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All Journal Interaksi : Jurnal Ilmu Komunikasi MediaTor: Jurnal Komunikasi Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora Jurnal Ilmiah HUBUNGAN INTERNASIONAL Komunikator ANDHARUPA Jurnal The Messenger Isamic Communication Journal ETTISAL Journal of Communication WIDYAKALA JOURNAL Jurnal Studi Komunikasi Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal ASPIKOM Jurnal SOLMA Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Martabe : Jurnal Pengabdian Kepada Masyarakat CARADDE: Jurnal Pengabdian Kepada Masyarakat Jurnal Masyarakat dan Budaya Jurnal Ilmiah Dinamika Sosial JIIP (Jurnal Ilmiah Ilmu Pendidikan) Jurnal Ranah Komunikasi INTELEKTIVA Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema East Asian Journal of Multidisciplinary Research (EAJMR) Formosa Journal of Multidisciplinary Research (FJMR) Formosa Journal of Social Sciences (FJSS) International Journal of Media and Communication Research Journal of Social Interactions and Humanities (JSIH) Journal of International Conference Proceedings Dharma Sevanam : Jurnal Pengabdian Masyarakat Proceeding of International Conference Health, Science And Technology (ICOHETECH) Samvada: Jurnal Riset Komunikasi, Media, dan Public Relation ISJOUST Jurnal Sosial, Politik dan Budaya (SOSPOLBUD) International Proceedings of Nusantara Raya Komunita: Jurnal Pengabdian dan Pemberdayaan Masyarakat Prosiding Seminar Nasional Unimus Jurnal Komunikasi Indonesia Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Jurnal Kawistara Jurnal Komunikasi Massa PASAI : Jurnal Pengabdian kepada Masyarakat
Utari, Prahastiwi
Sebelas Maret University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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Mitigasi Pelanggaran Etik: Lokakarya Penguatan Kaidah Ilmiah Era Artificial Intelligence pada Mahasiswa Universitas Muhammadiyah Ponorogo Pramana, Pramana; Utari, Prahastiwi; Rochimah, Haris Annisari Indah Nur; Setianingrum, Vinda Maya; Purwati, Eli; Aziz, Rifqi Abdul
CARADDE: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 1 (2024): Agustus
Publisher : Ilin Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31960/caradde.v7i1.2517

Abstract

Era teknologi kecerdasan buatan (AI) telah membawa perubahan signifikan dalam berbagai aspek kehidupan, termasuk dalam bidang pendidikan. Perkembangan ini menuntut penyesuaian dalam menjaga integritas akademik, khususnya dalam hal penulisan ilmiah. Lokakarya ini bertujuan untuk menanggulangi pelanggaran kode etik penulisan ilmiah di kalangan mahasiswa Universitas Muhammadiyah Ponorogo. Melalui pendekatan edukatif dan preventif, lokakarya ini memberikan pemahaman mendalam tentang pentingnya integritas akademik dan bagaimana AI dapat berperan dalam mendukung maupun menantang prinsip-prinsip tersebut. Kegiatan ini melibatkan serangkaian sesi yang meliputi pemaparan materi dan diskusi interaktif. Hasil dari lokakarya ini menunjukkan peningkatan kesadaran mahasiswa akan etika penulisan ilmiah dan kemampuan mereka untuk menerapkan prinsip-prinsip tersebut dalam karya akademik mereka. Dengan demikian, diharapkan kegiatan ini dapat berkontribusi dalam membentuk generasi akademisi yang berintegritas tinggi di era digital.
REPRESENTATION OF CUSTOMER LOYALTY IN AQUA’s ADVERTISEMENT “SAMBUT KEBAIKAN RAMADHAN BERSAMA AQUA” Karim, Iklilul; Utari, Prahastiwi; Hastjarjo, Sri
ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia Vol. 10 No. 01 (2024): March 2024
Publisher : Dian Nuswantoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/andharupa.v10i01.8403

Abstract

Abstract. Relize or not, advertising is very close to human life. Mass media can display tens or even hundreds of advertisements every day. Therefore, effective and attractive advertisements are needed to attract customers. In general, advertising uses the hard selling method, but now it has turned into soft selling, which does not introduce or sell products directly. Therefore, this research will discuss the representation of customer loyalty in AQUA's advertisement "Sambut Kebaikan Ramadan Bersama AQUA". The method used is qualitative with Roland Barthes semiotic analysis. The results of this study show that AQUA's advertisement "Sambut Kebaikan Ramadan Bersama AQUA'' successfully portrays customer loyalty through the usage of strong signs and hidden meanings. At the denotative level, this AQUA advertisement presents an image of loyal AQUA customers who consume AQUA products joyfully during Ramadan. At the connotative level, this advertisement connects the usage of AQUA products with the values of kindness, spirituality, and brotherhood associated with Ramadan. At the mythological level, this AQUA advertisement builds a narrative that describes AQUA’s customers as part of a solid and loving community. In this context, customer loyalty is represented as a form of adherence to the values embraced by the community, which is signified by the consumption of AQUA’s products.Keywords: Advertisement, Representation, Loyalty, Semiotic
Adaptation and Diffusion of Technological Innovations in the Kesepuhan Ciptagelar Indigenous Community of West Java Rahmat Hidayat, Agus; Utari, Prahastiwi
International Proceedings of Nusantara Raya Vol. 3 No. 1 (2024): Locality of Language, Literary, and Culture in Global Development
Publisher : Lembaga Kajian Nusantara Raya UIN Prof. K.H. Saifuddin Zuhri Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research examines the adaptation and diffusion of technological innovation in the Kesepuhan Ciptagelar Indigenous Community. This study aims to determine the diffusion process of technological innovation and the role of Kesepuhan in Ciptagelar in encouraging the application of technology by the needs and customary norms there. The descriptive qualitative method was used to describe the process of innovation diffusion in the application and development of technology in Cipta Gelar Kesepuhan. M. Rogers' innovation diffusion theory is the basis of analysis in this research which has four main elements in the innovation diffusion process: innovation, communication channels, time, and social systems. The research results show that the Ciptagelar Kesepuhan has considered the four main elements of innovation diffusion in encouraging technological adaptation and development. The Ciptagelar Kesepuhan uses a strategy that maximizes the use of the opinion of the leader, namely the Chief Adat, who is assisted hierarchically by the leadership structure there. Community media (CIGA TV and Radio Swarsa Cipta Gelar) and grand deliberations in Ciptagelar are also used as interpersonal communication utilized for communication channels. Those messages are also processed by considering the characteristics of an innovation. The obstacles in adapting innovations or technology depend on the need for benefits and compatibility with customary norms as the basis for applying technology in Kesepuhan Ciptagelar.
INVESTIGATING STAKEHOLDERS - FARMER COMPETENCIES NEXUS: EVIDENCE FROM MACTOR ANALYSIS AND ANALYTIC HIERARCHY PROCESS IN MAGELANG AND PATI REGENCIES Widiyanti, Emi; Cahyadin, Malik; Padmaningrum, Dwiningtyas; Suminah, Suminah; Utari, Prahastiwi
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 8, No 3 (2024): November 2024
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v8i3.22082

Abstract

Farmer competence is the ability of farmers to think, behave, and act in managing farming businesses. The competence can involve various stakeholders (actors) and types of farmers’ competencies. Therefore, this study investigates the role of stakeholders in farmers' competencies and assesses the rank of farmers’ competencies in Magelang Regency (highland) and Pati Regency (lowland). Both regions have a significant number of millennial farmers in Central Java Province. The sample for this study was 12 people (institutions) selected using purposive sampling. They provided their perceptions of farmer competencies through in-depth interviews. The interviews were conducted during July–August 2023. MACTOR and AHP methods were applied to measure the stakeholders’ role and rank the types of farmer competencies. The findings reveal that all actors agreed on developing farmer competencies through collaboration and business partnerships. Some stakeholders have the strongest level of convergence, consisting of local government agricultural agencies, local government industry agencies, farmer communities, and the banking industries. In contrast, the strongest divergence occurs with sellers of agricultural products and local public figures. In addition, the ranking or priority of farmer competencies from the top is innovative, communication, and entrepreneurial competencies. Policy implications emphasize increasing the level of collaboration and partnership between agricultural business stakeholders and local governments to enhance and guarantee the quality of farmer competencies.
Systematic Literature Review: Interpersonal Communication Problems In Hearing Children From Deaf Parents Setyaningsih, Santi; Utari, Prahastiwi; Satyawan, Ignatius Agung
ETTISAL : Journal of Communication Vol. 9 No. 2 (2024): ETTISAL : Journal of Communication
Publisher : Universitas Darussalam Gontor collaboration with ISKI (Ikatan Sarjana Ilmu Komunikasi Indo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ejoc.v9i2.12315

Abstract

The main problem in families in which there are Deaf parents and Hearing children is the problem of communication, both verbally and in sign language. Hearing children with Deaf parents are able to communicate in two ways, either verbally with non-Deaf people or using sign language with Deaf people. Communication between children and Deaf parents is an important problem in their social and emotional development. This study aims to determine the communication problems that arise between children and Deaf parents. The main focus is to explore the obstacles experienced by children in understanding and conveying messages from their parents who have hearing impairments. This study uses  the Systematic Literature Review (SLR) method. Researchers found 127 Scopus articles in a search using Science Direct and with the help of Mendeley and VOSViewer which were  then filtered into 18 articles to be analyzed descriptively. The findings show that lack of communication should not be a reason why Deaf parents cannot have access or information about their children. And appreciate that hearing children or Children of Deaf Adults or CODA have different ways of communicating with Deaf parents, the Deaf community and the hearing or non-Deaf community.
Utilization of Information Technology and Management of Organizational Change in the Recovery of the Economic Sector in MSMEs (Case Study of MSMEs in Cianjur Regency After the Earthquake Natural Disaster) Ayu, Retno Barunawati; Nurhaeni, Ismi Dwi Astuti; Utari, Prahastiwi
Journal of International Conference Proceedings Vol 6, No 2 (2023): 2023 ICPM Bandung Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i2.2364

Abstract

The earthquake natural disaster that occurred in Cianjur Regency on November 21 2022 had paralyzed all sectors including the economic sector which is one of the most important sectors supporting the progress of residents in Cianjur Regency. Like regions in Indonesia whose economic factors can progress because of the help of regional MSMEs, Cianjur Regency has also shown quite rapid development, and can become one of those that play an important role in the economy of the people in this area. The Office of Cooperatives, Small and Medium Enterprises, Trade and Industry (Diskoperdagin) of the Cianjur Regency noted that as of January 2023 there had been 15 new MSME groups requesting assistance and training in improving MSMEs in Cianjur Regency. The purpose of this study is to examine how information technology and organizational change management can support MSME actors in Cianjur Regency in recovering the economic sector after the earthquake. This is very important to do in order to increase productivity and progress of the company. Preparing the company from all transitions of change and business competition and reducing all obstacles and risks that occur from a product being marketed.
Beyond Tweets: Mass and Group Convergence Communication in Yogyakarta Fandom Nourmalihah Tsaqif Kusindriyanti; Prahastiwi Utari; Sudarmo
International Journal of Media and Communication Research Vol. 6 No. 1 (2025): International Journal of Media and Communication Research
Publisher : UIR Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/ijmcr.v5i2.16358

Abstract

Social media has revolutionized communication, creating new spaces for interaction and expression. This study examines the Stray Kids Yogyakarta community on Twitter (@straykids_YK), a fanbase for the South Korean idol group Stray Kids, established in December 2017. Although interaction on Twitter is limited, community organizers try to increase engagement by providing information about upcoming events and joint projects with other fanbase accounts, hoping to increase community awareness. This research, based on qualitative and case study methods, explores the role of the Stray Kids Yogyakarta community through interviews with administrators and community members. The study revealed that the Stray Kids Yogyakarta community thrives through active communication on WhatsApp, Instagram, and in-person meetings, despite limited Twitter engagement. Interviews highlighted that while Twitter needs improvement, the community is vibrant and well-connected, showing strong adaptability and dedication among fans. This indicates the community's ability to maintain robust connections and engagement across multiple platforms.
TRANSFORMASI PENULISAN ILMIAH DI ERA AI: MENJAGA INTEGRITAS AKADEMIK MAHASISWA MELALUI EDUKASI ETIKA Pramana, Pramana; Purwati, Eli; Megantari, Krisna; Cahyo Nugroho, Oki; Utari, Prahastiwi
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 10 (2024): MARTABE : JURNAL PENGABDIAN MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i10.3952-3959

Abstract

Pada era digital yang berkembang pesat, penggunaan kecerdasan buatan (AI) telah menjadi bagian integral dalam berbagai aspek kehidupan, termasuk dalam penulisan ilmiah. Namun, kemajuan teknologi ini juga menimbulkan tantangan baru terkait pelanggaran etika akademik. Artikel ini membahas pelaksanaan pengabdian kepada masyarakat yang berfokus pada pencegahan pelanggaran etika penulisan ilmiah di kalangan mahasiswa dengan memanfaatkan AI secara etis. Melalui workshop yang dilakukan, mahasiswa diberikan pemahaman tentang pentingnya penggunaan AI sebagai alat bantu dalam penulisan akademik tanpa melanggar standar etika yang telah ditetapkan. Hasil kegiatan menunjukkan peningkatan kesadaran mahasiswa mengenai etika akademik dalam penggunaan AI serta kemampuan mereka untuk memanfaatkan teknologi secara tepat guna dalam penulisan ilmiah. Implikasi dari kegiatan ini adalah pentingnya integrasi pendidikan etika dalam penggunaan AI di lingkungan akademik guna memastikan bahwa teknologi digunakan untuk mendukung, bukan merusak, integritas akademik.
BEYOND HUMAN COMMUNICATION: THE ARTIFICIAL INTELLIGENCE PHENOMENON IN THE PERSPECTIVE OF COMMUNICATION THEORY Utari, Prahastiwi; Pramana, Pramana; Ramadhani, Amelia
Interaksi: Jurnal Ilmu Komunikasi Vol 13, No 1 (2024): June 2024
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.13.1.135-151

Abstract

The study of the Artificial Intelligence (AI) phenomenon has developed rapidly in recent years by placing various multi-disciplinary perspectives including Communication. The question then arises, how to study the AI phenomenon with a Communication approach? What kind of communication theories can be used to explain the AI phenomenon? Can the existing perspective of communication theory, which emphasizes the notion of communication as an interaction in which two communicators, using some medium of communication, move towards a better understanding of each other through the exchange of messages, still be used? Is the communication theory domain in terms of elements, levels and contexts of communication still relevant to studying the AI phenomenon? Is there a possibility of developing a new group of theories in studying AI phenomena?. This paper will provide an inspiring perspective on the development of a group of communication theories called "Beyond Human Communication" (Littlejohn, 2021). This broader view of communication includes interactions between humans and other animate and inanimate entities. It provides opportunities to examine different ways and different reasons for communicating. AI phenomena in the "Beyond Human Communication" theoretical domain can be explained through what is referred to as "human-machine communication". Understanding the theoretical domain of "Beyond Human Communication" places the study of the AI phenomenon into a special study in Communication science.
THE USE OF SYMBOLIC CONVERGENCE IN K-POP ALBUM MARKETING (MARKETING OF ‘ISTJ’ ALBUM AMONG NCTZEN) Ramadhani, Amelia; Utari, Prahastiwi; Hartjarjo, Sri
Jurnal Ranah Komunikasi Vol 8 No 2 (2024): Jurnal Ranah Komunikasi (JRK)
Publisher : Departemen Ilmu Komunikasi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/rk.8.2.93-102.2024

Abstract

There are many methods used in product marketing in the current digital communication era. One of them is by joining groups or online communities that are relevant to the product to be offered through active participation, making contributions, and building the reputation of the intended group. Effective marketing in this era can be done through symbolic convergence. The use of language in marketing that is creative, imaginative, and at the same time evocative and binds the intended community together. This article describes and analyzes how marketing on NCT Dream's 'ISTJ' album is associated with Symbolic Convergence Theory. This research method is conducted qualitatively. First, analyze the content of marketing messages in digital media used in this case through Instagram social media, then continue by looking at NCTzen comments on the messages conveyed. The research results show that the fantasy theme, which contains creative messages with the ability to dramatize in album marketing, has caused a fantasy chain reaction among the NCT Dream fan community. The power of a message containing a fantasy theme will strengthen the unity and cohesiveness of NCT Dream fans, called NCTzens, as well as being a way of digital products marketing in their latest album launch.
Co-Authors - Pramana Abdul jalil Adhiarso, Dendy Suseno Adileksono, Paskalis Damar Adimas Maditra Permana Agus Rahmat Hidayat Alfaza, Izzul Hudia Amelia Ramadhani, Amelia Ananto, Budi Andre Noevi Rahmanto ANDRE RAHMANTO Anshori, Mahfud ARI SURACHMANTO Arifiyanto, Aditya Asep Kiki Saepul Akbar Ayu, Retno Barunawati Bethy, Rayya Budianto, Anang Tri Cahya, Afif Nur Cahyo Nugroho, Oki Chairunnisa Widya Priastuty Chatarina Heny Dwi Surwati Diponegoro, Muhammad Agung Dwi Latifatul Fajri Dwi Tiyanto, Dwi Dwiningtyas Padmaningrum, Dwiningtyas Eka Nada Shofa Alkhajar, Eka Nada Shofa Eli Purwati, Eli Emi Widiyanti Firdastin Ruthnia Yudiningrum, Firdastin Ruthnia Fitri, Annisaa Gardiana, Marieti Debyora Haris Annisari Indah Nur Rochimah Hartjarjo, Sri Hastjarjo, Sri Hemas, Lintang Nur Henny, Chatarina Hermawati, Tanti Ichsan, Muhammad Nur Ign. Agung Satyawan Ignatius Agung Satyawan Joni Rusdiana Karim, Iklilul Krisna Megantari Likha Sari Anggreni Lintang Nur Hemas Mahendra Wijaya Mahendra Wijaya Malik Cahyadin Maya Anggraini Muzni, Nurlianti N, Ismi Dwi Astuti Naini, Albert Muhammad Isrun Nourmalihah Tsaqif Kusindriyanti Novriyanto, Bambang Pawito Pawito Pawito Pradhuka, Briant Nor Pramana Pramana, Pinandito Dhirotsaha Pramana, Pramana Raden Ayu Wulantari Raden Ayu Wulantari, Raden Ayu Rahayu, Wien Hesthi Rahmat Hidayat, Agus Rasuli, Rasuli Rifqi Abdul Aziz Rizky Ramadhani Arsyah Putra Safitri, Faiza Hanna Santi Setyaningsih Sarwono, Billy K Satyawan, Agung Satyawan, IGN Agung Satyawan, Ignatius Agung Setianingrum, Vinda Maya Setyanto, Eko Siti Fatimah Sri Hastjarjo Sudarmo sudarmo sudarmo Suminah Suminah, Suminah Sutrisna, Jagat Afghani Gangsar Tanti Hermawati Tsaqif Kusindriyanti , Nourmalihah Werdhaningtyas, Tamalia Dara Widianti, Mira Adita Winda Hardyanti Yulius Slamet