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All Journal E-Jurnal Manajemen Universitas Udayana Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen JMM (Jurnal Masyarakat Mandiri) JAST : Jurnal Aplikasi Sains dan Teknologi Jurnal Ketahanan Pangan Jurnal Ilmu Manajemen (JIMMU) Performance : Jurnal Bisnis dan Akuntansi Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) International Journal of Humanities Education and Social Sciences Jurnal Manajemen, Bisnis dan Kewirausahaan Jurnal Bisnis dan Kewirausahaan Jurnal Inspirasi Binsis dan Manajemen E-JRM Pena Dimas: Jurnal Pengabdian Masyarakat International Journal of Community Service Implementation
Ita Athia
Universitas Islam Malang
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Pengaruh Inflasi, Bi Rate, Kurs Dan CAR Terhadap Profitabilitas Bank Umum Syariah Pada Tahun 2020-2023 Denavia, Putri; Rizal, Mohammad; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This consider points to analyze the affect of swelling, BI Rate, trade rate, and Capital Ampleness Proportion (CAR) on the benefit of Islamic commercial banks in Indonesia amid the period of 2020-2023. The strategy utilized may be a quantitative approach with numerous direct relapse investigation, utilizing auxiliary information from the money related articulations of banks enrolled with the Budgetary Administrations Specialist (OJK). The inquire about test comprises of seven Islamic commercial banks that meet particular criteria. The comes about demonstrate that inflation, BI Rate, and trade rate don't have a critical impact on productivity, as measured by Return on Resources (ROA). On the other hand, CAR has been appeared to have a critical affect on the benefit of Islamic commercial banks. Furthermore, at the same time, all four factors essentially impact the benefit of Islamic commercial banks. These discoveries give vital experiences for the administration of Islamic banks in defining techniques to improve money related execution in the midst of changing financial elements. The think about also suggests that future investigate ought to consider other factors which will influence the benefit of Islamic banks to pick up a more comprehensive understanding. Keywords: Inflation, BI Rate, Exchange Rate, Capital Adequacy Ratio, Profitability, Islamic Commercial Banks.
Kenyamanan, Kepercayaan, Kepuasan Dan Dampaknyaterhadap Loyalitas Konsumen Ms. Glow Di Reseller Zahro Store Singosari KAB. Malang Anggraeni, Fitri Dwi; Hidayati, Nur; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the influence of convenience, trust, and satisfaction and their impact on consumer loyalty toward Ms. Glow at Zahro Store Reseller in Singosari, Malang Regency. Based on Google Trends data, although the Ms. Glow brand shows a higher search interest compared to other brands, a downward trend occurred at the end of the year. Therefore, an in-depth study of consumer loyalty is necessary to identify the factors influencing this decline in interest. The sampling technique used is a saturated sample obtained from 60 consumers. The data collection method used was a questionnaire distributed directly to Zahro Store customers. The data analysis technique employed in this study is multiple linear regression. The results indicate that convenience, trust, and satisfaction simultaneously influence consumer loyalty. Convenience has a partial effect on consumer loyalty, while trust and satisfaction do not have a partial effect on consumer loyalty. Keywords: Comfort, Trust, Satisfaction, Consumer Loyalty
Pengaruh Social Media Marketing, Influencer Marketing, Online Customer Rating Dan Ease Of Purchase Access Terhadap Keputusan Pembelian Pada Umayumcha Malang Sandi, Dian Kharisma; Rizal, Muhammad; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the influence of Social Media Marketing, Influencer Marketing, Online Customer Rating, and Ease of Purchase Access on purchasing decisions at Umayumcha Malang. The research uses a quantitative approach with an explanatory research method. Data were collected through an online questionnaire involving 105 respondents who are customers of Umayumcha. The results show that both partially and simultaneously, the four independent variables significantly influence purchasing decisions. Social Media Marketing and Influencer Marketing are proven effective in increasing buying interest, while Online Customer Rating and ease of purchase access further strengthen consumer decisions. These findings are expected to serve as a reference for digital marketing strategies, especially in the culinary business. Keywords: Social Media Marketing, Influencer Marketing, Online Customer Rating, Ease of Purchase Access, Purchasing Decision.
Pengaruh Harga, Brand Trust, dan Kualitas Pelayanan terhadap Keputusan Pembelian Menggunakan Jasa Pengiriman Shopee Xpress (Studi pada Masyarakat Kota Malang) Dhafa, Genta Mulya; Asiyah, Siti; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the influence of price, brand trust, and service quality on purchasing decisions using Shopee Xpress delivery services. The research method used was quantitative with a descriptive approach. Data were collected through questionnaires from 85 respondents from Malang City. Analysis was conducted using multiple linear regression. The results showed that price, brand trust, and service quality simultaneously had a significant influence on purchasing decisions. Partially, each variable also had a positive and significant influence on purchasing decisions. These findings suggest that companies need to maintain service quality, strengthen brand trust, and maintain a competitive pricing strategy. Keywords: Price, Brand Trust, Service Quality, Purchasing Decisions, Shopee Xpress
Pengaruh Pengetahuan Keuangan, Sikap Keuangan, Dan Kepribadian Terhadap Perilaku Manajemen Keuangan Bagi Pelaku UMKM Industri Kuliner Di kelurahan Merjosari Muttaqin, Fatih Sahirul; Farida, Eka; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this research is to explore the extent to which financial knowledge, attitudes, and personality traits influence financial management behavior within the culinary MSME sector in Merjosari Subdistrict, Malang City. Using a quantitative method with an explanatory research approach, data were collected from 93 respondents Slovin’s formula was applied to determine the sample size, followed by the application of random sampling for respondent selection. Data analysis was carried out through the application of multiple linear regression techniques. Results indicated that all three variables simultaneously have a significant influence on financial management behavior. Partially, financial knowledge has the most dominant influence, followed by financial attitudes and personality both contribute positively and significantly to financial behavior. These findings emphasize the importance of enhancing financial literacy and attitudes, as well as fostering personality traits that support better financial management among MSMEs. Keywords: Financial Knowledge, Financial Attitude, Personality, Financial Management, Culinary MSMEs.
Pengaruh Strategi Promosi, Sarana Prasarana, Dan Kemudahan Pembayaran Terhadap Keputusan Pendaftaran Santri Baru Di PP. Darul Ulum Al-Fadholi Ula, Khofifatul; Farida, Eka; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine and analyze the influence of promotional strategies, infrastructure, and ease of payment on the enrollment decisions of new students at the Darul Ulum Al-Fadholi Islamic Boarding School. This study used a quantitative approach with an explanatory research approach. Data collection was conducted through questionnaires using a saturated sampling method, with the entire population of 85 respondents sampled. The data analysis method used was multiple linear regression to test the simultaneous and partial effects between variables.The results indicate that promotional strategies, infrastructure, and ease of payment jointly influence the enrollment decisions of new students. Partially, all three variables proved to have a significant influence, with promotional strategies being the most dominant factor influencing enrollment decisions. This indicates that the delivery of attractive, easy-to-understand information, and widespread distribution through various media play a significant role in attracting prospective students. Meanwhile, the availability of adequate and comfortable infrastructure fosters trust in the quality of educational services, and a flexible and secure payment system also supports the decision-making process by parents. Keywords: Promotional Strategies, Infrastructure, Ease of Payment, Enrollment Decisions.
Pengaruh Brand Image, Brand Awareness, Dan Brand Loyalty Terhadap Purchase Decision Produk Smartphone Iphone 15 (Studi Pada Konsumen Iphone 15 Di Kota Malang) Cahyani, Berliana Regita; Farida, Eka; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The rapid development of communication technology has driven increasing public demand for smartphone, including premium products such as the iPhone 15. In the midst of competition in the smartphone industry, a product’s success in attracting consumer interest depends not only on the quality of its technology, but also on the strength of its brand image, brand awareness, and brand loyalty from its consumers. This research aims to analyze the effect of brand image, brand awareness, and brand loyalty on purchase decisions for iPhone 15 smartphone products in Malang City. The method used in this research is quantitative with an explanatory research approach. Data obtained through distributing questionnaires to 80 respondents who are iPhone 15 consumers in Malang City. The technique used is multiple linear regression analysis with the help of SPSS software. The results showed that both individually and simultaneously, the variables brand image, brand awareness, and brand loyalty had a positive and significant effect on the purchase decision of the iPhone 15 smartphone. These findings indicate that the company's efforts to build a strong brand image, increase brand awareness, and maintain brand loyalty can encourage the purchase decision of iPhone 15 smartphone products. Keywords : Brand Image, Brand Awareness, Brand Loyalty, Purchase Decision.
Analisis Pengaruh Orientasi Pasar, Inovasi Produk, Dan Digital Marketing Terhadap Kinerja Pemasaran (Studi Kasus pada UMKM diwilayah Kecamatan Gucialit Kabupaten Lumajang) Assidiqi, Ahmad Hasbi; Malikah, Anik; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study is to analyze the influence of market orientation, product innovation, and digital marketing on the marketing performance of MSMEs in Gucialit District, Lumajang Regency. The research method used is quantitative with an explanatory research approach. Data were collected through questionnaires distributed to 60 culinary MSMEs in Gucialit District that have implemented product innovation and used social media in their marketing. Data analysis was conducted using multiple linear regression. The results show that market orientation has a significant positive effect on MSME marketing performance, with MSMEs with high marketing performance more likely to use market orientation strategies. Product innovation also has a significant positive effect. Furthermore, digital marketing contributes significantly to marketing performance, meaning that the higher the use of social media in marketing, the higher the marketing performance. These results provide implications for the importance of improving MSME marketing performance and the need for support from government agencies to improve product innovation and digital marketing. Keywords: Marketing Performance, MSMEs, Market Orientation, Product Innovation, Digital Marketing, Social Media, Multiple Linear Regression.
Pengaruh Social media marketing, Brand Image, Dan Brand Trust Terhadap Keputusan Pembelian Skincare Camille Beauty (Studi Pada Followers Media Sosial Camille Beauty) Safira, Monica Novita; Malikah, Anik; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of social media marketing, brand image, and brand trust on the purchasing decisions of Camille Beauty skincare products among its social media followers. This study used a quantitative method with an explanatory research approach. The sample in this study was 75 respondents from Camille Beauty's Instagram and TikTok followers. Data collection used a questionnaire, data analysis using multiple linear regression using SPSS 25 software. The results of this study explain that Social media marketing, Brand Image, and Brand trust have a significant positive influence on purchasing decisions. This study emphasizes the importance of digital marketing strategies, strengthening brand image, and building consumer trust to improve purchasing decisions among social media users Keywords : Social Media Marketing, Brand Image, Brand Trust, Purchasing Decisions
Pengaruh Service Quality, Price Dan Customer Satisfaction Terhadap Repurchase Intention Di AMS Bengkel Kota Malang. Muzhaffirah, Tarishah Abidah; Farida, Eka; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to analyze the effect of service quality, price, and customer satisfaction on repurchase intention at AMS Bengkel in Malang City. The research adopts a quantitative approach with an explanatory research design. Primary data were collected through questionnaires distributed to 110 respondents who are active customers of AMS Bengkel. The data were analyzed using multiple linear regression with the assistance of SPSS version 25. The results show that service quality, price, and customer satisfaction simultaneously have a significant effect on repurchase intention. However, partially, only service quality and price have a significant influence, while customer satisfaction does not significantly affect repurchase intention. Thus, service quality and price are the main factors driving customers’ repurchase intention at AMS Bengkel Malang. These findings contribute to the development of marketing strategies in the automotive service sector, particularly in formulating policies focused on increasing customer satisfaction and loyalty to remain competitive in the automotive workshop industry. This study may also serve as a reference for future research with a similar focus. Keywords: Service Quality, Price, Customer Satisfaction, Repurchase Intention, Automotive Services Pendahuluan
Co-Authors Abdul Kodir Djaelani Achmad Agus Priyono Adinda Bella Priwahyu Fani Agus Hermawan Agus Hermawan Ahmad Fajri Aleria Irma Hatneny Alfian Budi Primanto Alvia Dwi Cahyaningrum Amar, Yusril Amin, Muh. Sirojuddin Andi Normaladewi Andi Normaladewi Andy Prasetya Anggraeni, Feby Putri Anggraeni, Fitri Dwi Ani Lestari Anik Malikah Aqilla Tasya Ramadhani Arman, Bima Tiknanda Ashifa Maharani Assidiqi, Ahmad Hasbi Astri Sukma Andini Aviv Patul Kholifah Basalamah, Muhammad Ridwan Bela Ayu Pramudita Bella, Dwi Budi Eko Soetjipto Budi Wahono Cahyani, Berliana Regita Damayanti, Erika Dania Ulva Denavia, Putri Denis Apriliyanto Desti Ikromah Devi Mustika Herawati Dhafa, Genta Mulya Dicky Pratama Putra Duwi Putri Lestari Dwi Bella Dwi, Vicky Dwiyani Sudaryanti Dyah Putri Anggraini Eka Farida Erfan Efendi Erika Dwi Rahmawati Farida, Eka Fariska Ayu Zulfiana Fauziah, Rukmana Fikri, Aji Filzah Gaissani Fitri Dwi Anggraeni Hadi Sunaryo Haerul Anam Hanifah Ainun Nadhiro’ Hariri, Hariri Hariri, Hariri Hasanuddin Hasanuddin Hatneny, Aleria Irma Hutama, Genta Arya Ichsanuddin Akbar Atma Saputra Ikrima Nizzul Mefiandini Ikromah, Desti Indah Nurcahyani Irma Hidayati Ivan, M. Khalikussabir, Khalikussabir M. Bayu Rayhan M. Cholid Mawardi M. Ivan M. Rizal M. Rizal Maera Yulia Maharani, Ashifa Malik Fajar Ramadlan Marsha, Ifan Maulana, Nur Muhammad Afif MIFTAKHUL JANNAH Miranda Aulia Udayani Moh Lutf Mohammad Nasih Naufal Mohammad Rizal Mohammad Rizal, Mohammad Mohd Salleh, Muhammad Zulfaris Muchammad Maslikhan Muhammad Abu Tholib Muhammad Agus Salim MUHAMMAD AGUS SALIM MUHAMMAD RIZAL Muttaqin, Fatih Sahirul Muzhaffirah, Tarishah Abidah N. Rachma Nada Lina Hanim Nafisah, Wardatun Niken Widya Ningrum Noruddin Noruddin Novita, Sarah Aulia Nur Ali Nur Hidayati Nur Hidayati Nurbaiti Nurhidayah Nurhidayah Nurhidayah Oktavia Rahayu Puspitarini Oktriza Melfazen Pardiman Pardiman Popy Hidayanti Prasetya, Andy Puji Handayati Rachma, N. Riansyah, Priyadana Sura Risma Khoyrunnisa Rohmah, Mimmatur Rois Arifin Ronny Malavia Mardani Safira, Monica Novita Sandi, Dian Kharisma Saraswati, Ety Satria, Lucky Yoga Scyndi Davitiyan Putra Ramadan Silvana, Audrey Siti Aminah Anwar Siti Asiyah Siti Hulud Siti Nur Aini Siti Nur Aini, Siti Nur Siti Rahayu Fokaaya Sri Rahayu Sri Rezeki Sudarmiatin Sunaryo, Hadi Syafiudin, Achmad Imam Syah, Putra Andreyan Taufiqurrohman Taufiqurrohman Ula, Khofifatul Ulumi, Ainun Vicky Dwi Widiatus Sholiha Wijaya, Aldo Naufal Surya Wulandari, Devfi Yesi Umita Sari Yudhistira, Ivanda Danar Yudiarosa, Melinda Yulia Sugianti Yusril Amar Yustiana Laitul Fitriyah Zannah, Khalimatul