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All Journal E-Jurnal Manajemen Universitas Udayana Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen JMM (Jurnal Masyarakat Mandiri) JAST : Jurnal Aplikasi Sains dan Teknologi Jurnal Ketahanan Pangan Jurnal Ilmu Manajemen (JIMMU) Performance : Jurnal Bisnis dan Akuntansi Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) International Journal of Humanities Education and Social Sciences Jurnal Manajemen, Bisnis dan Kewirausahaan Jurnal Bisnis dan Kewirausahaan Jurnal Inspirasi Binsis dan Manajemen E-JRM Pena Dimas: Jurnal Pengabdian Masyarakat International Journal of Community Service Implementation
Ita Athia
Universitas Islam Malang
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Pengaruh Youtuber Gadget Review, Desain, Customer Trust dan Kelengkapan Fitur Terhadap Minat Beli Smartphone Samsung Damayanti, Erika; Rizal, Mohammad; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of YouTuber gadget reviews, design, customer trust and completeness of features on Samsung smartphone buying interest". Using a quantitative approach, this research was conducted among students of the Islamic University of Malang. Data collection methods include distributing questionnaires via googleform to respondents. The sample used was 86 respondents. The results showed that YouTuber gadget reviews did not have a significant influence on Samsung smartphone buying interest, design did not have a significant influence on Samsung smartphone buying interest, customer trust had a significant influence on Samsung smartphone buying interest, and feature completeness had a significant influence on Samsung smartphone buying interest. This research provides valuable insights for Samsung's smartphone company in designing effective marketing strategies amid intense competition in the technology industry. Keywords: Youtuber Gadegt Review, Design, Customer Trust, Feature Completeness and Purchase Interest
Pengaruh Perceived Ease Of Use, Perceived Usefulness Dan Perceived Security Terhadap Customer Satisfaction Pengguna E-Wallet Dana Pada Mahasiswa Feb Universitas Islam Malang Angkatan 2020-2023 Syah, Putra Andreyan; Rachma, N.; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The research objectives to be achieved, this type of research is explanatory research using a quantitative approach. In this research, the population is students from the Faculty of Economics and Business, Islamic University of Malang, Class of 2020-2023 who use the Dana application. Because the population size is not known with certainty, the sample size used was according to Malhotra's opinion by multiplying the number of indicators used in the research by 5 and a total of 80 respondents were found. The research uses multiple linear regression analysis using the SPSS 25 application. The research results show that perceived ease of use, perceived usefulness and perceived security have a simultaneous and partial effect on customer satisfaction. Keywords: Perceived ease of use, Perceived usefulness, Perceived security and Customer satisfaction
KEPUASAN KERJA SEBAGAI VARIABEL MEDIASI ANTARA PEMBELAJARAN ORGANISASI DAN KINERJA ORGANISASI Amin, Muh. Sirojuddin; Athia , Ita; Hermawan, Agus; Handayati, Puji
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 3 No. 3 (2023): DESEMBER: Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v3i3.3052

Abstract

The snack food industry, which is included in the SMEs category, is currently a commodity that is in great demand by the market. UD Sumber Dwi Jaya is one of the SMEs operating in the snack food industry. With various efforts, we are starting to show good organizational performance after being impacted by Covid-19. This research aims to analyze the influence of organizational learning towards organizational performance which is mediated by job satisfaction. The number of respondents used was 38, which is a census method. The method used is SEM-PLS analysis. The role of job satisfaction is able to encourage the relationship between organizational learning and organizational performance. Although partial organizational learning is not able to improve organizational performance directly. The organization does not facilitate employees in learning, this is natural because UD Sumber Dwi Jaya is included in the MSME category. The results show that high job satisfaction can increase organizational performance.
NILAI-NILAI INDIVIDUAL WIRAUSAHA SEBAGAI SUMBERDAYA STRATEGIS DALAM PROSES PEMBENTUKAN KEUNGGULAN KOMPETITIF (Studi Kasus di Unit Usaha Waralaba CV. Inti Sukses Pratama Malang) Hatneny, Aleria Irma; Saraswati, Ety; Hariri, Hariri; Athia, Ita
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 8 No 1 (2018): Performance : Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v8i1.464

Abstract

From the GEM report (Global Entrepreneurship Monitor) small and mediumenterprises can contribute 57% to GDP Indonesia, including entrepreneurship. While thephenomenon is still visible weak competitiveness capabilities in which the data fromGlobal Competitiveness Report 2016-2017 rank Indonesia decreased. The number ofentrepreneurs is also relatively small compared to neighboring countries. From theperspective of entrepreneurship spirit is interesting to examine the values of individualentrepreneurs who have an important role to competitiveness. How the role of individualvalues of entrepreneurs in the process of forming competitive advantage that has highcompetitiveness. From the results of research and discussion obtained the conclusion thatthere are 5 individual values of entrepreneurs are important based on the intensity ofentrepreneurial activity. Individual values are integrated in such a way in corporatestrategy that proved to be an important capital that plays a strategic role for the processof achieving competitive advantage and competitiveness of business organizations.
Green beauty care choices: Mediating effects of self-generated word of mouth on Gen Z buying behavior Athia, Ita; Amin, Muh. Sirojuddin; Mohd Salleh, Muhammad Zulfaris
JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Vol. 21 No. 1 (2024): JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31106/jema.v21i1.21697

Abstract

With growing concern about environmental issues, purchasing behavior has significantly changed, especially among women. They now seek extensive information about environmentally friendly beauty care brands, often relying on word of mouth to guide their decisions. Existing studies on word of mouth largely focus on the receiver perspective. However, there is a notable gap in studies examining the impact of word of mouth on the senders themselves. Motivated by addressing this significant gap in the literature, we dedicate this exploratory study to investigating sender outcomes, such as purchase decisions. To gather relevant data, we used purposive and snowball sampling methods, specifically targeting Indonesian Gen Z women who are aware of environmental issues and use beauty care products. Results from PROCESS Macro Model 4, based on responses from 253 respondents, show that the high perception of environmentally friendly beauty care product quality significantly affects both word of mouth and repurchase intention, both directly and indirectly. While an environmentally friendly brand image directly impacts repurchase intention, it does not influence WOM. This suggests that Gen Z is more likely to tell and share their experiences about the benefits and effectiveness of high-quality, natural ingredient beauty care products rather than the brand’s environmental commitments and activities.
Analisis Penaksiran dan Peramalan Biaya serta Matriks SWOT dalam Pengambilan Keputusan (Studi Kasus Usaha Tahu Desa Gedogwetan, Turen, Kabupaten Malang) Andi Normaladewi; Ita Athia
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 5 No. 6 (2024): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Oktober - November 2024)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v5i6.2836

Abstract

Usaha tahu yang semakin berkembang di tengah banyaknya pesaing dengan usaha sejenis tetap memerlukan strategi pengambilan keputusan dalam mengelola suatu usaha. Tujuan dari penelitian ini, yaitu memberikan gambaran yang menyeluruh dan terpadu mengenai kondisi internal dan eksternal suatu industri yang memungkinkan produsen untuk mengambil keputusan yang lebih baik dan merancang strategi yang lebih efektif dengan mengkolaborasikan antara analisis estimasi dan peramalan biaya serta matriks SWOT. Metode penelitian yang digunakan adalah metode desain konvergen yaitu mengumpulkan data kuantitatif dan kualitatif secara bersamaan, tetapi terpisah. Hasil penelitian menunjukkan bahwa metode kuadrat terkecil merupakan metode yang paling tepat digunakan dalam menyusun anggaran karena memiliki galat peramalan baku yang paling kecil, yaitu sebesar 0,979. Dalam pengambilan keputusan, pelaku usaha tahu gedogwetan dapat melakukan 4 alternatif strategi yaitu strategi SO (Strength-Opportunities) yaitu melakukan strategi integrasi ke belakang, strategi ST (Strength-Threats) dengan melakukan pengembangan pasar, strategi WO (Weakness-Opportunities) yaitu melakukan integrasi ke depan, penetrasi pasar, strategi WT (Weakness-Threats) yaitu dengan menggunakan mesin penggiling dan konsisten terhadap kualitas tahu.
Gen Z's Financial Transformation: From Latte Factor to Stock Investment Through Capital Market Literacy Nurhidayah; Ita Athia; Dwiyani Sudaryanti; Irma Hidayati; Dicky Pratama Putra; Niken Widya Ningrum; M. Bayu Rayhan; Erika Dwi Rahmawati
International Journal of Community Service Implementation Vol. 2 No. 3 (2024): IJCSI DECEMBER 2024
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijcsi.v2i3.238

Abstract

This service contains activities regarding outreach regarding strategies for shifting funds from small and routine expenses, known as latte factors, to stock investments to Gen Z (AnNur-Bululawang High School students), as an effort to improve financial health, through strengthening capital market literacy. Gen Z has unique characteristics in financial management and investment preferences that are different compared to previous generations. Therefore, a special approach is required to optimize their financial potential. Latte factor refers to small expenses that are often considered trivial but can cumulatively hamper long-term savings and investment potential. Providing education with the aim of strengthening the capital market is the main key to increasing their knowledge about the capital market so that Gen Z can make more informed investment decisions and be able to manage their finances more wisely. The results of the activity provide the benefit of increasing knowledge about the negative impact of the latte factor habit and awareness about diverting latte factor funds into wiser financial decisions through stock investments
Pengaruh Diferensiasi Produk, Brand Equity, Dan Brand Positioning Terhadap Keputusan Pembelian Skincare MS Glow Man Di Madiun Yudhistira, Ivanda Danar; Farida, Eka; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine whether product differentiation, brand equity and brand positioning have a simultaneous effect on consumer purchasing decisions for MS Glow Man skincare in Madiun. The type of research used in this study is explanatory research with a quantitative approach method. The population of this study is consumers of MS Glow Man skincare users in Madiun City whose number is unknown. Determination of the number of samples used in this study will use the Malhotra formula, because it can be considered appropriate. The number of samples taken can be determined by multiplying the number of variables/indicators 18 by 5, so the minimum sample is 18 x 5, which is 90 respondents. The results of the study showed that product differentiation, brand equity, and brand positioning simultaneously and partially had a significant effect on purchasing decisions. Keywords: Product Differentiation, Brand Equity, Brand Positioning, And Purchasing Decisions
Pengaruh Sertifikasi Halal, Brand Image, dan Word of Mouth Terhadap Keputusan Pembelian Pada Gerai Lawson Pahlawan Trip Zannah, Khalimatul; Khalikussabir, Khalikussabir; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research aims to test and explain the effect of halal certification, brand image, And word of mouth on purchasing decisions at Lawson Pahlawan Trip outlets. The approach used in this research is quantitative, with the research population being consumers who make transactions at Lawson outlets Jl. Pahlawan Trip. Data analysis uses multiple linear regression analysis with the help of SPSS. The research results show that halal certification does not have a significant influence on purchasing decisions, because the average visitor is a teenager who is less aware of halal certification. While brand image and word of mouth has a positive and significant influence on purchasing decisions because popular cultural trends such as K-pop and K-drama encourage consumers influenced by Korean culture to follow their community's recommendations, in line with the Japanese and Korean food concepts offered by Lawson. Keywords: Halal Certification, Brand Image, Word of Mouth, Purchase Decision
PREFERENSI UKM DALAM MEMASUKI PASAR INTERNASIONAL: BAGAIMANA UKM MEMUTUSKAN? Ita Athia; Sudarmiatin Sudarmiatin
E-Jurnal Manajemen Vol 13 No 12 (2024)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2024.v13.i12.p03

Abstract

Globalisasi dan meningkatnya persaingan pasar internasional mendorong UKM untuk menjajaki peluang ekspor. Penelitian ini mengkaji preferensi pengusaha UKM berorientasi ekspor dalam memutuskan untuk memasuki pasar internasional, dengan fokus pada atribut-atribut utama pengambilan keputusan, kombinasinya, dan tingkat kepentingannya. Data dikumpulkan dari 35 UKM berorientasi ekspor di Kota Batu dengan menggunakan metode sampling jenuh, dan teknik analisis data yang diterapkan adalah analisis konjoin (conjoint analysis) untuk mengevaluasi atribut-atribut yang mendasari keputusan internasionalisasi UKM di kota Batu. Hasil penelitian menunjukkan bahwa potensi pasar, jaringan bisnis, kemudahan masuk pasar, dukungan pemerintah, dan platform e-commerce internasional secara signifikan memengaruhi pengambilan keputusan. Di antara semua itu, nilai preferensi tertinggi dikaitkan dengan potensi keuntungan besar, kemitraan dengan jaringan bisnis, kontrak kerja sama yang jelas, program pelatihan rutin, dan adopsi teknologi digital. Penelitian ini menyimpulkan bahwa pengusaha UKM memprioritaskan manfaat ekonomi dan operasional, seperti keuntungan dan kemitraan, daripada dukungan finansial atau kelembagaan. Temuan-temuan ini menggarisbawahi perlunya kebijakan yang meningkatkan kolaborasi, memberikan pelatihan berkelanjutan, dan mempromosikan adopsi teknologi untuk mendukung daya saing UKM di pasar internasional. Penelitian ini memberikan kontribusi untuk memahami internasionalisasi UKM dan menawarkan wawasan praktis bagi para pembuat kebijakan dan praktisi untuk memperkuat kehadiran UKM dalam perdagangan global. Globalization and increasing international market competition encourage SMEs to explore export opportunities. This study examines the preferences of export-oriented SME entrepreneurs in deciding to enter the international market, focusing on key decision-making attributes, their combinations, and their levels of importance. Data were collected from 35 export-oriented SMEs in Batu City using the total population sampling method, and the data analysis technique applied was conjoint analysis to evaluate the attributes underlying the internationalization decisions of SMEs in Batu City. The study findings indicate that market potential, business networks, ease of market entry, government support, and international e-commerce platforms significantly influence decision-making. Among them, the highest preference values are associated with large profit potential, partnerships with business networks, clear cooperation contracts, regular training programs, and adoption of digital technology. The study concludes that SME entrepreneurs prioritize economic and operational benefits, such as profits and partnerships, over financial or institutional support. These findings underscore the need for policies that enhance collaboration, provide continuous training, and promote technology adoption to support SME competitiveness in the international market. This study contributes to understanding SME internationalization and offers practical insights for policymakers and practitioners to strengthen SME presence in global trade.
Co-Authors Abdul Kodir Djaelani Achmad Agus Priyono Adinda Bella Priwahyu Fani Agus Hermawan Agus Hermawan Ahmad Fajri Aleria Irma Hatneny Alfian Budi Primanto Alvia Dwi Cahyaningrum Amar, Yusril Amin, Muh. Sirojuddin Andi Normaladewi Andi Normaladewi Andy Prasetya Anggraeni, Feby Putri Anggraeni, Fitri Dwi Ani Lestari Anik Malikah Aqilla Tasya Ramadhani Arman, Bima Tiknanda Ashifa Maharani Assidiqi, Ahmad Hasbi Astri Sukma Andini Aviv Patul Kholifah Basalamah, Muhammad Ridwan Bela Ayu Pramudita Bella, Dwi Budi Eko Soetjipto Budi Wahono Cahyani, Berliana Regita Damayanti, Erika Dania Ulva Denavia, Putri Denis Apriliyanto Desti Ikromah Devi Mustika Herawati Dhafa, Genta Mulya Dicky Pratama Putra Duwi Putri Lestari Dwi Bella Dwi, Vicky Dwiyani Sudaryanti Dyah Putri Anggraini Eka Farida Erfan Efendi Erika Dwi Rahmawati Farida, Eka Fariska Ayu Zulfiana Fauziah, Rukmana Fikri, Aji Filzah Gaissani Fitri Dwi Anggraeni Hadi Sunaryo Haerul Anam Hanifah Ainun Nadhiro’ Hariri, Hariri Hariri, Hariri Hasanuddin Hasanuddin Hatneny, Aleria Irma Hutama, Genta Arya Ichsanuddin Akbar Atma Saputra Ikrima Nizzul Mefiandini Ikromah, Desti Indah Nurcahyani Irma Hidayati Ivan, M. Khalikussabir, Khalikussabir M. Bayu Rayhan M. Cholid Mawardi M. Ivan M. Rizal M. Rizal Maera Yulia Maharani, Ashifa Malik Fajar Ramadlan Marsha, Ifan Maulana, Nur Muhammad Afif MIFTAKHUL JANNAH Miranda Aulia Udayani Moh Lutf Mohammad Nasih Naufal Mohammad Rizal Mohammad Rizal, Mohammad Mohd Salleh, Muhammad Zulfaris Muchammad Maslikhan Muhammad Abu Tholib Muhammad Agus Salim MUHAMMAD AGUS SALIM MUHAMMAD RIZAL Muttaqin, Fatih Sahirul Muzhaffirah, Tarishah Abidah N. Rachma Nada Lina Hanim Nafisah, Wardatun Niken Widya Ningrum Noruddin Noruddin Novita, Sarah Aulia Nur Ali Nur Hidayati Nur Hidayati Nurbaiti Nurhidayah Nurhidayah Nurhidayah Oktavia Rahayu Puspitarini Oktriza Melfazen Pardiman Pardiman Popy Hidayanti Prasetya, Andy Puji Handayati Rachma, N. Riansyah, Priyadana Sura Risma Khoyrunnisa Rohmah, Mimmatur Rois Arifin Ronny Malavia Mardani Safira, Monica Novita Sandi, Dian Kharisma Saraswati, Ety Satria, Lucky Yoga Scyndi Davitiyan Putra Ramadan Silvana, Audrey Siti Aminah Anwar Siti Asiyah Siti Hulud Siti Nur Aini Siti Nur Aini, Siti Nur Siti Rahayu Fokaaya Sri Rahayu Sri Rezeki Sudarmiatin Sunaryo, Hadi Syafiudin, Achmad Imam Syah, Putra Andreyan Taufiqurrohman Taufiqurrohman Ula, Khofifatul Ulumi, Ainun Vicky Dwi Widiatus Sholiha Wijaya, Aldo Naufal Surya Wulandari, Devfi Yesi Umita Sari Yudhistira, Ivanda Danar Yudiarosa, Melinda Yulia Sugianti Yusril Amar Yustiana Laitul Fitriyah Zannah, Khalimatul