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All Journal JURNAL MANAJEMEN TRANSPORTASI & LOGISTIK Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Manajemen Kesatuan Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Prosiding Konferensi Nasional PKM-CSR Jurnal Manajemen Bisnis Transportasi dan Logistik Safari : Jurnal Pengabdian Masyarakat Indonesia Jurnal Sosial dan Sains MANAGER: Journal of Management and Administration Science Barongko : Jurnal Ilmu Kesehatan Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi International Journal of Economics and Management Sciences Jurnal Kemitraan Masyarakat Inovasi Sosial: Jurnal Pengabdian Masyarakat Atestasi : Jurnal Ilmiah Akuntansi Logistica : Journal of Logistic and Transportation
Olfebri
Institut Transportasi Dan Logistik Trisakti
Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

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Digital Marketing and the Presentation of Corporate Financial Statements: An Analysis of the Literature on Transformation and Impact Yuliantini, Yuliantini; Saribanon, Euis; Olfebri, Olfebri; Rahmawati, Aisyah; Yulihapsari, Ika Utami
Atestasi : Jurnal Ilmiah Akuntansi Vol. 7 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/atestasi.v7i2.912

Abstract

This study aims to analyze the integration of digital marketing with corporate financial reporting, focusing on its impact on transparency, accountability, and the challenges associated with its implementation. The research adopts a qualitative approach through an extensive literature review, systematically examining scholarly articles, industry reports, and case studies from reputable sources. The analysis uses thematic coding to identify trends, challenges, and the implications of integrating digital marketing data into financial reporting. The findings reveal that digital marketing significantly enhances financial transparency and accountability by providing real-time data and facilitating dynamic stakeholder engagement. Platforms such as social media and corporate websites are pivotal in disseminating financial information and receiving real-time feedback, improving financial reports' accuracy. However, integrating digital marketing data poses challenges, including data security, regulatory compliance, and the need for new skills among financial professionals. Companies that effectively harness AI and big data analytics in their financial reporting demonstrate improved forecasting and decision-making capabilities. This integration offers transformative opportunities for businesses to enhance their financial reporting's accuracy and timeliness. Nevertheless, addressing the challenges of data integration and security, as well as bridging the skills gap, is crucial for realizing the full potential of digital marketing in financial reporting.
The Impact Of Social Media Marketing Activity On Purchase Intention: Brand Awareness As A Moderator In An Intercity Bus Study Olfebri; Yuliantini; Cecep Pahrudin
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 3 (2025): JIMKES Edisi Mei 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i3.3528

Abstract

The optimization of social media in public transportation facilities such as public buses is increasingly being improved. So far, empirical research that examines the role of Social Media Marketing Activity (SMMA), Brand Awareness (BA), and Purchase Intention (PI) in one model at the same time in the perspective of Uses and Gratification Theory (UGT) is very limited. This study aims to examine the role of SMMA as an antecedent to BA and PI, as well as the contribution of BA as a moderator to the influence of SMMA on PI in the UGT perspective. This study obtained 262 answers from respondents who are intercity and interprovincial bus users and actively use Facebook as social media to get information about Public Buses. Data was collected using a questionnaire with a convenience sampling approach. The hypothesis that has been proposed in this study is entirely accepted with the direction of influence being entirely positive. This study reveals that SMMA is able to provide alternatives in answering user needs, the optimization of SMMA can trigger the dual role of BA as an internal and external factor in increasing the PI of public buses.
The Analysis of On-Time Performance, Service Quality, Brand Image, and Promotion on Passenger Loyalty through Passenger Satisfaction Yuliantini; Olfebri Olfebri; Aang Gunawan; Basri Fahriza
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3598

Abstract

  The purpose of this study is to develop hypotheses related to factors that influence passenger loyalty, especially in the aviation sector. The approach used in this literature review is descriptive qualitative. The data collection technique is to use literature studies or review relevant previous articles. The data used in this descriptive qualitative approach were obtained from previous studies relevant to this study and sourced from academic online media such as Thomson Reuters Journal, Springer, Taylor & Francis, Scopus Emerald, Elsevier, Sage Q2-Q4, Web of Science, Sinta Journal, DOAJ, EBSCO, Google Scholar, and digital reference books. The results of this literature review are as follows: 1) On-time performance affects passenger satisfaction; 2) Service quality affects passenger satisfaction; 3) Brand image affects passenger satisfaction; 4) Promotion affects passenger satisfaction; 5) On-time performance affects passenger loyalty; 6) Service quality affects passenger loyalty; 7) Brand image affects passenger loyalty; 8) Promotion affects passenger loyalty; 9) Passenger satisfaction affects passenger loyalty; 10) On-time performance affects passenger loyalty through passenger satisfaction; 11) Service quality affects passenger loyalty through passenger satisfaction; 12) Brand image affects passenger loyalty through passenger satisfaction; and 13) Promotion affects passenger loyalty through passenger satisfaction. This study is limited to passenger loyalty in the aviation sector. This study contributes to the understanding of factors influencing passenger loyalty, with a focus on factors such as on-time performance, service quality, brand image, promotion, and passenger satisfaction. This research provides new insights into other factors influencing passenger loyalty, particularly in the aviation industry. Thus, it can serve as a reference for future literature.   Keywords: Passenger Loyalty, Passenger Satisfaction, On-Time Performance, Service Quality, Brand Image, Promotion
Implementasi Pendidikan Pendahuluan Bela Negara (PPBN) Dalam Pembentukan Karakter Mahasiswa Institut Transportasi Dan Logistik Trisakti Wibowo, Markus; Yochanan, E.; Yuliantini, Yuliantini; Olfebri, Olfebri; Gunawan, Aang; Pannyiwi, Rahmat
Barongko: Jurnal Ilmu Kesehatan Vol. 4 No. 2 (2026): Barongko : Jurnal Ilmu Kesehatan (Maret)
Publisher : Asosiasi Guru dan Dosen Seluruh Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59585/bajik.v4i2.991

Abstract

Preliminary National Defense Education (PPBN) is a national strategic program aimed at developing the character of the younger generation, particularly university students, as agents of change and future national leaders. This study aims to analyze the implementation of PPBN in character development for students at the Trisakti Transportation and Logistics Institute, held at the Indonesian National Armed Forces Peacekeeping Mission Center (PMPP TNI) in Sentul. This study involved 659 students participating in the four-day PPBN program, which took place from January 22–25, 2026. The research method used was descriptive qualitative with an implementation study approach, through direct observation, documentation of activities, and analysis of PPBN learning materials. The results indicate that the implementation of PPBN significantly contributed to student character development, particularly in the aspects of discipline, responsibility, nationalism, leadership, cooperation, and mental resilience. Furthermore, PPBN activities increased students' understanding of the concept of non-military national defense, particularly in the context of the strategic role of the transportation and logistics sector in national resilience. This study concludes that PPBN is effective as a character education instrument in higher education and needs to be continuously integrated into the national education system.
Pelatihan Kepemimpinan Bagi Karyawan Generasi Z di Perusahaan Kargo Internasional: Strategi dan Implementasi Primadi Candra Susanto; Olfebri Olfebri; Aswanti Setyawati; Rohana Sitanggang; Reza Fauzi Jaya Sakti
Jurnal Kemitraan Masyarakat Vol. 2 No. 4 (2025): Desember : Jurnal Kemitraan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/jkm.v2i4.2611

Abstract

This Community Service Program was conducted to enhance the competencies of supervisors in the logistics and transportation division of an international cargo company through leadership training tailored to the characteristics of Generation Z. The program aimed to strengthen participants’ capabilities in managing workplace dynamics, improving team communication, and promoting more effective performance through a flexible leadership approach. The training was held on November 18, 2025, at the company’s head office in Bekasi and was attended by 16 supervisors. The methods used included material presentations, group discussions, case study analysis, and an interactive question-and-answer session. The results indicate an increased understanding among participants regarding Generation Z work behavior, appropriate leadership principles, and more adaptive management strategies. This program is expected to provide sustainable benefits for human resource development and to enhance leadership effectiveness within the logistics sector.
Determination of Customer Loyalty in the International Cargo Company Olfebri Olfebri
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 3 (2024): Dinasti International Journal of Education Management and Social Science (Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v5i3.2385

Abstract

The purpose of this research is to understand the Factors Influencing Customer Loyalty: This study probably aims to investigate the factors that most influence customer loyalty in the freight forwarding sector. This can include aspects such as the relationship between the company and customers, service quality, customer satisfaction, price, and other relevant factors and measure the level of customer loyalty to freight forwarding companies in East Jakarta. This can be done through surveys, interviews, or analysis of historical data. The study used quantitative methods, which used random sampling for respondents to find data, the population is a user of freight forwarders in the East Jakarta Area by disseminating online and directly. Data analysis was processed using SEM PLS series 4 to find a definite answer from the results of the questionnaire distribution that lasted for two months. In this study, only the relationship between relationship and customer loyalty showed statistical significance, but the direction of the relationship did not match initial predictions. The relationship between Customer Satisfaction and Customer Loyalty has not been shown to be statistically significant. Recommendations in the freight forwarding sector, increasing customer loyalty can be achieved through improved customer relationships, consistent service quality, and ensuring customer satisfaction. By focusing on these aspects, companies can strengthen long-term relationships with customers and improve their performance in the freight forwarding industry
Determining the Performance of Sea Tolls in Indonesia : Analysis of Port Infrastructure, Logistics Connectivity, and Fleet Capacity: Management Grace Vita Vidyani; Olfebri Olfebri
International Journal of Economics and Management Sciences Vol. 3 No. 1 (2026): February : International Journal of Economics and Management Sciences
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijems.v3i1.1142

Abstract

This study aims to analyze the influence of port infrastructure, logistics connectivity, and fleet capacity on the performance of sea tolls in Indonesia. The approach used in this literature review study is descriptive qualitative. The data collection technique used is a literature study or review of relevant previous articles published between 2021 and 2026. The technique used in this literature review is comparative analysis. The data used in this descriptive qualitative approach came from previous studies relevant to this study and sourced from academic online media such as Thomson Reuters Journal, Springer, Taylor & Francis, Scopus Q2-Q4 Emerald, Elsevier, Sage, Web of Science, Sinta 2-5 Journal, DOAJ, EBSCO, Google Scholar, Copernicus, and digital reference books. The results of the study show that: 1) Port infrastructure affects sea toll performance; 2) Logistics connectivity affects sea toll performance; 3) Fleet capacity affects sea toll performance.
Pengaruh Online Customer Review dan Citra Merek Terhadap Keputusan Pembelian Melalui Kepercayaan (Studi Pada Bisnis Marketplace Indonesia) Agustin, Dita Amelia; Harry Purwoko; Olfebri Olfebri; Okin Ringan Purba; Prasadja Ricardianto
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 1 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (September-Oktober 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i1.6131

Abstract

Penggunaan internet dan aktivitas marketplace di Indonesia terus menunjukkan peningkatan dari tahun ke tahun. Namun, dalam tiga tahun terakhir terjadi penurunan jumlah transaksi di kalangan generasi Z dan milenial. Penelitian ini bertujuan untuk mengkaji pengaruh ulasan pelanggan secara daring dan citra merek terhadap keputusan pembelian, dengan kepercayaan sebagai variabel mediasi. Objek penelitian ini adalah generasi Z dan milenial yang telah melakukan pembelian melalui marketplace di wilayah DKI Jakarta. Penelitian menggunakan pendekatan kuantitatif dengan pengumpulan data dari 150 responden. Teknik pengambilan sampel yang digunakan adalah non probability sampling, sedangkan analisis data dengan teknik SEM dengan SmartPLS 3.2.9. Hasil penelitian menunjukkan bahwa ulasan pelanggan secara daring berpengaruh positif terhadap keputusan pembelian, baik secara langsung maupun tidak langsung melalui kepercayaan sebagai variabel mediasi. Sementara itu, citra merek tidak berpengaruh positif secara langsung terhadap keputusan pembelian, namun memberikan pengaruh positif secara tidak langsung melalui kepercayaan. Temuan ini menunjukkan bahwa kepercayaan memiliki peran penting dalam memperkuat pengaruh ulasan pelanggan secara daring dan citra merek terhadap keputusan pembelian konsumen.
The Influence of Slot Time and Ground Services on Aeronautical Revenue Through Operational Performance (A Study at PT Angkasa Pura II, Soekarno-Hatta Airport, Tangerang, Banten) Prasetiyo, Boy Fajar; Aditya Wardhana; Olfebri Olfebri
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 1 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (September-Oktober 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i1.6456

Abstract

This study examines the influence of slot time optimization and ground service quality on airport revenue, with operational performance as an intervening variable. Focusing on Soekarno-Hatta International Airport, this research integrates concepts of operational management and financial sustainability in airport operations. The findings reveal that optimizing slot time significantly enhances operational efficiency, leading to increased aeronautica revenue. Similarly, ground service quality directly improves passenger satisfaction and operational performance, indirectly contributing to higher income. The study highlights the critical role of operational performance as a mediating factor, bridging the gap between resource optimization and financial outcomes. Recommendations for effective airport management strategies include leveraging advanced scheduling systems and enhancing ground service efficiency to maximize aeronautica revenue potential while ensuring service quality and operational sustainability.
Determination of Repurchase Intention for Transjakarta Bus: Analysis of Service Experience, Information Quality, and Service Innovation Gunawan, Aang; Yuliantini, Yuliantini; Olfebri, Olfebri; Fahriza, Basri
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4902

Abstract

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Co-Authors A.A. Ketut Agung Cahyawan W Aang Gunawan Aang Gunawan Aang Gunawan, Aang Agus Suhendra Agusinta, Lira Agustin, Dita Amelia Aisyah Rahmawati Aisyah Rahmawati Alfais Amin Darmawan Andri Andri Andri Primadi Andri, Gus Aswanti Setyawati Basri Fahriza Cecep Pahrudin Deslida Saidah Euis Saribanon, Euis Gede Prandali, Bayu Grace Vita Vidyani Gus Andri Hadi Prayitno, Hadi Hadi Setyabudi Pramono Haris author Haris, Haris author Haris Haris Haris Haris Haris Haris, Haris Harry Purwoko Ika Utami Yulihapsari Markus Wibowo Mawadi, Citra Putri Muhammad Harri Pasakti Nugroho Muhammad Tohir Okin Ringan Purba Okin Ringan Purba Pannyiwi, Rahmat Pasa, Inda Tri Peppy Fachrial Prasadja Ricardianto Prasetiyo, Boy Fajar Primadi Candra Susanto Raden Didiet Rachmat Hidayat Reza Fauzi Jaya Sakti Riza Lestari Riza Lestari Rohana Sitanggang Sandriana Marina Sarinah Sihombing Sitanggang, Nadia Veronica Sitanggang, Rohana Sitanggang, Rohana Slamet, Asep Gunawan Sugiyanto Sugiyanto Wardhana, Aditya Wasil, Mohammad Yochanan, E. Yuliantini Yuliantini Yuliantini Yuliantini Yuliantini Yuliantini