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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen JMM (Jurnal Masyarakat Mandiri) JAST : Jurnal Aplikasi Sains dan Teknologi Jurnal Ketahanan Pangan Jurnal Sains Sosio Humaniora Jurnal Ilmu Manajemen (JIMMU) Performance : Jurnal Bisnis dan Akuntansi Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) International Journal of Humanities Education and Social Sciences Jurnal Manajemen, Bisnis dan Kewirausahaan Jurnal Bisnis dan Kewirausahaan Jurnal Inspirasi Binsis dan Manajemen E-JRM Pena Dimas Jurnal Manajemen, Bisnis dan Kewirausahaan
Ita Athia
Universitas Islam Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Pengaruh Persepsi Harga, Keragaman Produk, Dan Kepercayaan Konsumen Terhadap Keputusan Pembelian Di Minimarket Al Khaibar Dewi Maharani Umbu Nay; Achmad Agus Priyono; Ita Athia
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This investigation seeks to examine the influence of price perception, product variety, and consumer trust upon purchasing decisions within the context of Al Khaibar Minimarket at Universitas Islam Malang (UNISMA). The study adopts a quantitative research design utilizing a survey technique. Information was gathered via questionnaires administered to 70 individuals who had previously transacted at Al-Khaibar Minimarket UNISMA. The analytical procedure involved multiple linear regression, facilitated by SPSS software. Findings reveal that, individually, price perception and consumer trust exert no significant influence on purchasing decisions. Conversely, product variety demonstrates a significant impact. Nevertheless, when considered together, price perception, product variety, and consumer trust collectively exhibit a significant effect on purchasing decisions. These outcomes suggest that product completeness and variety serve as the primary determinants of consumer purchasing decisions at Al-Khaibar Minimarket UNISMA, whereas price and consumer trust are regarded as standard considerations. Keywords: Price Perception, Product Variety, Consumer Trust, Purchasing Decision.
Co-Authors Abdul Kodir Djaelani Achmad Agus Priyono Adinda Bella Priwahyu Fani Agus Hermawan Agus Hermawan Ahmad Fajri Aleria Irma Hatneny Alfian Budi Primanto Alsya Nabila Alvia Dwi Cahyaningrum Amar, Yusril Amin, Muh. Sirojuddin Andi Normaladewi Andi Normaladewi Andy Prasetya Anggraeni, Feby Putri Anggraeni, Fitri Dwi Ani Lestari Anik Malikah Aqilla Tasya Ramadhani Arini Fitria Mustapita Arman, Bima Tiknanda Ashifa Maharani Assidiqi, Ahmad Hasbi Astri Sukma Andini Aviv Patul Kholifah Basalamah, Muhammad Ridwan Bela Ayu Pramudita Bella, Dwi Brian Assidiq Budi Eko Soetjipto Budi Wahono Cahyani, Berliana Regita Damayanti, Erika Dania Ulva Darajat, Zidna Zakia Denavia, Putri Denis Apriliyanto Desti Ikromah Devi Mustika Herawati Dewi Maharani Umbu Nay Dhafa, Genta Mulya Duwi Putri Lestari Dwi Bella Dwi, Vicky Dyah Putri Anggraini Eka Farida Erfan Efendi Farida, Eka Fariska Ayu Zulfiana Fauziah, Rukmana Febrianisa Safira Azzahra Fikri, Aji Filzah Gaissani Fitri Dwi Anggraeni Hadi Sunaryo Haerul Anam Hanifah Ainun Nadhiro’ Hariri, Hariri Hariri, Hariri Hasanuddin Hasanuddin Hatneny, Aleria Irma Hutama, Genta Arya Ichsanuddin Akbar Atma Saputra Ikrima Nizzul Mefiandini Ikromah, Desti Indah Nurcahyani Ivan, M. Jeni Susyanti Khalikussabir, Khalikussabir M. Cholid Mawardi M. Ivan M. Rizal M. Rizal Maera Yulia Maharani, Ashifa Malik Fajar Ramadlan Marsha, Ifan Maulana, Nur Muhammad Afif MIFTAKHUL JANNAH Miranda Aulia Udayani Moh Lutf Mohammad Nasih Naufal Mohammad Rizal Mohammad Rizal, Mohammad Mohd Salleh, Muhammad Zulfaris Muchammad Maslikhan Muh. Sirojuddin Amin Muhammad Abu Tholib Muhammad Agus Salim MUHAMMAD AGUS SALIM MUHAMMAD RIZAL Muttaqin, Fatih Sahirul Muzhaffirah, Tarishah Abidah N. Rachma Nada Lina Hanim Nafisah, Wardatun Nevio Prayoga Jon Hayon Noruddin Noruddin Novita, Sarah Aulia Nur Ali Nur Hidayati Nur Hidayati Nurbaiti Nurhidayah Nurhidayah Oktavia Rahayu Puspitarini Oktriza Melfazen Pardiman Pardiman Popy Hidayanti Prasetya, Andy Puji Handayati Rachma, N. Riansyah, Priyadana Sura Rica Ayu Permata Sari Risma Khoyrunnisa Rohmah, Mimmatur Rois Arifin Ronny Malavia Mardani Safira, Monica Novita Sandi, Dian Kharisma Saraswati, Ety Satria, Lucky Yoga Scyndi Davitiyan Putra Ramadan Silvana, Audrey Siti Aminah Anwar Siti Asiyah Siti Hulud Siti Nur Aini Siti Nur Aini, Siti Nur Siti Rahayu Fokaaya Sri Rahayu Sri Rezeki Sudarmiatin Sunaryo, Hadi Syafiudin, Achmad Imam Syah, Putra Andreyan Taufiqurrohman Taufiqurrohman Ula, Khofifatul Ulumi, Ainun Vicky Dwi Widarko, Agus Widiatus Sholiha Wijaya, Aldo Naufal Surya Wulandari, Devfi Yesi Umita Sari Yudhistira, Ivanda Danar Yudiarosa, Melinda Yulia Sugianti Yusril Amar Yustiana Laitul Fitriyah Zannah, Khalimatul