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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen JMM (Jurnal Masyarakat Mandiri) JAST : Jurnal Aplikasi Sains dan Teknologi Jurnal Ketahanan Pangan Jurnal Ilmu Manajemen (JIMMU) Performance : Jurnal Bisnis dan Akuntansi Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) International Journal of Humanities Education and Social Sciences Jurnal Manajemen, Bisnis dan Kewirausahaan Jurnal Bisnis dan Kewirausahaan Jurnal Inspirasi Binsis dan Manajemen E-JRM Pena Dimas: Jurnal Pengabdian Masyarakat International Journal of Community Service Implementation Jurnal Manajemen, Bisnis dan Kewirausahaan
Ita Athia
Universitas Islam Malang
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Pendampingan Literasi Keuangan pada Pengusaha Industri Kecil Gula Ondrong demi Pertahankan Eksistensi Usaha Athia, Ita; Taufiqurrohman, Taufiqurrohman
Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Vol. 2 No. 3 (2021)
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jp2m.v2i3.13429

Abstract

Keberadaan gula ondrong yang berlokasi di desa Sukolilo, kecamatan Wajak, kabupaten Malang, perlahan-lahan mulai menurun. Disinyalir yang menjadi permasalahn menurunnya usaha ini adalah kurangnya pengetahuan keuangan dari pemilik usaha dalam memperhitungkan biaya produksi, yang meliputi biaya bahan baku, upah tenaga kerja, biaya produksi, biaya pengemasan dan pemasarannya. Pendapatan yang diperoleh pelaku usaha seringkali tidak mampu menutup total biaya yang dikeluarkan, sehingga usaha sering mengalami kerugian. Pengabdian kepada masyarakat yang dilakukan oleh kelompok mahasiswa KSM (Kegiatan Sarjana Mengabdi) Unisma ini bertujuan untuk membantu pelaku usaha dalam menyusun penentuan Harga Pokok Produksi dan menentukan harga jual produk gula ondrong. Metode yang dilakukan adalah: (1). Wawancara dengan pemilik usaha, (2). Mengedukasi pemilik usaha tentang pentingnya memahami literasi keuangan usaha, (3). Pendampingan penyusunan Harga Pokok Produksi, (4). Pendampingan penentuan harga jual gula ondrong. Hasil dari kegiatan masyarakat ini adalah pengusaha industri gula ondrong mampu menentukan HPP dan harga jual gula ondrong yang telah disesuaikan.
Manajemen Sampah dan Digitalisasi Database TPST 3R melalui Pemberdayaan Masyarakat Athia, Ita; Maharani, Ashifa; Ikromah, Desti; Dwi, Vicky; Bella, Dwi; Aini, Siti Nur; Ivan, M.; Prasetya, Andy; Rizal, M.; Amar, Yusril
Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Vol. 3 No. 1 (2022)
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jp2m.v3i1.13646

Abstract

Sampah menjadi problem tersendiri bagi lingkungan masyarakat, baik di pedesaan maupun di perkotaan. Kegiatan pengabdian ini dilakukan untuk meningkatkan partisipasi masyarakat Desa Kendalpayak, Kabupaten Malang, dalam program pengelolaan sampah untuk menciptakan lingkungan yang bersih, memperbaiki karakteristik sampah, menambah nilai ekonomis sampah dan mengadministrasikan data sampah secara digital. Metode kegiatan yang dilakukan adalah (1). Observasi lapangan dan wawancara pada pengelola TPST Langgeng Jaya. (2). Sosialisasi dan mengedukasi masyarakat desa Kendalpayak. (3). Melakukan program 3R (Reduce-Reuse-Recylcle). (4). Mentranformasi database TPST 3R Langgeng Jaya ke arah digital. (5). Monitoring dan evaluasi hasil. Hasil yang didapatkan setelah kegiatan berlangsung antara lain adalah masyarakat lebih sadar akan sampah dan ikut berpartisipasi dalam kegiatan memilih, memilah, mengolah dan memanfaatkan sampah yang telah didaur ulang.
Penguatan Karakter Siswa Siswi dalam Upaya Menyiapkan Generasi Stop Bullying Athia, Ita; Fauziah, Rukmana; Silvana, Audrey; Fikri, Aji
Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Vol. 3 No. 3 (2022)
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jp2m.v3i3.13648

Abstract

Kegiatan KSM-T kelompok 80 dilaksanakan di Dusun Delik, Desa Madiredo, Kec. Pujon, Kab. Malang. Tujuan kegiatan sosialisasi stop bullying ini adalah menguatkan karakter melalui arahan serta simulasi kepada siswa-siswi tentang bahaya dan dampak dari tindakan bully terhadap teman serta pemahaman hukum tentang bullying. Perilaku bullying di lingkungan sekolah dapat menciptakan lingkungan yang menghambat perkembangan siswa, baik secara akademis maupun sosial. Bullying, menyakiti siswa dan membuat mereka merasa tidak diinginkan. Tentu saja hal ini mempengaruhi aktivitas siswa yang berbeda di sekolah. Bullying dapat dibagi menjadi tiga bentuk perilaku yaitu fisik, verbal dan psikologis. Melalui kegiatan ini diharapkan dapat menumbuhkan kesadaran sejak dini akan perlunya menghindari bullying dan mengajak para siswa SMP Islam 2 Pujon berani menyuarakan stop bullying di sekolah dan lingkungan tempat tinggalnya. Siswa diharapkan mempunyai karakter cepat mengenali situasi yang mengindikasi terjadinya tindakan bullying dalam pergaulan, baik di lingkungan sekolah maupun luar sekolah.
THE IMPROVEMENT OF MSMEs' BUSINESS PERFORMANCE DURING THE COVID-19 PANDEMIC THROUGH FINANCIAL AND DIGITAL LITERACY Athia, Ita; Soetjipto, Budi Eko; Efendi, Erfan
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 12, No 1 (2023): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jebik.v12i1.58984

Abstract

The pandemic has impacted the global economy, includingMSMEs,especially in financial issues such as minimal revenue flow and inadequate financial management. On the marketing side, there has been a decrease in demand due to the implementation of social restrictions, which will affect the company"™s existence. Therefore, MSMEs need to adapt by transforming to online marketing. Improved financial and digital literacy can enhance MSME performance. This study aims to determine the moderating effect of financial literacyanddigital literacyamongMSMEs inimprovingtheir businessperformance. A Quantitative research method with Partial Least Square (PLS) was used to analyze the data. The results show that financial management and digital marketing have a direct effect on MSMEs"™ performance. Furthermore, financial literacy can moderate and improve the performance of MSMEs, whereas digital literacy cannot effectively moderate the implementation of digital marketing to improve MSMEs"™ performance. This study implies that MSMEs must improve their financial behavior and decision-making during crises and enhance their knowledge and skills in managing digital marketing.JEL: L250, M310, G41.
KEPUASAN KERJA SEBAGAI VARIABEL MEDIASI ANTARA PEMBELAJARAN ORGANISASI DAN KINERJA ORGANISASI Muh. Sirojuddin Amin; Ita Athia; Agus Hermawan; Puji Handayati
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 3 No. 3 (2023): DESEMBER: Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v3i3.3052

Abstract

The snack food industry, which is included in the SMEs category, is currently a commodity that is in great demand by the market. UD Sumber Dwi Jaya is one of the SMEs operating in the snack food industry. With various efforts, we are starting to show good organizational performance after being impacted by Covid-19. This research aims to analyze the influence of organizational learning towards organizational performance which is mediated by job satisfaction. The number of respondents used was 38, which is a census method. The method used is SEM-PLS analysis. The role of job satisfaction is able to encourage the relationship between organizational learning and organizational performance. Although partial organizational learning is not able to improve organizational performance directly. The organization does not facilitate employees in learning, this is natural because UD Sumber Dwi Jaya is included in the MSME category. The results show that high job satisfaction can increase organizational performance.
Pengaruh Life Style, Social Media Marketing Dan Product Differentiation Terhadap Keputusan Pembelian Produk Mayang Collection Nabila, Alsya; Rizal, Mohammad; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The purpose of this research is to determine and analyze the influence of lifestyle, social media marketing, and product differentiation on purchasing decisions, including the influence of lifestyle on purchasing decisions, social media marketing on purchasing decisions, and product differentiation on purchasing decisions. This thesis employs explanatory research, with a sample size of 105 respondents. The data were analyzed using multiple linear regression analysis. The results indicate that lifestyle, social media marketing, and product differentiation significantly influence purchasing decisions for Mayang Collection products. Lifestyle significantly influences purchasing decisions for Mayang Collection products, meaning that as lifestyle increases, purchasing decisions for Mayang Collection products will increase. Social media marketing significantly influences purchasing decisions for Mayang Collection products, meaning that as social media marketing increases, purchasing decisions for Mayang Collection products will increase. Product differentiation significantly influences purchasing decisions for Mayang Collection products, meaning that as product differentiation increases, purchasing decisions for Mayang Collection products will increase. Keywords: Lifestyle, Social Media Marketing, Product Differentiation, and Purchasing Decisions
Pengaruh Lingkungan Sosial, Potensi Diri dan Peluang Karir Terhadap Minat Untuk Melanjutkan Pendidikan Tinggi (Studi Pada Sekolah SMAN 1 Waru Pamekasan) Sari, Rica Ayu Permata; Basalamah, Muhammad Ridwan; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to analyze the influence of the social environment, self-potential, and career opportunities on students' interest in continuing higher education at SMAN 1 Waru Pamekasan. This type of research is quantitative using an associative approach. The study population included all 364 students in grades X, XI, and XII, with a sample of 191 respondents determined using the Slovin formula. The sampling technique used was non-probability sampling with a convenience sampling method. Data collection used a questionnaire method that will be given through (online) media using Google Form with a five-point Likert scale. The data obtained were analyzed using the SPSS program version 28. The results of the study indicate that the social environment, self-potential, and career opportunities simultaneously have a positive and significant effect on students' interest in continuing higher education. Partially, each variable also shows a positive and significant effect on interest in continuing higher education. However, this influence is not fully optimal because it is still influenced by economic limitations, family cultural pressures, and minimal career guidance. Therefore, it is necessary to strengthen the role of schools and environmental support in encouraging the sustainability of higher education. Keywords: Social Environment, Self-Potential, Career Opportunities, Interest in Continuing Higher Education.
Pengaruh Konten Kreatif Instagram Dan FOMO (Fear Of Missing Out) Terhadap Keputusan Pembelian Skintific Dengan Customer Engagement Sebagai Variabel Mediasi Assidiq, Brian; Widarko, Agus; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The rise of social media has significantly impacted consumer behavior, especially Generation Z, who actively use Instagram. This research looks at the effects of Instagram creative content and Fear of Missing Out (FOMO) on purchase decisions, with customer engagement as a mediating variable. By employing a quantitative method, data was gathered using surveys of Generation Z students at Universitas Islam Malang who had purchased Skintific products. To find both direct and indirect links between variables, path analysis was used. The findings demonstrate that creative content and FOMO significantly increase customer engagement, which in turn positively affects purchase decisions. Customer engagement also mediates the correlation between creative content, FOMO, and purchase decisions. These results emphasize the significance of creating engaging Instagram content and strengthening customer engagement to enhance purchase decisions in digital marketing strategies targeting Generation Z Keywords: : Customer Engagement, Fear of Missing Out,  Generation Z, Instagram Creative Content, Purchase Decision
Co-Authors Abdul Kodir Djaelani Achmad Agus Priyono Adinda Bella Priwahyu Fani Agus Hermawan Agus Hermawan Ahmad Fajri Aleria Irma Hatneny Alfian Budi Primanto Alvia Dwi Cahyaningrum Amar, Yusril Amin, Muh. Sirojuddin Andi Normaladewi Andi Normaladewi Andy Prasetya Anggraeni, Feby Putri Anggraeni, Fitri Dwi Ani Lestari Anik Malikah Aqilla Tasya Ramadhani Arman, Bima Tiknanda Ashifa Maharani Assidiq, Brian Assidiqi, Ahmad Hasbi Astri Sukma Andini Aviv Patul Kholifah Basalamah, Muhammad Ridwan Bela Ayu Pramudita Bella, Dwi Budi Eko Soetjipto Budi Wahono Cahyani, Berliana Regita Damayanti, Erika Dania Ulva Denavia, Putri Denis Apriliyanto Desti Ikromah Devi Mustika Herawati Dhafa, Genta Mulya Dicky Pratama Putra Duwi Putri Lestari Dwi Bella Dwi, Vicky Dwiyani Sudaryanti Dyah Putri Anggraini Eka Farida Erfan Efendi Erika Dwi Rahmawati Farida, Eka Fariska Ayu Zulfiana Fauziah, Rukmana Fikri, Aji Filzah Gaissani Fitri Dwi Anggraeni Hadi Sunaryo Haerul Anam Hanifah Ainun Nadhiro’ Hariri, Hariri Hariri, Hariri Hasanuddin Hasanuddin Hatneny, Aleria Irma Hutama, Genta Arya Ichsanuddin Akbar Atma Saputra Ikrima Nizzul Mefiandini Ikromah, Desti Indah Nurcahyani Irma Hidayati Ivan, M. Khalikussabir, Khalikussabir M. Bayu Rayhan M. Cholid Mawardi M. Ivan M. Rizal M. Rizal Maera Yulia Maharani, Ashifa Malik Fajar Ramadlan Marsha, Ifan Maulana, Nur Muhammad Afif MIFTAKHUL JANNAH Miranda Aulia Udayani Moh Lutf Mohammad Nasih Naufal Mohammad Rizal Mohammad Rizal, Mohammad Mohd Salleh, Muhammad Zulfaris Muchammad Maslikhan Muh. Sirojuddin Amin Muhammad Abu Tholib MUHAMMAD AGUS SALIM Muhammad Agus Salim MUHAMMAD RIZAL Muttaqin, Fatih Sahirul Muzhaffirah, Tarishah Abidah N. Rachma Nabila, Alsya Nada Lina Hanim Nafisah, Wardatun Niken Widya Ningrum Noruddin Noruddin Novita, Sarah Aulia Nur Ali Nur Hidayati Nur Hidayati Nurbaiti Nurhidayah Nurhidayah Nurhidayah Oktavia Rahayu Puspitarini Oktriza Melfazen Pardiman Pardiman Popy Hidayanti Prasetya, Andy Puji Handayati Rachma, N. Riansyah, Priyadana Sura Risma Khoyrunnisa Rohmah, Mimmatur Rois Arifin Ronny Malavia Mardani Safira, Monica Novita Sandi, Dian Kharisma Saraswati, Ety Sari, Rica Ayu Permata Satria, Lucky Yoga Scyndi Davitiyan Putra Ramadan Silvana, Audrey Siti Aminah Anwar Siti Asiyah Siti Hulud Siti Nur Aini Siti Nur Aini, Siti Nur Siti Rahayu Fokaaya Sri Rahayu Sri Rezeki Sudarmiatin Sunaryo, Hadi Syafiudin, Achmad Imam Syah, Putra Andreyan Taufiqurrohman Taufiqurrohman Ula, Khofifatul Ulumi, Ainun Vicky Dwi Widarko, Agus Widiatus Sholiha Wijaya, Aldo Naufal Surya Wulandari, Devfi Yesi Umita Sari Yudhistira, Ivanda Danar Yudiarosa, Melinda Yulia Sugianti Yusril Amar Yustiana Laitul Fitriyah Zannah, Khalimatul