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All Journal Jurnal Promosi Pendidikan Ekonomi Journal of Economic, Bussines and Accounting (COSTING) JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Sosial Humaniora JURNAL VISIONIDA IKRA-ITH EKONOMIKA Syntax Idea Jurnal Ekonomi Manajemen Sistem Informasi Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Community Development Journal: Jurnal Pengabdian Masyarakat International Journal Of Science, Technology & Management (IJSTM) Jurnal Pengabdian Masyarakat (ABDIRA) Parta: Jurnal Pengabdian Kepada Masyarakat Journal Of World Science AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) Jurnal Pustaka Aktiva : Pusat Akses Kajian Akuntansi, Manajemen, Investasi, dan Valuta Jurnal Pengabdian Masyarakat Formosa (JPMF) JWM (JURNAL WAWASAN MANAJEMEN) SENTRI: Jurnal Riset Ilmiah Jurnal Ekonomi dan Binsis Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Innovative: Journal Of Social Science Research Enrichment: Journal of Multidisciplinary Research and Development Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi International Journal of Applied Economics, Accounting and Management (IJAEAM) Karimah Tauhid International Journal of Management Analytics (IJMA) International Journal of Management and Business Intelligence (IJMBI) Pusat Publikasi Ilmu Manajemen Journal Economic Excellence Ibnu Sina International Journal of Integrated Science and Technology
Titiek Tjahja Andari
Universitas Djuanda
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Neuroscience Nursing Public Health Social Sciences Transportation Other

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Pengaruh Budaya Organisasi dan Kepuasan Kerja terhadap Produktivitas Kerja Melalui Komitmen Organisasi Sebagai Variabel Intervening pada PT. Sumber Karya Indah Bogor Pebrasari, Helda; Palahudin, Palahudin; Andari, Titiek Tjahja
SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 7 (2025): SENTRI : Jurnal Riset Ilmiah, Juli 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v4i7.4248

Abstract

This study aims to examine the influence of organizational culture and job satisfaction variables on work productivity through organizational commitment at PT Sumber Karya Indah Bogor. The research design employs descriptive and verification methods with a quantitative approach. The population of this study includes 53 employees of PT Sumber Karya Indah Bogor, all of whom were taken as the sample using a non-probability sampling technique, specifically saturated sampling. The data analysis method used is Path Analysis, including t-tests and Sobel tests for the mediating variable, with IBM SPSS 25.00 software. The results show that organizational culture and job satisfaction have a direct, positive, and significant influence on organizational commitment. Furthermore, both organizational culture and job satisfaction have a direct, positive, and significant effect on work productivity. Organizational commitment also directly, positively, and significantly influences work productivity and serves as a mediating variable between organizational culture and job satisfaction and work productivity.
Pengaruh Digital Marketing dan Online Customer Review Terhadap Keputusan Pembelian pada Produk Skintific di Shopee Melalui Minat Beli Sebagai Variabel Intervening Andari, Titiek Tjahja; Lestari, Diyah; Ismartaya, Ismartaya
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 3 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i3.8707

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh digital marketing, online customer review, dan minat beli terhadap keputusan pembelian produk Skintific. Berdasarkan hasil penelitian, diketahui bahwa tanggapan konsumen terhadap variabel digital marketing, ulasan pelanggan online, minat beli, dan keputusan pembelian secara umum berada pada kategori baik hingga tinggi. Digital marketing yang paling menonjol adalah aspek interaktif, sementara pada online customer review, kualitas argumen menjadi indikator tertinggi. Minat beli didominasi oleh minat transaksional, dan keputusan pembelian paling dipengaruhi oleh preferensi terhadap merek yang sudah dikenal. Hasil analisis menunjukkan bahwa digital marketing dan online customer review memiliki pengaruh langsung yang positif dan signifikan terhadap minat beli dan keputusan pembelian. Selain itu, minat beli juga terbukti mampu memediasi pengaruh digital marketing dan online customer review terhadap keputusan pembelian konsumen Skintific. Penelitian ini menegaskan pentingnya strategi digital yang efektif dan ulasan konsumen yang berkualitas dalam meningkatkan minat serta keputusan pembelian konsumen.
Pengaruh Harga dan Promosi terhadap Keputusan Pembelian Melalui Kepercayaan Konsumen Sebagai Variabel Intervening pada Foodpedia X Kopi Dari Hati Metland Cileungsi Bogor Mutiara Qurota Ayun; Andari, Titiek Tjahja; Yulianingsih, Yulianingsih
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 1 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (September-Oktober 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i1.6177

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kepercayaan konsumen dalam mediasi harga dan promosi terhadap keputusan pembelian pada Foodpedia X Kopi Dari Hati Metland Cileungsi. Data dikumpulkan melalui kuesioner terhadap 100 konsumen dan dianalisis menggunakan aplikasi IBM SPPS Versi 25.00 dengan metodo analisis jalur (path analysis). Hasil penelitian menunjukkan bahwa harga dan promosi memiliki pengaruh terhadap keputusan pembelian dan kepercayaan konsumen mampu memediasi hubungan antara harga dan promosi terhadap keputusan pembelian. Berdasarkan temuan ini, direkomendasikan agar restoran dan cafe meningkatkan kualitas, mengefektifkan promosi yang sesuai, dan keterbukaan kepada konsumen untuk meningkatkan produktivitas tempat restoran dan cafe.
Pengaruh Variasi Produk dan Harga terhadap Keputusan Pembelian dengan Purchase Intention sebagai Variabel Mediasi Yulianingsih, Yulianingsih; Andari, Titiek Tjahja; Sya’diah, Chinta Zulfa Naila
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 1 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (September-Oktober 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i1.6250

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh variasi produk dan harga terhadap keputusan pembelian dengan purchase intention sebagai variabel mediasi pada konsumen Peak Café di Cisarua, Bogor. Penelitian menggunakan pendekatan kuantitatif dengan metode deskriptif dan verifikatif melalui analisis jalur. Sampel terdiri dari 100 responden yang dipilih menggunakan teknik purposive sampling. Data dikumpulkan melalui penyebaran kuesioner dan dianalisis menggunakan SPSS versi 25. Hasil penelitian menunjukkan bahwa variasi produk dan harga berpengaruh positif dan signifikan terhadap purchase intention dan keputusan pembelian. Selain itu, purchase intention berperan secara signifikan sebagai variabel mediasi dalam hubungan antara variasi produk, harga, dan keputusan pembelian. Temuan ini mendukung pemahaman teoritis tentang pengambilan keputusan konsumen yang dipengaruhi oleh persepsi terhadap variasi produk dan harga.
PENGARUH HARGA DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN DENGAN KEPERCAYAAN SEBAGAI VARIABEL INTERVENING PADA TOKO OLEH-OLEH JUMBO BAKERY DI BOGOR Effendi, Zeviana; Andari, Titiek Tjahja; Samsuri, Samsuri
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 2 (2025): Edisi Mei - Agustus 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i2.6109

Abstract

Tujuan dari Penelitian ini bertujuan untuk mengetahui sejauh mana citra merek dan harga mempengaruhi keputusan pembelian dengan kepercayaan konsumen sebagai variabel intervening, pada Toko Oleh-oleh Jumbo Bakery yang berlokasi di Bogor. Penelitian ini menggunakan pendekatan kuantitatif yang menggunakan teknik deskriptif dan verifikatif. Kuesioner didistribusikan untuk mengumpulkan data kepada pelanggan Jumbo Bakery. Analisis data dilakukan menggunakan metode Analisis jalur, juga dikenal sebagai analisis jalur, digunakan untuk menemukan hubungan kausal antar variabel, baik secara langsung maupun tidak langsung. Hasil penelitian menunjukkan bahwa harga melalui kepercayaan memengaruhi keputusan pembelian secara signifikan. Selain itu, citra merek juga berperan penting dalam memengaruhi keputusan pembelian secara positif dan signifikan dengan kepercayaan sebagai mediator. Temuan ini memberikan kontribusi penting bagi pihak manajemen Jumbo Bakery dalam merancang strategi harga, memperkuat persepsi merek, serta membina kepercayaan pelanggan guna mendorong peningkatan keputusan pembelian.
Pengaruh Experiental Marketing dan Inovasi Produk terhadap Loyalitas Pelanggan Kedai D’bago Cijeruk melalui Intervening Kepuasan Pelanggan Hamdani, Dede; Andari, Titiek Tjahja; Yulianingsih, Yulianingsih
Innovative: Journal Of Social Science Research Vol. 4 No. 5 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i5.15177

Abstract

This study aims to analyze the effect of experiential marketing and product innovation on customer loyalty at D'Bago Cijeruk shop with customer satisfaction as an intervening variable. Customer loyalty is an important aspect for business continuity and growth, especially in the competitive food and beverage industry. Through a quantitative approach, data was collected using a questionnaire distributed to 100 respondents who were customers of Kedai D'Bago Cijeruk.The results of the analysis show that experiential marketing and product innovation have a positive and significant influence on customer satisfaction. In addition, customer satisfaction is also proven to have a positive effect on customer loyalty. This study concludes that the positive experiences gained by customers through experiential marketing and product innovation can increase satisfaction, which in turn increases customer loyalty. Therefore, D'Bago Cijeruk shop is advised to continue to improve experiential marketing strategies and innovate products to maintain and increase customer loyalty.
Pengaruh Pengalaman dan Harga Terhadap Kepuasan Pelanggan Mubarok, Faisal Husni; Andari, Titiek Tjahja; Silaningsih, Endang
Innovative: Journal Of Social Science Research Vol. 4 No. 5 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i5.15296

Abstract

Sektor pariwisata Indonesia memiliki peranan penting dalam pembangunan perekonomian negara. Hal tersebut menjadikan tempat wisata diharapkan mampu untuk dapat mengoptimalkan potensi besarnya untuk membangun perekonomian, dengan terus meningkatkan jumlah kunjungan wisata dengan cara menciptakan rasa kepuasan pada pengunjung yang dapat dipengaruhi oleh pengalaman masa lalu yang disandingkan dengan penetapan harga kunjungan. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh dari pengalaman pengunjung dan harga terhadap kepuasan pengunjung Taman Bunga Nusantara. Penelitian ini menggunakan metode deskriptif verifikatif dengan pendekatan kuantitatif. Teknik pengumpulan data menggunakan penyebaran kuesioner yang telah melalui uji validitas, reliabilitas dan asumsi klasik. Sampel yang digunakan dalam penelitian ini sebanyak 100 responden. Metode analisis data menggunakan analisis regresi linear berganda. Hasil penelitian menunjukkan adanya pengaruh positif dan signifikan variabel pengalaman pengunjung dan harga terhadap kepuasan pelanggan baik secara parsial maupun simultan.
Pengaruh Kualitas Pelayanan dan Lokasi terhadap Kepuasan Konsumen Ria, Anastasia Mince; Andari, Titiek Tjahja; Yulianingsih, Yulianingsih
Jurnal Ekonomi & Bisnis Vol 3 No 1 (2024): Jurnal Ekonomi dan Bisnis
Publisher : Politeknik Baubau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57151/jeko.v3i1.295

Abstract

Consumer satisfaction is an indicator of success that every organization wants to achieve. There are several factors that influence this, including service and location. The purpose of this study is to ascertain the simultaneous and partial effects of service quality and location on customer satisfaction. This study's variables are independent variables: service quality (X1), which is related to tangible evidence; location (X2), which refers to access, visibility, traffic, parking, and environment; and consumer satisfaction (Y), which is related to appropriate expectations, desire to visit, and willingness to authorize. Purposive sampling was used to choose the study's 100 participants, who were customers of the Falsafah Ngopi Ciherang Bogor store. There are two types of research: verification and descriptive. Methods for gathering data via questionnaires. Using the IBM SPSS 26 analysis tool, multiple linear regression was performed for data analysis. According to the study findings, customer satisfaction (Y) was positively correlated with service quality (X1), and location (X2), all of which were rated highly by customers. Both location and service quality positively and significantly affect customer satisfaction simultaneously, and they also positively and significantly affect customer satisfaction to some extent. Because personnel are often not attentive when fulfilling customer demands, location and service quality can positively impact customer satisfaction. This is demonstrated by the research findings on location appearance, which have a strong and significant impact on customer satisfaction.
The Influence of Marketing Mix on Tourist Revisit Interest in Bogor Botanical Garden taufik, Achmad taufik; Titiek Tjahja Andari; Samsuri
International Journal of Integrated Science and Technology Vol. 2 No. 4 (2024): April 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijist.v2i4.1689

Abstract

This paper focuses on the discourse on religion as an instrument of peace. The basic idea behind this is the emergence of various discriminatory and violent treatments in the name of religion. This reality contradicts the essence and purpose of religion as a source of inspiration, spiritual, ethical, and moral foundation for the formation of a peaceful global community. After exploring the various views on religion, violence and peace itself, my opinion is that in an effort to become an instrument of peace, religions must abandon their dogmatism and institutional arrogance and even their superiority over other religions. Redefining the essence and purpose of religion, mutual acceptance and recognition of existence are the best paths to authentic peace in Indonesian.
The Influence of Promotions and Prices on Consumer Satisfaction at Pontis Kopi & Yard Sukabumi Regency Sudarijati; Titiek Tjahja Andari; Alfira Syahrani
International Journal of Integrated Science and Technology Vol. 2 No. 9 (2024): September 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijist.v2i9.2533

Abstract

Consumer satisfaction is the level of a person's feelings when receiving the product or service offered and comparing the performance of the product or service received with the expectations they have. This study aims to determine the effect of promotion and price on customer satisfaction at Pontis Coffee & Page Sukabumi Regency. This study uses descriptive and verification research with a survey method. The sample in this study were 100 people using non a probability sampling technique with an accidental sampling procedure. Data collection techniques through interviews, observations, questionnaires and literature studies. The data analysis used is multiple linear regression analysis. The results showed that simultaneously and partially the promotion and price variables had a positive and significant effect on consumer satisfaction at Pontis Coffee & Page Sukabumi Regency
Co-Authors . Sudarijati A.A. Ketut Agung Cahyawan W Aah Solahuddin Adela, Fanya Adelia Pratiwi agnes Agustini Ahmad Jaenal Awaludin Alfina Damayanti Alfira Syahrani Alpian Mauludin Andy Lesmana Anissa Ariesty Anita Fitriyani Ans James Sembiring Anshori, Faisal Luthfi Aprilia, Selviana Ernayanti Apriyana, Restu Ariesty, Anissa Arif Luqman Ibrahim Astuti, Siti Nuranisa Awaludin, Ahmad Jaenal Chandra Ayu Pramestidewi DEDE HAMDANI, DEDE Dede Ihsan Dede Ihsan Dedeh Widarsih Dinda Anggraini Dini Septiyani Dwi Gemina Effendi, Zeviana Eka Rahmawati Endang Silaningsih Erny Amriani Asmin Fadillah, Eki Ahmad Fairuz, Rozaan Faisal Luthfi Anshori Falah, Nenden Nurul Fauziah Nur Rachmah Febri Yanti Fera Nurlisna Gita Rahmawati Gunawan, Rachmat Harahap, Dina Nurul Angelina Helmi Ahmadi Helmi Haris Heriyanto Indra Irwan Ch Irwan Ch Irwasnayah Putri, Galvania ISMARTAYA Ismartaya Ismartaya, Ismartaya Junaedi Junaedi Juniar, Nadia Kartini, Tini Kristian, Maryo Kurniawan Kurniawan Lestari, Diyah Lestari, Eka Destri Lilis Alsucia Marsela Luky Adrianto Lupita, Taristania Mas Nur Mukmin Masayu, Baby Panca Maulana, Lucky Hikmat Maulida, Wildan Uyunina Mellyinda Apriliani Mubarok, Faisal Husni Muhamad Nurfaozi Muhammad Alfon Pratama Muharam, Hari Mutiah Husnul Huluk Mutiara Qurota Ayun Ngadino Surip Diposumarto, Ngadino Surip Novy Ramadhina Nurhalisza, Dian Tri Nurjanah, Dewi Astri Nursyariah Hasanah Oky Dwi Fahrudin Fahrudin Padila Nurhikmah Palahudin Palahudin, Palahudin Pebrasari, Helda Putri, Aisyah Astri Rahayu, Feni Sri Ria, Anastasia Mince Riansyah Rihadatul Aisy, Zahro Rio Maulana Ririn Andani Rivaldi, Muhammad Ilhan Rizaldi Darmawan Rizka Rosyada Roedofan, M. Ajie Safitri, Siti Maria Samsuri Samsuri Samsuri . Samsuri Samsuri Samsuri Samsuri Santika, Eva Julia Selvia, Dina Selviana Ernayanti Aprilia Sembiring, Ans James Setiawan, Nendi Saepudin Siti Julaiha Siti Shabila Wenintias Solahuddin, Aah Sri Harini Sudarijati Sudarijati Sudarijati Sudarijati Sudarijati Sya’diah, Chinta Zulfa Naila taufik, Achmad taufik Tini Kartini Tintin Agustini Wahyu Pratama Yanti , Riska Putri Yulianingsih Yulianingsih Yulianingsih Yulianingsih, Yulianingsih Yusriana Putri Nasution Zannubha Fuzi Afifah Zeviana, Zeviana