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Journal : Dinamika

EKSPLORASI HUBUNGAN FEAR OF MISSING OUT (FOMO), PENGARUH SELEBRITI, DAN LIMITED EDITION TERHADAP PURCHASE INTENTION BONEKA LABUBU PADA KOMUNITAS LABUBU DI MEDIA SOSIAL Dahlia Luftiani; Setiawan, Aries; Safitri, Maria; Wibowo, Mochammad Eric Suryakencana
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 1 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/kkt7hc24

Abstract

This study aims to examine the relationship between fear of missing out (FOMO), celebrity influence, and limited editions on the purchase intention of Labubu dolls. Data were collected from 107 respondents within the Labubu fan community on social media using a combination of purposive sampling and snowball sampling methods. Data collection was conducted through questionnaires, and the analysis was performed using SPSS software, including validity and reliability tests, classical assumption tests, and hypothesis testing. The results of the study indicate that FOMO, celebrity influence, and limited editions collectively have a significant relationship with Labubu purchase intention. These findings highlight the importance of leveraging marketing strategies based on FOMO and limited editions, as well as collaborations with celebrities, to enhance product appeal and drive sales. This research provides practical guidance for businesses in developing effective marketing strategies.
PENGARUH KUALITAS LAYANAN, CITRA MEREK, KEWAJARAN HARGA TERHADAP KEPUASAN PELANGGAN DAN LOYALITAS PELANGGAN TOKO DOKTER KOMPUTER Sartika, Desta Pasura; Mahmud, Mahmud; Aqmala, Diana; Setiawan, Aries
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 1 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/g8pnp089

Abstract

This study aims to examine the impact of service quality, brand image, and price fairness on customer satisfaction and loyalty at Dokter Komputer Store in Semarang. Using a quantitative approach, data were collected through questionnaires from 195 respondents selected via purposive sampling. The analysis, conducted using the SEM method with SmartPLS, revealed that these three factors positively and significantly influence customer satisfaction, which in turn has a direct impact on customer loyalty. These findings suggest that computer service providers should improve service quality, strengthen brand image, and set fair prices to enhance customer satisfaction and loyalty.
Co-Authors Abd. Rasyid Syamsuri Abda Abda Achmad Mulyana Achmad Wahid Kurniawan Adryan, Ravi Nuki Agiwahyuanto, Faik Agus Prayitno Agus Suyanto Aminah Rizkia Puspita Sari, Raden Ayu Amron Amron, Amron Andi Hallang Lewa Andika, Arditya Dian Apta, Sabela Araminta Aqmala , Diana Ariati Anomsari Aries Setiawan Aries Sundoro Arviansyah, Vila Dhani Ashari, Ayu Atmaja, Luhur Tri Birawan, I Gusti Birawan, I Gusti Kade Budi Widjajanto Budi, Setyo Cahya, Handy Nur Dahlia Luftiani Dede Puspa Pujia Dedi Joko Purnomo Dian Andika , Arditya Dian Andika, Arditya Dian Prawitasari Diana Aqmala Diana Puspitasari Dirgantoro , Bagus Dwi Eko Waluyo Ery Mintorini Febrianur Ibnu Fitroh Sukono Putra Fitria Wulandari Ghifari, Lafiandrie Al Hallang Lewa, Andi Hallang, Andi Hanny Haryanto Harini Abrilia Setyawati Hariyadi, Guruh Taufan Hasan, Raden Himawan, Evelyne Ayu Febriany Putri Ichwan Setiarso Ichwan Setiarso, Ichwan Ida Farida Ifan Rizqa Ihya Ulumuddin, Dimas Irawan Imam Nuryanto Imang Dapit Pamungkas Indra Gamayanto Irwansyah , Novi Irwansyah, Novi Jaka Prasetya Juhaeni, Unes Juli Ratnawati Kala Kusumajati, Wisnu Karis Widyatmoko Karmila karmila karmila Kilah, Topik Kumar, Saurav Kurniawan, Diky Kurniawan, Setyo Budi Kusumajati, Wisnu Kala Kusumaningrum, Lely Kusumaningrum, Lely Kusumaningrum Lely Kusumaningrum Lewa, Andi Hallang Libriantono, Bambang Mahmud Mahmud Markus, Mira Apriana Mertha Agung Durya, Ngurah Pandji Miftahul Janah, Miftahul Mila Sartika, Mila Moch. Sjamsul Hidajat Muhammad Alvinnur Budiansyah Neni Kurniawati Nuhfendi Nurhidayah, Rika Oktaviani, Cindi Oktoriza, Linda Ayu Pamungkas, Natalinda Pandji Mertha Agung Durya, Ngurah Piji Pakarti Prasetyo, Lusi Noviani Prastya Firmansyah, Ichsan Prawitasari, Dian Prihandono, Adi Puji Purwatiningsih, Aris Purnawan , Lesna Purnawan, Lesna Purusa, Nanda Adhi Puspita Sari, Raden Ayu Aminah Rizkia Rahmat Hidayat Rakhman, Itmam Aulia Retno Astuti Setijaningsih Riyanto , Slamet Safitri, Maria Samasta, Almira Santi Samuel Samuel Samuel Saparudin, Dede Sartika, Desta Pasura Sasono Wibowo Setiarso, Ichwan Siti Nur Azizah, Siti Nur Sjamsul Hidajat, Moch Slameta, Jaka Sonya Komala, Cantik Suharnawi Suharnawi Suhartono Suhita Whini Setyahuni Sumardi . Sundoro, Aries Suryanti Susilowati Susilowati Syafa'at, Andi Syamsiar, Syamsiar Wahid Kurniawan, Achmad Wibowo, Mochammad Eric Suryakencana Widikasari, Siti Fauniza Yenny Ernitawati Yohan Wismantoro Yulita Setiawanta Zaenal Sugiyanto Zahrawaani Kurdi, Annisa