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Brand Image and Brand Awareness to The Success of The Beverage Business in The Market International (Case Study of Mixue Condet Raya) Saad, Bani; Nugraha, Rizki Nurul
West Science Journal Economic and Entrepreneurship Vol. 2 No. 01 (2024): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v2i01.635

Abstract

This research discusses brand image and brand awareness which have an important role in influencing the success of beverage businesses in the international market. The case study on Mixue Condet Raya provides a specific focus on the relevant context to gain deeper insights. This research has urgency in providing a better understanding of how brand image and brand awareness can shape the success of beverage businesses in the international market. The results of the research can provide strategic guidance to businesses in managing their brands effectively. This research uses a descriptive qualitative approach with survey methods, interviews, and is assisted by SWOC Analysis to identify the strengths, weaknesses, opportunities and challenges in Mixue's success on an international scale. This research can help Mixue Condet Raya to be able to maintain its business on an international scale, especially Indonesia.
Consumer Satisfaction Analysis on Central Java Best Natural Tourist Destination Based on Trip Advisor Website Awaloedin, Dipa Teruna; Nugraha, Rizki Nurul
West Science Journal Economic and Entrepreneurship Vol. 2 No. 02 (2024): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v2i02.915

Abstract

Consumer satisfaction provides an idea of how well their experience met expectations or exceeded expectations before interacting with the product or service received. A high level of satisfaction will create customer loyalty, positive reviews, and word-of-mouth recommendations, whereas dissatisfaction can create complaints, negative reviews, and reduced customers. The purpose of this study is to understand the level of consumer satisfaction with the best natural tourist destination in Central Java based on reviews and ratings on the TripAdvisor website. This type of research is qualitative, with qualitative descriptive analysis methods, whose data collection is carried out by observing consumer reviews on the top 5 natural tourist destination from the list of the best natural tourist destination in Central Java based on the TripAdvisor website. The results showed that consumer satisfaction with the five best natural tourist destination in Central Java based on the TripAdvisor website, each destination must provide accessibility and facilities with good quality. Natural tourist destination require good accessibility, such as road access that can be easily used by visitors and access to complete information for visitors to be safer in exploring destinations. Adequate facilities with good quality.
Analysis of Service Quality on the Best Hotels in Kalimantan Based on Booking.com Website Nugraha, Rizki Nurul
West Science Journal Economic and Entrepreneurship Vol. 2 No. 02 (2024): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v2i02.916

Abstract

A hotel must certainly provide the best service in order to provide a satisfying and pleasant experience for guests. If the quality of service provided is not satisfactory for guests, it will get negative feedback, so that the image of the hotel decreases. This study aims to analyze the quality of service at the best hotels in Kalimantan based on guest reviews from Booking.com website. This type of research is qualitative, with qualitative descriptive analysis methods. Data collection was carried out by observing guest reviews in the top 5 hotels from the list of the best hotels in Kalimantan based on the website Booking.com The results showed that the analysis of the service quality of the five best hotels in Kalimantan based on Booking.com website, what needs to be considered is the quality of cleanliness, staff service, guest comfort, adequate facilities, and strategic location are the added points of the hotel.
Implementation of Social Media for Marketing of The Jungle Waterpark, Bogor Nugraha, Rizki Nurul; Dewi, Liliana; Sarinah, Lisa
West Science Journal Economic and Entrepreneurship Vol. 2 No. 02 (2024): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v2i02.917

Abstract

Social media today is an important part of business, to be used as a medium for marketing their products and also to reach a wider target market. The Jungle Waterpark located in Bogor, West Java, Indonesia, is a water park that offers many attractions and adequate facilities. This research aims to explore how The Jungle Waterpark utilizes social media as their marketing strategy. This type of research is qualitative, using qualitative descriptive analysis. Data collection was carried out by direct observation and data collection from social media accounts such as Facebook, Instagram, Twitter, TikTok, and YouTube owned by The Jungle Waterpark. The results showed The Jungle Waterpark makes excellent use of social media platforms. Their photo and video posts include, product promos, sharing information, interesting content, and much more. However, their YouTube social media account needs a better improvement, because some of the content on their YouTube account is not as updated as their other social media platforms.
Purchasing Supporting System Amaris Hotel Mampang Nugraha, Rizki Nurul; Choerunisa, Siti; Ramadhani, Fahira; Ramadhannu, Syaldisa; Shendy, Muhammad Ilham
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 24 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10435818

Abstract

Hotel is a service that offers to tourists, hotel management must have strategies and innovations to survive in the midst of competition. One way to win the competition is to improve the existing hotel procurement system to be more efficient. All hotel facility needs run because of purchasing. In this study the authors used descriptive qualitative research methods. The data collection technique used by the author is primary data where the data is collected through interviews. In the operational process of purchasing goods at Amaris Hotel Mampang, there is one special department, namely the accounting department. The procurement of goods needed by Amaris Hotel Mampang is carried out by the purchasing department in charge of making purchases or orders to the supplier (vendor) according to the goods/products needed. Based on the results of research on the "Purchasing Supporting System Amaris Hotel Mampang", it can be concluded that the procurement process at Amaris Hotel Mampang, in the purchasing, receiving, and store keeper sections uses data collection with the forms listed in order to facilitate the recording process.
Kebijakan Manajemen Saat Pandemi dan Pasca Pandemi, Desa Wisata Kampung Labirin Bogor Tengah Nugraha, Rizki Nurul; Putra, Eka Syah; Salsabila, Raden Ajeng Dhea Ayu; Wittsdy AS, Joy H endrikh
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 24 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10435871

Abstract

The tourism village sector is still a mainstay in driving the revival of the post-pandemic village economy. The importance of holding village-based tourism activities aims to improve the socio-economic conditions of the related village communities. Apart from being built from CSR Astra, Kampung Labirin is also working with the Terminal Rain Foundation to develop the 3-hectare village into a tourist village. This study aims to analyze the management policies implemented during the COVID-19 pandemic and post-pandemic in Kampung Labirin Tourism Village. This village is one of the famous tourist destinations for its jungle maze, which attracted many tourists before the pandemic. However, the COVID-19 pandemic caused a significant reduction in tourist arrivals and had a negative impact on the local economy. The results of this study indicate that Kampung Labirin Tourism Village has implemented various management policies during the CoVID-19 pandemic to investigate its impact. These policies include reducing visit capacity, implementing strict health protocols, developing digital tourism products, and collaborating with related parties to promote safety and hygiene
Peranan Purchasing Departement Dalam Operational In Hotels Nugraha, Rizki Nurul; Utami, Dinda Novanda; Salim Zuhdi, Muhammad; Kahla, Hanifa Fahri Fadhilla; Rizal, Arsyeaf
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 24 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10437079

Abstract

Hotel is a form of building, symbol, company or accommodation business entity that provides lodging services, food and beverage providers and other service facilities where all of these services are intended for the general public, both those who spend the night at the hotel or those who only use certain facilities. owned by the hotel. This study examines the role of the Purchasing Department in Operational In Hotels. The purpose of this study is to determine the important role of Purchasing between hotels and suppliers. Goods ordered from suppliers will receive several terms and conditions according to the information in the Purchase Order (PO). Purchasing will oversee the ongoing process of procurement of goods until the goods ordered arrive at the hotel. This research is presented qualitatively. The techniques used for data collection were observation, interviews, document studies, literature studies, internet searching. Based on the results obtained, the role of a Purchasing in In Hotel is very important, because everything relates to hotel needs. The results of the research show the steps or methods that are carried out by the purchasing party. How does the purchasing party meet the needs of goods from each department. Barriers experienced by Purchasing are related to the Daily Market List which causes delays in placing orders with suppliers. Experience and professionalism of a Purchasing, and dealing with all the problems encountered
Peningkatan Kualitas Fasilitas Wisata Di Schmutzer Ragunan Sebagai Upaya Untuk Meningkatkan Kepuasan Pengunjung Jerubun, Emanuel; Nugraha, Rizki Nurul
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 5 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10525541

Abstract

This study aims to outline strategies to improve the guality of facilities in tourist destinations Schmutzer Ragunan to increase visitor satisfaction. Schmutzer Ragunan is a populer destination in Ragunan that offers interesting facilities and attractions. The research involved travel experts, Schmutzer management and related parties. Collaboratively, they identify facility problems and plan upgrades accordingly. Specific time-bound research, including problem analysis, planning, implemementation, andevalution. This study aims to improve visitor satisfactions at Schmutzer Ragunan by improving facilities. This is expected to increase repeat visits and positive recommendations. The focus is on the quality of facilities in those destinations, areas that need improvement. The approach involves guestionnaires, facility observation and management. The approach involves guestionnaires, facility observation and management interviews. Data is analyzed to identify visitor needs, problems, and opportunities. Improvement strategies and recommendations are drawn up.
Strategi Manajemen Antrean Di Taman Mini Indonesia Indah Terhadap Kepuasan Wisatawan Sukesi, Ajeng Aspuan; Nugraha, Rizki Nurul
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 6 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10628263

Abstract

The purpose of this study is to conduct an analysis of queue management on traveler satisfaction in Taman Mini Indonesia Indah. data analysis was carried out by sending questionnaires to 100 respondents from the Taman Mini Indonesia Indah. The data analysis technique employs advanced regression analysis and the application Statistical Product and Service Solution ( SPPS ) version 26.0. The result of this study use of the test method for testing vadility on the variables queue management (X) and tourist satisfaction (Y) show that all of the result were signifacnt at the level of 0,05. The number of variables in then n – 100 range with a signifacnt level 0,05 is 0,196, hence all of the variables are considered legitimate. Based on the result of the study, the management strategy for queue has positive effects on the condition of tourist satisfaction.
KUALITAS PELAYANAN TOUR LEADER PT WEHA JALAN JALAN Kevin Muhammad Irsyad; Rizki Nurul Nugraha
Media Bina Ilmiah Vol. 18 No. 6 (2024): Januari 2024
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33758/mbi.v18i11.824

Abstract

In the era of globalization, services or products that compete in a market are growing rapidly. Companies that are able to compete are companies that provide quality products or services. This study aims to analyze service quality to increase customer satisfaction of PT Weha Jalan Jalan, a travel service company. A descriptive qualitative approach with SWOT analysis was used to identify strengths, weaknesses, opportunities, and threats related to service quality. Data were collected through observation, interviews, and literature study. SWOT analysis uses IFAS and EFAS matrix to evaluate the company's internal and external factors. The results showed that PT Weha Jalan Jalan's service quality is quite good based on customers' positive assessment of tangible, empathy, responsiveness, reliability, and assurance. SWOT analysis also revealed that PT Weha Jalan Jalan is in a strong position and has many opportunities to grow.
Co-Authors Achmad Salam Adilla, Rosa Adinda Yuliani Aditya Erlangga Ahmad Naisaburi Bintang Dhia Aisyah Zhafirah Ajeng Aspuan Akbar Tegar Pratama Akwila, Tevila Alamsyah, Agung Aldi Alisya Nur Insani Amirzain, Mauhammad Rofiq Ananda Fadila Putri Ananda, Arsya Tri Ananda, Aulia Ananda, Tiara Martha Andini, Davi Ayu Anisa Purwati Anisa Sesar Yuni Purwati Apri Ramdani Ardani, Putri Aulia Ardi Mularsari Ardira, Maya Ayu Ardissa Dwi Eranti Arnold Yudi Nahlony Arsya Ananda Arsya Tri Ananda As-syifa, Muhammad Azfa Asep Kurniawan Aulia, Almaura Nur Auliah Nurlizah Auliah Nurlizah Awaloedin, Dipa Awaloedin, Dipa Teruna Azzahra, Febry Fatimah Bagus Syarifuddin Latif Bani Saad Bule, Yohana Gaius Cahya Gilang Ananda Kresna Putra Cecilia, Vita Choerunisa, Siti Cici Maria Sihombing Claudia Simponi Nehemia Simorangkir Dafrosa Dafrosa Dafrosa, Dafrosa Dela Safitri Delila Rambe Delila Rambe, Delila Dena Fitria Januarty Devitha Sondang Dewi, Dyah Handayani Dhia, Ahmad Naisaburi Bintang Diah Renno Sulistyo P Dina Fitriani Dipa Awaloedin Dipa Teruna Awaloedin Dipa Teruna Awaloedin Dipa Teruna Awaloedin Djandri, Mudhi’ah Zuhdiyyah Donald Benjamin Dwita Chika Wardani Dwita Chika Wardani Dyah Handayani Dyah Handayani Dewi Dyah Handayani, Dyah Eka Syah Putra Eka Syah Putra Erlangga, Aditya Eviana Tarigan Fadillah, Akbar Farrah Puspita F Fatimah, Dinda Putri Fauzi Achmad Riyadi Febry Fatimah Azzahra Fikri Virgiawan Firman Riza Dermawan Fitrani, Dina Fitria, Putri Maulida Fitriani, Dina Franika Br Manjorang Gustian Al Kahfi Gustian Alkahfi Gustian Hardika, Prama Hutahaean, Jhon Irvan F Hutahaean, Jhon Irvan Fadli I Gusti Kade Heryadi Angligan Indriani, Putri Irma Setyawati Irma Setyawati Irsyad, Kevin Muhammad Ismail, Vivaldy Januarty, Dena Fitria Jerubun, Emanuel Jhanufa, Adam Bina Isyba Joko Edwin Saputra Joko Edwin Saputra Joy Hendrick Wittsdy As Kahfi, Gustian Al Kahla, Hanifa Fahri Fadhilla Kevin Muhammad Irsyad Kevin Muhammad Irsyad Khaeriyah Khaeriyah, Khaeriyah Kresna Putra, Cahya Gilang Ananda Latif, Bagus Syarifuddin Liliana Dewi Liliana Dewi Liliana Dewi Lisa Sarinah Lisa Sarinah M. Liga Suryadana M. Surya Saleh M. Surya Saleh Madeline Ivanka Magdalena Leda Mawo Marina Erviani Mauhammad Rofiq Amirzain Maya Amelia Maya Ayu Ardira Methania, Ribka Muhammad Azfa As-syifa Muhammad Ramli Muhammad Ramli Muhammad Sholah Yazid Muhammad Surya Saleh Muhammad Surya Saleh Mularsari, Ardi Mulya, Muhammad Hafiz Nada Widya Candra Nurani Nehemia, Claudia Simponi Nurlizah, Auliah Nurmanto, Vanny Chang Nursalam, Cikal NURUL HIDAYAH Nurul Hidayah Olivia Yolanda Padri Achyarsyah Padri Achyarsyah Padri Achyarsyah Padri Achyarsyah Padri Achyarsyah Parera Yumnarizq Susilo Prama Hardika Prama Hardika Suyono Pratama, Akbar Tegar Pratiwi, Rahmadiani Prili Diana Rosa Prili Diana Rosa Putra, Eka Syah Putra, Suadi Sapta Putri Adinda Trisia Putri Indriani Putri Maulida Fitria Putri, Naifa Ananda R, Amanda M F Rachmad Rizky Trianto Raden Ajeng Dhea Ayu Salsabila Raden Ajeng Dhea Ayu Salsabila Raditia, Widha Ragil Ryadi Rahmadiani Pratiwi Rai Riya Rai Riya Ramadhani, Fahira Ramadhannu, Syaldisa Ramadhanti, Suci Ramdani, Apri Ramli, Nasrullah Reza Ardian Putra Rifky Setiawan Rigy Dyantika Rivaldo Lucas Waworundeng Rivaldo Lucas Waworundeng Riya, Rai Riyadi, Fauzi Achmad Rizal, Arsyeaf Rosa Adilla Ryadi, Ragil Saad, Bani Safira V, Anisa Yuni Safitri, Dela Sahrian Samsi Saleh, M. Surya Saleh, Muhammad Surya Salim Zuhdi, Muhammad Salsabila Shafa Salsabila, Raden Ajeng Dhea Ayu Sannindra, Akristi Eni Saputra, Vironika Agustin Saraswati, Fannisa Rahayu Sari Butar-butar Sari Meilina Butar-Butar SARINAH, LISA Selvy Remilenita Sesar Yuni Purwati, Anisa Setiawan, Rifky Shafa, Salsabila Shendy, Muhammad Ilham Sheva Aulia Sidik Ihsannudin Sifa Sukowati Simorangkir, Claudia Simponi Nehemia Siti Choerunisa Soraya, Zahra Suadi Sapta Putra Subur Karyatun Suci Ramadhanti Sukesi, Ajeng Aspuan Sukma, Nilam Sukowati, Sifa Suryadana, M. Liga Susilo, Parera Yumnarizq Suyono, Prama Hardika Syah Putra, Eka Talitha Daffa Azzahra Tarabunga Angelyca Tarigan, Eviana Tevila Akwila Tevila Akwila Tiara Martha Ananda Tine Yuliantini Titi Kusmayanti Tomas Jorgi Tria Husnul Chotimah Trisia, Putri Adinda Ulfi Maranisya Utami, Dinda Novanda Vanny Chang Nurmanto Vanny Chang Nurmanto Venda Irlani Vickrham Achmad Vickrham ShahJehan Achmad Vironika Agustin Saputra Vita Cecilia Vivaldy Ismail Wikey Damai Yanti Wittsdy AS, Joy H endrikh Wulan, Wulan Yohana Gaius Bule Yohana Yohana Yohana Yohana Yolanda, Olivia Yudian, Rais A Yuliani, Adinda Yuni Purwati, Anisa Sesar Yuni Trisnawati Zahra Soraya Zaqi, Muhammad Zumratul Meini Zumratul Meini