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All Journal JURNAL MANAJEMEN TRANSPORTASI & LOGISTIK Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Manajemen Kesatuan Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Prosiding Konferensi Nasional PKM-CSR Jurnal Manajemen Bisnis Transportasi dan Logistik Safari : Jurnal Pengabdian Masyarakat Indonesia Jurnal Sosial dan Sains MANAGER: Journal of Management and Administration Science Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi Inovasi Sosial: Jurnal Pengabdian Masyarakat Atestasi : Jurnal Ilmiah Akuntansi Logistica : Journal of Logistic and Transportation
Olfebri
Institut Transportasi Dan Logistik Trisakti
Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Physics Public Health Social Sciences Transportation Other

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Peran Mediasi Kesadaran Diri untuk Memprediksi Perilaku Kepatuhan Pengendara: Survey Pasca New Normal Covid-19 Olfebri, Olfebri; Andri, Gus; Sitanggang, Rohana
Fokus Bisnis Media Pengkajian Manajemen dan Akuntansi Vol. 21 No. 1 (2022): Fokus Bisnis
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/fokbis.v21i1.131

Abstract

Organisasi Kesehatan Dunia (WHO) memperkirakan bahwa kecelakaan lalu lintas jalan adalah penyebab utama ketiga 'kematian dan penyakit' di seluruh dunia. Oleh karena itu, banyak negara telah meluncurkan program keselamatan untuk mengurangi kecelakaan lalu lintas dengan meningkatkan kesadaran diri masyarakat. Penelitian ini mengkaji tentang peran mediasi kesadaran diri dalam hubungan antara sikap keselamatan dan norma subjektif terhadap perilaku kepatuhan berkendaran di masa new normal covid-19. Sebanyak 154 pengemudi ojek online di wilayah DKI Jakarta. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan perangkat lunak AMOS untuk mengungkapkan efek mediasi dari kesadaran diri. Hasil penelitian, ditemukan peran mediasi kesadaran diri dalam hubungan norma subjektif dengan perilaku kepatuhan berkendara pengemudi ojek online. Dalam hubungan antara sikap keselamatan dan perilaku kepatuhan mengemudi, tidak ada peran mediasi kesadaran diri. Perlu sosialisasi intensif terkait peraturan lalu lintas terkait covid-19 kepada pengemudi kendaraan bermotor khususnya pengemudi ojek online.
Digital Marketing and the Presentation of Corporate Financial Statements: An Analysis of the Literature on Transformation and Impact Yuliantini, Yuliantini; Saribanon, Euis; Olfebri, Olfebri; Rahmawati, Aisyah; Yulihapsari, Ika Utami
Atestasi : Jurnal Ilmiah Akuntansi Vol. 7 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/atestasi.v7i2.912

Abstract

This study aims to analyze the integration of digital marketing with corporate financial reporting, focusing on its impact on transparency, accountability, and the challenges associated with its implementation. The research adopts a qualitative approach through an extensive literature review, systematically examining scholarly articles, industry reports, and case studies from reputable sources. The analysis uses thematic coding to identify trends, challenges, and the implications of integrating digital marketing data into financial reporting. The findings reveal that digital marketing significantly enhances financial transparency and accountability by providing real-time data and facilitating dynamic stakeholder engagement. Platforms such as social media and corporate websites are pivotal in disseminating financial information and receiving real-time feedback, improving financial reports' accuracy. However, integrating digital marketing data poses challenges, including data security, regulatory compliance, and the need for new skills among financial professionals. Companies that effectively harness AI and big data analytics in their financial reporting demonstrate improved forecasting and decision-making capabilities. This integration offers transformative opportunities for businesses to enhance their financial reporting's accuracy and timeliness. Nevertheless, addressing the challenges of data integration and security, as well as bridging the skills gap, is crucial for realizing the full potential of digital marketing in financial reporting.
The Impact Of Social Media Marketing Activity On Purchase Intention: Brand Awareness As A Moderator In An Intercity Bus Study Olfebri; Yuliantini; Cecep Pahrudin
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 3 (2025): JIMKES Edisi Mei 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i3.3528

Abstract

The optimization of social media in public transportation facilities such as public buses is increasingly being improved. So far, empirical research that examines the role of Social Media Marketing Activity (SMMA), Brand Awareness (BA), and Purchase Intention (PI) in one model at the same time in the perspective of Uses and Gratification Theory (UGT) is very limited. This study aims to examine the role of SMMA as an antecedent to BA and PI, as well as the contribution of BA as a moderator to the influence of SMMA on PI in the UGT perspective. This study obtained 262 answers from respondents who are intercity and interprovincial bus users and actively use Facebook as social media to get information about Public Buses. Data was collected using a questionnaire with a convenience sampling approach. The hypothesis that has been proposed in this study is entirely accepted with the direction of influence being entirely positive. This study reveals that SMMA is able to provide alternatives in answering user needs, the optimization of SMMA can trigger the dual role of BA as an internal and external factor in increasing the PI of public buses.
The Analysis of On-Time Performance, Service Quality, Brand Image, and Promotion on Passenger Loyalty through Passenger Satisfaction Yuliantini; Olfebri Olfebri; Aang Gunawan; Basri Fahriza
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3598

Abstract

  The purpose of this study is to develop hypotheses related to factors that influence passenger loyalty, especially in the aviation sector. The approach used in this literature review is descriptive qualitative. The data collection technique is to use literature studies or review relevant previous articles. The data used in this descriptive qualitative approach were obtained from previous studies relevant to this study and sourced from academic online media such as Thomson Reuters Journal, Springer, Taylor & Francis, Scopus Emerald, Elsevier, Sage Q2-Q4, Web of Science, Sinta Journal, DOAJ, EBSCO, Google Scholar, and digital reference books. The results of this literature review are as follows: 1) On-time performance affects passenger satisfaction; 2) Service quality affects passenger satisfaction; 3) Brand image affects passenger satisfaction; 4) Promotion affects passenger satisfaction; 5) On-time performance affects passenger loyalty; 6) Service quality affects passenger loyalty; 7) Brand image affects passenger loyalty; 8) Promotion affects passenger loyalty; 9) Passenger satisfaction affects passenger loyalty; 10) On-time performance affects passenger loyalty through passenger satisfaction; 11) Service quality affects passenger loyalty through passenger satisfaction; 12) Brand image affects passenger loyalty through passenger satisfaction; and 13) Promotion affects passenger loyalty through passenger satisfaction. This study is limited to passenger loyalty in the aviation sector. This study contributes to the understanding of factors influencing passenger loyalty, with a focus on factors such as on-time performance, service quality, brand image, promotion, and passenger satisfaction. This research provides new insights into other factors influencing passenger loyalty, particularly in the aviation industry. Thus, it can serve as a reference for future literature.   Keywords: Passenger Loyalty, Passenger Satisfaction, On-Time Performance, Service Quality, Brand Image, Promotion
Co-Authors A.A. Ketut Agung Cahyawan W Aang Gunawan Aang Gunawan Agus Suhendra Agusinta, Lira Agustin, Dita Amelia Aisyah Rahmawati Aisyah Rahmawati Alfais Amin Darmawan Andri Andri Andri Primadi Andri, Gus Basri Fahriza Cecep Pahrudin Deslida Saidah Euis Saribanon, Euis Gede Prandali, Bayu Gus Andri Hadi Prayitno, Hadi Hadi Setyabudi Pramono Haris author Haris, Haris author Haris Haris Haris Haris Haris Haris, Haris Harry Purwoko Ika Utami Yulihapsari Mawadi, Citra Putri Muhammad Harri Pasakti Nugroho Muhammad Tohir Okin Ringan Purba Okin Ringan Purba Pasa, Inda Tri Peppy Fachrial Prasadja Ricardianto Prasetiyo, Boy Fajar Primadi Candra Susanto Raden Didiet Rachmat Hidayat Reza Fauzi Jaya Sakti Riza Lestari Riza Lestari Rohana Sitanggang Sandriana Marina Sarinah Sihombing Sitanggang, Nadia Veronica Sitanggang, Rohana Sitanggang, Rohana Slamet, Asep Gunawan Sugiyanto Sugiyanto Wardhana, Aditya Wasil, Mohammad Yuliantini Yuliantini Yuliantini Yuliantini Yuliantini Yuliantini