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All Journal E-Jurnal Manajemen Universitas Udayana Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen JMM (Jurnal Masyarakat Mandiri) JAST : Jurnal Aplikasi Sains dan Teknologi Jurnal Ketahanan Pangan Jurnal Ilmu Manajemen (JIMMU) Performance : Jurnal Bisnis dan Akuntansi Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) International Journal of Humanities Education and Social Sciences Jurnal Manajemen, Bisnis dan Kewirausahaan Jurnal Bisnis dan Kewirausahaan Jurnal Inspirasi Binsis dan Manajemen E-JRM Pena Dimas: Jurnal Pengabdian Masyarakat International Journal of Community Service Implementation
Ita Athia
Universitas Islam Malang
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Pengaruh Suasana Toko, Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Apparel Di Awesam Store (Studi Kasus Awesam Store Kepanjen) Ichsanuddin Akbar Atma Saputra; Achmad Agus Priyono; Ita Athia
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the effect of store atmosphere, price and product quality on purchasing decisions at Awesam Store. This research is a quantitative research. The method used for sampling is non-probability sampling with purposive sampling technique. The sample in this study were 80 consumers who had purchased products at the Awesam Store in December 2022 – February 2023. Data collection was carried out by observation, interviews and distributing questionnaires. Analysis of the data used in this study is using validity, reliability, normality, multicollinearity, heteroscedasticity, multiple linear regression, F test, T test, and the coefficient of determination. Based on the results in this study indicate that simultaneously the variables store atmosphere, price, product quality, influence purchasing decisions. Partially, the store atmosphere variable influences purchasing decisions, price variables affect purchasing decisions, product quality influences purchasing decisions. Keywords: Store Atmosphere, Price, Product Quality, Purchase Decision
Prosedur dan Pengawasan Pemberian Kredit Untuk Mempertahankan Likuiditas Perusahaan Pada Koperasi Simpan Pinjam Rasa Mandiri Kota Batu Tahun 2020-2022 Nur Ali; Mohammad Rizal; Ita Athia
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Procedures for granting credit and credit monitoring are a thing which is closely related to reducing the occurrence of problem loans in a company. Therefore this study aims to determine the procedure and supervision of lending and strategies to maintain liquidity at “Rasa Mandiri” Cooperative.This type of research is descriptive qualitative. Done by conduct interviews with parties directly related to the Cooperative and analyze financial reports using liquidity ratios namely Cash ratio, Loan to Deposit Ratio (LDR), Loan to Asset Ratio (LAR) and Net Performing Loans (NPL).The results of this study indicate that procedures and supervision credit granting implemented by the Rasa Mandiri Cooperative can be said pretty good. The results of this study also indicate that the level of liquidity has not fully optimal, this is shown in the LDR ratio which decreases as a result distribution of credit is so large and the level of bad credit. This was due to the Covid 19 pandemic that hit the world at that time. But if seen of the NPL ratio which continues to decrease indicates that the procedure and supervision that is implemented properly and by the provisions of the can minimize the occurrence of errors when distributing credit.  Keywords: Procedures for Granting Credit, Supervision of Credit, and Liquidity 
Pengaruh Brand Ambassador Idol Kpop Dan Brand Image Terhadap Keputusan Pembelian Pada E-Commerce Shopee Bela Ayu Pramudita; Nur Hidayati; Ita Athia
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the effect of kpop idol brand ambassadors and brand image on purchasing decisions on e-commerce Shopee. The population of this study were students in the city of Malang which consisted of 3 universities, namely the Islamic University of Malang (UNISMA), University of Muhammadiyah Malang (UMM), State University of Malang (UM). The sampling technique used the non-probability sampling method with the snowball sampling technique with a total sample of 70 respondents. This research uses quantitative methods. The results of the study show that simultaneously the brand ambassador variable and brand image variable have a significant effect on purchasing decisions on Shopee e-commerce. Based on the results of the partial test, it shows that kpop idol brand ambassadors have a significant effect on purchasing decisions and brand image has a significant effect on purchasing decisions. Keywords: Brand Ambassador, Brand Image, Purchase Decision
Analisis E-Marketing, Effectiveness Of Advertising Dan Brand Awareness Terhadap Keputusan Pembelian Yesi Umita Sari; Achmad Agus Priyono; Ita Athia
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research was conducted to analyze the effect of E-marketing, Effectiveness of advertising and Brand awareness on Khayrscarf Official. This research uses explanatory research with a quantitative approach. The source of data in this study is primary data derived from distributing questionnaires to Khayrscarf Official consumers and secondary data derived from documents, journals, previous research and other sources. The population used in this study was 154,600 taken from social media followers. The sampling technique in this study used purposive sampling and 100 samples were obtained using the method of randomly distributing questionnaires and the questionnaires distributed in this study used a Likert scale. Data were analyzed using multiple linear regression as measured by SPSS. Hypothesis testing using the t test and f test. The results showed that E-marketing, Effectiveness of advertising and Brand awareness had a simultaneous effect on purchasing decisions and partially E-marketing, Effectiveness of advertising and Brand awareness had a positive and significant effect on purchasing decisions. Keywords: E-marketing, Effectiveness of advertising dan Brand awareness
TOL LANGIT UNTUK EKSPOR UMKM KERAJINAN SEBAGAI PENUNJANG EKONOMI KREATIF DENGAN PLATFORM AEXI.ID Ita Athia; Astri Sukma Andini; Fitri Dwi Anggraeni
PENA DIMAS: Jurnal Pengabdian Masyarakat Vol 1, No 1 (2022): Pena Dimas: Jurnal Pengabdian Masyarakat
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/penadimas.v1i1.18779

Abstract

This community service activity was carried out by the KSM (Bachelor of Service Candidate) participant team at Unisma Malang. The target partners are aimed at the elite handy craft wood industry craftsmen in Pandansari village, Malang district, which experienced a 50% decrease in orders from usual. Service activities begin with observations and interviews of target partners to find out their strengths and weaknesses and measure the opportunities and challenges faced by partners. Then a SWOT analysis was carried out and the form of service activities was determined, namely by providing socialization and training on global marketing potential through the Aexi.id marketplace application for elite wood craftsmen and the Pandasari Village community. Before and after the training socialization activities, pre-test and post-test were conducted to measure the level of program success. The results obtained are that the craftsmen and participants are able to understand the material and apply the Aexi.id application directly and it is hoped that it can be applied in sustainable marketing activities to increase the marketing of the products of the elite handy craft wood creative industry during this pandemic..
Pengaruh Insentif, Work-Life Balance, Disiplin Kerja Dan Motivasi Kerja Terhadap Kinerja Karyawan PT PLN ULP Pandaan Anggraeni, Feby Putri; Basalamah, Muhammad Ridwan; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The aim of this study is to determine the influence of incentives, work-life balance, work discipline and work motivation on the performance of PT PLN ULP Pandaan employees.  The location of this research is PT PLN ULP Pandaan.  This type of quantitative research uses the case study method with data obtained through distributing questionnaires to all employees of PT PLN ULP Pandaan.  Using the total method with a sample size of 60 respondents. Data were analyzed using multiple linear regression and determination test. Based on these result, the t test shows that the incentives, work-life balance, work discipline and work motivation partially have a significant positive effect on the performance of PT PLN ULP Pandaan employees.  The results of the determination test show a percentage of 93.2% where employee performance can be influenced by incentives, work-life balance, work discipline and work motivation Keywords: Incentives, Work-life Balance, Work Discipline, Work motivation and Employee Performance 
Pengaruh Cita Rasa, Suasana Cafe, Lokasi, Dan Customer Experience Terhadap Loyalitas Pelanggan Syafiudin, Achmad Imam; Rizal, Mohammad; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this research is to find out how big the effect of taste, cafe condition, location and customer experience to customer loyalty. The object of this research is costumer's who have purchased Pipir Lepen Cafe products more than twice of the population. Sampling in this study used a purposive sampling method with a total sample of 95 people. This research used a multiple linear regression model. This research shows that taste, cafe atmosphere, location and customer experience simultaneously influence customer loyalty. Taste has a significant effect on customer loyalty. The atmosphere of the cafe has no significant effect on customer loyalty. Location has no significant effect on customer loyalty. Customer experience has a significant effect on customer loyalty. Keywords: Taste, cafe atmosphere, location, customer experience, customer loyalty
Pengaruh Online Customer Rating, Online Customer Review, Cash On Delivery (COD), dan Gratis Ongkos Kirim Terhadap Keputusan Pembelian di E-Commerce Lazada Rohmah, Mimmatur; Rizal, Mohammad; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine and analyze the effect of online customer rating, online customer review, cash on delivery, and free shipping on purchasing decisions on Lazada e-commerce. This research uses case studies on active students of the Faculty of Economics and Business, Islamic University of Malang who were selected by purposive sampling. Determination of the number of samples using the Malholtra formula and the results obtained were 80 respondents. Data analysis methods used in this study are Instrument Test (validity test and reliability test), Normality Test, Classical Assumption Test (multicollinearity test and heteroscedasticity test), Multiple Linear Regression Analysis, Hypothesis Test (F test and t test), and Determination Coefficient Test (Adjusted R2). Process analysis using SPSS. The results of the study state that online customer rating, online customer reviewy, cash on delivery, and free shipping simultaneously influence  purchasing decisions and partially online customer rating, online customer review, and free shipping have a positive and significant effect on purchasing decisions. While cash on delivery has not significant effect on purchasing decisions. Keywords: Online Customer Rating, Online Customer Review, Cash On Delivery, Free Shipping, and Purchase Decision
Pengaruh Brand Image, Brand Love Dan E-Wom Terhadap Keputusan Pembelian Sepatu Nike Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Islam Malang Angkatan 2020 Arman, Bima Tiknanda; Rachma, N.; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of Brand Image, Brand Love, and electronic word of mouth (e-WOM) on the purchasing decisions of Nike shoes among students of the Faculty of Economics and Business at the Islamic University of Malang, class of 2020. In this modern era, technological developments affect people's lifestyles, including continuously changing fashion trends. Nike, as one of the leading shoe manufacturers, has a competitive advantage with high quality and advanced technological innovation. This research uses a quantitative method with an explanatory research approach. The study population consists of students of the Faculty of Economics and Business at the Islamic University of Malang who use Nike shoes, with a sample of 110 respondents selected through snowball sampling. The results of the study indicate that simultaneously, Brand Image, Brand Love, and e-WOM significantly influence the purchasing decisions of Nike shoes. Partially, Brand Love and e-WOM have a positive and significant influence on purchasing decisions, while Brand Image does not have a significant influence. for futher researchers to expand references. Keywords: Brand Image, Brand Love, e-WOM and Purchasing Decision
Pengaruh Social Media Promotion, Menu Variation dan Price Bundling Terhadap Purchasing Decisions Home service Mau Grill Riansyah, Priyadana Sura; Farida, Eka; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract UMKM play an important role in the Indonesian economy. UMKM are the backbone of the Indonesian economy which makes a significant contribution to economic growth, job creation and income distribution for Indonesian society. This research aims to determine the Influence of Social Media Promotion, Menu Variation and Price Bundling on Purchasing Decisions for Home service Mau Grill. This research uses quantitative methods. The respondents of this research were 91 Mau Grill consumers. Data collection uses a questionnaire with a scale of 1 to 5. The results of this research explain that 1) Simultaneously, the variables of social media promotion, menu variation, and price bundling have a positive  and significant effect on the purchasing decisions of Mau Grill products. 2) Social Media Promotion has a positive and significant effect on purchasing decisions for Mau Grill products. 3) Menu Variation has a positive and significant effect on purchasing decisions for Mau Grill products. 4) Price Bundling has an effect positive and significant on purchasing decisions for Mau Grill products Keywords: Social Media Promotion, Menu Variation, Price Bundling, Purchasing Decisions
Co-Authors Abdul Kodir Djaelani Achmad Agus Priyono Adinda Bella Priwahyu Fani Agus Hermawan Agus Hermawan Ahmad Fajri Aleria Irma Hatneny Alfian Budi Primanto Alvia Dwi Cahyaningrum Amar, Yusril Amin, Muh. Sirojuddin Andi Normaladewi Andi Normaladewi Andy Prasetya Anggraeni, Feby Putri Anggraeni, Fitri Dwi Ani Lestari Anik Malikah Aqilla Tasya Ramadhani Arman, Bima Tiknanda Ashifa Maharani Assidiqi, Ahmad Hasbi Astri Sukma Andini Aviv Patul Kholifah Basalamah, Muhammad Ridwan Bela Ayu Pramudita Bella, Dwi Budi Eko Soetjipto Budi Wahono Cahyani, Berliana Regita Damayanti, Erika Dania Ulva Denavia, Putri Denis Apriliyanto Desti Ikromah Devi Mustika Herawati Dhafa, Genta Mulya Dicky Pratama Putra Duwi Putri Lestari Dwi Bella Dwi, Vicky Dwiyani Sudaryanti Dyah Putri Anggraini Eka Farida Erfan Efendi Erika Dwi Rahmawati Farida, Eka Fariska Ayu Zulfiana Fauziah, Rukmana Fikri, Aji Filzah Gaissani Fitri Dwi Anggraeni Hadi Sunaryo Haerul Anam Hanifah Ainun Nadhiro’ Hariri, Hariri Hariri, Hariri Hasanuddin Hasanuddin Hatneny, Aleria Irma Hutama, Genta Arya Ichsanuddin Akbar Atma Saputra Ikrima Nizzul Mefiandini Ikromah, Desti Indah Nurcahyani Irma Hidayati Ivan, M. Khalikussabir, Khalikussabir M. Bayu Rayhan M. Cholid Mawardi M. Ivan M. Rizal M. Rizal Maera Yulia Maharani, Ashifa Malik Fajar Ramadlan Marsha, Ifan Maulana, Nur Muhammad Afif MIFTAKHUL JANNAH Miranda Aulia Udayani Moh Lutf Mohammad Nasih Naufal Mohammad Rizal Mohammad Rizal, Mohammad Mohd Salleh, Muhammad Zulfaris Muchammad Maslikhan Muhammad Abu Tholib MUHAMMAD AGUS SALIM Muhammad Agus Salim MUHAMMAD RIZAL Muttaqin, Fatih Sahirul Muzhaffirah, Tarishah Abidah N. Rachma Nada Lina Hanim Nafisah, Wardatun Niken Widya Ningrum Noruddin Noruddin Novita, Sarah Aulia Nur Ali Nur Hidayati Nur Hidayati Nurbaiti Nurhidayah Nurhidayah Nurhidayah Oktavia Rahayu Puspitarini Oktriza Melfazen Pardiman Pardiman Popy Hidayanti Prasetya, Andy Puji Handayati Rachma, N. Riansyah, Priyadana Sura Risma Khoyrunnisa Rohmah, Mimmatur Rois Arifin Ronny Malavia Mardani Safira, Monica Novita Sandi, Dian Kharisma Saraswati, Ety Satria, Lucky Yoga Scyndi Davitiyan Putra Ramadan Silvana, Audrey Siti Aminah Anwar Siti Asiyah Siti Hulud Siti Nur Aini Siti Nur Aini, Siti Nur Siti Rahayu Fokaaya Sri Rahayu Sri Rezeki Sudarmiatin Sunaryo, Hadi Syafiudin, Achmad Imam Syah, Putra Andreyan Taufiqurrohman Taufiqurrohman Ula, Khofifatul Ulumi, Ainun Vicky Dwi Widiatus Sholiha Wijaya, Aldo Naufal Surya Wulandari, Devfi Yesi Umita Sari Yudhistira, Ivanda Danar Yudiarosa, Melinda Yulia Sugianti Yusril Amar Yustiana Laitul Fitriyah Zannah, Khalimatul