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All Journal JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) REKAMAN (Jurnal Riset Ekonomi Bidang Akuntansi dan Manajemen) Primanomics : Jurnal Ekonomi & Bisnis SEIKO : Journal of Management & Business PROSIDING SEMINAR NASIONAL PROGRAM PASCASARJANA NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management eCo-Buss Jurnal Ekuivalensi Management Studies and Entrepreneurship Journal (MSEJ) JURNAL ILMIAH SIMANTEK JURNAL ILMIAH KOHESI Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Cafetaria STUDI PELAKSANAAN SELFMEDICATION PADA PENDERITA DIARE BERDASARKAN TINGKAT PENGETAHUAN MASYARAKAT PESISIR KECAMATAN SOROPIA KABUPATEN KONAWE Jurnal Disrupsi Bisnis Dynamic Management Journal Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Ekonomi Jurnal Ekonomi dan Manajemen Indonesia Arus Jurnal Sosial dan Humaniora Jurnal Puan Indonesia AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Jurnal Bisnis, Manajemen, dan Akuntansi Postgraduate Management Journal Jurnal Pendidikan Indonesia (Japendi) Journal of Data Science Theory and Application Riwayat: Educational Journal of History and Humanities Jurnal Pengabdian Barelang Jurnal Sistem Informasi dan Manajemen Jurnal Penelitian Pendidikan Indonesia Jurnal Ilmu Multidisiplin Jurnal Ilmu-Ilmu Pertanian Jurnal Pengabdian Kepada Masyarakat SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK)
Wasiman, Wasiman
UNIVERSITAS PUTERA BATAM
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THE INFLUENCE OF PRODUCT AVAILABILITY, PACKAGING AND LABELS ON RICE PURCHASING DECISIONS AT PT AROMA NUSAJAYA KARYA IN BATAM Stanley, Stanley; Wasiman, Wasiman
Dynamic Management Journal Vol 8, No 2 (2024): April
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i2.10702

Abstract

In a competitive industry such as the food industry, understanding the factors influencing purchasing decisions can provide a competitive advantage. The purpose of this study was to explore the impact of product availability, packaging, and labels on the decision-making process of rice consumers at PT Aroma Nusajaya Karya in Batam. The population is 319 people. Using the Slovin formula, a sample of 178 respondents was determined. The analytical approach used in this study involved multiple linear regression. The results obtained from multiple linear regression analysis showed that product availability had a major effect of 43.8% on consumer purchasing decisions. Similarly, packaging had a significant impact of 25.6%, while labels contributed a significant 15.8% to the decision-making process. The results of the t test and F test that the availability of products, packaging, and labels, both individually and collectively, have a significant influence on rice purchasing decisions at PT Aroma Nusajaya Karya in Batam. By using this research to improve marketing strategies, PT Aroma Nusajaya Karya can become more competitive in the market.
Pengaruh Kepuasan, Motivasi Dan Beban Kerja Terhadap Kinerja Karyawan PT Aurora Nova Tech Batam Anugrah, Fernando; Wasiman, Wasiman
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 24 No 1 (2024)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v24i1.1398

Abstract

The purpose of this study is to define the influence of satisfaction, motivation and workload on employee performance at PT Aurora Nova Tech Batam. In this study is using quantitative research approach with the nature of replication research. This study have population of 104 peoples and using a non-probability sampling technique where the sample size was the same as the population, namely 104 people. This research obtained the results show (1)Satisfaction has a significant and positive effect on the performance of PT Aurora Nova Tech employees. (2)Motivation has a significant and positive effect on the performance of PT Aurora Nova Tech employees. (3)Workload has a significant and positive effect on the performance of PT Aurora Nova Tech employees. (4)Satisfaction, motivation and workload simultaneously have a significant and positive effect on the performance of PT Aurora Nova Tech Batam employees. The results of this research shows that satisfaction, motivation and workload simultaneously influence employee performance at PT Aurora Nova Tech with a coefficient of determination of 43.5%.
Pengaruh Pemasaran Langsung, Kemudahaan Penggunaan, Dan Kepercayaan Terhadap Minat Beli Marine Safety Equipment Pada PT Hong Yi Indonesia Yuni Rezude Nurita Putri; Wasiman, Wasiman
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 24 No 1 (2024)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v24i1.1453

Abstract

This research aims to explore the influence of direct marketing, ease of use, and trust on interest in purchasing marine safety equipment at PT Hong Yi Indonesia. The population in this study focuses on individuals who are consumers who have made purchases from PT Hong Yi Indonesia, totaling 240 consumers based on the six month period of 2023. The research sample consisting of 150 respondents was selected using a simple random sampling technique based on the Slovin formula. The data analysis process includes multiple linear regression which is tested including data quality testing, classical assumption testing, influence testing and hypothesis testing. The results of multiple linear regression analysis show that direct marketing has an influence of 15.9% on purchasing interest. Ease of use has an influence of 35.0% on buying interest. Trust has an influence of 42.2% on buying interest. Analysis of the coefficient of determination (R2) confirms that overall, direct marketing, ease of use, and trust can explain 85.8% of the variation in purchase intention. Furthermore, the results of the t test and F test show that direct marketing, ease of use, and trust have a positive and significant influence both partially and simultaneously on interest in purchasing marine safety equipment at PT Hong Yi Indonesia.
Pengaruh Kualitas Produk, Promosi dan Citra Merek terhadap Keputusan Pembelian Scarlett Whitening di Kota Batam Melianti, Silvia; Wasiman, Wasiman
Jurnal Disrupsi Bisnis Vol. 7 No. 1 (2024): [Januari-Februari] Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v7i1.37146

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk, promosi dan citra merek terhadap keputusan pembelian Scarlett Whitening di Kota Batam. Popolasi yang digunakan merupakan pengguna yang pernah menggunakan produk Scarlett Whitening, namun jumlahnya tidak pasti. Teknik pengambilan sampel menggunakan rumus lemeshow dengan jumlah perhitungan sebesar 100 responden dengan teknik pengambilan secara purposive sampling. Data dianalisis menggunakan model regresi linear berganda, dengan pengujian uji kualitas data, uji asumsi klasik, uji pengaruh dan uji hipotesis. Hasil analisis regresi linear berganda menunjukkan bahwa kualitas produk memiliki pengaruh sebesar 19,6% terhadap keputusan pembelian. Promosi memiliki pengaruh sebesar 34,3% terhadap keputusan pembelian. Citra merek memiliki pengaruh sebesar 37,7% terhadap keputusan pembelian. Temuan pengujian dengan menggunakan koefisien determinasi (R2) menunjukkan bahwa kualitas produk, promosi dan citra merek secara bersama-sama dapat menjelaskan sebanyak 60,8% dari variasi dalam keputusan pembelian. Selain itu, uji t dan uji F menunjukkan bahwa kualitas produk, promosi dan citra merek baik secara individu maupun secara keseluruhan, berpengaruh secara positif dan signifikan terhadap keputusan pembelian Scarlett Whitening di Kota Batam.
The Influence of Service Quality, Brand Image, and Customer Satisfaction on Purchase Intention at Global Art Tanjungpinang Apriani, Ai; Sulistyowati, Tussi; Wasiman, Wasiman
SEIKO : Journal of Management & Business Vol 7, No 1.1 (2024)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v7i1.6225

Abstract

This research delves deeper into exploring and understanding the impact of service quality, brand image, and customer satisfaction on purchasing interest at Global Art Tanjungpinang. In a broader context, the study sheds light on the rapid development of education in Indonesia, accompanied by the emergence of non-formal educational institutions as indicators of sector progress. The research employs a quantitative descriptive method involving 150 carefully selected respondents, guests or visitors of Global Art Tanjungpinang, through purposive sampling. The intriguing findings of the research demonstrate brand image and customer satisfaction have a significant positive impact on purchasing interest, while service quality exerts a negative influence. The implications go beyond providing an in-depth understanding of the dynamics at Global Art Tanjungpinang, serving as a strategic foundation for the development and enhancement of services in non-formal education institutions. This becomes crucial in navigating intense competition and anticipating the needs of an increasingly complex market. Thus, the research offers a holistic perspective that can contribute valuable insights for stakeholders in the education sector.
Pengaruh Kualitas Produk dan Kualitas Pelayanan Terhadap Loyalitas Pasien Erha Clinic Batam Dengan Kepuasan Pasien Sebagai Variabel Intervening Ansori, Ansori; Wasiman, Wasiman
SEIKO : Journal of Management & Business Vol 7, No 1.1 (2024)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v7i1.6220

Abstract

Penelitian ini untuk mengetahui pengaruh kualitas produk dan kualitas pelayanan terhadap loyalitas pasien erha clinic batam dengan kepuasan pasien sebagai variabel intervening. Populasi dalam penelitian ini adalah semua pasien erha clinic batam yang melakukan pembelian produk dan tindakan dalam rentang waktu penelitian. Metode pengambilan sampel dalam penelitian ini adalah dengan metode purposive sampling dengan nilai sampel sebanyak 100 orang pasien erha clinic batam. Pengumpulan data dilakukan menggunakan kuesioner dengan skala likert. Alat analisis yang digunakan dalam penelitian ini adalah SmartPLS versi 4.0.9.8. Hasil pengujian secara langsung menemukan bahwa kualitas produk berpengaruh positif dan signifikan terhadap loyalitas pasien sebesar 0,237 dengan nilai p-value sebesar 0,016 < 0,05, kualitas pelayanan tidak berpengaruh signifikan terhadap loyalitas pasien sebesar 0,175 dengan nilai p-value 0,074 > 0,5, kualitas produk berpengaruh positif dan signfikan terhadap kepuasan pasien sebesar 0,482 dengan nilai p-value sebesar 0,006 < 0,05, kualitas pelayanan berpengaruh positif dan signfikan terhadap kepuasan pasien sebesar 0,368, dengan nilai p-value 0,033 < 0,05, kepuasan pasien berpengaruh positif dan signifikan terhadap loyalitas pasien sebesar 0,523, dengan nilai p-value 0,000 < 0,05. Hasil pengujian secara tidak langsung melalui variabel intervening menemukan bahwa kualitas produk berpengaruh positif dan signifikan terhadap loyalitas pasien melalui kepuasan pasien sebesar 0,252, nilai p-value sebesar 0,015 < 0,05, kualitas pelayanan berpengaruh positif dan signifikan terhadap loyalitas pasien melalui kepuasan pasien sebesar 0,193 dengan nilai P-value sebesar 0,041 < 0,05. Kepuasan pasien mampu menjadi variabel mediasi yang baik dalam menghubungkan kualitas produk, kualitas pelayanan, dan loyalitas pasien erha clinic batam.
Peran Guru dan Lingkungan Sekolah dalam Membentuk Karakter Anak di SMK Hang Nadim Batam Siagian, Mauli; Wasiman, Wasiman; Sitorus, David Humala
PUAN INDONESIA Vol. 6 No. 2 (2025): Jurnal Puan Indonesia Vol 6 No 2 Januari 2025
Publisher : ASOSIASI IDEBAHASA KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/jpi.v6i2.325

Abstract

Hang Nadim Batam Vocational School is one of the vocational schools that has a fairly good reputation in Batu Aji Batam, so because of this it has become a reference for people in the surrounding area to send their children to school. The strategic location and affordable costs are considerations made by parents when sending their children to Hang Nadim Vocational School. Some of the majors available at the school include Accounting, Electrical Engineering and Automotive, which are majors that are in great demand by prospective students. Community service carried out by a team of Putera Batam University lecturers aims to share knowledge with the community/school, which is one form of the Tri Dharma of Higher Education. The current theme of service is the role of teachers and school culture in forming superior students at Hang Nadim Vocational School, Batam, which is an analysis and the results of a survey conducted by the service team at Hang Nadim Vocational School, Batam. The results of the service carried out can be concluded, namely: 1) The role of teachers is very important in educating superior students who have character so that students can have skills and competencies that can compete in society. 2) A good school environment that supports student activities can provide superior student growth and be responsible for the tasks and obligations given by the teachers. School culture can shape the character of students who are able and adapt quickly by sharing a more flexible environment so as to provide students with comfort in completing their studies.
Human capital management: new factors of production in the Indonesian life insurance industry Suhardi, Suhardi; Wasiman, Wasiman; Soemadijo, Pramita Studiviany; Wangdra, Yvonne; Purwati, Titik
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 10, No 2 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243130

Abstract

In the current era of the Information Society, competition in any business industry is increasingly fierce. However, the lack of skilled workers is a major obstacle in increasing company production. Human Resources problems are still not enough to overcome complex problems. In the current era of modern globalization, competitive advantage is largely determined by the formation of Human Capital. The inadequate level of knowledge from theoretical and practical aspects of Human Capital Management in increasing sustainable production determines the objectives of this research and problem formulation so that solutions can be found, because the attention of developed and developing countries is currently more focused on developing Human Capital which is one of the company's solutions in Human Resources development which tends to have a significant impact on performance. This research examines Human Capital's direct impact on employee performance and becomes a new production factor in the Indonesian Life Insurance industry. The results of this research are to justify and develop that human capital management including TASK (Talent, Attitude, Skill, Knowledge) through continuous training with studies in the Indonesian Life Insurance Industry sector is a production factor that can also improve employee and company performance.
Dampak globalisasi terhadap proses demokrasi di Indonesia Fina, Syahrinda; Dompak, Timbul; Wasiman, Wasiman
Jurnal Ilmu Multidisiplin Vol. 3 No. 1 (2025): Jurnal Ilmu Multidisiplin
Publisher : Jurnal Ilmu Multidisiplin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53935/jim.v3.i1.37

Abstract

Penelitian ini bertujuan untuk menganalisis dampak globalisasi terhadap demokrasi di Indonesia, khususnya dalam konteks stabilitas dan kualitas demokrasi. Globalisasi, selain membawa kemajuan ekonomi dan integrasi global, juga menimbulkan tantangan serius bagi demokrasi di negara-negara berkembang seperti Indonesia. Salah satu dampak negatifnya adalah dominasi korporasi besar dalam politik yang dapat melemahkan peran masyarakat dalam proses demokrasi. Selain itu, krisis kepercayaan terhadap lembaga-lembaga demokrasi muncul ketika pemerintah dianggap kurang tanggap terhadap kesenjangan ekonomi yang diperburuk oleh globalisasi. Di era digital, penelitian ini juga menyoroti peran internet dalam memperluas partisipasi politik masyarakat sekaligus menekankan pentingnya literasi digital untuk mencegah manipulasi informasi. Studi ini merekomendasikan upaya untuk meningkatkan akuntabilitas dan transparansi pemerintah, serta memperkuat keterlibatan masyarakat sipil untuk memperkuat landasan demokrasi di tengah tantangan globalisasi.
PELATIHAN MANAJEMEN KEWIRAUSAHAAN, MANAJEMEN KEUANGAN, MANAJEMEN PEMASARAN PADA USAHA MIKRO KECIL DAN MENENGAH (UMKM) KOTA BATAM Wasiman, Wasiman; Syaifullah, Syaifullah; Suhardi, Suhardi
JURNAL PENGABDIAN KEPADA MASYARAKAT Vol. 3 No. 2 (2023): Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Kahuripan Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51158/b8prbq75

Abstract

Dinas Koperasi Usaha Mikro, Kecil dan Menengah (UMKM) pada Pemerintahan Kota Batam saat ini sedang giat-giatnya berusaha mengembangkan potensi usaha dengan menggandeng para UMKM. Pelaku usaha UMKM khususnya di daerag Batu Aji Kota Batam saat ini masih ada yang menggunakan manajemen dan administrasi pembukuan secara manual/tradisional dan masih banyak ditemukan kesalahan-kesalahan dalam pembukuan sehingga sulit untuk dewan pengawas menjalankan fungsi pengawasanya. Sehingga tujuan pengabdian kepada masyarakat ini adalah melakukan pembinaan dan penyuluhan secara komprehensip kepada UMKM yang ada di Kota Batam agar dapat menghasilkan UMKM yang mampu bersaing baik disisi kualitas produk yang dihasilkan, maupun dalam kualitas pelayanan. Dalam melaksanakan program pengabdian ini pengabdi menggunakan metode adalah melakukan pembinaan dengan penyuluhan dan sekaligus melakukan pelatihan tentang manajemen kewirausahaan, manajemen keuangan serta manajemen pemasaran kepada UMKM yang berada di wilayah Batu Aji Kota Batam. Dengan dilakukannya pengabdian kepada masyarakat ini, hasil yang didapat adalah para UMKM telah mampu me-manage usahanya (manajemen kewirausahaan), dan mengetahui tata kelola keuangan (manajemen keuangan) dengan menggunakan aplikasi menjadi zero kesalahan, dan para peserta UMKM dapat menerapkan ilmu pelatihan yang sudah didapatkan dalam manajemen pemasaran (administrasi) dalam mengembangkan produk (omset) yang berkualitas dan pelayanan yang efektif dan efisien. Abstract The Office of Cooperatives for Micro, Small and Medium Enterprises (MSME) in the Batam City Government is currently actively trying to develop business potential by cooperating with MSMEs. MSME business actors, especially in the Batu Aji area, Batam City, currently still use manual/traditional bookkeeping management and administration and there are still many errors in bookkeeping that make it difficult for the supervisory board to carry out its supervisory function. So that the purpose of this community service is to provide comprehensive coaching and counseling to MSMEs in Batam City so that they can produce MSMEs that are able to compete both in terms of the quality of the products produced, as well as in the quality of service. In carrying out this service program, the servant uses the method of conducting guidance with counseling and at the same time conducting training on entrepreneurship management, financial management and marketing management for MSMEs in the Batu Aji area of ​​Batam City. By doing this community service, the results obtained are that MSMEs have been able to manage their business (entrepreneurship management), and know financial governance (financial management) by using the application to become zero errors, and MSME participants can apply the training knowledge they have learned. obtained in marketing management (administration) in developing quality products (turnover) and effective and efficient services..
Co-Authors A.A. Ketut Agung Cahyawan W Agustina Ahmad Fadli Aisyah, Assalamah Amelia, Wulan Anggraini, Nur Afni Anugrah, Fernando Apriani, Ai Arni Yati Anabokay Asman Abnur, Asman Bahri, Syahrul Baru Harahap Binton, Binton Bipianto, Iwan Celsyanes Cornelya Chang, Dennis Christian Lumban Tobing, Vargo CICI PERMATA SARI Debora Tambunan DESSY . dompak, timbul Eky Priyono Erna Noferianti Erni Ratika Sari Br Pakpahan Erni Yanti Natalia, Erni Yanti evyanto, winda Fathin, Lina Nur Fernanda, Muhammad Fernando, Kelvin Fifi, Fifi Fina, Syahrinda Fitriani Harmita Mukhtar Frangky Silitonga Friendy, Friendy Handoko, Koko HARYANTO . Hellen, Hellen Hendeka Putra Ida Ayu Putu Sri Widnyani Iwan Bipianto Jeli Juliansyah, Roni Juyana Juyana Kellin Kervin Kervin kurnia hardi, mardilla dwi Malau, Bergiat MAULI SIAGIAN Mayesti Mayesti Melianti, Silvia Messy Juliaya Saputri NANDA HARRY MARDIKA Noviyadi, Noviyadi Nurrokhmah, Tiama Aulia Nyoman Budhiartha, I Polamolo, Rivaldo Antoni Pramita Studiviany Soemadijo Rahmat Rahmat rainbow Realize, Realize Recit Pernanda Rezude Nurita Putri, Yuni Roja Mazalifah Ronald Wangdra rusmitha, rusmitha Samosir, Erina Safitri Santi Saputra, Asron Saputra, Irvan Maulana SELLY SEPTIANA Shelly, Shelly Siagian, Mauli Siagian, Mauli Siallagan, Dwi Natalia Angela Sigalingging, Kesya Agrariani Simanjuntak, Pastima Simanjuntak, Yuni Sinaga, Ledyana Nitami Sipahutar, Lamtumiar Sitorus, David Humala Soemadijo, Pramita Studiviany Solly Aryza Stanley, Stanley Suci Melani, Suci Suhardi Suhardi Sulistyowati, Tussi Sunarto Wage Sutrisno, Hendy Syahril Effendi Syahrinda Fina Syahyudi, Riki Syaiful, Hendra Syaifullah Syaifullah Thomas, Dendi Titik Purwati Tussi Sulistyowati Ulva Marsiti Vanness Chuang Vendi Vermanto Vincent Vincent Vira Desnita wage, Sunarto Wahyuni Windasari Wangdra, Ronald Wangdra, Suvianto Wangdra, Yvonne Wibowo, Agung Edy Winnie Frisia Wulandari, Sonya Yati Anabokay, Arni Yuni Rezude Nurita Putri Yvonne Wangdra Zakia Fadila Zakrimal Zakrimal