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The Role of Trust As a Mediating The Influence of Reverse Logistics on Customer Satisfaction at Shopee Indonesia Mawadi, Citra Putri; Sitanggang, Nadia Veronica; Olfebri, Olfebri; Saidah, Deslida
Jurnal Manajemen Bisnis Transportasi dan Logistik Vol. 9 No. 1 (2023): Juni
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mbtl.v9i1.1208

Abstract

This study aims to determine the role of trust in mediating the influence of reverse logistics on customer satisfaction at Shopee Indonesia. The analysis technique used in this study is a descriptive research of quantitative analysis with data analysis techniques using Path Analysis. Data collection was carried out by distributing questionnaires through google forms to 100 respondents. Data testing includes validity tests, reliability tests and path analysis. The results showed that reverse logistics analysis has a significant influence on customer satisfaction. However, trust has not mediated significantly between the effect of reverse logistics on customer satisfaction
Sosialisasi Pengelolaan Sumber Daya Manusia : Strategi dan Tantangan di Era Digitalisasi Primadi Candra Susanto; Prasadja Ricardianto; Olfebri Olfebri; Muhammad Tohir; Sugiyanto Sugiyanto
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 5 No. 2 (2025): April: Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/safari.v5i2.1973

Abstract

This community service activity aims to enhance the understanding and capacity of business actors, institution managers, and the general public in effectively managing human resources in the era of digitalization. The rapid development of information technology demands significant changes in HR management strategies, including recruitment, training, communication, and performance management. Through educational programs in the form of seminars, interactive training, and group discussions, this activity provides practical insights into the use of digital technology to support human resource management. The materials presented include the implementation of human resource information system (HRIS) databases, the use of social media for recruitment, and the challenges of balancing technology with a human-centered approach. Evaluation results show that participants experienced an increase in understanding and motivation to implement team management strategies that are adaptive to changing times. Identified challenges include limited digital infrastructure, low technological literacy, and resistance to change. This activity is expected to be a tangible contribution to improving the quality of human resource management at the local level, while also encouraging community readiness to face the challenges of globalization and digitalization.
Edukasi Pelatihan Transformasi Digitalisasi dalam Mendukung Kewirausahaan Berdampak pada Pendapatan Daerah Muhammad Tohir; Yuliantini Yuliantini; Aang Gunawan; Basri Fahriza; Olfebri Olfebri
Inovasi Sosial : Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2025): Mei : Inovasi Sosial : Jurnal Pengabdian Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/inovasisosial.v2i2.1365

Abstract

This community service initiative aims to promote digitalization to strengthen local entrepreneurship, which in turn contributes to increasing regional revenue. The program focuses on training in using digital technologies, such as social media, online marketplaces, and digital marketing tools, to enhance business effectiveness. Mentoring is provided to help entrepreneurs understand and implement technology-based strategies in their operations. The results show an improvement in participants' digital skills and increased use of technology in business management, leading to higher business income. This growth is expected to contribute to regional revenue through more productive business sectors. Digital transformation has proven to be a strategic approach in fostering innovative and competitive local entrepreneurship.
Electronic Money Card Service User Loyalty in Payment Transactions: A Study on Generation Z Students Olfebri, Olfebri; Yuliantini; Ika Utami Yulihapsari; Primadi Candra Susanto
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 2 (2025): Dinasti International Journal of Economics, Finance & Accounting (May-June 2025
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i2.4282

Abstract

This study aims to determine factors that influence the quality of service and the loyalty of electronic card service users, particularly in making payment transactions.The study used a quantitative-descriptive research method, collecting primary data from 560 electronic money card users at XYZ University. The sample included 131 users, and the data was analyzed using SmartPLS 3.0. The data was presented as numbers and interpreted into descriptions.This study indicates that: 1) ease of transaction has a positive and significant effect on service quality; 2) ease of transaction has a positive and significant effect on customer loyalty; 3) perceived Security has a positive and significant effect on service quality; 4) perceived security has a positive and significant effect on customer loyalty; 5) service quality has a positive and significant effect on customer loyalty; 6) ease of transaction has a positive and significant effect on customer loyalty through service quality; and 7) perceived security has a positive and significant effect on customer loyalty through service quality.This investigation has the potential to offer novel perspectives on the quality of service and customer loyalty among electronic money card users.
THE INFLUENCES OF BRAND IMAGE AND BRAND AWARENESS THROUGH BRAND TRUST ON REPURCHASE BEHAVIOR IN APP-BASED TRANSPORTATION (CASE STUDY OF THE GOJEK APPLICATION) Gede Prandali, Bayu; Olfebri; Sarinah Sihombing
MANAGER: Journal of Management and Administration Science Vol. 3 No. 3 (2025): MANAGER: Journal of Management and Administration Science
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/manager.v3i3.647

Abstract

Digital technology currently plays a significant role in daily life. Digital technology will change human attitudes towards new lifestyles which can influence consumer behavior, including the use of transportation. This makes online transportation companies in Indonesia grow rapidly. Transportation services that are different from conventional transportation mean that the rates and services received by consumers are also different. This research implemented quantitative methods. The sample used in this research was 240 GOJEK consumers and the data was processed using SMARTPLS. The SEM–PLS evaluation model is a reflective measurement that is calculated using validity and reliability, where the validity measurement has 2 criteria, including construct validity by assessing convergent validity and discriminant validity. Convergent validity is a combination of indicators that replace one latent variable. Hypothesis 6 has a significant impact and hypothesis 1 has no significant impact. This illustrates the mediating effect of brand trust in influencing the positive indirect influence of brand image on repurchase behavior.
Socialization of Strategies for Building MSME Businesses by Following Digitalization Promotion Trends in a Village Primadi Candra Susanto; Olfebri Olfebri; Aang Gunawan; Basri Fahriza; Reza Fauzi Jaya Sakti; Agus Suhendra; Alfais Amin Darmawan; Rohana Sitanggang
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 3 No. 4 (2025): Juli : ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v3i4.2180

Abstract

Micro,Small, and Medium Enterprises (MSMEs) are a vital pillar of the national economy, significantly contributing to employment, innovation, and regional economic development. However, in the ever-evolving digital era, many MSMEs have yet to optimally utilize digital promotional technologies and trends, leading to limited market reach and business growth. This community service activity aims to improve MSMEs' understanding and skills in building and developing their businesses through digital-based promotional strategies. The methods used in this activity include interactive outreach, hands-on training, and mentoring focused on the use of social media, online marketplaces, and other relevant digital platforms. The activity was conducted in collaboration with the MSME community using a participatory approach, enabling participants to actively engage in learning and directly apply the materials provided. The results of the activity indicate that participants showed a significant increase in knowledge and awareness regarding the importance of digital branding, designing attractive and effective promotional content, and utilizing various digital tools to expand market access. Additionally, many participants expressed greater confidence in managing digital platforms to promote their products and services independently. This increase in digital literacy is crucial in helping MSMEs remain competitive and adaptive to market changes brought about by technological advances. By equipping MSMEs with relevant digital promotion skills, this initiative contributes to the broader goal of supporting the growth of resilient, sustainable, and innovative small businesses. In the long term, such community-based empowerment efforts are expected to foster economic resilience and inclusiveness in the face of ongoing digital economic transformation.
Pengaruh Online Customer Review dan Citra Merek Terhadap Keputusan Pembelian Melalui Kepercayaan (Studi Pada Bisnis Marketplace Indonesia) Agustin, Dita Amelia; Harry Purwoko; Olfebri Olfebri; Okin Ringan Purba; Prasadja Ricardianto
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 1 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (September-Oktober 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i1.6131

Abstract

Penggunaan internet dan aktivitas marketplace di Indonesia terus menunjukkan peningkatan dari tahun ke tahun. Namun, dalam tiga tahun terakhir terjadi penurunan jumlah transaksi di kalangan generasi Z dan milenial. Penelitian ini bertujuan untuk mengkaji pengaruh ulasan pelanggan secara daring dan citra merek terhadap keputusan pembelian, dengan kepercayaan sebagai variabel mediasi. Objek penelitian ini adalah generasi Z dan milenial yang telah melakukan pembelian melalui marketplace di wilayah DKI Jakarta. Penelitian menggunakan pendekatan kuantitatif dengan pengumpulan data dari 150 responden. Teknik pengambilan sampel yang digunakan adalah non probability sampling, sedangkan analisis data dengan teknik SEM dengan SmartPLS 3.2.9. Hasil penelitian menunjukkan bahwa ulasan pelanggan secara daring berpengaruh positif terhadap keputusan pembelian, baik secara langsung maupun tidak langsung melalui kepercayaan sebagai variabel mediasi. Sementara itu, citra merek tidak berpengaruh positif secara langsung terhadap keputusan pembelian, namun memberikan pengaruh positif secara tidak langsung melalui kepercayaan. Temuan ini menunjukkan bahwa kepercayaan memiliki peran penting dalam memperkuat pengaruh ulasan pelanggan secara daring dan citra merek terhadap keputusan pembelian konsumen.
Assessing the Role of Logistics Vehicles in Traffic Congestion and Air Pollution: Policy Implications from Surabaya’s CBD Wasil, Mohammad; Pasa, Inda Tri; Prayitno, Hadi; Slamet, Asep Gunawan; Olfebri
Logistica : Journal of Logistic and Transportation Vol. 2 No. 3 (2024): July 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/logistica.v2i3.676

Abstract

Urban freight transport is essential for sustaining city economies, yet its unmanaged growth poses serious risks to mobility and environmental health. This study aims to evaluate the contribution of logistics vehicle operations to traffic congestion and air pollution in Surabaya’s central business district (CBD). Using a qualitative case study approach, data were collected through interviews, field observations, and secondary documentation. Results show that logistics vehicles account for 18–23% of peak-hour traffic, leading to 20–30% longer travel times, while air quality measurements recorded PM₂.₅ levels exceeding WHO thresholds, especially during logistics peak periods. These impacts are largely driven by the absence of delivery time restrictions, outdated vehicle standards, and insufficient infrastructure. Unlike global cities that implement structured freight policies, Surabaya lacks urban consolidation centers, low-emission zones, and delivery scheduling mechanisms, resulting in overlapping freight–commuter flows and heightened emissions. Findings provide evidence-based insights for implementing time-window regulations, low-emission zones, and consolidation hubs in rapidly urbanizing cities. This study contributes to urban freight literature by highlighting the compounded effects of fragmented delivery practices and outdated fleets in a Southeast Asian secondary city, offering a framework for data-driven policy reforms toward sustainable logistics.
The Influence of Slot Time and Ground Services on Aeronautical Revenue Through Operational Performance (A Study at PT Angkasa Pura II, Soekarno-Hatta Airport, Tangerang, Banten) Prasetiyo, Boy Fajar; Aditya Wardhana; Olfebri Olfebri
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 1 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (September-Oktober 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i1.6456

Abstract

This study examines the influence of slot time optimization and ground service quality on airport revenue, with operational performance as an intervening variable. Focusing on Soekarno-Hatta International Airport, this research integrates concepts of operational management and financial sustainability in airport operations. The findings reveal that optimizing slot time significantly enhances operational efficiency, leading to increased aeronautica revenue. Similarly, ground service quality directly improves passenger satisfaction and operational performance, indirectly contributing to higher income. The study highlights the critical role of operational performance as a mediating factor, bridging the gap between resource optimization and financial outcomes. Recommendations for effective airport management strategies include leveraging advanced scheduling systems and enhancing ground service efficiency to maximize aeronautica revenue potential while ensuring service quality and operational sustainability.
Peran Mediasi Kesadaran Diri untuk Memprediksi Perilaku Kepatuhan Pengendara: Survey Pasca New Normal Covid-19 Olfebri, Olfebri; Andri, Gus; Sitanggang, Rohana
Fokus Bisnis Media Pengkajian Manajemen dan Akuntansi Vol. 21 No. 1 (2022): Fokus Bisnis
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/fokbis.v21i1.131

Abstract

Organisasi Kesehatan Dunia (WHO) memperkirakan bahwa kecelakaan lalu lintas jalan adalah penyebab utama ketiga 'kematian dan penyakit' di seluruh dunia. Oleh karena itu, banyak negara telah meluncurkan program keselamatan untuk mengurangi kecelakaan lalu lintas dengan meningkatkan kesadaran diri masyarakat. Penelitian ini mengkaji tentang peran mediasi kesadaran diri dalam hubungan antara sikap keselamatan dan norma subjektif terhadap perilaku kepatuhan berkendaran di masa new normal covid-19. Sebanyak 154 pengemudi ojek online di wilayah DKI Jakarta. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan perangkat lunak AMOS untuk mengungkapkan efek mediasi dari kesadaran diri. Hasil penelitian, ditemukan peran mediasi kesadaran diri dalam hubungan norma subjektif dengan perilaku kepatuhan berkendara pengemudi ojek online. Dalam hubungan antara sikap keselamatan dan perilaku kepatuhan mengemudi, tidak ada peran mediasi kesadaran diri. Perlu sosialisasi intensif terkait peraturan lalu lintas terkait covid-19 kepada pengemudi kendaraan bermotor khususnya pengemudi ojek online.