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Journal : Compile: Journal of Society Service

Strategi Pengembangan UMKM Terhadap Pemasaran Produk Melalui Media Sosial di Kelurahan Baru Tancung Kabupaten Wajo Muzakkir; Akbar; Besse Adhemenna Putri
Compile Journal of Society Service Vol 1 No 1 (2023): Edisi: September 2023
Publisher : YP-SDI Lamaddukelleng

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Abstract

Pada dasarnya setiap pelaku UMKM memiliki strategi pemasaran tersendiri dalam memasarkan produk yang dijualnya agar memperoleh keuntungan yang diinginkan. Strategi pemasaran adalah serangkaian tindakan yang ditujukan untuk mencapai tujuan dan dengan pola pikir yang kreatif dan inovatif untuk menyikapi perkembangan yang terjadi di dalam dunia usaha khususnya pelaku UMKM itu sendiri. Namun penjualan produk, tak lepas dari masalah produk yang kurang laku yang dapat disebabkan oleh beberapa faktor, salah satunya adalah para pelaku UMKM tidak mengembangkan strategi dalam memasarkan produk yang mereka jual. Tujuan dari pengabdian masyarakat ini yaitu untuk mengetahui bagaimana masyarakat yang bertindak sebagai pedagang di Kelurahan Baru Tancung dan bagaimana mereka memasarkan produk mereka yang dapat mengembangkan strategi penjualan mereka dalam memasarkan produk sesuai dengan perkembangan zaman sehingga para pelaku usaha di Kelurahan Baru tancung dapat memasarkan produknya dan memperoleh keuntungan serta dapat menjadi roda penggerak dari perekonomian daerah maupun nasional dengan mengembangkan potensi desa. Metode pengabdian ini dilakukan dengan pemaparan materi dan pelatihan serta studi literatur artikel ilmiah, berita dan informasi yang terkait dengan strategi pemasaran produk.
Edukasi Kepada Masyarakat Kelurahan Sompe Untuk Meningkatkan Minat Investasi Siardin Andi Djemma; Indra Heri Rukmana; Akbar; Asrul Jaya; Andi Meilanie Majid
Compile Journal of Society Service Vol 2 No 1 (2024): September 2024
Publisher : YP-SDI Lamaddukelleng

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Abstract

One way to increase wealth and protect it from possible inflation is to invest, and this is very important for people to achieve a decent life (financial freedom), especially in meeting their needs in retirement. In general, Indonesians who have guaranteed pension funds are those who work as civil servants, police and military. But in fact, especially in Sompe village, most people are farmers and entrepreneurs, 36 per cent of the 4,210 population. With this in mind, it is necessary to provide advice that educates the community to increase their awareness of investment interest. In Indonesia, investment interest is still dominated by young people.
Pemberdayaan UMKM Kain Sutera Corak Bunga Lagosi Berbasis Kearifan Lokal Dalam Meningkatkan Perekonomian Andi Djemma, Siardin; Andi Yuniarti; Andi Nurwana; Akbar; Aliana; Intan Nurwana
Compile Journal of Society Service Vol 2 No 2 (2025): March 2025
Publisher : YP-SDI Lamaddukelleng

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Abstract

This community service activity aims to examine strategies for optimizing the empowerment of micro, small, and medium enterprises producing floral-patterned silk based on local wisdom principles to enhance the economy in Lagosi Village. The methods used involve observation, counseling, mentoring, and evaluation of implementation. This dedication contributes to a deeper understanding of how micro, small, and medium enterprises in palm sugar can play a role in sustainable development and the local economy. The implications of the policies generated from this research can assist the government and other stakeholders in supporting the empowerment of micro, small, and medium enterprises focused on local wisdom-based silk weaving, as well as improving the welfare of the local community.
Sosialisasi Koperasi Desa Sebagai Penggerak Ekonomi Masyarakat Desa Bottopenno Kabupaten Wajo Akbar; Siardin Andi Djemma; Novianti; Nabila Batara Ugi
Compile Journal of Society Service Vol 3 No 1 (2025): Edisi September 2025
Publisher : YP-SDI Lamaddukelleng

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Abstract

Village co-operatives play a crucial role in the economic development of communities, particularly in rural areas, and are considered a key pillar of the national economy under Law UU RI No. 25 of 1992. This community service research aims to increase community understanding of co-operatives and to attract their interest in joining and contributing to the management of co-operatives in Bonttopenno Village, Wajo Regency. To achieve this goal, socialization was conducted using discussion and outreach methods as the most effective strategy. This community service has succeeded in providing a deeper understanding of the functions, benefits, and operational mechanisms of village cooperative units as drivers of the community economy.