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All Journal Jurnal Mirai Management Hasanuddin Economics and Business Review YUME : Journal of Management JURNAL MANAJEMEN BISNIS JURSIMA (Jurnal Sistem Informasi dan Manajemen) Jurnal Manajemen International Journal Of Science, Technology & Management (IJSTM) Quantitative Economics and Management Studies Movere Journal Panrannuangku Jurnal Pengabdian Masyarakat Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) International Journal of Engagement and Empowerment (IJE2) Patria Artha Journal of Community J-Alif : Jurnal Penelitian Hukum Ekonomi Syariah dan Budaya Islam Golden Ratio of Mapping Idea and Literature Format Jurnal Manajemen Perbankan Keuangan Nitro JUPADAI : Jurnal Pengabdian Kepada Masyarakat Jurnal Masyarakat Madani Indonesia Paradoks : Jurnal Ilmu Ekonomi JURSIMA Jurnal Sistem Informasi dan Manajemen International Conference on Islamic Economic Advances in Management & Financial Reporting Atestasi : Jurnal Ilmiah Akuntansi Khazanah Journal: Economics, Muamalah dan Entrepreneurship Vifada Management and Digital Business
Salam, Karta Negara
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Journal : Quantitative Economics and Management Studies

 1 
The Effects of Brand Image and Product Quality on Purchase Decisions Rosanti, Novita; Karta Negara Salam; Panus
Quantitative Economics and Management Studies Vol. 2 No. 6 (2021)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (576.93 KB) | DOI: 10.35877/454RI.qems360

Abstract

The study aim is to analyze are brand image and product quality partially positive and significant impact on purchasing decisions at Starbuck; Do brand image and product quality simultaneously have a positive and significant effect on purchasing decisions at Starbucks; Which variable has the most dominant influence on purchasing decisions at Starbucks. In this study, the authors chose the research location in Starbucks, Trans Studio Mall, Makassar City. In connection with the problems previously stated, an analysis will be carried out based on the data obtained using the following calculation: (1) Validity test, used to measure whether a questionnaire is valid or not. A questionnaire is said to be useful if the questionnaire's questions can reveal something, which is measured by the questionnaire. The results showed that the brand image variable had positive and significant influences on purchasing decisions; this indicated that Starbucks should maintain a good brand reputation, increasing consumer loyalty. Introducing products to consumers will give a good impression, and consumers will also remember the product. The results showed that the product quality variable had positive and significant effects on purchasing decisions; this indicated that Starbucks had to improve the quality of the products offered to increase sales levels. 12.9% of variables are not examined in this thesis, and this also affects the purchasing decision at Starbucks Trans Studio Mall Makassar; the variables that are not examined are (Price, Location, and Lifestyle). Researched, so you can find out what variables influence a person to make purchasing decisions at Starbucks Trans Studio Mall Makassar. In this study, the authors chose the research location in Starbucks, Trans Studio Mall, Makassar City. In connection with the problems previously stated, an analysis will be carried out based on the data obtained using the following comment: (1) Validity test, used to measure whether a questionnaire is valid or not. A questionnaire is said to be useful if the questionnaire's questions can reveal something, which is measured by the questionnaire. The results showed that the brand image variable had positive and significant effects on purchasing decisions; this indicated that Starbucks should maintain a good brand reputation, increasing consumer loyalty. Introducing products to consumers will give a good impression, and consumers will also remember the product. The results showed that the product quality variable had positive and significant influences on purchasing decisions; this indicated that Starbucks had to improve the quality of the products offered to increase sales levels. 12.9% of variables are not examined in this thesis, and this also affects the purchasing decision at Starbucks Trans Studio Mall Makassar, the variables that are not examined are (Price, Location, and Lifestyle). Researched, so you can find out what variables influence a person to make purchasing decisions at Starbucks Trans Studio Mall Makassar.
The Effects of Brand Image and Product Quality on Purchase Decisions Novita Rosanti; Karta Negara Salam; Panus
Quantitative Economics and Management Studies Vol. 2 No. 6 (2021)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (576.93 KB) | DOI: 10.35877/454RI.qems360

Abstract

The study aim is to analyze are brand image and product quality partially positive and significant impact on purchasing decisions at Starbuck; Do brand image and product quality simultaneously have a positive and significant effect on purchasing decisions at Starbucks; Which variable has the most dominant influence on purchasing decisions at Starbucks. In this study, the authors chose the research location in Starbucks, Trans Studio Mall, Makassar City. In connection with the problems previously stated, an analysis will be carried out based on the data obtained using the following calculation: (1) Validity test, used to measure whether a questionnaire is valid or not. A questionnaire is said to be useful if the questionnaire's questions can reveal something, which is measured by the questionnaire. The results showed that the brand image variable had positive and significant influences on purchasing decisions; this indicated that Starbucks should maintain a good brand reputation, increasing consumer loyalty. Introducing products to consumers will give a good impression, and consumers will also remember the product. The results showed that the product quality variable had positive and significant effects on purchasing decisions; this indicated that Starbucks had to improve the quality of the products offered to increase sales levels. 12.9% of variables are not examined in this thesis, and this also affects the purchasing decision at Starbucks Trans Studio Mall Makassar; the variables that are not examined are (Price, Location, and Lifestyle). Researched, so you can find out what variables influence a person to make purchasing decisions at Starbucks Trans Studio Mall Makassar. In this study, the authors chose the research location in Starbucks, Trans Studio Mall, Makassar City. In connection with the problems previously stated, an analysis will be carried out based on the data obtained using the following comment: (1) Validity test, used to measure whether a questionnaire is valid or not. A questionnaire is said to be useful if the questionnaire's questions can reveal something, which is measured by the questionnaire. The results showed that the brand image variable had positive and significant effects on purchasing decisions; this indicated that Starbucks should maintain a good brand reputation, increasing consumer loyalty. Introducing products to consumers will give a good impression, and consumers will also remember the product. The results showed that the product quality variable had positive and significant influences on purchasing decisions; this indicated that Starbucks had to improve the quality of the products offered to increase sales levels. 12.9% of variables are not examined in this thesis, and this also affects the purchasing decision at Starbucks Trans Studio Mall Makassar, the variables that are not examined are (Price, Location, and Lifestyle). Researched, so you can find out what variables influence a person to make purchasing decisions at Starbucks Trans Studio Mall Makassar.
Co-Authors A. We Tenri Fatimah Singkeruang A.R, Dhita Pratiwi Adnan, Asri Afiah Mukhtar Alwi, Aulia Aminuddin Hamdat Ar, Dhita Pratiwi Aslim, Sandi Asmawiyah Asmawiyah Asri Adnan Azis, Murwinda B, Ceskakusumadewi B, Jalil Baharuddin, B. Baharuddin, Megawaty Ceskakusumadewi Baottong, Mozes Haryanto Ceskakusumadewi, Ceskakusumadewi Cindy Yoel Tanesia Dewi B, Ceskakusuma Dhita Pratiwi Djabir, Muh. Erwin Erwin Fauziah Fauziah Hamdat, Aminuddin Hardy Hardy Hasnawati Hasnawati Hiljati, Hiljati Ismawati Ismawati Lawalata, Izaac L D Layli, Nuril Listiawati Lutfi, Anugrah M. Fahrul Husni Madrianah Makduani, Rivai Marsela, Ibrahim Marsuki Marsuki Marsuki Marsuki, Marsuki Maryam Nurdin Maryam Nurdin, Maryam Maslim Maslim, Maslim Megawaty, Megawaty Muchsiddin, Murdin Muhammad Akbar Muhammad Ikhwan Burhan MUHAMMAD RIZAL Muhammad, Natsir Mujahid Mujahid, Mujahid Mukhammad Idrus Mukhtar, Afiah Musdalifah Musdalifah Nawir, Fadliyani Novita Rosanti Nur Alam Nur Fatwa, Nur Nurqalbi, Nurqalbi Orfyanny S. Themba Palinggi, Prudence Patricia Hieroploise Panus Panus Panus, Panus Pramudi Harsono Pratiwi AR, Dhita R, Musdalipa Rachman Suwandaru Ramlah Ramlah Rhima Narulita Ikhwanah Amin Rifai, Mesrawati RINI RINI Riswan Riswan Rosanti, Novita Rosnaini Daga Rosyadah, Khairina Salam, Sri Wijaya Sari M, Fitri Indah Sasmita, Halida Siti Fatimah Siti Fatimah Siti Fatimah Sujatmiko Sujatmiko Sujatmiko, S Suwandaru, Rachman TATI NURHAYATI Taufik, Muhammad Imam Verawaty Verawaty Wahyuningsih Wahyuningsih Wijayanto, Ahmad Yuyun Karystin Meilisa Suade