira Nuraeni Nuratikah, Nuratikah Nurmiati Nurmiati Oktoviasari, Vera Ayu Parmitasari, Rika Dwi Ayu Putri Qonitah Rahim Radinal, Radinal Rahim, Adhira Imawardhani Rahman Ambo Masse Rahman, Muhammad Akil Rahmawati Muin Rahmawati Muin Rasnawati, Rasnawati Reniati Reniati Rini andriani Rizky Amaliyah Ramdhani Ilham Rohani, Dian Amalia Putri Rulyanti Susi Wardhani Rusnawati Rusnawati, Rusnawati Safruddin . Saifuloh, Nur Imam Samsunar, Muh. Sanusi, Nina Utami Y Sapiri, Muhtar Sapsuha, Mubasysyyratul Ummah Sardjan, Baso Sari Fatimah Mus Sastri Ayu Wiranitania Selmiana Salam Sijal, Mutakallim Siradjuddin Sirajuddin Sirajuddin Sirajuddin Sitti Fadjriyah Sitti Syamsiah Sudarmi Sudirman Sudirman . Sudirman Sudirman Suhartini, Eka Sukmawati Sukmawati Sumarlin Sumarlin Sumarlin Sumar’in, Sumar’in Syahruddin Kadir Syam, Agus Syamsul Syamsul Syarif Syharir Malle Sylvana, Andi Sylvana, Andi Tawwab, M. Abdut Tri Gunarsih Tuarita, Adam Tunggul Prasodjo Un Dini Imran Usman Jafar Wahyuddin Abdullah Wahyudi, Iqmal Wahyudin Abdullah Wahyudin Abdullah, Muhammad Yuli Rahmini Suci yumita, yumita Zahra, Sufiani