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OPTIMALISASI PRODUK LOKAL DALAM MENDUKUNG PENGEMBANGAN DESA WISATA DI BALI Putu Agus Prayogi; I Nengah Suardhika; Ni Komang Sonia
PROSIDING SEMINAR NASIONAL PENGABDIAN MASYARAKAT (SENEMA) Vol 2 No 1 (2023): PROSIDING SEMINAR NASIONAL PENGABDIAN MASYARAKAT (SENEMA)
Publisher : Universitas Mahasaraswati Denpasar

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Abstract

Produk lokal yang dimiliki oleh masing-masing desa di Bali memiliki potensi yang sangat baik jika dikembangkan menjadi produk oleh-oleh bagi wisatawan yang berkunjung ke desa tersebut. Salah satu desa mitra tempat pelaksanaan engabdian masyarakat adalah Desa Tangkup yang terletak di Kecamatan Sidemen, Kabupaten Karangasem. Desa Tangkup memiliki luas wilayah 2.667 Km2 yang sebagian besar berupa sawah. Potensi wisata alam Desa Tangkup adalah kawasan persawahan yang terletak di Tangkup Anyar, daerah aliran sungai yang terletak di daerah Tangkup Desa, dan perbukitan hijau yang mengelilingi desa. Potensi budaya berupa kain tenun cagcag yang merupakan produk khas Tangkup, jajanan tradisional yang disebut jaje tulud, tipat pesor dan sangait. Di tempat lain, sangait terbuat dari ubi jalar, sangait di desa Tangkup terbuat dari singkong yang banyak ditanam oleh masyarakat setempat. Namun, dalam proses pengembangan produk makanan ringan ini, menemui kendala terkait adonan yang tidak mendukung proses desain kue tulud dengan batok kelapa. Meskipun masyarakat ingin mengembangkan jaja tulud, alat-alat yang digunakan tidak boleh diganti. Karena kesulitan tersebut, tidak banyak warga yang bertahan hidup untuk membuat jaja tulud yang biasanya digunakan untuk kebutuhan upacara. Program pengabdian terhadap masyarakat yang dilaksanakan di Desa Tangkup diharapkan mampu memberikan manfaat terhadap masyarakat mitra sehingga mampu menghasilkan produk makanan tradisional yang bercitarasa internasional. Selain itu melalui program pengabdian kepada masyarakat ini diharapkan bisa membantu masyarakat mitra didalam memasarkan produknya dengan memanfaatkan media sosial.
STRATEGI PENGELOLAAN DESA WISATA BERKELANJUTAN PADA POKDARWIS DESA WISATA KUWUM DI KABUPATEN BADUNG Putu Agus Prayogi; I Nengah Suardhika; I Gede Rihayana
PROSIDING SEMINAR NASIONAL PENGABDIAN MASYARAKAT (SENEMA) Vol 2 No 2 (2023): PROSIDING SEMINAR NASIONAL PENGABDIAN MASYARAKAT (SENEMA)
Publisher : Universitas Mahasaraswati Denpasar

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Abstract

Kelompok sadar wisata (Pokdarwis) Desa Wisata Kuwum merupakan pengelola kegiatan wisata di Desa Kuwum yang terletak di Kabupaten Badung. Dari hasil observasi dan pengamatan secara berkelanjutan yang saya lakukan pada Pokdarwis Desa Wisata Kuwum, ditemukan adanya permasalahan mengenai kurang optimalnya pengembangan potensi wisata yang dimiliki untuk dijadikan daya Tarik wisata di Desa Wisata Kuwum. Selain permasalahan tersebut, ditemukan juga permasalahan dibidang kepemanduan wisata dan pengelolaan desa wisata. Dimana mitra belum memiliki pemandu wisata yang nantinya bertugas memandu wisatawan yang berkunjung. Kegiatan pengabdian masyarakat di Desa Wisata Kuwum telah terlaksana dan berhasil dengan baik, serta tepat sasaran. Dengan melaksanakan pelatihan mengenai pengembangan potensi wisata, pelatihan kepemanduan wisata dan pelatihan pengelolaan desa wisata yang berkelanjutan. Dengan demikian diharapkan agar kinerja pokdarwis ini semakin baik dan meningkat.
Peran Media Sosial Instagram Sebagai Media Promosi Pariwisata Di Pantai Pandawa Unggasan Bali Ganur, Yusta; Prayogi, Putu Agus; Mirayani, Ni Kadek Sri
Bali Journal of Hospitality, Tourism and Culture Research Vol. 1 No. 1 (2023): TOURISM EMPLOYMENT AND MARKETING @ Bali Journal of Hospitality, Tourism and Cul
Publisher : Language Assistance

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10466427

Abstract

Penelitian dilakukan di pantai pandawa yang terletak di desa kutuh, Bali. Pantai Pandawa merupakan salah satu pantai berpasir putih yang ada di kawasan wisata kuta selatan, letaknya berada dibalik bukit-bukit yang menjulang tinggi dan tebing-tebing yang mempesona. Tujuan dari penelitian ini adalah: 1) untuk mengetahui peran sosial instagram sebagai media promotif wisata pantai pandawa ungasan Bali, 2) untuk mengetahui kendala-kendala yang dihadapi dalam mempromosikan pantai pandawa, 3) untuk mengetahui upaya-upaya yang dilakukan untuk mengatasi kendala tersebut ditemui dalam promosi pantai pandawa. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah observasi, wawancara dan dokumentasi. Hasil penelitian menunjukkan bahwa: 1. Peran media sosial dalam mempromosikan pantai pandawa adalah sebagai berikut: menginformasikan, membujuk, dan mengingatkan masyarakat lokal dan masyarakat sekitar mengenai tempat wisata pantai pandawa, 2. Kendala-kendala yang dihadapi dalam mempromosikan pantai pandawa antara lain: 1) pengunjung pantai pandawa sebagian besar masih belum menggunakan media sosial instagram 2) foto yang diunggah di akun instagram pantai pandawa ada yang kurang jelas, 3) video yang diunggah belum berupa audio, 3. Upaya yang dilakukan untuk mengatasi kendala yang dihadapi dalam mempromosikan pantai pandawa sebagai berikut: 1) promosi tidak hanya menggunakan media sosial instagram, hampir 80% pengunjung pantai pandawa masih menggunakan media facebook dan tiktok, 2) mencari fotografer khusus untuk gambar yang representatif sehingga menghasilkan foto dan video yang bagus sehingga menarik minat orang lain untuk datang ke pantai pandawa.
Pengaruh Penjualan Kamar Dan Penjualan Makanan Minuman Terhadap Pendapatan Hotel Di Puri Dajuma Beach Eco Resort & Spa Pekutatan, Jembrana-Bali Dwiyanti, Ni Kadek; Prayogi, Putu Agus; Wisnawa, I Made Bayu; Sudarsana, Komang; Gayatri, I Gusti Agung Sasih
Bali Journal of Hospitality, Tourism and Culture Research Vol. 1 No. 2 (2024): MARKETING IN THE TOURISM AND HOSPITALITY SECTOR @ Bali Journal of Hospitality,
Publisher : Language Assistance

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14288680

Abstract

Puri Dajuma Beach Eco Resort & Spa Pekutatan Jembrana Bali merupakan salah satu industri pariwisata yang bergerak di bidang akomodasi dan pelayanan resort. Selama masa operasional selama lima tahun terakhir yaitu dari tahun 2017 sampai dengan tahun 2021, terjadi fluktuasi kenaikan dan penurunan penjualan kamar dan penjualan makanan dan minuman. Penelitian ini bertujuan untuk mengetahui pengaruh penjualan kamar (X1) terhadap pendapatan hotel (Y) pada Puri Dajuma Beach Eco Resort & Spa Pekutatan Jembrana Bali, pengaruh penjualan makanan dan minuman (X2) terhadap pendapatan hotel (Y) pada Puri Dajuma Beach Eco Resort & Spa Pekutatan Jembrana Bali dan pengaruh penjualan kamar (X1) dan penjualan makanan dan minuman (X2) terhadap pendapatan hotel (Y) pada Puri Dajuma Beach Eco Resort & Spa Pekutatan Jembrana Bali. Dalam penelitian ini pengumpulan data menggunakan data sekunder yang diperoleh dari Hotel Puri Dajuma Beach Eco Resort & Spa Pekutatan Jembrana Bali. Pengolahan data dalam penelitian ini menggunakan software SPSS 20. 0 for Windows dan software Excel dengan teknik analisis linier berganda dengan hasil penelitian bahwa penjualan kamar (X1) secara parsial memiliki pengaruh positif terhadap pendapatan hotel pada Hotel Puri Dajuma Beach Eco Resort & Spa Pekutatan Jembrana Bali dengan hasil t hitung = 4,397 > t tabel (0,05 57) =1,67, kemudian untuk variabel penjualan makanan dan minuman (X2) diperoleh hasil t-hitung = 4,165 > t-tabel (0,05;57) =1,67 artinya hipotesis diterima dan terdapat pengaruh positif antara penjualan makanan dan minuman (X2) terhadap pendapatan hotel (Y). Sedangkan berdasarkan uji F diperoleh hasil F-hitung = 324,141 > F-tabel (0,05;2;57) = 3,16, artinya terdapat pengaruh antara penjualan roon dan penjualan makanan dan minuman (X2) terhadap pendapatan hotel (Y) di Puri Dajuma Beach Eco Resort & Spa Pekutatan Jembrana Bali.
PENGEMBANGAN DAERAH PESISIR DENGAN PEMBERDAYAAN MASYARAKAT NELAYAN DI KAWASAN PESISIR KABUPATEN BADUNG Prayogi, Putu Agus; Paramita Sari, Ni Luh Komang Julyanti
Jurnal Manajemen Pelayanan Hotel Vol 3 No 1 (2019): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (200.804 KB) | DOI: 10.37484/jmph.030103

Abstract

Development of coastal tourism by empowering fishing communities in Badung is one form of development that aims to make fishing communities as local genius of coastal areas. It can directly give benefit to the development of tourism in this area. The model of empowerment of fishing communities which is developed in coastal tourism uses several strategies, namely traditional, direct action, and transformation. The development of coastal tourism with the empowerment of fishing communities is expected to have a positive impact on the economy and socio-culture of fishing communities. Economic impacts can be seen from the direct opinions received by fishing communities from their direct involvement in the development of tourism villages. Whereas the socio-cultural impacts that are felt by the fishing community derives from direct interaction with tourists, such as the fishing community knowing the habits of tourists, using technology and the ability to communicate using foreign languages.Key words : tourism villages, empowerment, economy and socio-culture
The Application of Maxim Quantity in Explaining Tourist Objects by Diploma 3 Students of Tour and Travel Department Paramita Sari, Ni Luh Komang Julyanti; Jokosaharjo, Sulistyoadi; Prayogi, Putu Agus
Jurnal Manajemen Pelayanan Hotel Vol 7 No 2 (2023): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/jmph.070201

Abstract

The history and culture of Bali has become an additional value for the development of Bali tourism. In addition to natural beauty such as the sea and mountains, local wisdom which is still upheld by the people of Bali makes Bali a special place for the tourists who are visiting Bali Island. Tourism in Bali is one of the economic sectors that the Balinese people are most involved in. One of the jobs in the tourism sector that many Balinese people are involved in is a tour guide. Good communication skills are very necessary for tourism workers, one of the languages which is commonly used is English. The application of the principle/maxims of quantity in the utterances of tour guides is the subject of study in this study. The research objects in this study were 21 diploma students majoring in tour and travel department at Triatma Mulya University. This research is a qualitative research that analyzes the application of the maxims/principles of quantity in students' utterances while explaining tourist objects. The data obtained will be sorted and processed based on pragmatic theory and then it would be presented descriptively. During the explanation of tourist objects, students have applied the principle of quantity in several utterances that are spoken. However, some of the students' speeches did not apply the principle/maxim of quantity. This happened because in processing utterances students were mostly influenced by internal factors such as the language factor that is possessed by students were still limited and the mastery of content components. Students' unpreparedness during practice is one of the inhibiting factors for students to apply the principle/maxims of quantity to their utterances.Keywords: communication, tour guide, pragmatic, speech, maxim of quantity
TUTURAN MAHASISWA DALAM PRAKTEK PELAYANAN RESTORAN MAHASISWA PROGRAM STUDI DIPLOMA IV PERHOTELAN STIPAR TRIATMA JAYA Paramita Sari, Ni Luh Komang Julyanti; Prayogi, Putu Agus; Aristana, I Nengah
Jurnal Manajemen Pelayanan Hotel Vol 2 No 2 (2018): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (265.179 KB) | DOI: 10.37484/jmph.020203

Abstract

Bali is always trying to improve itself in aspects of tourism especially in accommodation and services. In terms of service to tourists, communication is one of the most decisive factors. It encourages workers in tourism sector to have good communication skills, especially communication in English. This phenomenon requires the graduates in education and training institutions of hospitality and tourism to have good communication skills, especially communication in English.In this study, researcher raised the students of STIPAR Triatma Jaya joring in Management Business Hospitality as an object of research. The analysis in this study was made to answer the following questions: (1) the problems faced by students in speaking English in terms of speech act (pragmatic), and (2) to find some factors inhibiting students in learning to speak.This researchshowed that students majoring in Management Business Hospitality, experienced problems during the lesson especially in communicate English pronunciation, word selections and the using of English grammar. It is still influenced by the magnitude of the first language or mother tongue. Some factors have limited the students in speaking English, those factors are: components of linguistic mastery, and mastery of the content component, and environmental conditions during the learning process for example, the conditions where there was a little open space in the class room resulting the inclusion of sounds that interfere the process of learning. Keywords:speaking, speect act, barriers, foreign language (English)
Strategi Pengembangan Air Terjun Pengempu Sebagai Wisata Alam di Desa Wisata Cau Belayu Kabupaten Tabanan Bali Sarastiawan, I Kadek; Prayogi, Putu Agus; Putri , Komang Shintya Nita Kristiana
Jurnal Mosaik Hospitaliti Vol. 4 No. 1 (2022): Juni
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jmh.2022.4115

Abstract

The purpose of this research is to define the ability of Pengempu Waterfall tourism and analyze the energy development strategy to achieve Pengempu Waterfall as a natural tourism in Cau Belayu Hamlet. The information collection methods used are monitoring, question and answer, selection and SWOT analysis to define tourism capabilities and to formulate a strategy for the development of tourism in the Reservoir Water. The information analysis method used is a SWOT analysis method, which is to analyze internal aspects (strengths and weaknesses) and external aspects (opportunities and dangers) with the encouragement of the SWOT matrix. The results of this research show that the strategy used in the development of Air Turun Pengempu as a natural tourism in Cau Belayu Darmatourism Hamlet is the ability of 4 A, (attraction, amenity, accessibility and ancillary), with the position of stakeholders who help the development of tourism in Air Turjun Pengempu using a SWOT strategy of power, weakness, opportunity and danger.
Brand Loyalty Model in Balinese Village as an Art and Cultural Tourism Destination in National Rural Areas, Case Study on Wanagiri Kauh Village, Tabanan Wisnawa, I Made Bayu; Prayogi, Putu Agus; Sutapa, I Ketut
Journal of Business on Hospitality and Tourism Vol. 6 No. 2 (2020): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v6i2.243

Abstract

The village is an Indonesian wealth that has the potential to be developed in the tourism sector in realizing prosperity for all Indonesian people. However, there are still many resources in the village that are not well managed. This study aims to: i) identify tourism potential, ii) formulate strategies based on strengths, weaknesses, opportunities and threats, iii) formulate a brand loyalty model in Wanagiri Kauh Tabanan Bali Village in developing tourism as a village in the national rural area, iv) compile a village potential development plan towards rural tourism. The method used is quantitative and qualitative methods. The quantitative method uses Structural Equation Modeling to form a brand loyalty model with antecedents of Brand Image, Brand Awareness, Service Quality, and Customer Satisfaction. The number of samples is 200 tourists who have visited. Meanwhile, the qualitative methods used include SWOT, and in-depth interviews. The results showed that Wanagiri Kauh Village: i) has natural and cultural tourism potential, ii) tourism potential development strategy by presenting uniqueness as the basis for development, iii) brand loyalty model is largely determined by customer satisfaction, brand awareness, service quality and brand image, iv) development planning by managing all resources through the management function by involving the tourism stakeholder Penta helix.
PENERAPAN GREEN ACTION DALAM PENGELOLAAN AKOMODASI DI DESA WISATA BAKAS, KECAMATAN BANJARANGKAN KABUPATEN KLUNGKUNG Susila, I Made Gede Darma; Prayogi, Putu Agus; Sari, Ni Luh Komang Julianthi Paramita
JURNAL BISNIS HOSPITALITI Vol 13 No 1 (2024): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v13i1.1407

Abstract

In the development of tourism today, the development of accommodation facilities must pay attention to environmental aspects, various environmentally friendly actions are carried out, one of which is green action. Green action is an activity that aims to protect the environment and surrounding communities. The purpose of this study is to analyze the application of green action in accommodation management in Bakas Tourism Village. Descriptive methods with a qualitative approach are used in this study to obtain an overview of the phenomena that occur. The results of this study show that there are several green actions that have been carried out, namely electrical energy efficiency, water use efficiency, and the use of green products. Overall, there has been a good synergy between accommodation managers and tourists who visit, although there are still some obstacles that need to be considered. It is in our common interest to direct tourism development towards quality tourism. It is hoped that in the future the implementation of this green concept can be carried out well considering the benefits provided both in the future.