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Debi Eka Putri
Sekolah Tinggi Ilmu Ekonomi Sultan Agung
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Journal : International Journal of Community Service

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Optimizing The Use of Social Media and The Importance of Financial Management For Smes/Smes In Pematang Siantar City Lie, Darwin; Triapnita Nainggolan, Nana; Ekana Nainggolan, Lora; Pandapotan Silitonga, Heri; Eka Putri, Debi
International Journal Of Community Service Vol. 3 No. 3 (2023): August 2023 (Indonesia - Malaysia - Philippines - South Korea )
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v3i3.194

Abstract

MSMEs are the foundation of the people's economy that supports the nation's economy. In Indonesia, MSMEs contribute a lot to the regional budget. The position of MSMEs is considered very significant because this sector is not only a source of livelihood, but also provides direct and indirect employment opportunities for people with relatively low levels of knowledge and skills. During Covid-19, MSMEs experienced a significant decline. Do not escape MSMEs in Pematangsiantar City. Many MSMEs are confused because their companies are hindered and cannot even develop. Globally, supply chains have weakened due to the impact of Covid-19 due to restrictions in several surrounding areas, commodity prices have fallen, and the possibility of a global economic crisis has increased. The urgency of carrying out this community service activity with the theme of the Workshop on Optimizing the Use of Social Media and the Importance of Financial Management for IKM/UKM Actors in Pematang Siantar City is to provide additional understanding and knowledge to IKM/UKM owners as well as strategies to increase turnover from sales made. The method used in carrying out this activity is through lectures and discussions related to the topic of service. The stages of implementing this event include opening and explaining social media that is often used by consumers, strategies for using social media, explaining the importance of financial management and existing financial reports for a business. After the community service activities are completed, follow-up interviews are conducted regarding the impact of the community service activities. In accordance with the results of the interviews, it is known that the understanding of SME/UKM actors regarding social media knowledge and financial management has increased by 90%.  
Co-Authors Acai Sudirman Amlys Syahputra Silalahi Anggraini Syahputri Anggraini Syahputri Anggraini Syahputri Anggraini Syahputri Annisa Hamzah Annisa Hamzah Arshandy, Eliza Aswatama, Gian Banjarnahor, Astri Rumondang Beatrice Chrisna Romaito Sirait Butarbutar, Marisi Butarbutar, Novita Candra, Vivi Chrisna Romaito Sirait, Beatrice Christine Loist Darwin Lie Desi Susanti Desyinta, Devi Devi Desyinta Edy Dharma Efendi Efendi Efendi Efendi Efendi, Efendi Eka Purnama Sari Eka Purnama Sari Eka Purnama Sari, Eka Purnama EKO HAMDANI Eliza Arshandy Elly Susanti Erbin Chandra Ernest Grace Farida Hanum Farida Hanum Fedianty AUGUSTINAH Fitria Halim Fry Melda Saragih Fuadi Fuadi Hendrick Sasimtan Putra Heri Sastra Inrawan, Ady Irada Sinta Irpan Januarsah Isfenti Sadalia Juan Anastasia Putri Jubi Jubi Jubi, Jubi Julyanthry Julyanthry Julyanthry Julyanthry Julyanthry, Julyanthry Kartini harahap Kesuma, Indrawati Mara Khairul Azwar Lase, Agustian Zisokhi Lieyadi, Gilbert Likdanawati Lilinesia Lilinesia Liper Siregar Lora Ekana Nainggolan Mangasi Sinurat Mangasi Sinurat Manurung, Sepbeariska Martin Yehezkiel Sianipar Marto Silalahi Masyitah, Emi Maulana Majied Sumatrani Saragih Mita Dwi Yanti Musa Fernando Silaen Nana Triapnita Nainggolan Nelly Ervina Nilam Cahyariani, Vivi Nur Safitri Onita Sari Sinaga Pandapotan Silitonga, Heri Prasetio, Edy Teguh Purnama Sari, Eka Rico Nur Ilham Riyadi, Rizal Robert Tua Siregar Rosita Manawari Girsang Rosma Simangunsong Rukmana, Suci Indah Saprudin Saprudin Siallagan, Shintauli Silitonga, Hery Pandapotan Simatupang, Sudung Simatupang, Sudung Sinaga, Onita Sari Sinaga, Sarman Siregar, Liper sisca Sisca Sisca Sisca Sisca Sisca Sisca, Sisca Subhan Subhan Sudargo, Bayu SUDUNG SIMATUPANG Sudung Simatupang Suhartini Suhartini Supitriyani, Supitriyani Susi Susanti Agustina Syahputri, Anggraini Syamsul Arifin Tondang, Claudia J Tondang, Claudia J. Vivi Candra Vivi Candra Vivi Wahana Wahana, Vivi Wati, Yenny Welly, Yerisma Wisang Candra Bintari Yansen Siahaan Yenny Wati Yuni Rezki Hutasoit Yusrizal Yusrizal Yusrizal