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All Journal Daya Saing : Jurnal Ilmu Manajemen Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Journal of Tourism Destination and Attraction jurnal ilmiah hospitality Jurnal Hospitality dan Pariwisata Jurnal Manajemen Pelayanan Hotel Jurnal Manajemen Perhotelan dan Pariwisata Jurnal Inovasi Penelitian Jurnal Ilmiah Wahana Pendidikan Oikonomia: Jurnal Manajemen Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Jurnal Pengabdian Mandiri Nawasena: Jurnal Ilmiah Pariwisata Media Bina Ilmiah West Science Business and Management West Science Journal Economic and Entrepreneurship West Science Interdisciplinary Studies West Science Interdisciplinary Studies West Science Social and Humanities Studies Science Information System and Technology Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal) TRJ (Tourism Research Journal) Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Nugraha, Rizki Nurul
National University Tourism Study Program
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Management Policy During Pandemic and Post Pandemic, Kampung Labirin Tourism Village Central Bogor Achyarsyah, Padri; Nugraha, Rizki Nurul; Awaloedin, Dipa Teruna
West Science Interdisciplinary Studies Vol. 1 No. 12 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i12.426

Abstract

The Tourism Village sector is still a mainstay in encouraging the revival of the village economy after the pandemic. The importance of holding village-based tourism activities aims to improve the socio-economic conditions of the relevant village communities. During the Pandemic, Tourism activities were temporarily stopped but the participation of all parties was needed, including the community in the local area by helping to maintain cleanliness and environmental sustainability in tourist villages. Apart from being built by Astra's CSR, Labirin Village is also collaborating with the Rain Terminal Foundation to develop the 3 hectare village into a tourist village. This research aims to analyze the management policies implemented during the COVID-19 pandemic and post-pandemic in the Kampung Labirin Tourism Village. This village is a tourist destination famous for its jungle maze, which attracted many tourists before the pandemic. However, the COVID-19 pandemic caused a significant decline in tourist visits and had a negative impact on the local economy. The results of this research show that the Kampung Labirin Tourism Village has implemented various management policies during the COVID-19 pandemic to mitigate its impacts. These policies include reducing visiting capacity, implementing strict health protocols, developing digital tourism products, and collaborating with related parties to promote safety and cleanliness.
Ciliwung Care Community Management Policy (Mat Peci) in Sekolah Sungai Ciliwung Program, Srengseng Sawah, Jagakarsa Awaloedin, Dipa Teruna; Nugraha, Rizki Nurul; Achyarsyah, Padri
West Science Interdisciplinary Studies Vol. 1 No. 12 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i12.427

Abstract

The Ciliwung River crosses various forms of human activity, from agriculture, fisheries, residential areas, plantations, and transportation to tourism industry activities. The Ciliwung River spans from upstream to downstream which has a lot of tourism potential, one of which is the Ciliwung River School (SSC) which is managed by the Ciliwung Concerned Community and the Environment (Mat Peci). Amid the changes that have hit Indonesia from Covid-19 to post-Covid-19, many policy changes have occurred in the tourism industry. In this study, the author tries to see how the Ciliwung River school area applies policies during a pandemic and after a pandemic. The method used in this study uses primary data taken directly from the Ciliwung River School while using a descriptive qualitative analysis approach, with data sources in the form of secondary data obtained from previous research and related agencies. The results of the study show that there is a Ciliwung River School program that has handling and management of policies that are well-owned during a pandemic and also after a pandemic, this is implemented to be able to continue in managing existing ecotourism along the Ciliwung river flow. can increase awareness and concern for teenagers, surrounding youth organizations also help protect the environment and learn how to manage it.
Marketing Mix in an Effort to Maintain The Product GONG CHA on The Existence of International Sale of Beverage Products Nugraha, Rizki Nurul; Riyadi, Fauzi Achmad
West Science Interdisciplinary Studies Vol. 2 No. 02 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i02.598

Abstract

This research discusses the marketing mix in an effort to maintain Gong Cha products in the existence of sales of beverage products on an international scale with the aim of finding out whether the Gong Cha beverage brand applies a marketing mix in an effort to maintain its products on an international scale. This research uses a qualitative descriptive approach method to present a complete picture of gong cha products on an international scale. Research methods include observation and interviews with related parties, and documentation. And assisted by using Strength, Weakness, Opportunity and Challenge (SWOC) analysis to identify strengths, weaknesses, opportunities and threats in maintaining Gong Cha products on an international scale, especially in Indonesia, with the aim of maximizing strengths, minimizing weaknesses, and responding to challenges, and build opportunities in developing service businesses. The results of this research show that the Gong Cha beverage brand is able to maintain its products on an international scale. The findings in this research can help Gong Cha to maintain competition on an international scale, especially in Indonesia.
4P Marketing Mix Strategy Samsung Galaxy Series A05 Smartphone Products Yolanda, Olivia; Nugraha, Rizki Nurul
West Science Interdisciplinary Studies Vol. 2 No. 02 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i02.599

Abstract

Technological developments and the push of the era of globalization are one of the main causes of transformation and development of sophisticated technology. Smartphones are one of the electronic products that humans need in their daily mobility, whose main function is as a communication tool and have various functional features such as sending messages, listening to music, browsing, taking photos or videos, and running software applications. Samsung is a brand that sells electronic products, one of which is smartphones. This research aims to review the 4P marketing mix strategy for the Samsung Galaxy Series A05 smartphone product. The research method used is descriptive qualitative with SWOC analysis. It can be concluded that the 4P marketing mix for the Samsung Galaxy Series A05 Smartphone product using the SWOC approach produces four alternative strategies, namely: SO; WO; SC; WC. Thus, the marketing mix for the Samsung Galaxy A05 seeks to position the Samsung Galaxy A05 as a competitive choice in the lower middle class by prioritizing a balance between feature performance and price. The Samsung company must maintain the quality of its products and brand image. Increasing innovative, varied, and consistent promotions. Then take advantage of affiliates and brand ambassadors who are known to potential consumers. Using a brand image that is already embedded in society, creates new trends to increase opportunities to compete. Then expand market share with the aim of attracting more consumers.
Analysis of Tourism Attraction Potential in Ciliwung Muara Bersama as Ecotourism Destination in Jakarta Awaloedin, Dipa Teruna; Nugraha, Rizki Nurul; Cecilia, Vita
West Science Interdisciplinary Studies Vol. 2 No. 02 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i02.640

Abstract

This study examines the potential of tourist attractions in Ciliwung Muara Bersama as an ecotourism destination in Jakarta. This location provides natural beauty and preserved Betawi cultural elements, which constitute potential for development into an attractive and sustainable ecotourism destination. However, the potential inherent in Muara Ciliwung has not been developed into ecotourism attractions to help preserve the environment and contribute to the well-being of the local community. The research method involves collecting primary and secondary data through observation and interviews. Secondary data is obtained from relevant literature studies. A qualitative descriptive approach is used to analyze the data. The research findings indicate that Ciliwung Muara Bersama has attractive tourism potential, including pristine natural beauty, the flow of the Ciliwung River, and Betawi culture. Development efforts with ecotourism principles are necessary to optimize this potential, which includes increasing active community involvement, environmental conservation, and improving supporting facilities as key factors for the success of ecotourism development. This research emphasizes that the development of Ciliwung Muara Bersama as an ecotourism destination requires a holistic approach that considers environmental, cultural, and economic aspects. By addressing the existing challenges, the potential of this destination can be optimally realized, providing benefits for the environment, local communities, and visiting tourists.
The Role of Padepokan Ciliwung Condet in The Development of Betawi Cultural Tourism Ciliwung Condet Suyono, Prama Hardika; Nugraha, Rizki Nurul
West Science Interdisciplinary Studies Vol. 2 No. 02 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i02.652

Abstract

This research aims to examine the role of Padepokan Ciliwung Condet in developing Betawi cultural tourism in the Ciliwung Condet area. Betawi cultural tourism has great potential as a tourism attraction that can make a positive contribution to the local economy and preserve regional culture. Padepokan Ciliwung Condet, as a center for Betawi arts and cultural activities, is the main subject of this research. The research method used is qualitative with a case study approach. Data was collected through in-depth interviews, direct observation and documentation studies. The research results show that Padepokan Ciliwung Condet has a significant role in developing Betawi cultural tourism. The Padepokan functions as a place for training in traditional Betawi arts, art exhibitions and a cultural information center. In the context of tourism development, Padepokan Ciliwung Condet plays a role in creating an authentic and memorable tourism experience for visitors. Its existence also contributes to the preservation of Betawi arts and culture, as well as promoting local community participation in the tourism industry. This research provides recommendations for increasing the role of Padepokan Ciliwung Condet in the development of Betawi cultural tourism, including more effective marketing strategies, improving infrastructure, and closer cooperation between related parties. Thus, it is hoped that the development of Betawi cultural tourism in Ciliwung Condet can have a sustainable positive impact on the local community and preserve the regional cultural heritage.
The Influence of Destination Image on Tourist Revisit Interest in the Bogor Botanical Gardens Choerunisa, Siti; Nugraha, Rizki Nurul
West Science Interdisciplinary Studies Vol. 2 No. 02 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i02.654

Abstract

To create sustainable tourism, it is necessary to have an interest in returning to visit. One of the factors a tourist comes to visit again is influenced by several tourism factors, one of which is the image of the destination. This research was carried out at one of the tourist attractions in West Java province, namely the Bogor Botanical Gardens. In this study, SmartPLS was used using the SEM method. The results of the research show that destination image influences tourists' intention to revisit with an R-square of 71.7%.
Metaverse Strategy And Planning At The National Gallery Nugraha, Rizki Nurul; Yuni Purwati, Anisa Sesar
West Science Interdisciplinary Studies Vol. 2 No. 03 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i03.716

Abstract

This research examines the strategy and planning of metaverse in the National Gallery. The purpose of this research is to find out and learn the right strategy and planning in tourism, especially at the National Gallery tourist attraction. The research method used is the literature study method by collecting library data, reading and recording, and processing research materials. The results show that regarding the strategy of Augmented Reality (AR) and Virtual Reality (VR) technology that will be carried in the development of Metaverse and analysis of the use of information media, it can be summarized and concluded that Metaverse has considerable potential and opportunities as information media and the latest interactive educational media for the National Gallery.
Branding Strategy Rumah Keramik Tanah Baru To Increase Tourists' Motivation To Visit Shafa, Salsabila; Nugraha, Rizki Nurul
West Science Interdisciplinary Studies Vol. 2 No. 03 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i03.720

Abstract

This research aims to analyze the branding strategies carried out by rumah keramik tanah baru and their implementation to increase tourist motivation to visit. Based on data from survey results via Instagram, the Tanah Baru Ceramic House still does not introduce its identity as a tourist attraction, namely educational tourism, culinary tourism, wedding event locations, and so on. Data was obtained through interviews with managers, employees, and visitors to Rumah Keramik, as well as through literature studies, journals, e-books, and official websites. Data analysis using Nvivo and SWOT analysis. The research results show that tourists are motivated because of the activities they can do, namely making ceramics. The ceramic house created a branding strategy to build brand awareness by creating a direct touch through the logo and tagline as the identity of the ceramic house. There is a driving factor to increase tourist motivation, namely implementing the "Fun With Clay" tour package promotion system. However, obstacles also influence the motivation to visit the rumah keramik, namely the health crisis, infrastructure and competitors
Creative Product Development Strategies in a Dunia Fantasi Ancol Nugraha, Rizki Nurul; Setyawati, Irma; Awaloedin, Dipa Teruna
West Science Interdisciplinary Studies Vol. 2 No. 03 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i03.723

Abstract

This research explores creative product development strategies in Dunia Fantasi Ancol through a qualitative approach. Using qualitative research methods, this research uses observation and interview analysis. The research results reveal that Dunia Fantasi Ancol emphasizes collaboration with creative artists, in-depth market research and innovation to create unique and attractive products. Through regular meetups and creative platforms, they keep local artists, designers and creators engaged. Strict supervision throughout the production process is carried out to maintain high quality standards, and continuous adjustment to market trends and visitor feedback ensures product appeal. This strategy proved its success through increased visits, positive feedback, and growth in creative market share. This research provides in-depth insight into how Dunia Fantasi Ancol achieves success in developing its creative products.
Co-Authors Achmad Salam Adilla, Rosa Adinda Yuliani Aditya Erlangga Ahmad Naisaburi Bintang Dhia Aisyah Zhafirah Ajeng Aspuan Akbar Tegar Pratama Akwila, Tevila Alamsyah, Agung Aldi Alisya Nur Insani Amirzain, Mauhammad Rofiq Ananda Fadila Putri Ananda, Arsya Tri Ananda, Aulia Ananda, Tiara Martha Andini, Davi Ayu Anisa Purwati Anisa Sesar Yuni Purwati Apri Ramdani Ardani, Putri Aulia Ardi Mularsari Ardira, Maya Ayu Ardissa Dwi Eranti Arnold Yudi Nahlony Arsya Ananda Arsya Tri Ananda As-syifa, Muhammad Azfa Asep Kurniawan Aulia, Almaura Nur Auliah Nurlizah Auliah Nurlizah Awaloedin, Dipa Awaloedin, Dipa Teruna Azzahra, Febry Fatimah Bagus Syarifuddin Latif Bani Saad Bule, Yohana Gaius Cahya Gilang Ananda Kresna Putra Cecilia, Vita Choerunisa, Siti Cici Maria Sihombing Claudia Simponi Nehemia Simorangkir Dafrosa Dafrosa Dafrosa, Dafrosa Dela Safitri Delila Rambe Delila Rambe, Delila Dena Fitria Januarty Devitha Sondang Dewi, Dyah Handayani Dhia, Ahmad Naisaburi Bintang Diah Renno Sulistyo P Dina Fitriani Dipa Awaloedin Dipa Teruna Awaloedin Dipa Teruna Awaloedin Dipa Teruna Awaloedin Djandri, Mudhi’ah Zuhdiyyah Donald Benjamin Dwita Chika Wardani Dwita Chika Wardani Dyah Handayani Dyah Handayani Dewi Dyah Handayani, Dyah Eka Syah Putra Eka Syah Putra Erlangga, Aditya Eviana Tarigan Fadillah, Akbar Farrah Puspita F Fatimah, Dinda Putri Fauzi Achmad Riyadi Febry Fatimah Azzahra Fikri Virgiawan Firman Riza Dermawan Fitrani, Dina Fitria, Putri Maulida Fitriani, Dina Franika Br Manjorang Gustian Al Kahfi Gustian Alkahfi Gustian Hardika, Prama Hutahaean, Jhon Irvan F Hutahaean, Jhon Irvan Fadli I Gusti Kade Heryadi Angligan Indriani, Putri Irma Setyawati Irma Setyawati Irsyad, Kevin Muhammad Ismail, Vivaldy Januarty, Dena Fitria Jerubun, Emanuel Jhanufa, Adam Bina Isyba Joko Edwin Saputra Joko Edwin Saputra Joy Hendrick Wittsdy As Kahfi, Gustian Al Kahla, Hanifa Fahri Fadhilla Kevin Muhammad Irsyad Kevin Muhammad Irsyad Khaeriyah Khaeriyah, Khaeriyah Kresna Putra, Cahya Gilang Ananda Latif, Bagus Syarifuddin Liliana Dewi Liliana Dewi Liliana Dewi Lisa Sarinah Lisa Sarinah M. Liga Suryadana M. Surya Saleh M. Surya Saleh Madeline Ivanka Magdalena Leda Mawo Marina Erviani Mauhammad Rofiq Amirzain Maya Amelia Maya Ayu Ardira Methania, Ribka Muhammad Azfa As-syifa Muhammad Ramli Muhammad Ramli Muhammad Sholah Yazid Muhammad Surya Saleh Muhammad Surya Saleh Mularsari, Ardi Mulya, Muhammad Hafiz Nada Widya Candra Nurani Nehemia, Claudia Simponi Nurlizah, Auliah Nurmanto, Vanny Chang Nursalam, Cikal Nurul Hidayah NURUL HIDAYAH Olivia Yolanda Padri Achyarsyah Padri Achyarsyah Padri Achyarsyah Padri Achyarsyah Padri Achyarsyah Parera Yumnarizq Susilo Prama Hardika Prama Hardika Suyono Pratama, Akbar Tegar Pratiwi, Rahmadiani Prili Diana Rosa Prili Diana Rosa Putra, Eka Syah Putra, Suadi Sapta Putri Adinda Trisia Putri Indriani Putri Maulida Fitria Putri, Naifa Ananda R, Amanda M F Rachmad Rizky Trianto Raden Ajeng Dhea Ayu Salsabila Raden Ajeng Dhea Ayu Salsabila Raditia, Widha Ragil Ryadi Rahmadiani Pratiwi Rai Riya Rai Riya Ramadhani, Fahira Ramadhannu, Syaldisa Ramadhanti, Suci Ramdani, Apri Ramli, Nasrullah Reza Ardian Putra Rifky Setiawan Rigy Dyantika Rivaldo Lucas Waworundeng Rivaldo Lucas Waworundeng Riya, Rai Riyadi, Fauzi Achmad Rizal, Arsyeaf Rosa Adilla Ryadi, Ragil Saad, Bani Safira V, Anisa Yuni Safitri, Dela Sahrian Samsi Saleh, M. Surya Saleh, Muhammad Surya Salim Zuhdi, Muhammad Salsabila Shafa Salsabila, Raden Ajeng Dhea Ayu Sannindra, Akristi Eni Saputra, Vironika Agustin Saraswati, Fannisa Rahayu Sari Butar-butar Sari Meilina Butar-Butar SARINAH, LISA Selvy Remilenita Sesar Yuni Purwati, Anisa Setiawan, Rifky Shafa, Salsabila Shendy, Muhammad Ilham Sheva Aulia Sidik Ihsannudin Sifa Sukowati Simorangkir, Claudia Simponi Nehemia Siti Choerunisa Soraya, Zahra Suadi Sapta Putra Subur Karyatun Suci Ramadhanti Sukesi, Ajeng Aspuan Sukma, Nilam Sukowati, Sifa Suryadana, M. Liga Susilo, Parera Yumnarizq Suyono, Prama Hardika Syah Putra, Eka Talitha Daffa Azzahra Tarabunga Angelyca Tarigan, Eviana Tevila Akwila Tevila Akwila Tiara Martha Ananda Tine Yuliantini Titi Kusmayanti Tomas Jorgi Tria Husnul Chotimah Trisia, Putri Adinda Ulfi Maranisya Utami, Dinda Novanda Vanny Chang Nurmanto Vanny Chang Nurmanto Venda Irlani Vickrham Achmad Vickrham ShahJehan Achmad Vironika Agustin Saputra Vita Cecilia Vivaldy Ismail Wikey Damai Yanti Wittsdy AS, Joy H endrikh Wulan, Wulan Yohana Gaius Bule Yohana Yohana Yohana Yohana Yolanda, Olivia Yudian, Rais A Yuliani, Adinda Yuni Purwati, Anisa Sesar Yuni Trisnawati Zahra Soraya Zaqi, Muhammad Zumratul Meini Zumratul Meini