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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JURNAL MANAJEMEN Journal of Economic, Bussines and Accounting (COSTING) Jurnal Samudra Ekonomi dan Bisnis Jurnal Mantik JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Ilmiah Manajemen Kesatuan JIIP (Jurnal Ilmiah Ilmu Pendidikan) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Journal of Technopreneurship on Economics and Business Review (JTEBR) Jurnal Ilmiah ASET Journal La Sociale Jurnal Kolaboratif Sains CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Jurnal Visi Manajemen (JVM) Journal of Management and Social Sciences Student Scientific Creativity Journal Journal of Social Commerce Jurnal Riset Manajemen dan Ekonomi Jurnal Riset Ekonomi dan Akuntansi Jurnal Informasi Pengabdian Masyarakat Journal Economic Excellence Ibnu Sina Jurnal Ekonomi dan Pembangunan Indonesia Sasambo: Jurnal Abdimas (Journal of Community Service) Journal of Humanities, Community Service, and Empowerment
Wiri Wirastuti
Jurusan Manajemen, Fakultas Ekonomi, Universitas Tadulako
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Journal : Journal of Social Commerce

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The Influence of Promotion on Repurchase Interest Mediated by Cash-On-Delivery Payments on Tiktok Shop Nazarina, Tiara; Santi, Ira Nuriya; Ponirin, Ponirin; Wirastuti, Wiri
Journal of Social Commerce Vol. 5 No. 2 (2025): Journal of Social Commerce
Publisher : Celebes Scholar pg

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56209/jommerce.v5i2.169

Abstract

In the shifting landscape of digital commerce, where attention is monetized and trust remains precarious, promotions alone no longer suffice to sustain consumer behavior. This study interrogates the relationship between promotional stimuli and repurchase interest within TikTok Shop, situating Cash-on-Delivery as a mediating variable that reconfigures how consumers interpret value, risk, and reliability. Drawing on quantitative data from urban Indonesian consumers and tested through a structural equation model, the findings reveal that promotional effectiveness is contingent not only on its visibility or appeal but on the presence of structural reassurance that transforms interest into intention and intention into behavior. Cash-on-Delivery, often relegated to logistical convenience, emerges here as a psychological architecture that stabilizes trust in a landscape shaped by speed and spectacle. Rather than acting as an isolated payment method, it becomes the mechanism through which promotional rhetoric is translated into credible action. In a digital environment where persuasion is abundant but safety is scarce, platforms that fail to integrate these dimensions do not merely lose transactions. They lose relevance. This study argues that the future of social commerce lies not in amplifying promotional volume but in curating transactional conditions where trust is embedded, not assumed. The implication is clear. Behavioral continuity in digital markets will belong not to the loudest voice but to the most structurally coherent experience.
Co-Authors Adfiyani Fadjar Adfiyani Fadjar Adhitama, Arya Adhitama Adrina Syulie Wenas Agistna Nur Islam Agustinus Agustinus Ahmad Syatir Ainung Ainung Alfin Alhariri Abd Kadir Andi Indiani Ibrahim Andi Indriani Ibrahim Asmarini Asmarini Asngadi Asngadi Asriadi Asriadi Asriadi Asriadi Azis, Idris Bagus Wijaya Bakri Hasanuddin D, Salma Damayanti, Elok Darman, Darman Dika Rahmatiana Elimawaty Rombe Farid Farid Faruq A. H. Lamusa Faruq A.H Lamusa Faruq Lamusa Fatlina Z Fera Fera Fera Fera Fera Fera Fera Nayoam Fitriah Hartanti Hamza, Moh. Harnida Wahyuni Adda Hesti Evrianti Husnah Husnah Idris Iin Irawaty IRA NURIYA SANTI KORNELIUS, YOBERTH Lina Mahardiana Mahbit Kusnandy Mega Delfiana Tolis Meggi Indrianinangsih Moh. Ali Murad Muladi Munawarah Muslimin Muslimin Muslimin Muslimin Nazarina, Tiara Niluh Putu Evvy Rossanty Nunu, Arson Abd Rasyid Nur Risky Islianty Nurhanispa Nurhanispa Nurjannah Nurjannah Nurul Rodiah Palawa, Muh. Riswandi Poku, Dikson Nopriyanto Ponirin Ponirin Ponirin Ponirin Ponirin, Ponirin Pratama, Ramadhan Dio Pravitasari, Dea Pricylia Chintya Dewi Buntuang Putri Putri, Putri Rahmawati Rian Risendy Rianto Hermawan Risnawati Risnawati Risnawati Risnawati Risnawati Risnawati Riswandi Riswandi Rita Yunus Rosanti, Ni Luh Putu Evvy Rosida P. Adam Rudy Gosal Sakila Sakila SIDIK, MOHAMMAD RHAMADHANI Sigittriadi A Ajis Sintya Puspita Sari Siska Ariyanti Sissy Anastasya Sri Wanti Sri Wanti Sriwanti Sriwanti Sulaeman Miru Surayya Surayya Surayya Surayya Surayya, Surayya Syahir Natsir Syahir Natsir Syamsuddin Syamsuddin Tito Yanuar Dana Udin Putra Wahyuningsih Wahyuningsih Wanti, Sri Zakiyah Zahara