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All Journal VISIKES Jurnal Simetris E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Penelitian Ekonomi dan Bisnis Jurnal Mirai Management Jurnal Maneksi (Management Ekonomi Dan Akuntansi) JURNAL MANAJEMEN MOTIVASI Jurnal Informatika Universitas Pamulang Jurnal Informatika dan Rekayasa Perangkat Lunak Revitalisasi : Jurnal Ilmu Manajemen Bisman (Bisnis dan Manajemen): The Journal of Business and Management Dharma Raflesia : Jurnal Ilmiah Pengembangan dan Penerapan IPTEKS Abdimasku : Jurnal Pengabdian Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Manajemen dan Inovasi (MANOVA) Bisnis Net : Jurnal Ekonomi dan Bisnis Dinamika The International Journal of Education Management and Sociology Innovative: Journal Of Social Science Research Jurnal Ekonomi, Bisnis, dan Humaniora Jurnal Internasional Serat Acitya Horizon: Indonesian Journal of Multidisciplinary IJLRSA JER
Setiawan, Aries
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Public Health Social Sciences Other

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Pengaruh Brand Ambassador, Brand Image, Brand Awareness Dan Harga Terhadap Keputusan Pembelian Ghifari, Lafiandrie Al; Wismantoro, Yohan; Cahya, Handy Nur; Setiawan, Aries
REVITALISASI : Jurnal Ilmu Manajemen Vol 14 No 2 (2025): REVITALISASI : Jurnal Ilmu Manajemen
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/revitalisasi.v14i2.7962

Abstract

This study aims to analyze purchasing decision factors influenced by brand ambassadors, brand image, brand awareness, and price on Vondutch fashion products in Semarang City. The research approach uses a quantitative approach. The population consists of all customers who use Vondutch fashion products and the number of samples is set at 100 respondents based on the Lemeshow formula because the population is not known for sure. The data collection technique uses a questionnaire. The data analysis technique uses the SPSS application to test the proposed hypothesis. The results of the study explain that simultaneously and partially the variables of brand ambassadors, brand image, brand awareness, and price have a positive and significant effect on purchasing decisions.
A Study on the Role of Utilitarian Value and Service Quality in Influencing Repurchase Interntion with Costumer Satisfaction as a Mediating Variable in Rucas.Co Fashion Producs Arviansyah, Vila Dhani; Mahmud; Anomsari, Ariati; Setiawan, Aries
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1255

Abstract

Rucas.Co faces challenges in maintaining customer loyalty amid increasingly intense business competition. One of the key factors influencing repurchase intention is utility value and service quality, with customer satisfaction acting as a mediating variable in this relationship. This study aims to analyze the impact of utility value and service quality on repurchase intention, with customer satisfaction as a mediating variable. This research employs a descriptive-analytical quantitative method with a sample size of 100 respondents, determined using Lemeshow's formula. Data were collected through questionnaires and analyzed using Smart-PLS 3.0 to examine the relationships between variables. The results indicate that utility value and service quality have a positive and significant effect on customer satisfaction. Additionally, utility value and service quality positively and significantly influence repurchase intention. Customer satisfaction also has a positive and significant impact on repurchase intention and mediates the relationship between utility value, service quality, and repurchase intention. These findings suggest that customer satisfaction plays a crucial role in enhancing customer loyalty at Rucas.Co.
Kompensasi dan Motivasi Kerja dalam Mendorong Produktivitas Karyawan melalui Kepuasan Kerja sebagai Variabel Mediasi pada PT Maxim Indonesia Hidayat, Rahmat; Setiawan, Aries; Libriantono, Bambang; Birawan, I Gusti Kade; Prastya Firmansyah, Ichsan
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 3 (2025): November 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i3.4541

Abstract

This study aims to analyze the relationship between compensation and work motivation on employee productivity with job satisfaction as a mediating variable at PT Maxim. The research method uses a quantitative approach with a causal design. The research population consists of all employees of PT Maxim totaling 250 people, with a sample of 154 respondents selected using proportionate stratified random sampling. Data collection uses a questionnaire with a 5-point Likert scale, and data analysis uses Structural Equation Modeling based on Partial Least Squares with SmartPLS 4.0. The research results show that all hypotheses are accepted with good significance. Compensation and motivation have positive effects on productivity and job satisfaction. Job satisfaction has a positive effect on productivity. Job satisfaction partially mediates the relationship between compensation, motivation and employee productivity. The findings confirm that job satisfaction has a strategic role in enhancing the effectiveness of compensation and motivation on productivity. Managerial implications indicate the need for a holistic approach that integrates fair compensation systems, motivation enhancement programs, and job satisfaction strategies to optimize employee productivity sustainably.
Pengaruh Live Streaming, Flash Sale, dan Double Days Promotion Terhadap Impulse Buying Pada Pengguna Shopee di Kalangan Generasi Z di Universitas Dian Nuswantoro Rosalina, Erna; Setiawan, Aries; Fatmawati, Elia Resha; Damar, Haunan
Jurnal Economic Resource Vol. 9 No. 2 (2026): April - September
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i2.2422

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh live streaming, flash sale, dan double days promotion terhadap perilaku impulse buying pada pengguna Shopee di kalangan Generasi Z di Universitas Dian Nuswantoro. Penelitian menggunakan pendekatan kuantitatif dengan metode asosiatif dan berlandaskan teori Stimulus–Organism–Response (SOR). Data dikumpulkan melalui kuesioner daring terhadap 150 responden yang dipilih menggunakan teknik purposive sampling. Analisis data dilakukan menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa live streaming, flash sale, dan double days promotion berpengaruh positif dan signifikan terhadap impulse buying, baik secara parsial maupun simultan. Temuan ini menegaskan bahwa strategi promosi digital yang bersifat interaktif dan berbatas waktu efektif dalam mendorong pembelian spontan di kalangan Generasi Z.
The Power of Trust: Exploring the Mediating Role of Brand trust on Influencer credibility and Product quality's Impact on Avoskin Purchase Intention at Dian Nuswantoro University Navarida, Feby Nasywa; Setiawan, Aries; Damar, Haunan; Wibowo, Mochammad Eric Suryakencana
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8687

Abstract

This study investigates the mediating role of brand trust in the relationship between influencer credibility, product quality, and purchase intention for Avoskin products. Using PLS-SEM, data were obtained from 180 students at Universitas Dian Nuswantoro. Product quality and brand trust show positive, significant effects on purchase intention, whereas influencer credibility shows no direct effect. Influencer credibility and product quality significantly enhance brand trust, which in turn mediates their effects on purchase intention. The findings underscore the strategic importance of product quality in building brand trust and increasing consumers’ purchase intentions.
Analisis Pengelolaan Manajemen Sumber Daya Manusia (SDM) dalam Upaya Meningkatkan Kinerja SPPG MBG di Kabupaten Tangerang Setiawan, Aries; Irwansyah, Novi; Riyanto, Slamet; Suyanto, Agus
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 3 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/3cp47b26

Abstract

This study aims to analyze human resource management (HRM) practices, identify factors influencing employee performance, and evaluate performance improvement efforts at SPPG MBG in Tangerang Regency. The study employed a qualitative approach using a case study design. The participants consisted of eight informants, including managers, administrative staff, supervisors, and operational employees, who were selected through purposive sampling. Data were collected through in-depth interviews, observations, and documentation. The data analysis process involved data reduction, data display, and conclusion drawing. The findings indicate that HRM practices have been implemented reasonably well through task allocation, work supervision, internal coordination, and employee development. However, several challenges remain, including the absence of a structured training program, a performance evaluation system that lacks objectivity, and the lack of formal recognition for high-performing employees. Factors influencing employee performance include work motivation, leadership, work environment, internal communication, and teamwork. Efforts to enhance performance have been carried out through regular briefings, direct supervision, and motivational support provided by management. This study was conducted in only one SPPG MBG unit in Tangerang Regency with a limited number of informants; therefore, the findings cannot be broadly generalized to other organizations or regions with different characteristics. The study recommends strengthening HRM systems through more systematic, measurable, and sustainable approaches to improve employee performance and organizational effectiveness
Co-Authors Abd. Rasyid Syamsuri Abda Abda Achmad Mulyana Achmad Wahid Kurniawan Adryan, Ravi Nuki Agus Prayitno Agus Suyanto Aminah Rizkia Puspita Sari, Raden Ayu Amron Amron, Amron Andika, Arditya Dian Apta, Sabela Araminta Aqmala , Diana Ariati Anomsari Aries Sundoro Arviansyah, Vila Dhani Ashari, Ayu Atmaja, Luhur Tri Birawan, I Gusti Kade Budi Widjajanto Budi, Setyo Cahya, Handy Nur Dahlia Luftiani Damar, Haunan Dede Puspa Pujia Diana Aqmala Diana Puspitasari Dwi Eko Waluyo Ery Mintorini Fatmawati, Elia Resha Febrianur Ibnu Fitroh Sukono Putra Fitria Wulandari Ghifari, Lafiandrie Al Hallang Lewa, Andi Hallang, Andi Harini Abrilia Setyawati Hariyadi, Guruh Taufan Hasan, Raden Himawan, Evelyne Ayu Febriany Putri Ida Farida Ihya Ulumuddin, Dimas Irawan Imam Nuryanto Imang Dapit Pamungkas Indra Gamayanto Irwansyah , Novi Irwansyah, Novi Jaka Prasetya Juli Ratnawati Kala Kusumajati, Wisnu Karis Widyatmoko karmila karmila Kumar, Saurav Kurniawan, Diky Kurniawan, Setyo Budi Kusumajati, Wisnu Kala Kusumaningrum, Lely Lewa, Andi Hallang Libriantono, Bambang Mahmud Mahmud Mertha Agung Durya, Ngurah Pandji Miftahul Janah, Miftahul Mila Sartika, Mila Moch. Sjamsul Hidajat Muhammad Alvinnur Budiansyah Navarida, Feby Nasywa Neni Kurniawati Nuhfendi Oktaviani, Cindi Oktoriza, Linda Ayu Pamungkas, Natalinda Piji Pakarti Prasetyo, Lusi Noviani Prastya Firmansyah, Ichsan Prawitasari, Dian Prihandono, Adi Puji Purwatiningsih, Aris Purnawan , Lesna Purnawan, Lesna Purusa, Nanda Adhi Puspita Sari, Raden Ayu Aminah Rizkia Rahmat Hidayat Rakhman, Itmam Aulia Rosalina, Erna Safitri, Maria Samuel Samuel Samuel Saparudin, Dede Sartika, Desta Pasura Setiarso, Ichwan Siti Nur Azizah, Siti Nur Slamet Riyanto Sonya Komala, Cantik Suharnawi Suharnawi Suhita Whini Setyahuni Sundoro, Aries Suryanti Susilowati Susilowati Syafa'at, Andi Syamsiar, Syamsiar Wibowo, Mochammad Eric Suryakencana Widikasari, Siti Fauniza Yenny Ernitawati Yohan Wismantoro Yulita Setiawanta Zahrawaani Kurdi, Annisa