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Safira, Safira
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Journal : Journal of Multidisciplinary Science: MIKAILALSYS

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Implementing Scaffolded CPBL in Digital Marketing Education: A Study of Vocational Students in Information Technology and Culinary Programs Fahrurozi, Slamet Kurniawan; Massaty, Muhammad Hassan; Safira, Safira
Journal of Multidisciplinary Science: MIKAILALSYS Vol 4 No 2 (2026): Journal of Multidisciplinary Science: MIKAILALSYS
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/mikailalsys.v4i2.10090

Abstract

Although digital marketing education has received increasing attention in vocational learning contexts, research specifically examining the role of scaffolded Cooperative Problem-Based Learning (CPBL) in enhancing students’ digital business readiness remains limited. This study aims to explore how scaffolded CPBL influences vocational students’ learning experiences, motivation, and readiness for digital business practices. A qualitative approach with a case study design was employed, involving 68 students from Diploma 3 programs in Information Technology and Culinary Arts at a polytechnic institution. Participants were selected through purposive sampling. Data were collected through reflective journals and semi-structured interviews and analyzed using thematic analysis guided by the MUSIC Model of Motivation framework. The findings indicate that scaffolded CPBL enhances students’ engagement and learning performance through small-group collaboration, facilitator support, and structured learning activities. These elements foster active participation, autonomy, and deeper understanding of digital marketing concepts. Digital business readiness also emerged as a key outcome, reflected in students’ ability to apply marketing strategies, think entrepreneurially, and collaborate in solving real-world business problems. The study concludes that scaffolded CPBL plays a crucial role in preparing vocational students for employment and entrepreneurial pathways in the digital economy. These findings contribute to constructivist learning and motivation theory and extend understanding of CPBL implementation in vocational digital marketing education. The implications of this research include practical recommendations for educators and vocational institutions to integrate problem-based and scaffolded learning approaches into digital marketing curricula and to design more industry-relevant learning experiences. The study also identifies opportunities for future research on CPBL implementation in practice-based vocational courses and longitudinal evaluation of students’ career outcomes.
Co-Authors Abdul Rahman Adrian Adrian Afandi, Benny Agus Bahtiyar, Muhammad Rifal Agusti, Mufida Dwi Ahadiah Agustina Aini, Rukmi Nur Ali, Sitti Aminah Amam, Amam Anawati, Sri Anna Lewi Santoso Annawaty Annawaty, Annawaty Anugrah, Akhmad Rifky Setya Apriana, Dhea Resky Ardivan, Marcel Asrida Asrida, Asrida Ayling Sanjaya Badruzzaman, Jabar Dewi Suratiningsih Dewi, Febriana Mulya Djohan, Sjamsu Dudiarti, Diah Dwiyanti , Selfin Eko Suyanto Erna Setiany Gian Villany Golwa Gumilar, Rangga Prebawa Hadi, Putra Pratomo Hadijah Hadijah Handini , Witri Hardilina, Hardilina Hari Setiyawati HARIYANTO HARIYANTO Hartin, Siti Sofia Hazira, Hazira Hidayanti, Nur Fitri hidayat, dwi taufik Hikamah, Siti Roudlotul Hutbah, Hutbah I Dewa Putu Nyeneng I Gusti Ayu Arwati Ibrahim, Sitti Mardia Ingrat, Intan Wahid Insani, Fitra Sawfla Karim, Elfhy Yanti Karimuna, Siti Rabbani La Kamisi, Haryati Lahata, Astid Pratiwi Liambo, Putri Yuliyanti Maharani, Keisya Amalia Meliyawati, Meliyawati Mentary, Putri Muhammad Hassan Massaty, Muhammad Hassan Muhammad Nur Rizqi Mukhlishin, Mukhlishin N. A. Rumiasih Nabiilah, Rifdah Neisya, Shava Netty Herawati Nizar, Zahwa Nur Ain Nur Hidayat Nurhalisa, Nurhalisa Nurjanana Nurjanana Nurlizawati, Nurlizawati Nurmiati Nurmiati Pamessangi, Andi Arif Pattinasrani, Merlyn Vitaloka Pradita, Bagas Pratiwi, Riri Puji Rahayu Puspita, Dea Putra, H. Alfan Putra, Muh. Fadil Pratama Putri, Armelia Putri, Indah Prihandini Utami Rabbi, Athaya Rachmawati, Annisa Noor Raden Mohamad Herdian Bhakti Rahmin, Ririn Ali Rusmawan Rusmawan, Rusmawan Saad, Rahmiyani Sabara, Mega Saing, Zubair Sakti, Clariza Garda Sari, Bulan Sari, Wika Purnama Selfia, Siti sherly sherly Shinta Melzatia Siti Choiriah Siti Rabbani Karimuna Slamet Kurniawan Fahrurozi Sugiarti Sugiarti Suharmadi Suharmadi Sunarto Amus Syair, Wika Purnama Syaugy, Muhammad Tappo, Liberty Mendila Tia, Sarni Titdoy, Dewi Toto Suharto Udin, Similanti Umi Nurjanah, Umi Wati, Galuh Rachma Wiwit Suprihatiningsih Yanti Karim, Elfhy Yanti, Wa Ode Yudhi Herliansyah Yulius Hari