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All Journal Jurnal Promosi Pendidikan Ekonomi Journal of Economic, Bussines and Accounting (COSTING) JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Sosial Humaniora JURNAL VISIONIDA IKRA-ITH EKONOMIKA Syntax Idea Jurnal Ekonomi Manajemen Sistem Informasi EKONOMI BISNIS Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Community Development Journal: Jurnal Pengabdian Masyarakat International Journal Of Science, Technology & Management (IJSTM) Bisnis Net : Jurnal Ekonomi dan Bisnis Jurnal Pengabdian Masyarakat (ABDIRA) MANAJEMEN Parta: Jurnal Pengabdian Kepada Masyarakat AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) Jurnal Pustaka Aktiva : Pusat Akses Kajian Akuntansi, Manajemen, Investasi, dan Valuta Jurnal Pengabdian Masyarakat Formosa (JPMF) JWM (JURNAL WAWASAN MANAJEMEN) SENTRI: Jurnal Riset Ilmiah Jurnal Ekonomi dan Binsis Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Innovative: Journal Of Social Science Research Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi International Journal of Applied Economics, Accounting and Management (IJAEAM) Karimah Tauhid International Journal of Management Analytics (IJMA) International Journal of Management and Business Intelligence (IJMBI) Pusat Publikasi Ilmu Manajemen International Journal of Educational and Life Sciences (IJELS) Journal Economic Excellence Ibnu Sina International Journal of Integrated Science and Technology
Titiek Tjahja Andari
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Pengaruh Variasi Produk dan Harga terhadap Keputusan Pembelian dengan Purchase Intention sebagai Variabel Mediasi Yulianingsih, Yulianingsih; Andari, Titiek Tjahja; Sya’diah, Chinta Zulfa Naila
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 1 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (September-Oktober 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i1.6250

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh variasi produk dan harga terhadap keputusan pembelian dengan purchase intention sebagai variabel mediasi pada konsumen Peak Café di Cisarua, Bogor. Penelitian menggunakan pendekatan kuantitatif dengan metode deskriptif dan verifikatif melalui analisis jalur. Sampel terdiri dari 100 responden yang dipilih menggunakan teknik purposive sampling. Data dikumpulkan melalui penyebaran kuesioner dan dianalisis menggunakan SPSS versi 25. Hasil penelitian menunjukkan bahwa variasi produk dan harga berpengaruh positif dan signifikan terhadap purchase intention dan keputusan pembelian. Selain itu, purchase intention berperan secara signifikan sebagai variabel mediasi dalam hubungan antara variasi produk, harga, dan keputusan pembelian. Temuan ini mendukung pemahaman teoritis tentang pengambilan keputusan konsumen yang dipengaruhi oleh persepsi terhadap variasi produk dan harga.
Pengaruh Experiental Marketing dan Inovasi Produk terhadap Loyalitas Pelanggan Kedai D’bago Cijeruk melalui Intervening Kepuasan Pelanggan Hamdani, Dede; Andari, Titiek Tjahja; Yulianingsih, Yulianingsih
Innovative: Journal Of Social Science Research Vol. 4 No. 5 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i5.15177

Abstract

This study aims to analyze the effect of experiential marketing and product innovation on customer loyalty at D'Bago Cijeruk shop with customer satisfaction as an intervening variable. Customer loyalty is an important aspect for business continuity and growth, especially in the competitive food and beverage industry. Through a quantitative approach, data was collected using a questionnaire distributed to 100 respondents who were customers of Kedai D'Bago Cijeruk.The results of the analysis show that experiential marketing and product innovation have a positive and significant influence on customer satisfaction. In addition, customer satisfaction is also proven to have a positive effect on customer loyalty. This study concludes that the positive experiences gained by customers through experiential marketing and product innovation can increase satisfaction, which in turn increases customer loyalty. Therefore, D'Bago Cijeruk shop is advised to continue to improve experiential marketing strategies and innovate products to maintain and increase customer loyalty.
Pengaruh Pengalaman dan Harga Terhadap Kepuasan Pelanggan Mubarok, Faisal Husni; Andari, Titiek Tjahja; Silaningsih, Endang
Innovative: Journal Of Social Science Research Vol. 4 No. 5 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i5.15296

Abstract

Sektor pariwisata Indonesia memiliki peranan penting dalam pembangunan perekonomian negara. Hal tersebut menjadikan tempat wisata diharapkan mampu untuk dapat mengoptimalkan potensi besarnya untuk membangun perekonomian, dengan terus meningkatkan jumlah kunjungan wisata dengan cara menciptakan rasa kepuasan pada pengunjung yang dapat dipengaruhi oleh pengalaman masa lalu yang disandingkan dengan penetapan harga kunjungan. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh dari pengalaman pengunjung dan harga terhadap kepuasan pengunjung Taman Bunga Nusantara. Penelitian ini menggunakan metode deskriptif verifikatif dengan pendekatan kuantitatif. Teknik pengumpulan data menggunakan penyebaran kuesioner yang telah melalui uji validitas, reliabilitas dan asumsi klasik. Sampel yang digunakan dalam penelitian ini sebanyak 100 responden. Metode analisis data menggunakan analisis regresi linear berganda. Hasil penelitian menunjukkan adanya pengaruh positif dan signifikan variabel pengalaman pengunjung dan harga terhadap kepuasan pelanggan baik secara parsial maupun simultan.
Pengaruh Kualitas Pelayanan dan Lokasi terhadap Kepuasan Konsumen Ria, Anastasia Mince; Andari, Titiek Tjahja; Yulianingsih, Yulianingsih
Jurnal Ekonomi & Bisnis Vol 3 No 1 (2024): Jurnal Ekonomi dan Bisnis
Publisher : Politeknik Baubau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57151/jeko.v3i1.295

Abstract

Consumer satisfaction is an indicator of success that every organization wants to achieve. There are several factors that influence this, including service and location. The purpose of this study is to ascertain the simultaneous and partial effects of service quality and location on customer satisfaction. This study's variables are independent variables: service quality (X1), which is related to tangible evidence; location (X2), which refers to access, visibility, traffic, parking, and environment; and consumer satisfaction (Y), which is related to appropriate expectations, desire to visit, and willingness to authorize. Purposive sampling was used to choose the study's 100 participants, who were customers of the Falsafah Ngopi Ciherang Bogor store. There are two types of research: verification and descriptive. Methods for gathering data via questionnaires. Using the IBM SPSS 26 analysis tool, multiple linear regression was performed for data analysis. According to the study findings, customer satisfaction (Y) was positively correlated with service quality (X1), and location (X2), all of which were rated highly by customers. Both location and service quality positively and significantly affect customer satisfaction simultaneously, and they also positively and significantly affect customer satisfaction to some extent. Because personnel are often not attentive when fulfilling customer demands, location and service quality can positively impact customer satisfaction. This is demonstrated by the research findings on location appearance, which have a strong and significant impact on customer satisfaction.
The Influence of Marketing Mix on Tourist Revisit Interest in Bogor Botanical Garden taufik, Achmad taufik; Titiek Tjahja Andari; Samsuri
International Journal of Integrated Science and Technology Vol. 2 No. 4 (2024): April 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijist.v2i4.1689

Abstract

This paper focuses on the discourse on religion as an instrument of peace. The basic idea behind this is the emergence of various discriminatory and violent treatments in the name of religion. This reality contradicts the essence and purpose of religion as a source of inspiration, spiritual, ethical, and moral foundation for the formation of a peaceful global community. After exploring the various views on religion, violence and peace itself, my opinion is that in an effort to become an instrument of peace, religions must abandon their dogmatism and institutional arrogance and even their superiority over other religions. Redefining the essence and purpose of religion, mutual acceptance and recognition of existence are the best paths to authentic peace in Indonesian.
The Influence of Promotions and Prices on Consumer Satisfaction at Pontis Kopi & Yard Sukabumi Regency Sudarijati; Titiek Tjahja Andari; Alfira Syahrani
International Journal of Integrated Science and Technology Vol. 2 No. 9 (2024): September 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijist.v2i9.2533

Abstract

Consumer satisfaction is the level of a person's feelings when receiving the product or service offered and comparing the performance of the product or service received with the expectations they have. This study aims to determine the effect of promotion and price on customer satisfaction at Pontis Coffee & Page Sukabumi Regency. This study uses descriptive and verification research with a survey method. The sample in this study were 100 people using non a probability sampling technique with an accidental sampling procedure. Data collection techniques through interviews, observations, questionnaires and literature studies. The data analysis used is multiple linear regression analysis. The results showed that simultaneously and partially the promotion and price variables had a positive and significant effect on consumer satisfaction at Pontis Coffee & Page Sukabumi Regency
The Influence of Product Quality and Prices on Customer Satisfaction at Pt. Sources of Beautiful Works in Bogor City Sudarijati; Titiek Tjahja Andari; Mellyinda Apriliani
International Journal of Integrated Science and Technology Vol. 2 No. 9 (2024): September 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijist.v2i9.2538

Abstract

This study aims to analyze and identify the effect of product quality and price simultaneously and partially on customer satisfaction at PT Sumber Karya Indah in Bogor City. The questionnaire was distributed to 100 respondents who were taken with non-probabiliy sampling technique. The analysis method used in this research is descriptive and verification method. The results showed that product quality and price simultaneously and partially had a positive and significant effect on customer satisfaction at PT Sumber Karya Indah Bogor. The most dominant factor affecting customer satisfaction is product quality.
Pengaruh Kualitas Pelayanan dan Promosi terhadap Keputusan Pembelian pada Bahan Bakar Minyak (BBM) Solar Industri Non Subsidi di PT. Surya Agung Misbal (SAM) di Kota Depok Falah, Nenden Nurul; Andari, Titiek Tjahja; Yulianingsih
Karimah Tauhid Vol. 3 No. 10 (2024): Karimah Tauhid
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/karimahtauhid.v3i10.15834

Abstract

Tujuan dari studi ini ialah agar mengetahui reaksi konsumen terhadap kualitas pelayanan serta promosi yang disampaikan perusahaan BBM di PT. Surya Agung Misbal (SAM) Kota Depok serta menganalisis kualitas layanan serta promosi yang dampaknya pada keputusan pembelian konsumen. Teknik yang dipakai dalam studi ini ialah deskriptif kuantitatif serta verifikatif. Untuk penelitian ini, 63 konsumen (perusahaan) industri diberikan kuesioner. Analisis regresi berganda, analisis korelasi berganda, analisis koefisien determinasi, dan uji hipotesis dilakukan menggunakan skala ordinal dalam teknik analisis data. Respon pelanggan pada pelayanan baik, promosi baik, dan pilihan pembelian tepat. Studi menggambarkan PT. Surya Agung Misbal (SAM) memiliki BBM dengan kualitas pelayanan dan promosi positif juga signifikan.
Pengaruh Motivasi Kerja dan Disiplin Kerja terhadap Kinerja Guru pada Sekolah Menengah Islam Terpadu Boarding School Sukabumi Helmi Ahmadi; Samsuri Samsuri; Titiek Tjahja Andari
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 1 No. 4 (2023): Oktober : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v1i4.164

Abstract

The purpose of this study was to determine the effect of work motivation and work discipline on teacher performance at the Integrated Islamic High School Boarding School Sukabumi. The questionnaire was distributed to 36 respondents, in this study the approach used was quantitative, descriptive and verifiative research types and used surveys. The questionnaire uses validity tests, reliability tests and classical assumption tests. Analysis of research data using multiple linear regression analysis, correlation coefficient analysis, determination coefficient analysis and significant tests simultaneously and partially. The result of this study is that simultaneously work motivation and work discipline have a positive and significant effect on teacher performance at the Integrated Islamic High School Boarding School Sukabumi. Partially, work motivation has a positive and significant effect on teacher performance at the Integrated Islamic High School Boarding School Sukabumi, partially work discipline has a positive but not significant effect on teacher performance at the Integrated Islamic High School Boarding School Sukabumi.
Pengaruh Brand Trust, Customer Value dan Customer Experience terhadap Customer Satisfaction pada CV. Syifa Adventure Maulida, Wildan Uyunina; Andari, Titiek Tjahja; Yulianingsih, Yulianingsih
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 4 No. 3 (2024): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v4i3.858

Abstract

Based on the research results and hypothesis testing regarding the influence of brand trust, customer value, and customer experience on customer satisfaction at CV Syifa Adventure, the following conclusions were obtained: Consumer responses to brand trust, customer value, and customer experience on customer satisfaction show that brand trust (X1) has an average rating in the moderately suitable category, with brand honesty as the highest-rated indicator, indicating CV Syifa Adventure's priority on product safety, while the lowest-rated indicator is brand security, indicating that the CV Syifa Adventure brand is easily counterfeited. Customer value (X2) also shows an average rating in the moderately suitable category, with quality value as the highest-rated indicator, indicating consumer satisfaction with the quality of rafting equipment (life jackets, helmets, paddles) and the overall rafting experience, while the lowest-rated indicator is social value, indicating that rafting activities do not help expand social networks. Customer experience (X3) shows an average rating in the moderately interesting category, with action (act) as the highest-rated indicator, indicating smooth rafting activities and good team dynamics, while the lowest-rated indicator is the senses (sense), indicating a lack of cleanliness in the rafting area. Customer satisfaction (Y) is considered moderately satisfactory, with adequate supporting facilities as the main factor in consumers' decisions to recommend CV Syifa Adventure, while the lowest-rated indicator is expectation conformity, indicating that the service received does not meet or exceed expectations. Based on hypothesis testing (F-test), brand trust (X1), customer value (X2), and customer experience (X3) simultaneously have a positive and significant effect on customer satisfaction. Based on partial hypothesis testing (t-test), brand trust (X1), customer value (X2), and customer experience (X3) do not have a negative and significant effect on customer satisfaction (Y).
Co-Authors . Sudarijati A Irfansyah A.A. Ketut Agung Cahyawan W Aah Solahuddin Adela, Fanya Adelia Pratiwi agnes Ahmad Jaenal Awaludin Alfina Damayanti Alfira Syahrani Alpian Mauludin Andy Lesmana Anissa Ariesty Anita Fitriyani Ans James Sembiring Anshori, Faisal Luthfi Aprilia, Selviana Ernayanti Apriyana, Restu Ariesty, Anissa Arif Luqman Ibrahim Astuti, Siti Nuranisa Awaludin, Ahmad Jaenal Chandra Ayu Pramestidewi Chinta Zulfa Naila Sya’diah Dea Julvani DEDE HAMDANI, DEDE Dede Ihsan Dede Ihsan Dedeh Widarsih Dian Tri Nurhalisza Dinda Anggraini Dini Septiyani Diyah Lestari Dwi Gemina Eka Destri Lestari Eka Rahmawati Endang Silaningsih Endang Silaningsih Erny Amriani Asmin Eva Julia Santika Fadillah, Eki Ahmad Faisal Luthfi Anshori Falah, Nenden Nurul Fanya Adela Fauziah Nur Rachmah Febri Yanti Fera Nurlisna Firda Fauziah Gita Rahmawati Gunawan, Rachmat Harahap, Dina Nurul Angelina Helda Pebrasari Helmi Ahmadi Helmi Haris Heriyanto Ika Maulida Indra Irwan Ch Irwan Ch Irwasnayah Putri, Galvania ISMARTAYA Ismartaya Ismartaya Ismartaya Ismartaya, Ismartaya Junaedi Junaedi Juniar, Nadia Kartini, Tini Kristian, Maryo Kurniawan Kurniawan Lestari, Diyah Lilis Alsucia Marsela Luky Adrianto Lupita, Taristania Mas Nur Mukmin Masayu, Baby Panca Maulana, Lucky Hikmat Maulida, Wildan Uyunina Mellyinda Apriliani Merli Mai Damayanti Mubarok, Faisal Husni Muhamad Nur Alif Suhenda Muhamad Nurfaozi Muhammad Alfon Pratama Muhammad Ilhan Rivaldi Muhammad Prima Jaya Mutiah Husnul Huluk Mutiara Qurota Ayun Mutiara Qurota Ayun Neng Revi Anugrah Novy Ramadhina Nurjanah, Dewi Astri Nursyariah Hasanah Oky Dwi Fahrudin Fahrudin Padila Nurhikmah Padila Nurhikmah Palahudin Palahudin Palahudin Palahudin Palahudin Palahudin Palahudin Putri, Aisyah Astri Rachmat Gunawan Rahayu, Feni Sri Resa Dwi Putra Mehendra Ria, Anastasia Mince Riansyah Rihadatul Aisy, Zahro Rio Maulana Ririn Andani Rizaldi Darmawan Rizka Rosyada Roedofan, M. Ajie Rozaan Fairuz Safanah Zulfah Samsuri Samsuri Samsuri . Samsuri Samsuri Samsuri Samsuri Samsuri Samsuri Samsuri Samsuri Selvia, Dina Selviana Ernayanti Aprilia Sembiring, Ans James Setiawan, Nendi Saepudin Simaludin Andiyansyah Siti Julaiha Siti Maria Safitri Siti Shabila Wenintias Solahuddin, Aah Sri Harini Sri Harini Sri Harini Sudarijati Sudarijati Sudarijati Sya’diah, Chinta Zulfa Naila taufik, Achmad taufik Tini Kartini Tintin Agustini Wahyu Pratama Yanti , Riska Putri Yulianingsih Yulianingsih Yulianingsih, Yulianingsih Yusriana Putri Nasution Zannubha Fuzi Afifah Zeviana Effendi Zeviana, Zeviana