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All Journal Jurnal YIN YANG Journal of Oceanography Jurnal Kedokteran dan Kesehatan : Publikasi Ilmiah Fakultas Kedokteran Universitas Sriwijaya Al-Mustashfa Al-Amwal : Jurnal Ekonomi dan Perbankan Syari\'ah Inklusif: Jurnal Pengkajian Penelitian Syariah dan Ilmu Hukum Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) EKO-REGIONAL JURNAL PENGEMBANGAN EKONOMI WILAYAH Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Jurnal Loyalitas Sosial: Journal of Community Service in Humanities and Social Sciences Jurnal Mantik Afiasi : Jurnal Kesehatan Masyarakat Value: Jurnal Manajemen dan Akuntansi eCo-Buss Journal of Global Business and Management Review Al-Muqayyad Jurnal Manajemen Dimasejati: Jurnal Pengabdian Kepada Masyarakat Oeconomicus Journal of Economics Jurnal EMA (Ekonomi Manajemen Akuntansi) Indonesian Journal of Islamic Business and Economics (IJIBE) AT-TIJARAH: Jurnal Penelitian Keuangan dan Perbankan Syariah J-ISCAN : Journal of Islamic Accounting Research Society: Jurnal Pengabdian Masyarakat Yinyang: Jurnal Studi Islam Gender dan Anak Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) SETARA: Jurnal Studi Gender dan Anak Journal of Islamic Economics and Finance Velocity: Journal of Sharia Finance and Banking AT-TIJARAH: Journal Islamic Banking and Finance Research Journal of Accounting, Management, Economics, and Business Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Keuangan dan Perbankan Syariah JESKaPe: Jurnal Ekonomi Syariah, Akuntansi dan Perbankan Journal of Sharia Accounting and Tax (JSAT Journal of Economic Development and Village Building Journal of Islamic economics Perspectives (JIEP) Social & Economic Bulletin Jurnal Kajian Ekonomi dan Perbankan Syariah Cirebon International Journal of Economics and Business Journal on Islamic Economics, Finance, and Banking (Z-CONOMICS)
Bakhri, Syaeful
Universitas Islam Negeri Siber Syekh Nurjati Cirebon, Indonesia
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STP ANALYSIS (SEGMENTING, TARGETING, POSITIONING) AND SWOT ANALYSIS IN DIGITAL MARKETING STRATEGIES INFACING BUSINESS COMPETITION AT BT BATIK TRUSMI CIREBON Agustian, Adheflee Muhammad; Syaeful Bakhri; Moh. Mabruri Faozi
Journal on Islamic Economics, Finance & Banking [Z-CONOMICS] Vol. 1 No. 2 (2025): Journal on Islamic Economics, Finance & Banking [Z-CONOMICS]
Publisher : Az-Zahra Media Society

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The advancement of digital technology compels businesses to adapt through digital-based marketing strategies. This study aims to analyze the digital marketing strategy of BT Batik Trusmi Cirebon using the STP (Segmenting, Targeting, Positioning) framework and SWOT analysis to address competitive challenges. A descriptive qualitative approach was employed, with data collected through in-depth interviews with the Digital Marketing and Office Supervisors, direct observation of digital marketing activities, and documentation from social media, marketplace, and internal reports. Data validity was ensured using triangulation of sources and methods. The findings indicate that BT Batik Trusmi applies various digital marketing strategies, including SEM, SEO, Social Media Marketing, Display Advertising, Affiliate Marketing, Content Marketing, and Viral Marketing, which positively contribute to brand awareness and sales growth. Through STP, the company applies a selective specialization targeting strategy and positions itself as the largest batik center with a one-stop shopping concept. SWOT analysis results, with IFAS scoring 4.40 and EFAS 4.30, place the company in Quadrant I (Growth Oriented Strategy), suggesting an aggressive (S–O) strategy. Practically, this research highlights the importance of integrated and consistent digital marketing to strengthen competitiveness. The originality lies in combining STP and SWOT frameworks to provide a comprehensive evaluation of digital marketing strategy in the batik industry.
The Influence of Education Level and Employment Absorption on Poverty with Unemployment Rate as An Intervening Variable in Cirebon Regency 2011-2023 Ummah, Gabriel Rosyidatul; Bakhri, Syaeful; Fatmasari, Dewi
OECONOMICUS Journal of Economics Vol. 9 No. 1 (2024): (December) edisi 17
Publisher : Program Studi Ilmu Ekonomi UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/oje.2024.9.1.1-10

Abstract

This study aims to analyze the impact of education level and labor absorption on the poverty rate, with the unemployment rate as an intervening variable in Cirebon Regency, using data from 2011 to 2023. The method used in this research is a quantitative analysis method with path analysis. The data type used is secondary data obtained from the Central Bureau of Statistics of Cirebon Regency, including data on education levels, labor absorption (the number of employed people), unemployment, and poverty rates from 2011 to 2023. Data processing in this study uses IBM SPSS version 25 software. The results of this study indicate no significant effect of education level on the unemployment rate, a negative and significant impact of labor absorption on the unemployment rate, a significant effect of education level on the poverty rate, a negative and significant impact of labor absorption on the poverty rate, no significant effect of the unemployment rate on the poverty rate, and that the unemployment rate is not an intervening variable between education level and the poverty rate. Still, it is an intervening variable between labor absorption and the poverty rate.
Creativity and Innovation are Essential Skills for Increasing Alternative Income for Informal Sector Workers Bakhri, Syaeful; Fanther, Refaldo; Kumala, Titi
OECONOMICUS Journal of Economics Vol. 9 No. 1 (2024): (December) edisi 17
Publisher : Program Studi Ilmu Ekonomi UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/oje.2024.9.1.56-63

Abstract

Skills influence a person's ability to find employment, and the ability to possess these skills significantly determines whether an informal sector worker can increase their income. The relevance of skill ownership to income growth is powerful, as skills and expertise greatly enhance a person's opportunities to find employment and start a business. This study examines which specific skills a person must possess to increase their income, particularly for informal sector workers. The research uses a qualitative approach with the Analytical Hierarchy Process (AHP) technique. It gathers information from 15 key persons, including prospective workers, informal sector workers, local government representatives, academics, and business community members. The results of this study identify several key skills, such as public speaking, adaptability, innovation, creativity, and problem-solving confidence. Based on the Hierarchical Process Analysis, two factors are the most dominant: Creativity, with a score of 23,94, and Adaptability, with a score of 23,73. According to this analysis, an informal sector worker can increase their income if they have creativity and adaptability.
Improving Infrastructure in Child-Friendly Public Spaces RW.10 Pekalipan Village, Cirebon City Bakhri, Syaeful; Alamsyah, Muhammad Fakhri; Pradini, Anez Yuniar
Society : Jurnal Pengabdian Masyarakat Vol. 4 No. 4 (2025): Juli
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v4i4.611

Abstract

This study evaluates the availability and condition of child-friendly infrastructure in RW.10 Pekalipan Village, Cirebon City, as part of the implementation of the Child-Friendly City Program (KLA).  The method used is Participatory Action Research (PAR) by involving the community, village officials, and academics in the process of identifying issues, mapping potential, and implementing infrastructure development actions. Data was collected through observation, interviews, and document studies.  The results of the study show that the child-friendly infrastructure in Pekalipan Village is quite adequate, including health facilities, education, green open spaces, and playgrounds. The local government has made efforts to improve public facilities and encourage community participation in development planning and evaluation. However, there are still challenges such as equitable distribution of facilities, the need for renovation, and the need to increase children's participation in the development process.  This research emphasizes the importance of cross-sector collaboration and collaborative governance models to optimize KLA development. The resulting policy implications include the need to strengthen regulations, routine maintenance of facilities, and the active involvement of children and the community. These findings are in line with a recent study that highlights the importance of continuous evaluation and innovation in the development of child-friendly cities in Indonesia.
ROLE OF BAITUL MAL WAT TAMWIL IN GREEN SHELL BUSINESS OF MUARA VILLAGE GUNUNG JATI CIREBON DISTRICT Chintya, Natsya Dewi; Bakhri, Syaeful; Ghoni, Abdul
Journal of Economic Development and Village Building Vol. 1 No. 1 (2023): Journal of Economic Development and Village Building
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jedvb.v1i1.5

Abstract

This study aims to determine the financing at BMT Gunung Jati for the green mussel business in Muara Village, the role of BMT Gunung Jati for the mussel business in Muara Village and what are the opportunities and challenges of Baitul Mal wat Tamwil in developing the green mussel business in Muara Village. The method used is a qualitative method with field research. Data collection is done by observation, interviews, and documentation. The instruments used were observation sheets and interview guidelines. Data analysis was carried out through data reduction, analysis, and concluding. The results of the study show that the existence of BMT Gunung Jati Cirebon is felt to be very helpful for green mussel business actors in Muara Village in increasing micro-businesses owned by the community because the financing from green mussel business actors BMT Gunung Jati Cirebon in Muara Village has begun to be helped to increase their business so that economic income also increased. Green mussel business actors in Muara Village are no longer afraid of a lack of capital to run their businesses. This research has implications for economic development activities and can be used as a reference.
Examining The Effect of Educational Level and Job Suitability on Employment Sector in Cirebon City Syaeful Bakhri; Aji Priambodo; Agustina
Journal of Global Business and Management Review Vol. 6 No. 1 (2024): Journal of Global Business and Management Review
Publisher : Program Sarjana Manajemen Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/jgbmr.v6i1.9295

Abstract

This research analyzed survey data from 204 Cirebon City residents to investigate the associations between education level, job suitability, and employment sector. Education was classified as primary, secondary, high school, or university education. Job suitability compares respondents’ education to the typical qualifications needed for their current role. Outcomes included the sector of employment in fields such as services, manufacturing, finance, technology, and others. The results showed that higher education levels and greater alignment between schooling and occupation were associated with more employment in high-skilled sectors, such as finance and technology. Those with a university education and high education-job match tended to work in professional sectors. The findings indicate strong links between academic credentials, the occupational relevance of education, and securing jobs in skilled sectors. This study provides insights that can help shape policies that promote schooling and employment congruence.
Pengaruh Adopsi Digital Banking Terhadap Kinerja Keuangan Bank Umum Syariah Dengan Efektivitas Pengelolaan Risiko Sebagai Variabel Moderas Haryogi, Jeryan; Bakhri, Syaeful; Sudrajat, Anton; Ghofar Saifudin, Abdul
Journal Of Islamic Economics And Finance Vol 5 No 2 (2025): Vol. 5 No. 2 (2025)
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/jief.v5i2.9276

Abstract

This study aims to analyze the effect of digital banking adoption on the financial performance of Islamic commercial banks in Indonesia and to examine the moderating role of risk management effectiveness. The research employs a quantitative approach using secondary data from the financial statements of 12 Islamic commercial banks during 2021–2023, resulting in 36 observations. Data were analyzed using panel data regression, and the Random Effect Model was selected as the most appropriate model based on the Chow, Hausman, and Lagrange Multiplier tests. The results show that digital banking adoption has a positive but insignificant effect on financial performance, indicating that the benefits of digitalization have not been fully realized during the observation period. Risk management effectiveness also shows a negative and insignificant direct effect on financial performance. However, the interaction between digital banking adoption and risk management effectiveness demonstrates a positive and significant influence, suggesting that well-managed risk practices strengthen the impact of digital banking on profitability. These findings emphasize that digitalization alone is insufficient to enhance financial performance without strong and effective risk management systems supporting its implementation.
The Influence of GrabFood on Micro Culinary Business Income Through Ardli, Arsalan Wilyan; Bakhri, Syaeful; Layaman, Layaman
Social and Economic Bulletin Vol. 2 No. 2 (2025): SEBI Journal May 2025
Publisher : Baca Dulu Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70550/sebi.v2i2.204

Abstract

This study aims to analyze the effect of GrabFood service usage on the income of culinary micro businesses in Cirebon City, with store ratings as an intervening variable. The method used is quantitative with a survey approach. Data collection was carried out by distributing questionnaires to 91 culinary micro business actors who use GrabFood. Data analysis was carried out using path analysis. The results showed that GrabFood usage has a positive and significant effect on store ratings, as well as business revenue. Store ratings were also shown to have a significant effect on business revenue, and partially mediate the relationship between GrabFood usage and micro business revenue. These findings indicate that optimizing services and utilizing digital platforms can improve the reputation and income of culinary micro businesses.
FACTORS INFLUENCING THE REPURCHASE DECISION OF MAO-MAO BEVERAGE PRODUCTS AMONG FEBI STUDENTS AT IAIN SYEKH NURJATI CIREBON Agisti, Salsabilah Fejrinaningtias; Bakhri, Syaeful; Ulfah, Mariyah; Priambodo, Aji
Cirebon International Journal of Economics and Business Vol. 3 No. 2 (2025): Oktober 2025
Publisher : Faculty of Islamic Economics and Business IAIN Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70095/cijeb.v3i2.188

Abstract

In Indonesia, the beverage business is growing rapidly and experiencing various increasingly innovative changes, this has led to increasingly tight competition in the beverage business. To face this competition, businesses that create distinctive flavors, affordable prices and have a variety of menus can attract consumers in making purchasing decisions. This study aims to analyze the influence of taste, price and menu variations on the repurchase decision of Mao-mao beverage products on students of the Faculty of Economics and Business, IAIN Syekh Nurjati Cirebon. This study uses associative research and a quantitative approach. The population in this study were students of the Faculty of Economics and Business, IAIN Syekh Nurjati Cirebon consisting of 4 majors totaling 2,398 people. The technique used in taking the number of samples was Taro Yamane and obtained a sample of 95 respondents, and Cluster Sampling was used to determine the number of each sample based on the major. Determination of respondent criteria used the Purposive Sampling method. The results of the study showed that the taste variable had a significance value of 0.000 <0.05, meaning that taste had a significant positive effect on repurchase decisions, the price variable had a significance value of 0.000 <0.05, meaning that price had a significant positive effect on repurchase decisions and the menu variation variable had a significance value of 0.023 <0.05, meaning that menu variations had a significant positive effect on repurchase decisions and simultaneously a significance value of 0.000 <0.05, meaning that taste, price and menu variations together had a significant positive effect on repurchase decisions for Mao-Mao drink products among FEBI IAIN Syekh Nurjati Cirebon students.
Determinants of Consumption Expenditure Levels among Migrant Students: The Role of Frugal Living, Allowance, and Purchasing Power llstianah, Esa; Bakhri , Syaeful; Busthomi, Achmad Otong
Journal of Accounting, Management, Economics, and Business (ANALYSIS) Vol. 4 No. 1 (2026)
Publisher : Edupedia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56855/analysis.v4i1.1915

Abstract

Purpose – This study aims to analyze the influence of frugal living, allowance, and purchasing power on migrant students' expenditure levels, with consumption patterns as a mediating variable. The study is motivated by the financial constraints commonly experienced by migrant students in managing limited resources to meet daily needs. Methodology – A quantitative research design was employed. The population consisted of migrant students in Cirebon City, with 100 respondents selected using purposive sampling. Data were collected through structured questionnaires. The analysis was conducted using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4. Findings – The results indicate that frugal living, allowance, and purchasing power significantly affect expenditure levels, both directly and indirectly through consumption patterns (p < 0.05). Consumption patterns have a significant impact on expenditure and act as a mediating variable, strengthening the relationship between frugal living, allowance, purchasing power, and expenditure. These findings suggest that expenditure behavior among migrant students is influenced not only by financial capacity but also by frugal attitudes and priority-based consumption. Novelty – This study offers originality by incorporating frugal living and consumption patterns as key variables in explaining student expenditure, extending previous research that primarily focused on income-related factors. Significance – The findings provide practical insights for migrant students in managing personal finances and serve as a reference for educational institutions and policymakers in designing effective financial literacy and student welfare programs.
Co-Authors Aan Jaelani Abdul Aziz Ahmad Abdul Ghoni Achmad Otong Busthomi Afif Muamar Afiqoh Agustin Agisti, Salsabilah Fejrinaningtias Agustian, Adheflee Muhammad Agustina Ahmad Amin Mubarok Ahmad Otong Busthomi Ahsin Sakho Muhamad Ahsin Sakho Muhammad Aji Priambodo Alamsyah, Muhammad Fakhri Alfan, Muh Iqbal Alleynisa, Amanda Amelia Azizah Amir Amir Anggraeni, Devina Anisa Suhada Putri Anton Sudrajat apri, Sesar Aprilliyanto Ardiansyah Ardiansyah Ardli, Arsalan Wilyan Awis Hamid Dani Ayus ahmad Yusuf Ayus Ahmad Yusuf Aziz, Abdul Azizah, Imroatul Bintang Bintang Chintya, Natsya Dewi Dangi Dangi Dangi, Dangi Dani, Awis Hamid David Audretsch Dede Komariah Denny Nugroho Sugianto Dewi Fatmasari Diana Djuwita, Diana Ega Triyana Fanther, Refaldo Faridah Nurbaiti Faridah Nurbaiti Faridah Nurbaiti Firdaus, Ahmad Maulana Fitriyani Tiarawati Futiah, Vuvut Ghofar Saifudin, Abdul Ghozali, Moh Gofar Maulana Sidik Gunawan, Muhammad Fajar Halimatus Sya'diyah Hamiid, Sharyan Haniah Haniah Haryogi, Jeryan Hediana, Dika Herawati, Cucu Herlinawati Herlinawati Herlinawati Ijah, Siti Rohmatul Indah Nurhaeni Isman Julian Jannah, Isroqtul Kumala, Titi Latip Purnama Laudya, Alda Layaman Layaman Layaman Layaman, Layaman Layaman, Layaman Leliya Leliya Lilis Banowati Lilis Banowati llstianah, Esa Marhaendro Purno Maulana, Saptaji Mauliandini Mufidah Mauliandini Mufidah Miyah Listiani Mochammad Imron Awalludin Moh Ghozali Moh. Mabruri Faozi Moh. Mabruri Faozi Moh. Mabruri Faozi, Moh. Mabruri Mohammad Fakhri Al-Farabi Muhammad Nuralam Mu’arif, Azmi Nizham Noval Kurnia Nudza Ainandeka De Fatih Nugraha Nugraha Nuniek Tri Wahyuni Nurfarikhah, Ika Nursyamsudin, Nursyamsudin Octaviani, Risthi Dwi Oki Khairul Hikmah Pahrul Fauzi Patimah, Pipin Pradini, Anez Yuniar Purwanto Purwanto Putri, Diana R. Nur Abdurakhman R. Nur Abdurakhman Rachmawati, Luthfiah Rana, Mohammad Refaldo Fanther Ririn Sarinah Rofiq, Ainur Saefulloh, Eef Shifa Nurul Hilma Shinta, Nazma Shofi Nurrohmah Sholikhah, Fitrotus Sulaeman, Maman Syahid, Husein As Sya’adatun Munawaroh Ulfah, Mariyah Ummah, Gabriel Rosyidatul Ummi Khulsum Vuvut Futiah Wahyuni, Nuniek Tri Wardah Nuroniyah Wartoyo Wartoyo Wasman Wasman Watuniah Watuniah Yayah Khoeriyah Yusuf, Ayus Akhmad