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All Journal Jurnal Minds: Manajemen Ide dan Inspirasi JURNAL PENGABDIAN KEPADA MASYARAKAT SEIKO : Journal of Management & Business JURNAL PENDIDIKAN TAMBUSAI YUME : Journal of Management Balance Vocation Accounting Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) AGROTEK: Jurnal Ilmiah Ilmu Pertanian JURNAL PENELITIAN KEBIDANAN & KESPRO Economics and Digital Business Review Psikoborneo : Jurnal Ilmiah Psikologi Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) Nobel Management Review Berajah Journal INVOICE : JURNAL ILMU AKUNTANSI Journal of Education Research Al-Buhuts (e-journal) Borneo Journal of Language and Education Innovative: Journal Of Social Science Research Center of Economic Students Journal (CSEJ) Economos : Jurnal Ekonomi dan Bisnis Bharasumba Jurnal Multidispliner Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Pengabdian Sosial Indonesian Journal for Islamic Studies Maneggio Celebes Journal of Community Services Jurnal Ilmu Pendidikan (JIP) FUNDS: Jurnal Ilmiah Akutansi, Keuangan, dan Bisnis
Suriyanti, Suriyanti
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Journal : Innovative: Journal Of Social Science Research

 1 
Pengaruh Strategi Marketing Mix dalam Meningkatkan Hasil Penjualan Suriyanti, Suriyanti; Sismar, Andi; A, Nurnaningsih; Tandiawan, Vira
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.10680

Abstract

Penelitian ini untuk mengetahui pengaruh strategi marketing mix dalam meningkatkan penjualn. Gambaran umum tentang subjek yang akan diteliti dapat diberikan oleh deskripsi yang diberikan oleh penulis. Perusahaan yang menjadi objek penelitian yang bergerak dalam industri makanan ini. Desain Penelitian ini yaitu dengan objek penelitian yaitu perusahaan CV. Mutiara Motor Luwuk Banggai Sulawesi Tengah. Teknik pengumpulan data yang digunakan yaitu Teknik kepustakaan, Penelitian Lapangan, Wawancara, Observasi, dan Dokumentasi. Jenis data kuantitatif dan kualitatif dan sumber data yaitu data primer dan data sekunder. Berdasarkan hasil perhitungan, di mana koefisien korelasi r 0,01 atau berada di daerah positif, nilai y meningkat bersamaan dengan nilai x, dan sebaliknya. Keeratan hubungan antara biaya pemasaran dan pendapatan penjualan adalah 0,01 atau 0,1%. Meskipun terdapat tanda positif pada koefisien korelasi, hal itu menunjukkan hubungan yang searah. Peningkatan biaya pemasaran akan berdampak pada peningkatan hasil penjualan. Koefisien determinasi (r2) adalah 0,001, yang menunjukkan bahwa pengaruh biaya pemasaran terhadap pendapatan penjualan adalah 0,1%.
Pengaruh Return On Equity Dan Return On Asset Terhadap Harga Saham Pada Perusahaan Farmasi Yang Terdaftar Di Bursa Efek Indonesia Gaffar, M.Arqam; Mus, Abdul Rahman; Suriyanti, Suriyanti; Mahmud, Amir
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.12723

Abstract

  This study aims to: (1) investigate the influence of Return on Equity (ROE) on the stock prices of pharmaceutical companies listed on the Indonesia Stock Exchange (ISE) during the period 2018-2022; and (2) examine the impact of Return on Assets (ROA) on the stock prices of pharmaceutical companies listed on the ISE over the same period. The research employs a quantitative approach, utilizing secondary data derived from company annual reports, books, journals, and other pertinent documents related to the pharmaceutical industry. The primary data source consists of the annual financial statements of pharmaceutical companies listed on the Indonesia Stock Exchange. The data analysis is conducted using the Statistical Product and Service Solutions (SPSS) software, ensuring a rigorous statistical examination of the variables. The results of this study reveal that: (1) Return on Equity exerts a positive, albeit not statistically significant, effect on the stock prices of pharmaceutical companies listed on the Indonesia Stock Exchange during the 2018-2022 period; and (2) Return on Assets exerts a negative, though not statistically significant, impact on the stock prices of these companies during the same period. These findings suggest that a higher Return on Equity is generally associated with an increase in stock prices, indicating that investors perceive a high ROE as a signal of a company's efficiency in generating profits from shareholders' equity. In contrast, a higher Return on Assets appears to correlate with a decrease in stock prices, implying that a lower ROA may indicate inefficiencies in the company's use of its assets to generate profits. Based on these insights, the study recommends the following: (1) Management should focus on improving ROA by optimizing asset utilization to enhance profitability. (2) Pharmaceutical companies listed on the Indonesia Stock Exchange should strive to improve their financial performance in subsequent years, with an emphasis on generating higher profitability as reflected in their financial statements. Keywords: ROE, ROA, Stock Prices, Pharmaceutical Companies
Co-Authors A, Nurnaningsih A. Dallatika Abduh, Latif Muhammad Ahmad Firman Akbar Akbar Akbar, Ahmad Nurwahyudi Aladin, Tanri Abeng Amanda, Yusril, Amartya, Sheila Amin, Asbi Amir Mahmud Amri, Fatchul Andini, Permata Dewi Andri Andri Aprilah Risnawati, Alma Aprilia, Sabrina Putri Ardasanti, Andi Arfah, Aryati Aristy, Dian Arsindi, Arsindi Arya Putra, Muhammad Dani Asri Karolina, Asri Asriany Asriany, Asriany Ayu, Farina Baharuddin, Andi Harnas Basyarewan, Fahji Berliana Berliana Budiandriani, Budiandriani Burhan, Muhammad Fahjrul Syahadat Bustami, Taufik Cahya Firman Agung P Chalid, Lukman DEWI RATNASARI Dirwan Dirwan Eka Yanuarti, Eka FERAWATI, ANDI Firman Firman Fitriani Fitriani Gaffar, M.Arqam Ghaida, Kayzafazya Ratu Hamzah, Fyrda Faradyba Harmelia Ridwan Saleh Hasan Hasan Hasyim, Muhammad Ibnu Ikram Saprillah Ilahi, Andi Alfianto Anugrah Imaduddin, Imaduddin Irmayani Irmayani Irwan Tahir Isran Sutoyo Jati, Sri Nugroho Kamal, Ayu Lestari Kamidin, Masruhi Komariah, Anis Latief, Fitriani Lisa Rizky Fauziah Mahfud Nurnajamuddin Mahfudnurnajamuddin, Mahfudnurnajamuddin Maimuna Nontji Mansyur, St. Hajrah Mauliati, Desria Melati, Ria Juni Muhammad Idris Muhammad Irsan Muhammad Ramli Mus, Abdul Rahman Nasir, Munawir Nirwana, Evi Selva Nur Alam Nur Wahyuni Nurnajamuddin, Mahfud nurnajamuddin, Mahmud Nurpadila, Nurpadila Nursanti Dwi Oktavia Nurul Fauziyah, Nurul Oktaviana, Ningmas Nindri Putri Hidayat, Syifa Amelia Putri, Puji Sabriani Rahmadani, Putri Sri Rahman, A. Syafir Rahmansah, Andi Ahmad Ramlawati Ramlawati ratasya, Nur zalni Rian Gunawan Rostanti Toba Rusdin, Andhika Putra Sabri Hasan SAHABUDDIN SAHABUDDIN Saida, Saida Saman, Iin Nuraini Sari, Khafifa SAUDAH SAUDAH Saudin, La Sayuthi, Dwi Putri Ramadhani Seftiani, Adela Serang, Serli Serlin serang Sismar, Andi Siti Hamidah Surahman, Firly Juanita Susanti, Dewina Syamsuarni, Syamsuarni Syamsuddin Syamsuddin Syerin Annisa Sam Tandiawan, Vira Ula, Zahratul Ulfah Ulfah Untari, Lesya Puspita Vega Pirnanda Wijayanti, Fahdia Feliana Willy Siska Wuskiya, Urwatun Yandra, Rezali Yuli Ashaniais Ramadani Zainuddin Rahman