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STRATEGI PENGGUNAAN MEDIA SOSIAL INSTAGRAM DALAM MEMBANGUN BRAND AWARENESS (Studi Kasus Pada Akun Instagram Mazlem.id) Rizal Nurfaizi; Hasan Basri Tanjung; Muhyani Muhyani
KOLONI Vol. 1 No. 3 (2022): SEPTEMBER 2022
Publisher : Universitas Pahlawan Tuanku Tambusai

In this digital era, social media is a tool used by people who want to build their business. Every product, service, or company needs a place to present or advertise themselves. Mazlem.id is an Indonesian Muslim fashion company that uses social media to advertise its products. Instagram is a social networking platform used by Mazlem.id today. Instagram is a social media channel that Mazlem.id uses to raise awareness. Based on this background, the purpose of this research is to find out how Mazlem.id uses social media to communicate with its target audience and increase brand awareness. Constructivism is the paradigm used in this research, which uses qualitative methods. Descriptive research using case study research methodology is this type of study. In addition to interviewing two Mazlem.id users, the subjects of this research include Mazlem.id employees who work in the company's social media section. By conducting in-depth interviews, collecting information, and making observations, the authors used data collection techniques. The findings of this study indicate that using Instagram social media and creating visual content, promotional campaigns, donation campaigns, and Islamic branding strategies by creating da'wah campaigns, which are based on engagement on social media is a good strategy for using mazlem.id to build brand awareness through the media. online to find out what the behavior of potential consumers who interact on the Mazlem.id Instagram account is like. Keyword: Strategies, Social Media, Brand Awareness.

RESPON BKsPPI TERHADAP ISU-ISU KEUMATAN KONTEMPORER Muhammad Fauzan Adzima; Nirwan Syafrin; Muhyani Muhyani
KOLONI Vol. 1 No. 3 (2022): SEPTEMBER 2022
Publisher : Universitas Pahlawan Tuanku Tambusai

This research is based on the current era of globalization, there are many various life problems that occur. All events that continue to occur both in terms of social problems related to religion, ethnicity, and culture. The emergence of public issues including radicalism, secularism, liberalism, terrorism, and other public issues is no longer a new challenge for Muslims to answer. However, these issues continue to grow, especially in the international arena. The objectives of this study were (1) to determine the response of BKsPPI to public issues, (2) to determine the method of BKsPPI's da'wah in responding to public issues. This research method is a type of qualitative research method with a conceptual analysis approach and theoretical analysis. Data collection techniques are carried out by means of interviews, analysis and documentation. The findings of this study are the BKsPPI's response to five contemporary issues that exist in society, the next finding is the da'wah method used by BKsPPI in responding to contemporary ummah issues. Conclusion BKsPPI's response to contemporary public issues is to provide a response to straighten and provide solutions or solutions related to secularism, liberalism, pluralism, terrorism, and radicalism. The da'wah methods used by BKsPPI in responding to contemporary issues are the syamilah (comprehensive) method, the wasathiyah method, the direct method, the indirect method, the wisdom method, the method of socializing the five cultures, the method of da'wah code of ethics, the method of establishing friendship and fostering ukhuwah, the tafaqquh fiddin method, and the iqomatuddin method. Keywords: Response, BKsPPI, People, Contemporary

STRATEGI PENGGUNAAN MEDIA SOSIAL INSTAGRAM DALAM MEMBANGUN BRAND AWARENESS (Studi Kasus Pada Akun Instagram Mazlem.id) Nurfaizi, Rizal; Tanjung, Hasan Basri; Muhyani, Muhyani
KOLONI Vol. 1 No. 3 (2022): SEPTEMBER 2022
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/koloni.v1i3.132

In this digital era, social media is a tool used by people who want to build their business. Every product, service, or company needs a place to present or advertise themselves. Mazlem.id is an Indonesian Muslim fashion company that uses social media to advertise its products. Instagram is a social networking platform used by Mazlem.id today. Instagram is a social media channel that Mazlem.id uses to raise awareness. Based on this background, the purpose of this research is to find out how Mazlem.id uses social media to communicate with its target audience and increase brand awareness. Constructivism is the paradigm used in this research, which uses qualitative methods. Descriptive research using case study research methodology is this type of study. In addition to interviewing two Mazlem.id users, the subjects of this research include Mazlem.id employees who work in the company's social media section. By conducting in-depth interviews, collecting information, and making observations, the authors used data collection techniques. The findings of this study indicate that using Instagram social media and creating visual content, promotional campaigns, donation campaigns, and Islamic branding strategies by creating da'wah campaigns, which are based on engagement on social media is a good strategy for using mazlem.id to build brand awareness through the media. online to find out what the behavior of potential consumers who interact on the Mazlem.id Instagram account is like. Keyword: Strategies, Social Media, Brand Awareness.

RESPON BKsPPI TERHADAP ISU-ISU KEUMATAN KONTEMPORER Adzima, Muhammad Fauzan; Syafrin, Nirwan; Muhyani, Muhyani
KOLONI Vol. 1 No. 3 (2022): SEPTEMBER 2022
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/koloni.v1i3.165

This research is based on the current era of globalization, there are many various life problems that occur. All events that continue to occur both in terms of social problems related to religion, ethnicity, and culture. The emergence of public issues including radicalism, secularism, liberalism, terrorism, and other public issues is no longer a new challenge for Muslims to answer. However, these issues continue to grow, especially in the international arena. The objectives of this study were (1) to determine the response of BKsPPI to public issues, (2) to determine the method of BKsPPI's da'wah in responding to public issues. This research method is a type of qualitative research method with a conceptual analysis approach and theoretical analysis. Data collection techniques are carried out by means of interviews, analysis and documentation. The findings of this study are the BKsPPI's response to five contemporary issues that exist in society, the next finding is the da'wah method used by BKsPPI in responding to contemporary ummah issues. Conclusion BKsPPI's response to contemporary public issues is to provide a response to straighten and provide solutions or solutions related to secularism, liberalism, pluralism, terrorism, and radicalism. The da'wah methods used by BKsPPI in responding to contemporary issues are the syamilah (comprehensive) method, the wasathiyah method, the direct method, the indirect method, the wisdom method, the method of socializing the five cultures, the method of da'wah code of ethics, the method of establishing friendship and fostering ukhuwah, the tafaqquh fiddin method, and the iqomatuddin method. Keywords: Response, BKsPPI, People, Contemporary

Pengaruh Penerapan Metode Al-Muyasar Terhadap Kemampuan Membaca Al-Qur’an Pada Siswa Kelas Vii Di Mts Ar-Rifa’i Bogor Niswah, Nahdiatun; Muhyani, Muhyani; Hakim, Nurman
KOLONI Vol. 3 No. 2 (2024): JUNI 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/koloni.v3i2.635

The Al-Muyassar method can enable students at MTs Ar-Rifa'i to be able to read the Al-Qur'an fluently and correctly according to recitation. The difference between the al-Muyasar Al-Qur'an reading method and other Al-Qur'an reading methods is that the al-Muyasar learning method is easy, fun and touching. So from this the researcher formulated the problem, namely "Is there a significant influence of al-Muyasar on the ability to read the Al-Qur'an among students at MTs Ar-Rifa'i?" This research aims to determine the influence of Al-Muyassar on the ability to read the Al-Qur 'an on students at MTs Ar-Rifa'i Bogor? This research uses a quantitative approach. And uses a quasi-experiment method which aims to collect data and hypotheses that are in accordance with the theories and concepts that have been collected previously. The ability to read the Al-Quran in the experimental class using the al-Muyasar method increased from an average pre-test score of 60.06 and an average post-test score of 70.51. Judging from the hypothesis test using the t-test (independent-sample t-test), even though the post-test average score for the experimental class is higher than the control class, the hypothesis result is Sig. (2-tailed), 0.078 > 0.05. So Ha is rejected and H0 is accepted. The use of the al-muyasar method based on the results of the t-test (independent sample t-test) found no effect on the ability to read and memorize the Koran using the al-muyasar method in memorizing the Koran at MTs Ar-Rifa'i Bogor. The use of the al-Muyasar method has no effect on learning outcomes as proven by the hypothesis test image with a Sig score (2-tailed), 0.078 which is more than 0.05

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