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All Journal Interaksi : Jurnal Ilmu Komunikasi MediaTor: Jurnal Komunikasi Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora Jurnal Ilmiah HUBUNGAN INTERNASIONAL Komunikator ANDHARUPA Jurnal The Messenger Isamic Communication Journal ETTISAL Journal of Communication WIDYAKALA JOURNAL Jurnal Studi Komunikasi Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal ASPIKOM Jurnal SOLMA Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Martabe : Jurnal Pengabdian Kepada Masyarakat CARADDE: Jurnal Pengabdian Kepada Masyarakat Jurnal Masyarakat dan Budaya Jurnal Ilmiah Dinamika Sosial JIIP (Jurnal Ilmiah Ilmu Pendidikan) Jurnal Ranah Komunikasi INTELEKTIVA Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema East Asian Journal of Multidisciplinary Research (EAJMR) Formosa Journal of Multidisciplinary Research (FJMR) Formosa Journal of Social Sciences (FJSS) International Journal of Media and Communication Research Journal of Social Interactions and Humanities (JSIH) Journal of International Conference Proceedings Dharma Sevanam : Jurnal Pengabdian Masyarakat Proceeding of International Conference Health, Science And Technology (ICOHETECH) Samvada: Jurnal Riset Komunikasi, Media, dan Public Relation ISJOUST Jurnal Sosial, Politik dan Budaya (SOSPOLBUD) International Proceedings of Nusantara Raya Komunita: Jurnal Pengabdian dan Pemberdayaan Masyarakat Prosiding Seminar Nasional Unimus Jurnal Komunikasi Indonesia Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Jurnal Kawistara Jurnal Komunikasi Massa PASAI : Jurnal Pengabdian kepada Masyarakat
Utari, Prahastiwi
Sebelas Maret University
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Public Relations Communication Adaptation in Islamic University Branding for Gen Z Rasuli, Rasuli; Utari, Prahastiwi; Sudarmo, Sudarmo
Jurnal Sosial, Politik dan Budaya (SOSPOLBUD) Vol. 4 No. 2 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/sospolbud.v4i2.15262

Abstract

This study explores how the Public Relations Division of Universitas Muhammadiyah Surakarta, as an Islamic higher education institution, adapts its branding messages on social media to reach and build a positive image among Gene Z. The study focuses on the BHP UMS , internal stakeholders, and an analysis of UMS’s social media content from January 2023 to May 2025. The method employed is a case study with a qualitative descriptive approach. The findings reveal that UMS Public Relations adapts the university’s branding messages through strategies involving content, symbols, language, and formats that align with the characteristics and trends of Gen Z, without neglecting institutional values rooted in Al-Islam and Kemuhammadiyahan. This contributes to UMS’s positive image. These findings have significant implications for strengthening Public Relations’ communication adaptation strategies in university branding toward Gen Z, without disregarding institutional values.
Framing Analysis of Policy News Analog Switch off (ASO) on Medcom.id and Okezone.com Jalil, Abdul; Utari, Prahastiwi; Hastjarjo, Sri
East Asian Journal of Multidisciplinary Research Vol. 3 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i9.10944

Abstract

This study examines how Okezone.com and Medcom.id construct reality in their reporting on ASO policies using Robert N. Entman's framing analysis. A qualitative descriptive method was used, focusing on eight news articles (four from each outlet). This study analyzes how the media defines the implementation of ASO policies, diagnoses the causes, makes moral judgments, and proposes solutions. The findings point to a different framing strategy: Medcom.id, which is connected to Surya Paloh, the chairman of the NasDem Party, supports the policy through sources connected to the government. On the contrary, Hery Tanoesoedibjo's Okezone.com criticized the ASO policy so that it affected negative framing and the selection of critical sources. These different approaches describe how the construction of media reality is shaped by external factors and ideological influences. Understanding these dynamics encourages critical news consumption and awareness of media bias in shaping public opinion.
Non Binary and Androgynous Gender Representation of TikTok Influencers in the Digital Era Werdhaningtyas, Tamalia Dara; Utari, Prahastiwi; Anshori, Mahfud
WIDYAKALA JOURNAL : JOURNAL OF PEMBANGUNAN JAYA UNIVERSITY Vol 12, No 2 (2025): Urban Lifestyle and Urban Development
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat UPJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36262/widyakala.v12i2.1524

Abstract

In the digital era, social media such as TikTok, Instagram, and Twitter have become public spaces that facilitate more unrestrained self-expression for Indonesian people. TikTok in particular is an essential platform for non-binary gender individuals and androgynous influencers in shaping identities creatively and performatively. This study aims to analyze the role of TikTok in the construction and representation of non-binary and androgynous gender identities, including ethical challenges as well as emerging audience responses. The research employs qualitative methods, analyzing video content, comments, and community interaction. The results show that TikTok facilitates gender expression and supports online community solidarity, although it is still faced with public bias, stereotypes, and ethical dilemmas around representation. TikTok also contributes significantly to building and affirming non-normative gender identities, but ethical attention is needed to ensure that diversity still respects the social value of society.
Deaf Social Media Influencers' Content Analysis: Creating Engagement with Educational Content Santi Setyaningsih; Prahastiwi Utari; Ignatius Agung Satyawan
Formosa Journal of Multidisciplinary Research Vol. 3 No. 4 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i4.8993

Abstract

Social media has evolved into a communication tool that promotes inclusivity, allowing persons with disabilities to share a variety of messages with their audiences. @jennifernatalie_ is a deaf Social Media Influencer (SMI) who uses TikTok to share sign language-related educational content. Despite her difficulty talking verbally, @jennifernatalie_ is capable of generating quite high levels of engagement with her followers. The goal of this study is to analyze @jennifernatalie_'s sign language educational content in terms of creating engagement with followers along five characteristics that support SMI communications. This study used a qualitative study content analysis methodology. The research data was gathered by assessing the content of short videos on TikTok @jennifernatalie_ and enhanced by literature reviews from various sources relevant to the research issues. The findings showed that @jennifernatalie_ was capable of presenting the five dimensions of SMI communications to generate engagement through her educational TikTok posts.
How Transgender Minority Groups Communicate with the Majority Society in Indonesia Safitri, Faiza Hanna; Utari, Prahastiwi; Sudarmo, Sudarmo
Formosa Journal of Multidisciplinary Research Vol. 3 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i9.11124

Abstract

This qualitative descriptive research will critically analyze abouthow people in minority groups choose different ways to eliminate or overcome stereotypes on transgender issues and try to build good relations with dominant groups in order to be accepted in their environment. studied at the level of co-cultural communication theory by Mark Orbe.Information was obtained through informant interview techniques from the largest transgender community in Indonesia. The research results show that transgender groups in Indonesia still experience violence, discrimination and do not have a safe space. Minority groups have succeeded in adapting by using non-assertive communication methods in the majority community environment.
Co-Culture Communication of Disabled Characters in the Movie Dancing in the Rain Dwi Latifatul Fajri; Prahastiwi Utari; Pawito
Formosa Journal of Social Sciences (FJSS) Vol. 3 No. 2 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjss.v3i2.8525

Abstract

The film Dancing in the Rain tells the story of Banyu, a mentally retarded person who experiences discrimination and bullying. As a mentally retarded person, Banyu has limitations in interaction and communication. Even though he often gets bullied, Banyu has two friends who always support him, namely Radin and Kirana. This research aims to determine the communication strategies of disabled groups in the film Dancing in the Rain. The film shows several scenes of interaction and communication between disabled characters in society. The theory used in the research is Mark Orbe's Co-Culture to analyze communication strategies. This research uses qualitative methods for data collection. The analysis uses the descriptive method of the Charles Sanders Pierce Semiotics model. This semiotic model consists of three, namely representamen (sign), object, and interpretant. Researchers used 18 scenes in the film that show Banyu's interactions with friends and the community. The results of this research show that people with disabilities use non-assertive separation and non-assertive accommodation strategies. Apart from that, there was a change in communication, namely assertive accommodation. As a disabled person, Banyu is more sincere and open to his two friends Radin and Kirana
Literature Review: The Role Of Radio During Pandemic For Socialization Efforts In New Normal Era Bethy, Rayya; Pawito, Pawito; Utari, Prahastiwi
Journal of International Conference Proceedings Vol 6, No 1 (2023): 2023 ICPM Malang Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i1.2227

Abstract

The government has prepared all levels of society to face the new normal era. Then forwarded by each local government by issuing policies and appeals related to health protocols in the new normal era. In this case, the public must also receive accurate and correct information from the government. Radio as one of the mass media, has an important role in supporting the dissemination of information about some of the new normal protocol policies. The purpose of this article is how the role of radio in socializing the new normal to the community. Radio as an extension of the government's arm to provide information whose accuracy can be accounted for and is expected to provide education to the public to implement health protocols in the new normal era.
BERADAPTASI DENGAN PERUBAHAN TEKNOLOGI: KECERDASAN BUATAN DAN EVOLUSI KOMUNIKASI INTERPERSONAL Pramana, Pramana; Priastuty, Chairunnisa Widya; Utari, Prahastiwi; Aziz, Rifqi Abdul; Purwati, Eli
Jurnal Ilmiah Dinamika Sosial Vol 7 No 2 (2023)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jids.v7i2.4909

Abstract

Perkembangan teknologi informasi dan komunikasi yang semakin pesat telah mempengaruhi tatanan sosial masyarakat. Fenomena berkembangnya kecerdasan buatan atau yang dikenal dengan istilah Artificial Intellegence (AI) telah mengubah banyak aspek dalam kehidupan manusia. Produksi konten menggunakan AI telah mengubah cara berkomunikasi manusia. Hal tersebut semakin tampak pada level komunikasi interpersonal sebagai dasar interaksi sesama manusia sebagai makhluk sosial. Sejalan dengan perkembangan AI yang semakin pesat, hal ini merupakan tantangan tersendiri bagi kajian komunikasi dalam melihat pergeseran yang timbul. Oleh karenanya, artikel ini bermaksud menggali bagaimana AI sebagai sebuah kemajuan teknologi mampu memengaruhi komunikasi interpersonal dengan menganalisa peran AI sebagai fasilitator komunikasi melalui platform digital pesan instan, media sosial hingga asisten virtual. Melalui telaah literatur dengan basis data elsevier dan google scolar, buku cetak maupun elektronik serta sumber penunjang lainnya, Makalah ini mendeskripsikan evolusi komunikasi interpersonal sebagai bagian dari adaptasi terhadap perubahan teknologi komunikasi. Berbeda dengan teknologi pendahulunya yang hanya berperan sebagai saluran komunikasi, AI merupakan teknologi yang mampu menggeser peran komunikator dalam komunikasi interpersonal.
Melodic engagement: unveiling interactions dynamics in deaf content on tiktok with @jennifernatalie_ Setyaningsih, Santi; Utari, Prahastiwi; Satyawan, Ign Agung
Interaksi: Jurnal Ilmu Komunikasi Vol 14, No 1 (2025): June 2025
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.14.1.164-187

Abstract

Social media has evolved into an inclusive communication tool, enabling individuals with disabilities to share various messages with the broader public. This study explores how the educational content shared by the TikTok account @jennifernatalie_ fosters audience engagement with deaf-related issues. Using a qualitative approach through content analysis, the research examines how five dimensions of Social Media Influencer (SMI) communication—namely information usefulness, dialogic interaction, affectivity, collectivity, and connectivity—are manifested in the content uploaded. The analysis was conducted on 189 selected videos from four educational-themed playlists. Findings indicate that despite verbal communication limitations, @jennifernatalie_ effectively utilizes social media features to communicate in a creative and inclusive manner, delivering messages that foster emotional connection and interactive engagement. Through her authentic expression as a deaf individual, she succeeds in activating audience participation via comments, likes, and two-way conversations. This study highlights how influencer communication characteristics play a pivotal role in shaping engagement, particularly in disability-related topics. The findings contribute to a deeper understanding of inclusive communication practices on social media and the role of disabled influencers in fostering digital social interaction.
Hijab Fantasy on Instagram: Community Fantasy Theme for Vanilla Hijab Brand Ramadhani, Amelia; Utari, Prahastiwi; Hastjarjo, Sri
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 9 No. 1 (2024): June 2024 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v9i1.949

Abstract

In the contemporary era, the hijab is no longer exclusively associated with a specific demographic. Its meaning has evolved and is now widely accepted within the community. While the hijab is a mandatory practice for Muslim women, it has also become a fashion statement. The growing acceptance of hijab has led to the emergence of local hijab brands. This article examines the use of social media, particularly Instagram, to examine communication between groups of hijab users, focusing on customers of a particular brand of hijab, namely Vanilla Hijab. Observing this group behavior used fantasy, emphasizing how individuals achieve a shared reality through communication. Individuals in the group conducted shared reality-seeing behavior among individuals guided by stories that reflect how reality is confirmed. The reinforcement of shared reality is repeated through personal, group, or community achievements and takes the form of stories or tales. In examining the theme of hijab customer group fantasy, the researcher employed a qualitative case study research method by conducting interviews with female Vanila Hijab customers. Producers use Instagram social media not only to inform the public about Vanilla Hijab's activities and introduce its products but also to build community involvement and receive input from a segmented audience. The findings indicate that group members added numerous fantasy themes to maintain group communication and foster group culture.
Co-Authors - Pramana Abdul jalil Adhiarso, Dendy Suseno Adileksono, Paskalis Damar Adimas Maditra Permana Agus Rahmat Hidayat Alfaza, Izzul Hudia Amelia Ramadhani, Amelia Ananto, Budi Andre Noevi Rahmanto ANDRE RAHMANTO Anshori, Mahfud ARI SURACHMANTO Arifiyanto, Aditya Asep Kiki Saepul Akbar Ayu, Retno Barunawati Bethy, Rayya Budianto, Anang Tri Cahya, Afif Nur Cahyo Nugroho, Oki Chairunnisa Widya Priastuty Chatarina Heny Dwi Surwati Diponegoro, Muhammad Agung Dwi Latifatul Fajri Dwi Tiyanto, Dwi Dwiningtyas Padmaningrum, Dwiningtyas Eka Nada Shofa Alkhajar, Eka Nada Shofa Eli Purwati, Eli Emi Widiyanti Firdastin Ruthnia Yudiningrum, Firdastin Ruthnia Fitri, Annisaa Gardiana, Marieti Debyora Haris Annisari Indah Nur Rochimah Hartjarjo, Sri Hastjarjo, Sri Hemas, Lintang Nur Henny, Chatarina Hermawati, Tanti Ichsan, Muhammad Nur Ign. Agung Satyawan Ignatius Agung Satyawan Joni Rusdiana Karim, Iklilul Krisna Megantari Likha Sari Anggreni Lintang Nur Hemas Mahendra Wijaya Mahendra Wijaya Malik Cahyadin Maya Anggraini Muzni, Nurlianti N, Ismi Dwi Astuti Naini, Albert Muhammad Isrun Nourmalihah Tsaqif Kusindriyanti Novriyanto, Bambang Pawito Pawito Pawito Pradhuka, Briant Nor Pramana Pramana, Pinandito Dhirotsaha Pramana, Pramana Raden Ayu Wulantari Raden Ayu Wulantari, Raden Ayu Rahayu, Wien Hesthi Rahmat Hidayat, Agus Rasuli, Rasuli Rifqi Abdul Aziz Rizky Ramadhani Arsyah Putra Safitri, Faiza Hanna Santi Setyaningsih Sarwono, Billy K Satyawan, Agung Satyawan, IGN Agung Satyawan, Ignatius Agung Setianingrum, Vinda Maya Setyanto, Eko Siti Fatimah Sri Hastjarjo Sudarmo sudarmo sudarmo Suminah Suminah, Suminah Sutrisna, Jagat Afghani Gangsar Tanti Hermawati Tsaqif Kusindriyanti , Nourmalihah Werdhaningtyas, Tamalia Dara Widianti, Mira Adita Winda Hardyanti Yulius Slamet