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All Journal PROSIDING SEMINAR NASIONAL Jurnal Online Mahasiswa (JOM) Bidang Pertanian E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Ilmiah KORPUS IJMS - Indonesian Journal on Medical Science JURNAL SILOGISME : Kajian Ilmu Matematika dan Pembelajarannya Jurnal IDAMAN (Induk Pemberdayaan Masyarakat Pedesaan) Perspektif Pendidikan dan Keguruan Jurnal Ilmiah Permas: Jurnal Ilmiah STIKES Kendal Infokes : Jurnal Ilmiah Rekam Medis dan Informasi Kesehatan Jurnal Aksioma Ad Diniyah : The Indonesian Journal of Islamic Studies Jurnal Program Kemitraan dan Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Jurnal Ekonomi Al Intisyar: Jurnal Pendidikan Bahasa Arab Stethoscope Jurnal Pendidikan dan Kebudayaan (JURDIKBUD) International Journal of Humanities Education and Social Sciences Kajian Moral dan Kewarganegaraan Jurnal Riset Rumpun Agama dan Filsafat EINSTEIN (E-JOURNAL) INPAFI (Inovasi Pembelajaran Fisika) Riset Ilmu Manajemen Bisnis dan Akuntansi Perspektif: Jurnal Pendidikan dan Ilmu Bahasa Medic Nutricia : Jurnal Ilmu Kesehatan Jurnal Pendidikan, Bahasa dan Budaya Algoritma: Jurnal Matematika, Ilmu Pengetahuan Alam, Kebumian dan Angkasa Global Leadership Organizational Research in Management Fatih: Journal of Contemporary Research Health Access Journal Jurnal Manajemen Almatama Proceeding International Conference Of Innovation Science, Technology, Education, Children And Health Indonesian Journal of Pharmacology and Therapy Proceeding International Conference Of Innovation Science, Technology, Education, Children And Health NERS Jurnal Keperawatan Jurnal Pendidikan dan Sosial Humaniora Jurnal Pendidikan dan Kebudayaan Jurnal Pendidikan dan Kebudayaan GURUPEDIA: Journal of Teacher and Education Jurnal Sektor Publik
Dewi Wulandari
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Journal : Jurnal Ekonomi

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The Influence of Social Media in Increasing the Number of New Students at the Private Islamic Senior High School (MAS) Aisyiyah Medan Nur Jannah; Dewi Wulandari; Cici Handayani
Jurnal Ekonomi Vol. 14 No. 03 (2025): Jurnal Ekonomi, 2025
Publisher : SEAN Institute

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Abstract

This study aims to examine the influence of social media in increasing the number of new students at the Private Madrasah Aliyah (MAS) Aisyiyah Medan. Social media is considered an effective tool in promoting educational institutions, given its increasingly important role in everyday life, especially for the younger generation. This study uses a quantitative method with multiple linear regression analysis to measure the relationship between social media use and the number of new student registrants. The results of the study indicate that social media has a significant positive effect on increasing the number of new students at MAS Aisyiyah Medan. The t-test and F-test prove that the use of social media overall has a significant impact on attracting prospective students, with a regression coefficient of 0.418 and a significance value of 0.000 indicating a strong influence. In addition, the majority of students who registered were 14 years old, with 56% of them being female students. These findings indicate that social media is an effective marketing tool to reach a wider and more diverse audience. This study contributes to the development of social media-based educational marketing strategies in Indonesia, especially for private educational institutions.
Compensation and Employee Competency Development in Improving Employee Performance at PT. Bahtera Sarana Cargo Parluhutan Siahaan, Christian Devid; Cici Handayani; Dewi Wulandari
Jurnal Ekonomi Vol. 14 No. 03 (2025): Jurnal Ekonomi, 2025
Publisher : SEAN Institute

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Abstract

This study aims to analyze the effect of compensation and competency development on improving employee performance at PT. Bahtera Sarana Cargo. The results of the study indicate that compensation based on job level, attendance level, and employee permanence status contributes positively to employee motivation and loyalty. In addition, incentives and bonuses have been shown to encourage employees to demonstrate optimal work performance. On the other hand, employee competency development through training and skill development has also been shown to improve employee work ability and readiness in facing the company's operational challenges. Both factors synergistically support the creation of better and sustainable employee performance. This study emphasizes the importance of strategic human resource management in improving company competitiveness through superior employee performance.
Co-Authors Abdul Wahid Safar Adinda Putri Sitepu Agung Handayanto Agus Suyatno Agustina Eko Saputri Ahmad Nashir Tsalatsa Akbar Al Masjid Akhyar Ali2 Alfika Safitri Ali Shodiqin Amrizal Amrizal Andina Larasati Ani Sutiani Anik Purwati Anis Anggoro Wati Anisa Putri Annisa Shofiya Kamila Aurora Nur Aini Avynas Helvy Subrata Awan Hariyanto Banun Havifah Cahyo Khosiyono Bella Dinata Burju Simanjuntak, Lamhot Cici Handayani Dewi Fortuna Ayu Dhea Restika Wahyu Dyah Ayu Oktaviani Puji Astuti Dyah Octaviana Wahyuningrum Elrisa Br Barus Enjelita Dwi Maharani Fahira Silva Dilla Nst Fitri Dwi Yulianti FX. Didik Purwosetiyono Gugun Suhendra Hanifah Dian Hastuti Heri Maria Zulfiati Herni Susanti I Made Suwanda Ice Yulia Wardani Idu, Cicirosnita J. Ikhwan Dwi Wahyu Nugroho Indah Pramesti, Riza Intan Amalia Ningsih Ixora Jamalum Purba Karya Sinulingga Kredityo Tri Destoro Lilik Ariyanto Lina Rosiani Lisa Alfira Andini Lukman Harun M. Iqbal Mardalia Maria Veronika Widiatrilupi Maya Rini Rubowo Meidiana Dwidiyanti Meikol Benned Mhd. Subhan Moh. Ma’ruf Bantilan Muftiyanto, Taufiq Nur Muhammad Bayu Nirwana Muhammad Prayito Muhammad Shohibul Mafariech Murni A. Situmorang Mustikasari - Nanda Saputra Neneng Rina Damayanti Nia Anjunita Sari Purba Nita Kusumawardani Nur Fitria Setyorini Nur Jannah Nur Kholifah Nurdin Bukit Nurhasna Suhmita Sari Nursam Nurul Gilang Abriani Onieqie Ayu Dhea Manto Panggabean, Marshal Adrianus Parluhutan Siahaan, Christian Devid Paul Joae Brett Nito Puja Juwita Kesuma Purnamasari, Linda Rahayu Niningasih Rahmatsyah Rahmatsyah, Rahmatsyah Rayhan Gunaningrat Rika Putri Hasibuan Rindyani Rizqi Hijah Zahra Latifah Samrotul Fuadah Sanimah Siswandi siti muldiah Sri Muallimah Sri oktaviani Sriyanti Wulandari Sulestyaningrum Ayu Wardani SUSANTO Susetyo Susetyo Sutrisna Wibawa Theresia Mardiyana Tamba Tia Aprilia Titik Muti'ah Triana Mirasari Triana Mirasari Mirasari Ulfa Isdamayanti Utami, Rahayu Sari Weti Widayanti widya kurnianingsih Widya Kusumaningsih Windi Pebriyanti Wulanria Nurfitrika Yulifda Tanjung Yuyun Yulia