Article Per Year (5 Year)
p-Index From 2021 - 2026
10.103
P-Index
This Author published in this journals
All Journal JURNAL ILMU MANAJEMEN DAN BISNIS Journal of Business Management Education (JBME) Jurnal ASET (Akuntansi Riset) Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business Conference on Innovation and Application of Science and Technology (CIASTECH) JURNAL PENDIDIKAN TAMBUSAI The International Journal of Business Review (The Jobs Review) Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management Acitya Bhakti Journal Corner of Education, Linguistics, and Literature Jurnal Ekonomi Proceedings Series on Social Sciences & Humanities Jurnal Minfo Polgan (JMP) Jurnal Manajemen, Bisnis dan Kewirausahaan Industrial Research Workshop and National Seminar International Journal Corner of Educational Research (IJCER) Jurnal Pengabdian Masyarakat Bhinneka Jurnal Indonesia Sosial Teknologi Jurnal Mahasiswa Manajemen dan Akuntansi A Social Science and Entrepreneurship Journal Innovative: Journal Of Social Science Research TOFEDU: The Future of Education Journal Jurnal Oportunitas : Ekonomi Pembangunan Jurnal Cendekia Ilmiah Edumaspul: Jurnal Pendidikan JESH: Journal of Economics, Social, and Humanities Pedagogia : Jurnal Ilmiah Pendidikan Jurnal Manajemen, Bisnis dan Kewirausahaan
Azizah Fauziyah
Universitas Pendidikan Indonesia
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

Published : 82 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 82 Documents
Search

 5   6   7   8   9 
A Gender-Based Analysis of Family Business Succession in the Entrepreneurship Study Program, Universitas Pendidikan Indonesia, Tasikmalaya Campus, Class of 2022 Putri, Sezara Indah; Dinanti, Nadira; Hasanah, Hajar Sri; Fauziyah, Azizah
Journal Corner of Education, Linguistics, and Literature Vol. 5 No. 001 (2025): Special Issues
Publisher : CV. Tripe Konsultan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Succession in family business is a strategic process to ensure company sustainability through mature and considerate planning that takes into account family expectations, business interests, and successor readiness. In the past, men played a larger role in leadership, but now women also hold increasingly significant leadership positions. This shift reflects a change in how individual ability is viewed, no longer based solely on gender hierarchy, but on how an ideal and capable successor can bring positive change to the company. The research method used is a qualitative study with a descriptive approach. This research was conducted at the Universitas Pendidikan Indonesia (UPI), with the study object being family business founders and family business successor candidates who are students of the 2022 Entrepreneurship Study Program. The sampling method applied in this research is purposive sampling. The results show that the majority of family businesses have their own planning in selecting a successor by providing formal education and practical experience from an early age. Furthermore, 67% of family business owners do not consider gender as a determining factor in choosing a company successor. For them, mental readiness and commitment to running the business are the main requirements for a family business successor.
Analisis Implementasi Google My Business (GMB) sebagai Strategi Pemasaran Digital pada Archa Studio Music & Sound System Zulkarnaen, Tania Navisca; Fauziyah, Azizah; Yusup, Ismail
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 6: Oktober 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i6.11352

Abstract

Penelitian ini menganalisis implementasi Google My Business (GMB) sebagai strategi pemasaran digital berbasis Local Search Engine Optimization (SEO) pada Archa Studio Music & Sound System, sebuah usaha penyewaan musik dan sistem suara di Tangerang Selatan. Latar belakang penelitian adalah rendahnya efektivitas pemasaran dan daya saing usaha yang sebelumnya hanya mengandalkan promosi dari mulut ke mulut dan media sosial pribadi. Dengan menggunakan pendekatan kuantitatif deskriptif melalui desain one-group pretest-posttest, penelitian ini memanfaatkan data sekunder dari Google My Business Insights dan catatan internal perusahaan. Variabel yang dianalisis meliputi interaksi pelanggan melalui telepon dan chat, kunjungan lokasi, jumlah pelanggan, serta pendapatan usaha sebelum dan sesudah penerapan GMB. Hasil analisis menunjukkan bahwa seluruh indikator kinerja mengalami peningkatan signifikan setelah implementasi GMB. Pertumbuhan paling besar terjadi pada pendapatan usaha, diikuti oleh peningkatan interaksi pelanggan dan kunjungan lokasi. Temuan ini menegaskan bahwa GMB berperan penting dalam meningkatkan kinerja pemasaran digital dan capaian finansial, serta efektif digunakan sebagai alat Local SEO bagi usaha kecil dan menengah (UKM). Penelitian ini memberikan implikasi praktis bagi pelaku bisnis sejenis untuk mengoptimalkan strategi pemasaran digital dan memperkuat daya saing lokal.
Peningkatan Kompetensi Digital Pelaku UMKM melalui Pelatihan Digital Marketing di Rumah BUMN Tasikmalaya Rahmawati, Silma; Fauziyah, Azizah; Rachmani, Nizza Nadya
Jurnal Minfo Polgan Vol. 14 No. 2 (2025): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v14i2.15247

Abstract

Usaha Mikro Kecil dan Menengah (UMKM) didorong untuk mampu beradaptasi dan memanfaatkan teknologi digital dalam mengelola usahanya. Kompetensi digital menjadi suatu keterampilan penting yang harus dimiliki oleh para UMKM agar bisa bersaing pada masa teknologi digital yang terus berkembang pesat. Penelitian ini bertujuan untuk menganalisis peningkatan kompetensi digital para pelaku UMKM melalui pelatihan digital marketing di Rumah BUMN Tasikmalaya. Penelitian menggunakan metode One Group Time Series Design dengan melibatkan pelaku UMKM yang mengikuti pelatihan digital marketing pada tanggal 23-30 Juli 2025. Instrumen penelitian ini menggunakan kuesioner pretest serta posttest yang dibuat berdasarkan indikator Pelatihan Digital Marketing (Cahyono et al., 2021) sebagai variabel X, dan indikator Peningkatan Kompetensi Digital (Ferrari, 2013) sebagai variabel Y, diukur dengan skala Likert. Penelitian ini menggunakan analisis data melalui statistik deskriptif guna memperoleh gambaran mengenai profil responden dan distribusi jawaban, perhitungan N-Gain untuk mengukur besaran peningkatan kompetensi digital, uji paired samples t-test yang berfungsi sebagai alat ukur yang akan membedakan nilai signifikan antara sebelum dan sesudah pelatihan untuk melihat kontribusi variabel X terhadap Y, serta uji hipotesis untuk memastikan signifikansi pengaruh. Hasil penelitian menunjukkan bahwa hasil analisis N-Gain mengindikasikan peningkatan kompetensi digital setelah pelatihan secara signifikan pada kategori sedang. Dari hasil uji paired t-test diperoleh nilai signifikansi 0,000 (< 0,05), dan mengidentifikasi adanya peningkatan kompetensi digital yang signifikan dari sebelum dilakukan pelatihan dan sesudah dilakukan pelatihan. Hal ini membuktikan bahwa pelatihan digital marketing mampu meningkatkan kemampuan kompetensi digital para pelaku UMKM secara signifikan.
Peningkatan Literasi Keuangan dan Tata Kelola Desa Wisata Melalui Program Pendampingan Masyarakat di Desa Wisata Plosokuning, Kabupaten Sleman, Yogyakarta Fauziyah, Azizah; Kurnia, Dede; Nandang, Nandang; Yusup, Ismail; Rachmani, Nizza Nadya
Jurnal Pengabdian Masyarakat Bhinneka Vol. 4 No. 2 (2025): Bulan November
Publisher : Bhinneka Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58266/jpmb.v4i2.598

Abstract

Program pengabdian kepada masyarakat ini bertujuan untuk meningkatkan literasi keuangan dan kapasitas tata kelola pada pengelola Desa Wisata Plosokuning, Kabupaten Sleman, Indonesia. Kegiatan dilatarbelakangi oleh rendahnya keterampilan manajemen keuangan yang menyebabkan pengelolaan dana desa wisata belum berjalan optimal. Metode pelaksanaan menggunakan pendekatan partisipatif melalui empat tahapan, yaitu persiapan, pelaksanaan, evaluasi, dan tindak lanjut. Tahap pelaksanaan mencakup pelatihan literasi keuangan dasar, pendampingan hybrid penerapan pencatatan keuangan sederhana, serta sosialisasi kolaboratif dengan pemangku kepentingan desa. Hasil kegiatan menunjukkan adanya peningkatan rata-rata pengetahuan peserta sebesar 40% serta perubahan perilaku dalam penerapan pencatatan kas dan perencanaan anggaran. Kendala utama meliputi perbedaan tingkat literasi keuangan peserta dan keterbatasan sarana teknologi, namun diatasi dengan penyusunan materi bertahap dan penyediaan alternatif buku kas manual. Secara keseluruhan, program ini berhasil memperkuat transparansi dan akuntabilitas pengelolaan keuangan desa wisata, sekaligus menjadi model replikasi bagi desa wisata lain di Indonesia.
Peran Kinerja sebagai Mediasi dalam Hubungan Kapabilitas Finansial dan Orientasi Kewirausahaan terhadap Keunggulan Bersaing: (Studi pada UMKM Perdagangan Kota Tasikmalaya) Cindi Ibriani; Azizah Fauziyah; Ismail Yusuf
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i2.5119

Abstract

The purpose of this study is to examine the influence of financial capability and entrepreneurial orientation on sustainable competitive advantage and the performance of trade-based MSMEs in Tasikmalaya City. The research method employed is a quantitative approach, with data collected through questionnaires distributed to 100 trade MSME actors in Tasikmalaya City. The Structural Equation Modeling (SEM) approach was employed to analyze the data and examine the relationships among the research variables.. The results show that financial capability does not affect sustainable competitive advantage, but it has a significant effect on MSME performance. Entrepreneurial orientation has a significant effect on both sustainable competitive advantage and MSME performance. Sustainable competitive advantage also significantly affects the performance of trade MSMEs in Tasikmalaya City. From the indirect effect analysis, it was found that financial capability and entrepreneurial orientation significantly influence sustainable competitive advantage through MSME performance. The findings are expected to enhance comprehension of the contributing factors to competitive advantage and the performance of MSMEs, as well as strategic recommendations for business actors and policymakers to enhance sustainable business competitiveness.
Citra Merek, Kualitas Produk, dan Content Marketing : Pengaruhnya terhadap Pembelian Produk Calzara Tasikmalaya pada TikTok Shop Puput Puji Lestari; Azizah Fauziyah; Ismail Yusuf
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i2.5123

Abstract

Amidst the fierce competition in the digital footwear market, Calzara, an MSME based in Tasikmalaya, faces challenges in sustaining sales performance on the TikTok Shop platform. Consequently, a thorough understanding of the factors that shape consumer purchasing behavior is essential. This study specifically examines the influence of three key variables—brand image, product quality, and content marketing strategies—on purchase decisions for Calzara products. The research employs a quantitative methodology with a descriptive-verificatory design, involving 91 consumers selected through simple random sampling. Data collected via online questionnaires were analyzed using multiple linear regression. The primary findings reveal that these three variables collectively explain 57.1% of the variance in purchase decisions, with the remaining 42.9% likely influenced by other factors outside the scope of this study’s model. These results provide valuable insights for Calzara to optimize its brand image, enhance product quality, and develop more effective content marketing strategies to drive consumer purchase decisions on the TikTok Shop platform.
Pengaruh Pendidikan Kewirausahaan terhadap Perilaku Berwirausaha melalui Minat Berwirausaha Peserta Didik SMKN Manonjaya Hani Aliya Wardani; Azizah Fauziyah; Nizza Nadya Rachmani
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i2.5131

Abstract

The competitive business world demands that young people possess an entrepreneurial spirit, yet student interest in entrepreneurship remains low. This situation highlights the importance of entrepreneurship education in fostering interest and shaping entrepreneurial behavior. This study was conducted to examine the effect of entrepreneurship education on entrepreneurial behavior through entrepreneurial interest. A quantitative method with descriptive and verification approaches was employed. The study involved 84 students from the 2023/2024 class of SMKN Manonjaya. Data were collected using a questionnaire. The results showed that entrepreneurship education influenced entrepreneurial behavior through entrepreneurial interest by 48.1%, while the remaining 51.9% was likely affected by other factors.
Pengaruh Financial Knowledge dan Financial Self-Efficacy terhadap Financial Management Behavior pada Pelaku UMK Mutiara Nur Ihsan; Dede Kurnia; Azizah Fauziyah
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i2.5303

Abstract

This study aims to examine the influence of financial knowledge and financial self-efficacy on financial management behavior among MSME actors in Lamajang Village. Although MSMEs in the region continue to grow, most business actors are still oriented toward short-term profits that tend to be consumptive, so that financial management has not become a top priority. In fact, financial management skills are a crucial factor for business sustainability and success. This study uses a quantitative approach with a descriptive method. The research sample consists of 118 SME operators engaged in the culinary, agribusiness, handicraft, and other sectors. Data were collected through questionnaires and analyzed using descriptive statistics, classical assumption tests, simple linear regression, t-tests, F-tests, and the coefficient of determination. The results indicate that both financial knowledge and financial self-efficacy have a positive and significant impact on financial management behavior, both partially and simultaneously. These findings suggest that the better the financial understanding and self-confidence of SME operators, the more optimal their financial management behavior, including in terms of planning, cash flow control, risk management, and transaction recording. Therefore, efforts to develop SMEs should not only focus on improving financial literacy but also on strengthening psychological aspects to foster confidence in making financial decisions.
Pengaruh Green marketing Terhadap Keputusan Pembelian The Body Shop melalui Green trust sebagai Variabel Mediasi Kencana Wulan; Dede Kurnia; Azizah Fauziyah
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i2.5304

Abstract

Increasing environmental awareness among consumers has encouraged companies to implement sustainable marketing strategies, one of which is throughgreen marketing. The Body Shopis a cosmetics brand that prioritizes environmentally friendly values ​​across its entire product line. However, the effectiveness of its strategygreen marketingin driving purchasing decisions, it is not necessarily optimal without consumer trust in the company's green commitment, or what is known as the termgreen trust. The population and sample in this study are product usersThe Body Shopwho live in Jabodetabek. This study aims to examine the influence ofgreen marketing to product purchase decisions The Body Shop, with green trustas a mediating variable. The study used a quantitative approach with a survey method for user respondents.The Body Shopin Indonesia. The data analysis technique used is Structural Equation Modeling (SEM) on the SmartPLS application. The results of the study show thatgreen trusthas a positive and significant influence as a mediator betweengreen marketing and product purchase decisions The Body Shopin Greater Jakarta. Green trust serves as a psychological bridge that bridges the relationship between marketing stimuli and consumer purchasing decisions.
Comparison of Student Business Success at Universitas Pendidikan Indonesia and the National Movement of 1000 Digital Startups Ridwan, Ilham Daffa; Fauziyah, Azizah; Rachmani, Nizza Nadya
J-MAS (Jurnal Manajemen dan Sains) Vol 10, No 2 (2025): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v10i2.2298

Abstract

This study aims to compare the business success of Entrepreneurship Study Program students of Universitas Pendidikan Indonesia (UPI) with participants of the National Movement of 1000 Digital Startups (1000S) in West Java, based on five indicators: sales growth (X1), customer growth (X2), customer retention (X3), product/service validation (X4), and business efficiency (X5). This research uses a descriptive quantitative approach with comparative analysis between two groups. The samples used were 10 UPI students and 10 1000S participants. The results showed that of the five variables tested, the 1000S group had a significant advantage in the variables of sales growth (X1), customer growth (X2), and customer retention (X3) over the UPI group. The workshop-based entrepreneurship program was more effective in improving several aspects of business success.
Co-Authors Adam Hermawan Agustian, Tito Ahdi, Ahdi Al Aziz, Ilham Medi Aldi Akbar Ramadhan Allicia Deana Santosa Amelia Nurisnaeni Arifianisa, Afina Arya Abdillah Natadilaga Astri Srigustini Aulia Indah Permatasari Romadhona Putri Belina Nur Panilan Chatarina Umbul Wahyuni Cindi Ibriani Citra Putri Desmona Clymenia, Agripina Daffaputra, Idzhar Dede Kurnia Dede Kurnia Dede Kurnia, Dede Dede Lela Difa Nuresa Dinanti, Nadira Disman, Disman Dwi Nuryanti Dwi Ramdani Ery Adam Primaskara Falah, Zatsiah Sekar Falia Musi Ardani Fathurrahman, Hanif Zirly Fauzan Hartono, Muhammad Fauzi, Rizki Fauziah, Dela Aprilia Ghaida, Ghia Ghia Ghaida Kanita, Ghia Ghaida Gusganda Suria Manda Hanafi, Mohamad Hani Aliya Wardani Hani Aliya Wardani Hari Sulistiyo Harun Basalamah, Salma Hasanah, Hajar Sri Hengki Vieri Panogari Vincentius Simarmata Ibrahim Hasan Ihsanul Kamil Imas Purnamasari Indirwan Satria Purnama Indriati, Dewi Nabila Irma Suryaningsih Irvan Juliyano Ismail Yufus Ismail Yusuf Ismail Yusuf Ismail Yusuf Ismail Yusuf, Ismail Ismail Yusup Ismail, Redi Jamilah, Dinny Julajizah , Nita Kahla, Talitha Kathleen, Sabrina Kencana Wulan Khazanah, Latifah Khintari, Muhammad Amien Kodrat Sapto Adjie Koeswandi, Tika Koeswandi, Tika Annisa Koeswandi, Tika Annisa Lestari Komalasari, Fira Kurjono, Kurjono Kurniawan Kurniawan Larasati, Irene Putri Lili Latipah Lulu Alya Rudiyanto Luthfi Hakim Choiri Maesaroh, Syti Sarah Marpaung, Sanny Margaretha Br Medi, Ilham Millania, Jehan Fitri Mira Nurfitrya Muhamad Delvin Azzahra Muhamad Rizki Akbar Muhammad Rizqi Mardiansyah Mulyani, Ira Adinda Sri Mutiara Nur Ihsan Muttaqin, Muhammad Tajul Nandang Nandang Nanu Hasanuh Natadilaga, Arya Abdillah Nizza Nadya Rachmani Nofisks, Dara Jingga Puti Nugraha, Imam Rizki Nur, Dini Hajah Nuraida, Siti Nurbayanti, Resti Nuresa, Difa Nurfauziyyah, Siti Maritza Nurfitriya, Mira Nurmiptah, Vina Nursabela, Chintya Perdiana, Rizal Hendri Pintanawati, Septia Primaskara, Ery Adam Puput Puji Lestari Putri Rizki Fitriani Putri, Fellicia Tiara Putri, Sezara Indah Rachmani, Nizza Nadya Rahman, M. Auliya Rahmawati, Linda Rahmawati, Silma Ramadhani, Dimas Bagus Rasyid, Rizva Kirana Redi Ismail Reflin, Pasya Mutia Repita Dewi Riansyah, Mochamad Anwar Ridwan, Ilham Daffa Rifan Irawan Rifandi, Rifan Ahmad Rismawan, Arip Rizkiyadi, Aldi Alfa Rosalia, Indah Ryan Fazri Sidiq S. Sarah Safira Nada Januar Salwa Salsabila Aulia Rahmani Savitri, Raissa Risty Seni Pitriani Septia Pintanawati Silvia Fajari Rasyieda Siti Alifah Nur Jamil Sonny Rustiadi Sri Hardianti Sartika, Sri Hardianti Sugiharti, Harpa Sujaya, Krisna Sulastri Sulastri Suryaningsih, Irma Syafariyah, Meisya Syilmi, Alfi Nur T. Koeswandi Tika Koeswandi Ujang Tajul Uswatun Hasanah Wanda Puspa Dewi Astuti R Yanwar, Choirul Umam Yayi Suryo Prabandari Yusuf, Ismail Yusuf Zulkarnaen, Tania Navisca