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All Journal Daya Saing : Jurnal Ilmu Manajemen Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Journal of Tourism Destination and Attraction jurnal ilmiah hospitality Jurnal Hospitality dan Pariwisata Jurnal Manajemen Pelayanan Hotel Jurnal Manajemen Perhotelan dan Pariwisata Jurnal Inovasi Penelitian Jurnal Ilmiah Wahana Pendidikan Oikonomia: Jurnal Manajemen Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Jurnal Pengabdian Mandiri Nawasena: Jurnal Ilmiah Pariwisata Media Bina Ilmiah West Science Business and Management West Science Journal Economic and Entrepreneurship West Science Interdisciplinary Studies West Science Interdisciplinary Studies West Science Social and Humanities Studies Science Information System and Technology Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal) TRJ (Tourism Research Journal) Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Nugraha, Rizki Nurul
National University Tourism Study Program
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Tourism Destination Development in Kapur Ciampea Mountain, Bogor Nugraha, Rizki Nurul; Pratama, Akbar Tegar; As-syifa, Muhammad Azfa
West Science Interdisciplinary Studies Vol. 2 No. 04 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i04.811

Abstract

The research was conducted at Kapur Ciampea Mountain, Bogor on January 1, 2024. The purpose of this research is to find out the application of 3A at Kapur Ciampea Mountain and the development of the tourist destination. The method of analysis in this study is qualitative, with a qualitative descriptive analysis approach and SWOT analysis. The results of the study, the tourist attractions provided are very diverse, the amenity/facilities provided are quite good but there are still some facilities that need to be improved such as parking areas and public toilets, access to transportation is the advantage of this destination, the condition of the road to the destination is quite good, and access to information still needs to be improved, especially in access to digital information. To overcome these problems, the right strategy to develop Kapur Ciampea Mountain is to take advantage of the potential of website development and personal social media, improve inadequate facilities, training to staff and collaboration with influencers or community leaders, build a comprehensive disaster mitigation plan, carry out environmental restoration activities, and focus on improving the quality of services and nature education programs to overcome threats and risks that may occur.
Implementation of 3A in the Development of Kid's Forest Rides in Ragunan Fitria, Putri Maulida; Nugraha, Rizki Nurul; Putra, Suadi Sapta
West Science Interdisciplinary Studies Vol. 2 No. 04 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i04.812

Abstract

This study aims to analyze the implementation of 3A (Attraction, Accessibility, Amenities) on the Kid's Forest vehicle in Ragunan. The research method used is qualitative, with a descriptive qualitative approach and SWOT analysis. Data collection through direct observation, interviews, and previous literature studies. The results showed that Kid's Forest rides offer diverse and interesting attractions, accessibility in Ragunan Zoo is very good, and adequate amenity. SWOT analysis shows that the strengths of Kid's Forest rides are attractive concepts, strategic locations, and adequate facilities. The weaknesses are the limited target market and the lack of educational facilities. Opportunities can further develop tourism activities and facilities. The most influential threat is bad weather that cannot be controlled, because the rides are outdoor activities. Strategies that can overcome these problems include developing wider attractions, improving the quality of facilities, more effective promotion, developing educational facilities, and evaluating weather conditions. By implementing these strategies, Kid's Forest at Ragunan Wildlife Park can increase its attractiveness, provide a better experience for visitors, and can contribute to sustainable tourism development in South Jakarta.
Identification of Website and Instagram as Digital Marketing Voyaz Nugraha, Rizki Nurul; Sarinah, Lisa
West Science Interdisciplinary Studies Vol. 2 No. 05 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i05.918

Abstract

Digital marketing is one of the strategies that are widely used by companies today. Digital-based marketing helps companies in promoting products or services, building brand image, and helping to interact with consumers. For example, by utilizing websites and social media platforms such as Instagram, Facebook, X / Twitter, and many more. Voyaz is a travel agent that provides travel planning services. The company utilizes the website and Instagram as their marketing media. This type of research is qualitative, with the analysis method used is descriptive qualitative. Data collection is done by observing and taking data from the website and Instagra Voyaz. The purpose of this study is to identify the digital marketing strategy implemented by Voyaz, as well as provide recommendations for further improvement and development. The results showed that digital marketing through Voyaz website and Instagram was quite good. However, there are several obstacles that need to be considered such as some website displays that cannot be accessed information, at least posting promotional photos / videos on Instagram. Voyaz needs to improve the performance of their website and post more promotional photos/videos on Instagram.
Community-Based Tourism in the Development of Curug Leuwi Hejo, Bogor Nugraha, Rizki Nurul; Ramdani, Apri
West Science Interdisciplinary Studies Vol. 2 No. 05 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i05.919

Abstract

Community participation is an important aspect in supporting the development of a tourist destination. Community participation can create sustainable tourism development, improve environmental sustainability, local economic growth, and community welfare. This research aims to understand the role of the community in efforts to develop tourist destinations in Curug Leuwi Hejo. This research uses qualitative methods, with descriptive qualitative analysis and SWOC analysis. Data collection was carried out by direct observation and interviews with managers and local communities. The results showed that community participation in the development of Curug Leuwi Hejo tourism is carried out through various forms of participation such as open meetings, environmental maintenance, training, responsibility, and local businesses. Community empowerment through awareness raising, job opening, and local craft development are also the main objectives in the concept of community-based tourism. Cultural preservation, such as through the maintenance of cultural heritage and the building of local cultural identity, is also an important aspect in the development of such tourist destinations. However, there are weaknesses and challenges that need to be addressed, such as limited community participation, limited nearby economic opportunities, lack of understanding of environmental impacts, lack of integration of local wisdom, and lack of government support for local initiatives. Appropriate strategies to take advantage of opportunities and overcome challenges, such as increasing community awareness, expanding ecotourism programs, strengthening the promotion of local wisdom and culture, strengthening partnerships with the government, and optimizing digital marketing.
Tourism Destination Development Planning at Studio Alam TVRI Depok Amirzain, Mauhammad Rofiq; Nugraha, Rizki Nurul
West Science Interdisciplinary Studies Vol. 2 No. 05 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i05.920

Abstract

The research entitled " Tourism Destination Development Planning at Studio Alam TVRI Depok" aims to identify planning strategies applied at Studio Alam TVRI Depok, find out the development of Studio Alam TVRI Depok destinations, and provide insight into the importance of development planning in tourist destinations. This tourist destination is interesting to study considering its considerable tourism potential but has not been done optimally. This type of research is qualitative, with descriptive qualitative analysis methods. Data collection was carried out by field observation, interviews with several resource persons, and literature studies. The results showed that the implementation of planning and development strategies has not been optimal, the success of the development of this destination depends heavily on the integration of systematic and sustainable measures. A focus on technological innovation, sustainable management, and the development of engaging content are key to enhancing the visitor experience and achieving Studio Alam TVRI Depok's strategic goal of becoming a unique and engaging media destination.
Utilization of Tebet Eco Park as a Sustainable Tourism Destination Ryadi, Ragil; Awaloedin, Dipa Teruna; Nugraha, Rizki Nurul
West Science Interdisciplinary Studies Vol. 2 No. 05 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i05.921

Abstract

This study aims to analyze the potential utilization of Tebet Eco Park as a sustainable tourism destination. The research was conducted using qualitative methods, using descriptive qualitative analysis and SWOC analysis. The data collection method was carried out by non-participatory field observations, interviews with 10 resource persons, and literature studies. The results showed that ecologically, Tebet Eco Park has a well-maintained biodiversity of flora and fauna. In addition, tourist visits contribute to increasing the turnover of street vendors by up to 30%. Therefore, economic potential can be maximized with several strategies such as management cooperation with cooperatives or community groups. From the cultural aspect, efforts to preserve Betawi culture in the national park are still lacking, so it needs to be improved through festivals and participation of local artists. Meanwhile, various environmentally friendly initiatives have reached 60% of this potential, so they need to be developed by utilizing environmentally friendly technology. In conclusion, Tebet Eco Park is ideal for development as a sustainable tourist destination by integrating economy and culture.
SISTEM PEMASARAN PRODUK HOTEL PADA MEDIA SOCIAL INSTAGRAM TERHADAP MINAT KUNJUNGAN HOTEL ARYADUTA SEMANGGI,JAKARTA SELATAN Joko Edwin Saputra; Rizki Nurul Nugraha; Rivaldo Lucas Waworundeng
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 1 No. 3 (2022): September : Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v1i3.493

Abstract

Instagram adalah sebagai tempat untuk membagi foto dengan cara mengunggahnya agar dapat dilihat oleh banyak orang. Dengan demikian komunikasi antar sesama pengguna Instagram dapat terjalin dengan memberikan tanda suka dan juga memberi komentar terhadap foto yang telah diunggah oleh pengguna lainnya. Pengikut juga menjadi salah satu hal terpenting, dimana jumlah seperti berbanding lurus dengan tingkat kebagusan dan kepopuleran foto tersebut. Hal itu sangat berpengaruh dalam Rencana Pemasaran di media sosial Instagram. Akun Instagram bernama @aryaduta_hotels berdiri sejak tahun 2013. akun ini adalah sebuah akun yang memanfaatkan Instagram sebagai media promosi hotel. Dari hasil penelitian dapat dikatakan bahwa pemanfaatan Instagramoleh akun @aryaduta_hotelsyang dipilih sebagai media promosi Pelayanan di Hotel Aryaduta Suites Semanggi . hal ini terbukti dari hasil penelitian dengan pemilik akun dan 2 orang perwakilan hotel yang menjadi mitra @aryaduta_hotels. banyak fitur yang dapat dimanfaatkan dalam akun instagram , mulai dari pemanfaatan foto , feed , story , status , viewer , hastag , dapat diperluas untuk promosi pelayanan hotel yang dilakukan dengan memaksimalkan pemanfaatan fitur dan Strategi Pemasaran media yang tersedia dalam aplikasi instagram .
Identification of Information Technology Potential as an Attraction of Betawi Museum, Setu Babakan Mularsari, Ardi; Nugraha, Rizki Nurul; Saleh, Muhammad Surya
West Science Business and Management Vol. 2 No. 01 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i01.636

Abstract

In the current era of information technology development, it cannot be ignored that this innovation has changed people's lifestyle to become modern. The utilization of information technology also helps make it easier to work smoothly in various industries, one of which is the tourism industry. The purpose of this study is to identify the types of information technology applied by Museum Betawi to increase their attractiveness, analyze the sustainability strategies carried outby Museum Betawi in the application of information technology, and provide recommendations for Museum Betawi to improve the effectiveness of strategies and the use of information technology to strengthen as one of the destinations of interest to tourists. The research method used was qualitative, namely direct observation and interviews with the Betawi Museum manager. The analysis technique used is descriptive qualitative. The results of our research, Museum Betawi located in Zone A Setu Babakan is one of the tourist destinations that utilizes information technology as a tourist attraction. The museum applies 3 (three) information technologies, namely digital platforms consisting of websites, Google Forms, and social media; two-dimensional technology, namely QR Codes; andelectronic devices, namely Projectors and Touchscreen TVs called interactive projection rides. The potential of the application of information technology can provide an interactive experience for tourists, assist in the management of tourist destination resources, and as a destination promotion. Museum Betawi's current sustainability strategy is to focus on maintaining existing information technology. The challenges of Museum Betawi in the application of information technology are information inaccuracies, damage to technological devices and promotional strategies.
Resilience of The Cempaka Cilangkap Cipayung Park Tourism Object Through The Completeness and Quality of Tourism Facilities Latif, Bagus Syarifuddin; Nugraha, Rizki Nurul
West Science Business and Management Vol. 2 No. 01 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i01.637

Abstract

This research is entitled "Resilience of the Cempaka Cilangkap Cipayung Park Tourist Object through the Completeness and Quality of Tourist Facilities." The choice of this title was based on the interest in exploring the resilience of the Taman Cempaka tourist attraction, with a special focus on the extent to which the completeness and quality of tourist facilities influence the resilience of the Taman Cempaka Cilangkap Cipayung tourist attraction with the research location located on Jl. Setu Cipayung, Taman Cempaka, Cipayung District, East Jakarta City. The method used is a qualitative descriptive method, with the research objective being to find out how influential the quality and availability of facilities at Taman Cempaka Cilangkap are on visitor satisfaction and the level of sustainability of Taman Cempaka which is expected to provide a basis for improving facilities, more effective destination management, as well as formulating appropriate policies. supports the sustainability of Cempaka Cilangkap Cipayung Park as a strong tourist attractio
Novotel Cikini Resilience as One of The Hotel Businesses in Jakarta Simorangkir, Claudia Simponi Nehemia; Nugraha, Rizki Nurul
West Science Business and Management Vol. 2 No. 01 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i01.751

Abstract

Novotel Cikini is a four-star hotel located in South Jakarta. During the Covid- 19 pandemic, Novotel was one of the hotels affected by covid. Therefore, Novotel must strive to maintain its business in the covid era with a special strategy. The strategy itself is a plan that is prepared with the aim of achieving something that has been determined. One of the existing strategies is marketing strategy. Marketing strategies are usually used by corporate companies with the aim of one of which is to survive in Covid-19. The method used in this research is a research method with a qualitative approach, the analysis method used is the SWOT analysis method. The results of this study indicate that Novotel had a strategy before Covid-19 in the form of implementing targeting, positioning, segmenting strategies. While the strategy during the pandemic is to use a pivoting strategy, positioning strategy, contact experience. For strategies after covid are short-term, medium-term, and long-term strategies.
Co-Authors Achmad Salam Adilla, Rosa Adinda Yuliani Aditya Erlangga Ahmad Naisaburi Bintang Dhia Aisyah Zhafirah Ajeng Aspuan Akbar Tegar Pratama Akwila, Tevila Alamsyah, Agung Aldi Alisya Nur Insani Amirzain, Mauhammad Rofiq Ananda Fadila Putri Ananda, Arsya Tri Ananda, Aulia Ananda, Tiara Martha Andini, Davi Ayu Anisa Purwati Anisa Sesar Yuni Purwati Apri Ramdani Ardani, Putri Aulia Ardi Mularsari Ardira, Maya Ayu Ardissa Dwi Eranti Arnold Yudi Nahlony Arsya Ananda Arsya Tri Ananda As-syifa, Muhammad Azfa Asep Kurniawan Aulia, Almaura Nur Auliah Nurlizah Auliah Nurlizah Awaloedin, Dipa Awaloedin, Dipa Teruna Azzahra, Febry Fatimah Bagus Syarifuddin Latif Bani Saad Bule, Yohana Gaius Cahya Gilang Ananda Kresna Putra Cecilia, Vita Choerunisa, Siti Cici Maria Sihombing Claudia Simponi Nehemia Simorangkir Dafrosa Dafrosa Dafrosa, Dafrosa Dela Safitri Delila Rambe Delila Rambe, Delila Dena Fitria Januarty Devitha Sondang Dewi, Dyah Handayani Dhia, Ahmad Naisaburi Bintang Diah Renno Sulistyo P Dina Fitriani Dipa Awaloedin Dipa Teruna Awaloedin Dipa Teruna Awaloedin Dipa Teruna Awaloedin Djandri, Mudhi’ah Zuhdiyyah Donald Benjamin Dwita Chika Wardani Dwita Chika Wardani Dyah Handayani Dyah Handayani Dewi Dyah Handayani, Dyah Eka Syah Putra Eka Syah Putra Erlangga, Aditya Eviana Tarigan Fadillah, Akbar Farrah Puspita F Fatimah, Dinda Putri Fauzi Achmad Riyadi Febry Fatimah Azzahra Fikri Virgiawan Firman Riza Dermawan Fitrani, Dina Fitria, Putri Maulida Fitriani, Dina Franika Br Manjorang Gustian Al Kahfi Gustian Alkahfi Gustian Hardika, Prama Hutahaean, Jhon Irvan F Hutahaean, Jhon Irvan Fadli I Gusti Kade Heryadi Angligan Indriani, Putri Irma Setyawati Irma Setyawati Irsyad, Kevin Muhammad Ismail, Vivaldy Januarty, Dena Fitria Jerubun, Emanuel Jhanufa, Adam Bina Isyba Joko Edwin Saputra Joko Edwin Saputra Joy Hendrick Wittsdy As Kahfi, Gustian Al Kahla, Hanifa Fahri Fadhilla Kevin Muhammad Irsyad Kevin Muhammad Irsyad Khaeriyah Khaeriyah, Khaeriyah Kresna Putra, Cahya Gilang Ananda Latif, Bagus Syarifuddin Liliana Dewi Liliana Dewi Liliana Dewi Lisa Sarinah Lisa Sarinah M. Liga Suryadana M. Surya Saleh M. Surya Saleh Madeline Ivanka Magdalena Leda Mawo Marina Erviani Mauhammad Rofiq Amirzain Maya Amelia Maya Ayu Ardira Methania, Ribka Muhammad Azfa As-syifa Muhammad Ramli Muhammad Ramli Muhammad Sholah Yazid Muhammad Surya Saleh Muhammad Surya Saleh Mularsari, Ardi Mulya, Muhammad Hafiz Nada Widya Candra Nurani Nehemia, Claudia Simponi Nurlizah, Auliah Nurmanto, Vanny Chang Nursalam, Cikal Nurul Hidayah NURUL HIDAYAH Olivia Yolanda Padri Achyarsyah Padri Achyarsyah Padri Achyarsyah Padri Achyarsyah Padri Achyarsyah Parera Yumnarizq Susilo Prama Hardika Prama Hardika Suyono Pratama, Akbar Tegar Pratiwi, Rahmadiani Prili Diana Rosa Prili Diana Rosa Putra, Eka Syah Putra, Suadi Sapta Putri Adinda Trisia Putri Indriani Putri Maulida Fitria Putri, Naifa Ananda R, Amanda M F Rachmad Rizky Trianto Raden Ajeng Dhea Ayu Salsabila Raden Ajeng Dhea Ayu Salsabila Raditia, Widha Ragil Ryadi Rahmadiani Pratiwi Rai Riya Rai Riya Ramadhani, Fahira Ramadhannu, Syaldisa Ramadhanti, Suci Ramdani, Apri Ramli, Nasrullah Reza Ardian Putra Rifky Setiawan Rigy Dyantika Rivaldo Lucas Waworundeng Rivaldo Lucas Waworundeng Riya, Rai Riyadi, Fauzi Achmad Rizal, Arsyeaf Rosa Adilla Ryadi, Ragil Saad, Bani Safira V, Anisa Yuni Safitri, Dela Sahrian Samsi Saleh, M. Surya Saleh, Muhammad Surya Salim Zuhdi, Muhammad Salsabila Shafa Salsabila, Raden Ajeng Dhea Ayu Sannindra, Akristi Eni Saputra, Vironika Agustin Saraswati, Fannisa Rahayu Sari Butar-butar Sari Meilina Butar-Butar SARINAH, LISA Selvy Remilenita Sesar Yuni Purwati, Anisa Setiawan, Rifky Shafa, Salsabila Shendy, Muhammad Ilham Sheva Aulia Sidik Ihsannudin Sifa Sukowati Simorangkir, Claudia Simponi Nehemia Siti Choerunisa Soraya, Zahra Suadi Sapta Putra Subur Karyatun Suci Ramadhanti Sukesi, Ajeng Aspuan Sukma, Nilam Sukowati, Sifa Suryadana, M. Liga Susilo, Parera Yumnarizq Suyono, Prama Hardika Syah Putra, Eka Talitha Daffa Azzahra Tarabunga Angelyca Tarigan, Eviana Tevila Akwila Tevila Akwila Tiara Martha Ananda Tine Yuliantini Titi Kusmayanti Tomas Jorgi Tria Husnul Chotimah Trisia, Putri Adinda Ulfi Maranisya Utami, Dinda Novanda Vanny Chang Nurmanto Vanny Chang Nurmanto Venda Irlani Vickrham Achmad Vickrham ShahJehan Achmad Vironika Agustin Saputra Vita Cecilia Vivaldy Ismail Wikey Damai Yanti Wittsdy AS, Joy H endrikh Wulan, Wulan Yohana Gaius Bule Yohana Yohana Yohana Yohana Yolanda, Olivia Yudian, Rais A Yuliani, Adinda Yuni Purwati, Anisa Sesar Yuni Trisnawati Zahra Soraya Zaqi, Muhammad Zumratul Meini Zumratul Meini