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IMPLEMENTASI CORPORATE SOCIAL RESPONSIBILITY DALAM MENINGKATKAN CITRA PERUSAHAAN (Studi Pada BJB Syariah Cabang Cirebon): Implementasi CSR Hamiid, Sharyan; Amir, Amir; Bakhri, Syaeful
Jurnal Keuangan dan Perbankan Syariah Vol 3 No 1 (2024): Juli 2024
Publisher : FAKULTAS EKONOMI DAN BISNIS ISLAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24260/jkubs.v3i1.2542

Abstract

Abstract Implementing Corporate Social Responsibility in a company can improve a good and strong image that the company needs for long-term business profits. The aim of this research is to analyze CSR implementation in improving the image of Bank BJB Syariah Cirebon Branch. This research was conducted using qualitative methods to look at CSR programs, while the tool for measuring CSR Implementation in Improving Company Image uses SWOT analysis which can analyze strategic plans for implementing CSR. The results of this research show that Bank BJB Syariah Cirebon Branch is able to provide great benefits so that it can improve a good image for the company. This can be seen from the fulfillment of the indicators for forming the company's image in the form of planning, availability and implementation. Keywords: CSR, Company Image, BJB Syariah Cirebon Branch.
Improving Infrastructure in Child-Friendly Public Spaces RW.10 Pekalipan Village, Cirebon City Bakhri, Syaeful; Alamsyah, Muhammad Fakhri; Pradini, Anez Yuniar
Society : Jurnal Pengabdian Masyarakat Vol 4, No 4 (2025): Juli
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v4i4.611

Abstract

This study evaluates the availability and condition of child-friendly infrastructure in RW.10 Pekalipan Village, Cirebon City, as part of the implementation of the Child-Friendly City Program (KLA).  The method used is Participatory Action Research (PAR) by involving the community, village officials, and academics in the process of identifying issues, mapping potential, and implementing infrastructure development actions. Data was collected through observation, interviews, and document studies.  The results of the study show that the child-friendly infrastructure in Pekalipan Village is quite adequate, including health facilities, education, green open spaces, and playgrounds. The local government has made efforts to improve public facilities and encourage community participation in development planning and evaluation. However, there are still challenges such as equitable distribution of facilities, the need for renovation, and the need to increase children's participation in the development process.  This research emphasizes the importance of cross-sector collaboration and collaborative governance models to optimize KLA development. The resulting policy implications include the need to strengthen regulations, routine maintenance of facilities, and the active involvement of children and the community. These findings are in line with a recent study that highlights the importance of continuous evaluation and innovation in the development of child-friendly cities in Indonesia.
Analysis Of The Performance Of Sharia Microfinance Institutions In The Harapan Sejahtera Cooperative Is Measured By The Islamicity Performance Index Approach Alleynisa, Amanda; Bakhri, Syaeful; Bushtomi, Achmad Otong
Cirebon International Journal of Economics and Business Vol. 2 No. 2 (2024): October 2024
Publisher : Faculty of Islamic Economics and Business IAIN Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70095/cijeb.v2i2.152

Abstract

Islamicity Performance Index is one of the financial performance measurement methods used to assess the extent of the principles of justice, halalness and purification in a cooperative, therefore, the study aims to find out and analyze the financial performance of the Harapan Sejahtera Cooperative which is measured by several indicators from the Islamicity Performance Index approach. This study uses a quantitative approach with secondary data in the form of financial statements of the Harapan Sejahtera Cooperative in 2018-2022 and uses the Islamicity Performance Index measurement method. Based on the results of the study, the performance of the Harapan Sejahtera Cooperative in 2018-2022 has carried out the overall implementation of the Islamicity Performance Index, but it has not been maximized in its operations.
Peran Promosi dalam Memediasi Wisata-Kuliner terhadap Minat Berkunjung Cirebon Hediana, Dika; Bakhri, Syaeful; Faozi, Moh. Mabruri
Value : Jurnal Manajemen dan Akuntansi Vol. 20 No. 3 (2025): September - Desember 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jv.v20i3.7608

Abstract

Cirebon City has very varied tourism potential, but the number of tourist visits to tourist attractions in Cirebon City is less significant than tourist visits from surrounding districts. Cirebon City, which is on the main north coast route, should be an added value for Cirebon City to attract more tourists to visit. The aim of this research is to find out and analyze how tourist attractions, culinary variety and promotions each influence tourists' interest in visiting Cirebon City, as well as how promotions can influence the variables of tourist attraction and culinary variety on visiting interest.The method used in this research is a quantitative approach with a field research type of research. Sampling used proportional sampling of 100.The research results show that tourist attractions and culinary variety have an influence on promotions by 28.1%. Meanwhile, the variables of tourist attraction, culinary variety and promotions influence visiting interest by 36.4%. Promotion cannot mediate the influence of tourist attractions on interest in visiting. Promotion succeeded in mediating the influence of culinary variety on visiting interest.
Pemberdayaan Komunitas Wanita Tani pada Usaha Sayuran Organik di Wilayah Perkotaan Priambodo, Aji; Laudya, Alda; Sulaeman, Maman; Bakhri, Syaeful
Dimasejati: Jurnal Pengabdian Kepada Masyarakat Vol 7, No 2 (2025)
Publisher : IAIN Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70095/dimasejati.v7i2.21829

Abstract

EMPOWERİNG WOMEN FARMERS' COMMUNİTİES İN ORGANİC VEGETABLE BUSİNESSES İN URBAN AREAS: The Women Farmers Group in Pekalipan Village, Pekalipan District, Cirebon City serves as a strategic platform for housewives to develop economic potential through utilizing yard land in RW.10. This empowerment program emerged as a solution for mothers who have been solely engaged in domestic routines without having other productive activities. Under the guidance of field extension officers from the Cirebon City Agriculture Department, these women farmers are encouraged to optimize their home yards by growing various types of organic vegetables. The applied concept pays careful attention to women's role balance, where gardening activities do not interfere with their primary responsibilities as mothers and wives, but instead provide real contributions to alleviating family economic burdens. Through intensive mentoring methods, this program aims to inspire enthusiasm and motivation among women farmers to improve family quality of life while building economic independence through environmentally friendly organic vegetable cultivation. This initiative demonstrates that women's empowerment can be achieved without abandoning their main responsibilities and roles within the family. 
The influence of land area, planting area, and harvested area on rice production in Majalengka regency in 2014-2023 Shinta, Nazma; Bakhri, Syaeful; Saefulloh, Eef
Jurnal Mantik Vol. 9 No. 2 (2025): August: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i6.6485

Abstract

This research aims to determine the effect of land area, planting area and harvest area on production results in Majalengka Regency in 2014-2023. The method used in this research is quantitative using decondary data in the form of a time series from 2014-2023. The data obtained in this research is data obtained from BPS and the Food Security, Agriculture and Fisheries Service. The method used in this research is a multiple linear regression analysis method. The results of this research show that: 1) Land area has a negative and significant effect on rice production results in Majalengka Regency, this means that increasing land area does not always increase rice production, possibly due to other factors sysh as soil fertility, use of technology or suboptimal agricultural management 2) Planting area has a positive and significant effect on rice production results in Majalengka Regency, this means that the wider the planted land, the higher the rice production 3) Harvested area has a positive and significant effect on rice production results in Majalengka Regency, this means that the wider the harvested area, the higher the rice production. These findings can be a reference for the development of agricultural policies in Majalengka Regency, Such as agricultural intensification and efficient input subsidies
Economic growth The Effect Of Local Original Revenue And General Allocation Funds On The Economic Growth Of Indramayu Regency In 2008-2022 Sholikhah, Fitrotus; Syaeful Bakhri; Refaldo Fanther; David Audretsch
Journal of Islamic Economics Perspectives Vol. 6 No. 1 (2024): February (2024) Journal of Islamic Economics Perspectives
Publisher : Faculty of Islamic Economics and Business, State Islamic University of  Kiai Haji Achmad Siddiq Jember, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/jiep.v6i1.155

Abstract

Good economic growth is achieved from the State Budget (APBN) and the Regional Revenue itself. This study aims to determine how big is the impact of Local Original Revenue (PAD) and General Allocation Fund (DAU) on the economic growth of Indramayu Regency from 2008 to 2022. This study used a quantitative approach using secondary data from the Central Statistics Agency (BPS) of Indramayu Regency. Data analysis was performed using multiple linear regression method. The results showed that the variable Local Original Income does not affect the economic growth of the Indramayu Regency. In contrast, the General Allocation Fund variable affects the economic development of Indramayu Regency. Based on test F, the variables of Regional Original Income and General Allocation Fund together affect the economic growth of Indramayu Regency.
THE EFFECT OF ECONOMIC GROWTH, EDUCATION LEVEL, AND PER CAPITA INCOME ON EXTREME POVERTY IN KUNINGAN REGENCY, INDONESIA (2013–2022) Octaviani, Risthi Dwi; Yusuf, Ayus Akhmad; Bakhri, Syaeful
Cirebon International Journal of Economics and Business Vol. 3 No. 1 (2025): April 2025
Publisher : Faculty of Islamic Economics and Business IAIN Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70095/cijeb.v3i1.179

Abstract

The level of extreme poverty is influenced by several factors, namely education, health, per capita income, economic growth. From these factors, researchers conducted research on 3 (three) factors, namely economic growth, education level and per capita income that influence the level of extreme poverty. This study uses a quantitative research approach using secondary data from the BPS of Kuningan Regency for the period 2013-2022. The data analysis technique uses multiple linear regression tests. The results of this study indicate that economic growth has a positive and significant effect on the poverty rate in Kuningan Regency. Education level has a positive and significant effect on the extreme poverty rate in Kuningan Regency. Per capita income has a positive and significant effect on the extreme poverty rate in Kuningan Regency. As well as economic growth, education level and per capita income have a positive and significant effect on the extreme poverty rate in Kuningan Regency with a calculated F value of 158.938 > F table 4.760 with a significant value of 0.000 < 0.05.The coefficient of determination (adjusted R Square) showed a percentage of 41.4%, indicating that economic growth, education level, and per capita income significantly influence the level of extreme poverty. The remaining 58.6% is influenced by other factors not mentioned in this study.
STP ANALYSIS (SEGMENTING, TARGETING, POSITIONING) AND SWOT ANALYSIS IN DIGITAL MARKETING STRATEGIES INFACING BUSINESS COMPETITION AT BT BATIK TRUSMI CIREBON Agustian, Adheflee Muhammad; Syaeful Bakhri; Moh. Mabruri Faozi
Journal on Islamic Economics, Finance & Banking [Z-CONOMICS] Vol. 1 No. 2 (2025): Journal on Islamic Economics, Finance & Banking [Z-CONOMICS]
Publisher : Az-Zahra Media Society

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The advancement of digital technology compels businesses to adapt through digital-based marketing strategies. This study aims to analyze the digital marketing strategy of BT Batik Trusmi Cirebon using the STP (Segmenting, Targeting, Positioning) framework and SWOT analysis to address competitive challenges. A descriptive qualitative approach was employed, with data collected through in-depth interviews with the Digital Marketing and Office Supervisors, direct observation of digital marketing activities, and documentation from social media, marketplace, and internal reports. Data validity was ensured using triangulation of sources and methods. The findings indicate that BT Batik Trusmi applies various digital marketing strategies, including SEM, SEO, Social Media Marketing, Display Advertising, Affiliate Marketing, Content Marketing, and Viral Marketing, which positively contribute to brand awareness and sales growth. Through STP, the company applies a selective specialization targeting strategy and positions itself as the largest batik center with a one-stop shopping concept. SWOT analysis results, with IFAS scoring 4.40 and EFAS 4.30, place the company in Quadrant I (Growth Oriented Strategy), suggesting an aggressive (S–O) strategy. Practically, this research highlights the importance of integrated and consistent digital marketing to strengthen competitiveness. The originality lies in combining STP and SWOT frameworks to provide a comprehensive evaluation of digital marketing strategy in the batik industry.
The Influence of Education Level and Employment Absorption on Poverty with Unemployment Rate as An Intervening Variable in Cirebon Regency 2011-2023 Ummah, Gabriel Rosyidatul; Bakhri, Syaeful; Fatmasari, Dewi
OECONOMICUS Journal of Economics Vol. 9 No. 1 (2024): (December) edisi 17
Publisher : Program Studi Ilmu Ekonomi UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/oje.2024.9.1.1-10

Abstract

This study aims to analyze the impact of education level and labor absorption on the poverty rate, with the unemployment rate as an intervening variable in Cirebon Regency, using data from 2011 to 2023. The method used in this research is a quantitative analysis method with path analysis. The data type used is secondary data obtained from the Central Bureau of Statistics of Cirebon Regency, including data on education levels, labor absorption (the number of employed people), unemployment, and poverty rates from 2011 to 2023. Data processing in this study uses IBM SPSS version 25 software. The results of this study indicate no significant effect of education level on the unemployment rate, a negative and significant impact of labor absorption on the unemployment rate, a significant effect of education level on the poverty rate, a negative and significant impact of labor absorption on the poverty rate, no significant effect of the unemployment rate on the poverty rate, and that the unemployment rate is not an intervening variable between education level and the poverty rate. Still, it is an intervening variable between labor absorption and the poverty rate.
Co-Authors Aan Jaelani Abdul Aziz Abdul Aziz Abdul Aziz Abdul Aziz Ahmad Abdul Ghoni Achmad Otong Busthomi Afif Muamar Afiqoh Agustin Agisti, Salsabilah Fejrinaningtias Agustian, Adheflee Muhammad Agustina Ahmad Amin Mubarok Ahmad Otong Busthomi Ahsin Sakho Muhamad Ahsin Sakho Muhammad Aji Priambodo Aji Priambodo Alamsyah, Muhammad Fakhri Alfan, Muh Iqbal Alleynisa, Amanda Amelia Azizah Amir Amir Anggraeni, Devina Anisa Suhada Putri Anton Sudrajat apri, Sesar Aprilliyanto Ardiansyah Ardiansyah Ardli, Arsalan Wilyan Awis Hamid Dani Ayus ahmad Yusuf Ayus Ahmad Yusuf Aziz, Abdul Azizah, Imroatul Bintang Bintang Chintya, Natsya Dewi Dangi Dangi Dangi, Dangi Dani, Awis Hamid Danil Surasa Danil Surasa David Audretsch Dede Komariah Denny Nugroho Sugianto Dewi Fatmasari Diana Djuwita, Diana Dita Rosyalita Dita Rosyalita Ega Triyana Enjang Ryan Firmansyah Fakhri Ahmad Zainunnuri Fanther, Refaldo Faridah Nurbaiti Faridah Nurbaiti Faridah Nurbaiti Firdaus, Ahmad Maulana Fitriyani Tiarawati Futiah, Vuvut Ghofar Saifudin, Abdul Ghozali, Moh Gofar Maulana Sidik Gunawan, Muhammad Fajar Halimatus Sya'diyah Hamiid, Sharyan Haniah Haniah Haryogi, Jeryan Hediana, Dika Herawati, Cucu Herlinawati Herlinawati Herlinawati Ijah, Siti Rohmatul Indah Nurhaeni Isman Julian Jannah, Isroqtul Kumala, Titi Latip Purnama Laudya, Alda Layaman Layaman Layaman Layaman Layaman Layaman, Layaman Layaman, Layaman Leliya Leliya Lilis Banowati Lilis Banowati llstianah, Esa Marhaendro Purno Maulana, Saptaji Mauliandini Mufidah Mauliandini Mufidah Misbachudin Miyah Listiani Mochammad Imron Awalludin Moh Ghozali Moh. Mabruri Faozi Moh. Mabruri Faozi Moh. Mabruri Faozi, Moh. Mabruri Mohammad Fakhri Al-Farabi Mohammad Hamdan Nurhadi Muhammad Akmal Izzudin Muhammad Nuralam Mu’arif, Azmi Nizham Nadila Sari, Dini Neng Ulpa Apipah Noval Kurnia Nudza Ainandeka De Fatih Nugraha Nugraha Nuniek Tri Wahyuni Nurfarikhah, Ika Nursyamsudin Nursyamsudin, Nursyamsudin Octaviani, Risthi Dwi Oki Khairul Hikmah Pahrul Fauzi Patimah, Pipin Pradini, Anez Yuniar Purwanto Purwanto Putri, Diana R. Nur Abdurakhman R. Nur Abdurakhman Rachmawati, Luthfiah Rana, Mohammad Refaldo Fanther Ririn Sarinah Rofiq, Ainur Saefulloh, Eef Shifa Nurul Hilma Shinta, Nazma Shofi Nurrohmah Sholikhah, Fitrotus Siti Aisah Siti Aisah Sulaeman, Maman Syahid, Husein As Sya’adatun Munawaroh Ulfah, Mariyah Umamah Mumtazah Askhiyah Ummah, Gabriel Rosyidatul Ummi Khulsum Vuvut Futiah Wahyuni, Nuniek Tri Wardah Nuroniyah Wartoyo Wartoyo Wasman Wasman Watuniah Watuniah Yayah Khoeriyah Yusuf, Ayus Akhmad