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All Journal Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Jurnal Teknovasi : Jurnal Teknik dan Inovasi Mesin Otomotif, Komputer, Industri dan Elektronika Jurnal Mantik Penusa JISTech (Journal of Islamic Science and Technology) Jurnal Penelitian Medan Agama The IJICS (International Journal of Informatics and Computer Science) Technologia: Jurnal Ilmiah Majalah Ilmiah Warta Dharmawangsa Journal of Research in Business, Economics, and Education Scientific Journal of Informatics Jatilima : Jurnal Multimedia Dan Teknologi Informasi JOURNAL OF INFORMATION SYSTEM RESEARCH (JOSH) EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Community Development Journal: Jurnal Pengabdian Masyarakat TIN: TERAPAN INFORMATIKA NUSANTARA JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Bulletin of Computer Science Research Jurnal Sains Teknologi dan Sistem Informasi Bulletin of Information Technology (BIT) Manajemen : Jurnal Ekonomi Journal of Social Interactions and Humanities (JSIH) Insight Power (Kekuatan Wawasan) - Jurnal Pengabdian Kepada Masyarakat Digital (JUPED) Innovative: Journal Of Social Science Research Jurnal KeFis : Jurnal Kesehatan dan Fisioterapi Jurnal Akuntansi, Manajemen dan Ekonomi Digital (JAMED) Journal of Technology and Computer (JOTECHCOM) Journal of Accounting Law Communication and Technology Manajemen : Jurnal Ekonomi Journal of Education Transportation and Business INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen
Fajrillah, Fajrillah
Universitas IBBI
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Journal : EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS)

 1 
Pengaruh Harga, Produk, dan Promosi Terhadap Minat Beli Pada Toko Online Lazada Lili Suryati; Lenny Menara Sari Saragih; Fajrillah Fajrillah; Andriasan Sudarso; Altari Meli Gita Tarigan
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 3 No 3 (2022): February 2022
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v3i3.1222

Abstract

The purpose of this study was to determine the effect of price, product, and promotion on buying interest in the Lazada Online Store. The method used in this research is a descriptive quantitative method which is carried out through data collection using questionnaires and statistical test data analysis. The sample taken is the entire population in this study, amounting to 79 respondents. The instruments used are validity and reliability tests. Analysis of the data used is multiple linear regression analysis. The hypothesis test used is a partial t-test, simultaneous F-test, and determination test.The results of the multiple linear regression test are Y = 3,713+0,157X1+0,202X2 +0,512X3+e. The results showed that partially Price, Product, and Promotion had a significant and significant effect on Buying Interest at the Lazada Online Store. And the results of the study simultaneously show that Price, Product, and Promotion have a significant and significant effect on Buying Interest at the Lazada Online Store. The coefficient of determination obtained for the effect of Price, Product, and Promotion has a significant and significant effect on Purchase Interest obtained by 70.90%, while the remaining 29.10% is influenced by other factors not examined in this study
The Influence of Brand Image, Price, Product Quality, and Distribution on Purchase Decisions for Fiesta Chicken Nugget Products (Smart Superstore Medan City) Andriasan Sudarso; Lili Suryati; Lenny Menara Sari Saragih; Fajrillah Fajrillah; Shamir Hasyim Syarif; Klara Ratna Putri Nazara
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 4 No 2 (2022): November 2022
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v4i2.1839

Abstract

The purpose of this study was to determine the effect of brand image, price, product quality, and distribution on decisions in purchasing products from Fiesta Chicken Nugget (Smarco Superstore, Medan City). The results of the multiple linear regression test Y= 1.409 + 0.102X1 - (-0.045) X2 + 0.711X3 + 0.127X4+e. The results showed that partially Brand Image, Price, Product Quality, and Distribution, on the Purchase Decision of Fiesta Chicken nuggets. And the results of the study simultaneously showed that Brand Image, Price, Product Quality, and Distribution, had a significant and significant effect on Purchase Decisions. The coefficient of determination obtained for the partial effect of Brand Image, Price, Product Quality, and Distribution, on Purchase Decisions is obtained by 70%, while the remaining 30% is influenced by other factors not examined in this study.
Co-Authors Ade Boy Saputra Ahmad Farhan Zakia Alexander Barus Almastoni, Almastoni Altari Meli Gita Tarigan Amadi, Jam’an Amrin Fauzi Andriasan Sudarso Anggina, Arfah Anggriani Anggriani ANTONI, JUFRI Arif Senja Fitrani Baridah, Lailam Barus, Alexander Bella Kristin Christine Sitanggang Corinna Wongsosudono Cyntia Naomi Purba Daulay, M.Endar Mahmuda Desi Paramita Hutasoit Djoni Taslim Dwi Martiyanti Elisa Wijaya Eliyin, Eliyin Fahmil Triaga Fajar Faturrahman S Fandy Syahputra Fitri Nabila Halim, Samuel Anthony Handika, Arlan Tri Hasan, Junaidi Hasby, Ilham Hasrul Siregar Hasyim Syarif, Shamir hasyim, hasyim Hasyim, Shamir Helman Helman Hendra Hendra Hendra Soewarno, Hendra Hendri Sembiring Hendri Syahputra Hiya, Nirmadarningsih Ika Sari Dewi Imam Adlin Sinaga ira zulfa Irwanto Irwanto Iswandi Idris Iswandi idris Jambak, Cindy Afriana Jam’an Amadi Jecky Tri Ananda Juliani Juliati Nasution, Yenni Samri Kevin Prilano Kinanti, Dian Putri Klara Ratna Putri Nazara Lenny Menara Sari Saragih Lili Suryati Lubis, Ali Topan Lusiah Lusiah M Firdaus M. Abdul Rahim Mardiana Nazara Martiyanti, Dwi Maryaningsih Maryaningsih May Handri Meldiana Meldiana Meysi Ramayana Munthe Mita Trianda Putri Muhammad Arifin Lubis Muhammad Ilham Muhammad Yopi Ramadhan Siregar Nadya Venska Gunawan Novita S.G Siahaan Nur Aini, Sakina Perbawaty Angelica Perdana Rangkuti, Faiz Wahyu Petrus Gani Piji Pakarti Piji Pakarti Pratiwi Putri Lestari Prayuda, Wahyu Putra Prayudha, Hari Prianda, Agil Puput Sanny Casanova Sidabalok Putra, Raditya Abdillah Rahmanda, Putri Nasya Ramadhan, Agung Wahyu Ramadhan, Fahri Ramadhani, Nabilah Rambe, Rayhan Atricha Rasyad, Ismi Hamidah Razali, Muhammad Rifdah Riyan Dara Ripka Seriidahnaita Ginting Riri Juliani Riski Ardiansyah Roberto Kaban Salsabila, Nabila Samsudin, Samsudin Sembiring, Hendri Shamir Hasyim Syarif Sipur, Sipur Siregar, Saparuddin Sovia Lolita Pardede Sulaiman, Sulaiman Syarif, Shamir Hasyim Triska Andini Wahyu Wijanarko Waisen, Waisen Widodo, Aditya Wirda Novarika Wirda Novarika Yudi Yudi Zarina Mohamad Zarina MohamadV zulfa, Ira