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All Journal E-Jurnal Manajemen Universitas Udayana Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen JMM (Jurnal Masyarakat Mandiri) JAST : Jurnal Aplikasi Sains dan Teknologi Jurnal Ketahanan Pangan Jurnal Ilmu Manajemen (JIMMU) Performance : Jurnal Bisnis dan Akuntansi Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) International Journal of Humanities Education and Social Sciences Jurnal Manajemen, Bisnis dan Kewirausahaan Jurnal Bisnis dan Kewirausahaan Jurnal Inspirasi Binsis dan Manajemen E-JRM Pena Dimas: Jurnal Pengabdian Masyarakat International Journal of Community Service Implementation
Ita Athia
Universitas Islam Malang
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Pengaruh Budaya Kaizen dan Horenso Terhadap Work Quality dan Work Perfomance Karyawan Di PT.Yamaha Musical Products Indonesia (YMPI) Novita, Sarah Aulia; Wahono, Budi; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study was to determine "The Influence of Kaizen and Horenso Culture on Work Quality and Work Performance of Employees at PT. Yamaha Musical Products Indonesia (YMPI)." The quantitative approach is the methodological basis in this study, with data collection instruments in the form of questionnaires that apply a Likert measurement scale as a parameter for assessing the variables studied from 1-5. Involving 236 employees of the Woodwind Instrument-Final Assembly Department of PT. Yamaha Musical Products Indonesia. The technique used is purposive sampling used to collect data. Validity, reliability, normality, classical assumptions, multiple linear regression analysis, f test, t test, and determination coefficient (R2) tests were used to analyze the data. as data collection materials analyzed using IBM SPSS Statistical Software. The results of the study show that Kaizen and Horenso Culture simultaneously influence Work Quality and simultaneously show that Kaizen and Horenso Culture influence Work Performance. Meanwhile, the research results also show that Kaizen and Horenso Culture have a partial influence on Work Quality, and the research results show that Kaizen and Horenso Culture have a partial influence on Work Performance. Keywords: Kaize Culture, Horenso, Work Quality, Work Perfomance
Pengaruh Implementasi Program Sekolah Pasar Modal, Motivasi Investasi, Dan Efikasi Keuangan Terhadap Minat Berinvestasi Di Pasar Modal (Studi Kasus pada Mahasiswa FEB UNISMA) Lestari, Ani; Malikah, Anik; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Investment interest among students has been increasing along with the rise in financial literacy and access to capital market education. This study aims to analyze the influence of the Capital Market School Program implementation, investment motivation, and financial efficacy on students' interest in investing in the capital market. The research was conducted among students of the Faculty of Economics and Business, Islamic University of Malang (FEB UNISMA). A quantitative research method with a descriptive approach was employed. Data were collected through questionnaires distributed to 253 FEB UNISMA students from the 2021 cohort who had taken investment-related courses. The data were analyzed using multiple linear regression. The findings indicate that the implementation of the Capital Market School Program has a significant and positive effect on students’ investment interest. Investment motivation also significantly influences students' engagement in investment activities, where highly motivated students are more inclined to invest. Additionally, financial efficacy contributes positively to investment interest, meaning that the higher a student’s confidence in managing finances, the greater their interest in investing. This study highlights the importance of capital market education in fostering investment interest among students and the need for institutional support in enhancing financial literacy. Keywords: Investment interest, Capital Market School, Investment Motivation, Financial Efficacy, Capital Market. 
Pengaruh Customer Experience dan Customer Value Terhadap Customer Loyalty Melalui Customer Satisfaction Sebagai Mediasi Pada Salama Meat Shop Nafisah, Wardatun; Rizal, Mohammad; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of customer experience and customer value on customer loyalty through customer satisfaction as a mediation in Salama Meat Shop. The sampling technique used was to use the malhotra formula so that a sample of 80 respondents was obtained. The sampling technique used in this study by distributing questionnaires to Salama Meat Shop customers offline and online with a minimum of 2 purchases with the data analysis technique used is the Partial Least Square (PLS) approach. The data analysis methods used are measurement model or outer model test, validity test, reliability test, structural model test or inner model, using SmartPLS 3.0. The results of the study show that customer experience and customer value have a significant effect on customer loyalty. However, customer satisfaction does not have a significant effect on customer loyalty so that customer satisfaction cannot mediate customer experience and customer value to customer loyalty. Keywords: Customer Experience, Customer Value, Customer Loyalty, Customer Satisfaction.
Pengaruh Performance Expectancy Dan Social Influence Terhadap Minat Beli Makanan Melalui Aplikasi Shopeefood Marsha, Ifan; Rizal, Muhammad; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to see whether performance expectancy and social influence partially and simultaneously influence purchasing interest. The type of research used is explanatory research with a quantitative approach method. This research was conducted at the Islamic University of Malang using a research population of all active students, totaling 12,044 students. The sample obtained was 92 respondents using a non-probability sampling technique, namely snowball sampling. Performance expectancy and social influence simultaneously have a significant effect on purchasing interest. Performance expectancy has a significant effect on buying interest. Social influence has a significant effect on buying interest. Keywords: Performance Expectancy, Social Influence And Buying Interest.
Pengaruh Gaji, Penilaian Kinerja dan Budaya Organisasi Terhadap Kinerja Karyawan (Studi Pada TPST 3R Mulyoagung Bersatu) Satria, Lucky Yoga; Basalamah, Muhammad Ridwan; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract   This research aims to determine and analyze the influence of salary, performance assessment and organizational culture on employee performance at TPST 3R Mulyoagung Bersatu. The population in this study were employees at TPST 3R Mulyoagung Bersatu. The data collection method in this research used a questionnaire with a sample size determined using a saturated sampling technique and the results obtained were 69 respondents. Data testing techniques used in this research include validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, f test, t test, and coefficient of determination test (Adjusted R2). The results of this research simultaneously show that salary, performance appraisal and organizational culture have a significant influence on employee performance. Partially, salary has no significant influence on employee performance, performance appraisal has a significant influence on employee performance, and organizational culture has no significant influence on employee performance. Keywords: Salary, Performance Assessment, Organizational Culture and Employee Performance.
Pengaruh Harga Dan Iklan Terhadap Keputusan Pembelian Makanan Cepat Saji Mc’Donalds Di Kota Malang Wijaya, Aldo Naufal Surya; Wahono, Budi; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the effect of Price and Advertising on Purchase Decisions of Mc.Donalds fast food in Malang City. The population used in this study were Malang City residents with the condition that they had purchased Mc products. Donalds or currently visiting Mc.Donalds fast food outlets at least once and domiciled in Malang. The data collection method in this study used questionnaires. The results of this study simultaneously indicate that price and advertising have a positive effect on purchasing decisions. Keywords: Price, Advertising, Purchase Decision
Action Research: Pembuatan Video Promosi Tiktok Untuk Mengoptimalkan Penjualan UMKM Kedai Kopi Lapan Cuan Hutama, Genta Arya; Rizal, Mohammad; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
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Abstract Promotional videos are an important thing for a company or MSME. With a good and interesting promotional video, the public can easily get information from the company or MSME. Based on the observation, Lapan Cuan Coffee Shop uses Instagram as a promotional media. However, the media used still does not contain detailed information related to the promotion of the coffee shop. This research aims to provide solutions to the problems found in the company by creating promotional videos, which will be uploaded to the TikTok application. This research is an action research (action research) involving 36 units of analysis or informants. The data collection methods used are observation, interviews, questionnaires and documentation. For data analysis, EPIC rate was used as a measure of video effectiveness. The results of the EPIC Rate analysis show that the scale range in the Empathy dimension is 4.66, in the Persuasion dimension is 4.65, in the Impact dimension is 4.6, and in the Communication dimension is 4.7. With an average EPIC rate range scale of 4.63, which means very effective. The results of this study can be concluded that making promotional videos as a media to increase sales at Lapan Cuan Coffee Shop is very effective, so that people can learn more about the coffee shop and have a positive impact on Lapan Cuan Coffee Shop. Keywords : Video; Promotion; Tiktok; Lapan Cuan Coffee Shop
Pengaruh Influencer Marketing, Live Streaming Dan Customer Review Terhadap Purchase Decision Pada Platform TikTok Shop Di Kota Malang Yudiarosa, Melinda; Farida, Eka; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
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Abstract This study aims to analyze the influence of influencer marketing, live streaming, and customer reviews on purchase decisions on the TikTok shop platform in Malang City. The research method used is a quantitative approach with a population consisting of consumers who have made transactions on TikTok Shop in Malang City. Data processing was carried out using multiple linear regression analysis with the help of SPSS software. The results show that influencer marketing, live streaming, and customer reviews have a significant influence on purchase decisions, both simultaneously and partially. Influencer marketing is proven to play a role in promoting products through attractive and creative content, reaching a wide audience, building trust, and encouraging consumers to make purchases on TikTok shop. Live streaming is also proven effective, where direct information delivery through product explanations and real-time interactions helps consumers better understand the products and strengthens their confidence in making purchase decisions. In addition, positive customer reviews can enhance potential buyers' trust by providing a real depiction of product quality, thereby encouraging purchase decisions on TikTok shop.  Keywords: Influencer Marketing, Live Streaming, Customer Review, Purchase Decision
Pengaruh Influencer Marketing, Customer Engagement Dan Content Marketing Terhadap Keputusan Pembelian Pengguna Aplikasi Shopee (Studi Pada Mahasiswa Universitas Islam Malang) Ulumi, Ainun; Mawardi, M. Cholid; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the influence of Influencer Marketing, Customer Engagement, and Content Marketing on the Purchase Decision of Shopee application users. In this digitalization era, not only has consumer interaction with products and services changed, but business strategies to reach and retain customers have also been affected. Shopee, as one of the dominant market players, continues to innovate by introducing new features such as Shopee Live, Shopee Games, and various loyalty programs to enhance customer engagement. This study employs a quantitative method with an explanatory research approach. The research population consists of students from the Islamic University of Malang who use the Shopee application, with a sample of 100 respondents selected through snowball sampling. The results show that, simultaneously, Influencer Marketing, Customer Engagement, and Content Marketing significantly influence the purchase decision of Shopee application users. Partially, Customer Engagement and Content Marketing have a positive and significant influencer on purchase decisions, while Influencer Marketing does not have a significant effect. Keywords: Influencer Marketing, Customer Engagement, Content Marketing, and Purchase Decision.
Pengaruh Ketidakpuasan, Variety Seeking Dan Kualitas Jaringan Provider Terhadap Perpindahan Merek Kartu Prabayar Lain Ke Kartu Prabayar Telkomsel Pada Mahasiswa Unisma Maulana, Nur Muhammad Afif; Rachma, N.; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract As prepaid card users, unisma students have a phenomenon that is very responsive to the quality of services they receive. They tend to decide to switch brands from the experience of dissatisfaction with previous cards, the quality of the provider's network and the variety of products that satisfy users. Therefore, Telkomsel service providers must consider these factors to retain and attract new customers, especially in the student segment. The purpose of this study is to analyze the influence of dissatisfaction, variety seeking and provider network quality on the transfer of other prepaid card brands to Telkomsel prepaid cards in unisma students, both simultaneously and partially. The type of research used is (explanatory research) using a quantitative approach method with purposive sampling techniques on 85 respondents. The instrument used in this study is a questionnaire with a Likert scale that offers five answer options. The validity test was tested by calculating the value of the pearson correlation and comparing it with the value of the r-table of the table. Meanwhile, the realism was tested using Cronbach's alpha formula and the hypothesis was tested through multiple linear regression. Based on the results of the study, it was found that each independent variable had a positive and significant effect partially and simultaneously on the dependent variable. This study also found that the coefficient of determination (R) was 0.467 and the coefficient of α determination was 0.533. This shows that the independent variables consisting of dissatisfaction, variety seeking and provider network quality have a fairly good ability to explain their influence on the transfer of other prepaid card brands to prepaid cards. Keywords: Dissatisfaction, Variety Seeking, Provider Network Quality and Brand Displacement.
Co-Authors Abdul Kodir Djaelani Achmad Agus Priyono Adinda Bella Priwahyu Fani Agus Hermawan Agus Hermawan Ahmad Fajri Aleria Irma Hatneny Alfian Budi Primanto Alvia Dwi Cahyaningrum Amar, Yusril Amin, Muh. Sirojuddin Andi Normaladewi Andi Normaladewi Andy Prasetya Anggraeni, Feby Putri Anggraeni, Fitri Dwi Ani Lestari Anik Malikah Aqilla Tasya Ramadhani Arman, Bima Tiknanda Ashifa Maharani Assidiqi, Ahmad Hasbi Astri Sukma Andini Aviv Patul Kholifah Basalamah, Muhammad Ridwan Bela Ayu Pramudita Bella, Dwi Budi Eko Soetjipto Budi Wahono Cahyani, Berliana Regita Damayanti, Erika Dania Ulva Denavia, Putri Denis Apriliyanto Desti Ikromah Devi Mustika Herawati Dhafa, Genta Mulya Dicky Pratama Putra Duwi Putri Lestari Dwi Bella Dwi, Vicky Dwiyani Sudaryanti Dyah Putri Anggraini Eka Farida Erfan Efendi Erika Dwi Rahmawati Farida, Eka Fariska Ayu Zulfiana Fauziah, Rukmana Fikri, Aji Filzah Gaissani Fitri Dwi Anggraeni Hadi Sunaryo Haerul Anam Hanifah Ainun Nadhiro’ Hariri, Hariri Hariri, Hariri Hasanuddin Hasanuddin Hatneny, Aleria Irma Hutama, Genta Arya Ichsanuddin Akbar Atma Saputra Ikrima Nizzul Mefiandini Ikromah, Desti Indah Nurcahyani Irma Hidayati Ivan, M. Khalikussabir, Khalikussabir M. Bayu Rayhan M. Cholid Mawardi M. Ivan M. Rizal M. Rizal Maera Yulia Maharani, Ashifa Malik Fajar Ramadlan Marsha, Ifan Maulana, Nur Muhammad Afif MIFTAKHUL JANNAH Miranda Aulia Udayani Moh Lutf Mohammad Nasih Naufal Mohammad Rizal Mohammad Rizal, Mohammad Mohd Salleh, Muhammad Zulfaris Muchammad Maslikhan Muhammad Abu Tholib Muhammad Agus Salim MUHAMMAD AGUS SALIM MUHAMMAD RIZAL Muttaqin, Fatih Sahirul Muzhaffirah, Tarishah Abidah N. Rachma Nada Lina Hanim Nafisah, Wardatun Niken Widya Ningrum Noruddin Noruddin Novita, Sarah Aulia Nur Ali Nur Hidayati Nur Hidayati Nurbaiti Nurhidayah Nurhidayah Nurhidayah Oktavia Rahayu Puspitarini Oktriza Melfazen Pardiman Pardiman Popy Hidayanti Prasetya, Andy Puji Handayati Rachma, N. Riansyah, Priyadana Sura Risma Khoyrunnisa Rohmah, Mimmatur Rois Arifin Ronny Malavia Mardani Safira, Monica Novita Sandi, Dian Kharisma Saraswati, Ety Satria, Lucky Yoga Scyndi Davitiyan Putra Ramadan Silvana, Audrey Siti Aminah Anwar Siti Asiyah Siti Hulud Siti Nur Aini Siti Nur Aini, Siti Nur Siti Rahayu Fokaaya Sri Rahayu Sri Rezeki Sudarmiatin Sunaryo, Hadi Syafiudin, Achmad Imam Syah, Putra Andreyan Taufiqurrohman Taufiqurrohman Ula, Khofifatul Ulumi, Ainun Vicky Dwi Widiatus Sholiha Wijaya, Aldo Naufal Surya Wulandari, Devfi Yesi Umita Sari Yudhistira, Ivanda Danar Yudiarosa, Melinda Yulia Sugianti Yusril Amar Yustiana Laitul Fitriyah Zannah, Khalimatul