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All Journal ESENSI: JURNAL BISNIS DAN MANAJEMEN Niagawan Ekonomikawan : Jurnal Ilmu Ekonomi dan Studi Pembangunan Al-Tahrir: Jurnal Pemikiran Islam EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ilmiah Pertanian Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah EKONOMIS : Journal of Economics and Business JMM (Jurnal Masyarakat Mandiri) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JURNAL AGRICA Journal of Humanities and Social Studies Aptisi Transactions on Technopreneurship (ATT) Amwaluna Jurnal Ekonomi dan Keuangan Syariah Jurnal Manajemen dan Bisnis Enrichment : Journal of Management EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Jurnal Manajemen Bisnis Eka Prasetya AGRISAINS: Jurnal Ilmiah Magister Agribisnis GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Triton International Journal Of Science, Technology & Management (IJSTM) Jurnal Ilmiah ASET Insight Management Journal Devotion: Journal of Research and Community Service Jurnal Manajemen dan Bisnis Economics, Business and Management Science Journal Jurnal Ekonomi Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Bisnis Mahasiswa Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) The International Conference on Education, Social Sciences and Technology (ICESST) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Manajemen dan Bisnis Proceedings of The International Conference on Business and Economics Journal of Artificial Intelligence and Digital Business Jurnal Mahasiswa Manajemen dan Akuntansi Journal Research of Social Science, Economics, and Management Jurnal Ilmiah Akuntansi Keuangan dan Bisnis Innovative: Journal Of Social Science Research International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan El-Mujtama: Jurnal Pengabdian Masyarakat Jurnal Penelitian Pendidikan Indonesia Agrifo: Jurnal Agribisnis Universitas Malikussaleh International Journal of Economics, Business and Innovation Research Society Jurnal Cendekia Ilmiah Jurnal Manajemen Kreatif dan Inovasi
Ihsan Effendi
Universitas Medan Area
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CALCULATION OF OIL PALM HARVESTER PREMIUM BASED ON SLOPE CLASS BASED ON GEOGRAPHIC INFORMATION SYSTEM IN SEI SILAU PLANTATION PT.PERKEBUNAN NUSANTARA III (PERSERO) Jeremia Hutauruk; E. Harso Kardhinata; Ihsan Effendi
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 1 (2024): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v4i1.1431

Abstract

PT Perkebunan Nusantara III is a state-owned company engaged in plantation activities. Sei Silau Plantation is one of the units that manages oil palm plantations. One of the factors that determines the company's performance is the productivity of the harvesters. The amount of premium received by harvesters is a factor that affects motivation and performance, but the determination of premiums still uses general slope data for each harvest area in determining the task base. The method used in this research is spatial data processing, overlaying slope data from Demnas with regional boundaries at each level and then analysing the increase in productivity and premiums. The results showed that the slope class from the spatial analysis was divided into three parts, namely flat and undulating (0-15%) covering 114.91 ha/45.85%, hilly (15-45%) covering 110.34 ha/44.03% and hilly without terraces (>45%) covering 25.35 ha/10.12% of the total oil palm area. The slope class of each plantation is divided into three classes. There was an increase in productivity and premium after the method change, namely an increase in productivity from April to May by 214.95 kg/17.04%, May to June by 123.43/8.43% and April to June by 339.38 kg/26.90%, and an increase in premium from April to May by Rp 3,190,252/22.20%, May to June by Rp 1,642,123/9.35% and April to June by Rp 4,832,375/33.63%. This shows a clear correlation between increased productivity and increased premiums.
Success Model Partnership Program SME At PT. Perkebunan Nusantara III Junaidi, Junaidi; Lubis, Zulkarnain; Effendi, Ihsan
Journal Research of Social Science, Economics, and Management Vol. 2 No. 7 (2023): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v2i07.354

Abstract

Small medium enterprises is one of the business units that help the country a lot in reducing the unemployment rate. This sector makes a major contribution in supporting the national economy. Real steps and efforts are needed to support and increase the power of SMEs. The main objective of this study is to determine the direct and indirect effects of HR experience, capital, knowledge, social networks, social media, perceived customer benefits, and perceived competitive value on the performance of SMEs through partnership programs. The approach in this research is causal research (cause and effect). The population in this study is the SME business actor who are fostered at PT. Perkebunan Nusantara III, with total of 243 SME business actors. While the sampling technique used a saturated sample where 243 SMEs were sampled in this study. Data collection techniques used a questionnaire with an ordinal measurement scale. Data analysis used AMOS based Structural Equation Modeling (SEM). The results showed that the direct experience of human resources, capital, social networks, social media, and perceived customer benefits had a significant effect on the partnership program, while knowledge was not significant for the partnership program. The results showed that the direct experience of human resources, capital, social networks, social media, perceived customer benefits, and perceived competitive value had a significant effect on the performance of SMEs, while knowledge was not significant on the performance of SMEs. Indirectly the experience of human resources, capital, knowledge, social networks, social media, perceived customer benefits and perceived competitive value had a significant effect on the performance of SMEs through partnership programs.
The Effect of Social Network on Partnership Programs and MSMEs Performance Junaidi, Junaidi; Lubis, Zulkarnain; Effendi, Ihsan
Journal Research of Social Science, Economics, and Management Vol. 2 No. 6 (2023): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v2i06.366

Abstract

The goal of this research is to determine the influence of social networks on the partnership program and the performance of SMEs and the role of the partnership program in mediating the social network on the performance of MSMEs. Concerning the study's population, MSMEs assisted at PTPN III, a total of 243 MSMEs business actors were declared successful in MSMEs development. A saturated canoe was used as the sampling method. As a result, the sample size for this study is 243 MSMEs business actors. The information was gathered using a questionnaire tailored to each variable indicator item. Structural Equation Modeling with Amos was used for data analysis. The findings revealed that social network has a significant impact on the partnership program and MSMEs' performance; partnership program has a direct and significant impact on the MSME's performance; partnership program has a significant indirect influence on the performance of MSMEs by mediating social networks.
The Education-Based Marketing Management in Drug Prevention Efforts in the Full Boarding Religious School Environment of Maahad Ahmadi Negeri Sembilan, Malaysia : Education-Based Marketing Management in Drug Prevention Efforts in the Full Boarding Religious School Environment of Maahad Ahmadi Negeri Sembilan, Malaysia Lubis, Adelina; Effendi, Ihsan; Zulyadi, Rizkan; Arifin, Syasyain; Yudha Pratesta, Oxy
GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2025): GANDRUNG: Jurnal Pengabdian Kepada Masyarakat
Publisher : Fakultas Olahraga dan Kesehatan, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/gandrung.v6i1.4482

Abstract

Narcotics abuse is a serious problem that affects the younger generation, including students in boarding religious schools. This activity aims to develop and implement an educational program to prevent narcotics abuse in Maahad Ahmadi Negeri Sembilan, Malaysia. The methods used include seminars, workshops, and dissemination of information through social media and attractive posters. This program is designed to increase students' awareness and knowledge about the dangers of narcotics and provide strategies for refusing offers of abuse. The results of this activity show an increase in students' understanding of narcotics issues and their ability to make better decisions. By involving all parties, including teachers, parents and the community, it is hoped that this activity can create a safer and more positive environment for students at Maahad Ahmadi
THE INFLUENCE OF TRANSFORMATIONAL LEADERSHIP ON EMPLOYEE PERFORMANCE AT TANDEM PLANTATIONS LIMITED LIABILITY COMPANY PERKEBUNAN NUSANTARA I REGIONAL 1 SUPPORTING COMPANY Arif Setiawan; Akbar Siregar; Ihsan Effendi
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 4 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i1.2540

Abstract

Leadership is one of the important factors that determine employee performance and the ability of the organization to adapt to environmental changes, therefore effective leadership must provide direction to the efforts of all workers in achieving organizational goals. In this case, one of the various forms of leadership styles that can be a factor in increasing employee performance is transformational leadership.
Mengelola Keluhan Digital : Studi tentang Kualitas Komunikasi dan Penanganan Masalah Aplikasi DANA pada Mahasiswa Fakultas Ekonomi Universitas Negeri Medan Lubis, Adelina; Effendi, Ihsan; Alexander Sabastian Pangaribuan; Maysri Handayani Putri Sinaga
Jurnal Ilmiah Aset Vol. 27 No. 2 (2025): Jurnal ASET Vol 27 No 2
Publisher : STIE Widya Manggala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37470/1.27.2.253

Abstract

This study aims to determine the effect of communication quality and problem handling on user complaints of the DANA application, especially for students of the Faculty of Economics, State University of Medan. The background of this study is the increasing user complaints about the DANA application, such as slow customer service response, failed transactions, and lack of clarity in problem solving. This study used a quantitative approach with a survey method, and data were obtained through questionnaires distributed to 100 respondents selected by purposive sampling. The research instrument measured three variables: communication quality (X₁), problem handling (X₂), and user complaints (Y), with a Likert scale of 1-5. The reliability test results show that all variables have Cronbach's Alpha values above 0.8, which means they are highly reliable. The results of multiple linear regression analysis show that communication quality has a positive and significant effect on user complaints (t count = 2.206; sig = 0.03), and problem handling has a significant negative effect (t count = -2.480; sig = 0.015). The simultaneous test (F count = 5.190; sig = 0.007) shows that both variables together have a significant effect on user complaints. This study concludes that improving communication and problem handling can reduce the level of complaints and increase user satisfaction with the DANA application.
The Influence Of Human Resource Competence And Motivation On The Performance Of Ulos Msmes In Tarutung, North Tapanuli Regency Deni Sormin; Adelina Lubis; Ikbar Pratama; Ihsan Effendi
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 1 (2026): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i1.8702

Abstract

This study aims to determine how the influence of Human Resource Competence and Motivation on MSME Performance in Ulos MSMEs in Tarutung, North Tapanuli Regency. Quantitative research uses the Structural Equation Modeling-Partial Least Square (SEM-PLS) method with the SmartPLS 3.2.8 application to test the relationship between Human Resource Competence, Motivation and MSME Performance. This study uses primary data with data obtained using a research questionnaire. Respondents of Ulos MSME business actors in Tarutung were 100 respondents with a sampling technique using Slovin. Based on the results of the hypothesis test, Human Resource Competence has a positive effect on MSME Performance with a path coefficient of 0.508 and t-statistics of 6,448. Motivation has a positive effect on MSME Performance with a path coefficient of 0.262 and t-statistics of 2,964. So, it is concluded that there is a significant positive influence between human resource competence and motivation on the performance of MSMEs in Ulos MSMEs in Tarutung, North Tapanuli Regency.
Keputusan Memilih Perguruan Tinggi Ditinjau dari Personal Selling, Citra Merek, dan Kepercayaan Merek sebagai Variabel Intervening Adelina Lubis; Ihsan Effendi; Nasib Nasib; Manda Dwipayahi Bhastary; Ahmad Fadli
Society Vol 11 No 2 (2023): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v11i2.579

Abstract

In pursuing enhancing human resources’ quality, the state has ensured that private universities also have rights and obligations. The main objective of this study is to investigate whether personal selling and brand image influence college decision-making through the mediating role of brand trust. This research was conducted at the Politeknik Unggul LP3M in Medan, Indonesia. The study’s population was comprised of active students from the 2019/2020 academic year, totaling 257 individuals. A stratified sampling technique was employed, using the Slovin formula with a 5% margin of error, resulting in a sample size of 157 respondents. The study utilized a quantitative approach, with data collected through structured questionnaires. The analysis included descriptive statistics, reliability tests, and path analysis to determine the direct and indirect effects of personal selling and brand image on college decision-making through brand trust. The findings indicate that personal selling significantly affects brand trust, suggesting that effective strategies can enhance students’ trust in the institution’s brand. Similarly, brand image significantly directly affects brand trust, underscoring the importance of a positive brand image in building trust among potential students. Furthermore, the results show that personal selling indirectly influences college decision-making through brand trust, indicating that the trust developed through personal selling efforts can lead to positive college choice decisions. Likewise, brand image indirectly affects college decision-making through brand trust, highlighting the role of a strong brand image in shaping students’ enrollment decisions. In conclusion, personal selling and brand image are crucial in influencing college decisions, with brand trust as a key mediating variable. These findings provide valuable insights for educational institutions aiming to enhance their marketing strategies and build stronger relationships with prospective students. Future research could explore additional factors influencing college decision-making and examine these relationships in different educational contexts.
Pengaruh Kualitas Pelayanan, Harga, dan Digital Marketing terhadap Loyalitas Konsumen di Hotel Arabia Style Medan Melda Wani; Ihsan Effendi; Wan Suryani
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.8458

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan, harga, dan digital marketing terhadap loyalitas konsumen di Hotel Arabia Style Medan. Dalam industri perhotelan yang semakin kompetitif, loyalitas konsumen menjadi faktor penting dalam menjaga keberlangsungan usaha dan meningkatkan daya saing perusahaan. Loyalitas konsumen dapat dipengaruhi oleh berbagai faktor, di antaranya kualitas pelayanan yang diberikan kepada tamu, kesesuaian harga dengan manfaat yang diterima, serta efektivitas strategi digital marketing yang dilakukan oleh perusahaan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Populasi dalam penelitian ini adalah seluruh konsumen yang pernah menginap di Hotel Arabia Style Medan, sedangkan sampel ditentukan menggunakan teknik purposive sampling dengan kriteria responden yang pernah menggunakan jasa hotel tersebut. Data dikumpulkan melalui penyebaran kuesioner dan dianalisis menggunakan metode regresi linier berganda. Hasil penelitian menunjukkan bahwa secara parsial kualitas pelayanan berpengaruh positif dan signifikan terhadap loyalitas konsumen, harga berpengaruh positif dan signifikan terhadap loyalitas konsumen, serta digital marketing berpengaruh positif dan signifikan terhadap loyalitas konsumen. Secara simultan, kualitas pelayanan, harga, dan digital marketing berpengaruh signifikan terhadap loyalitas konsumen. Variabel yang paling dominan memengaruhi loyalitas konsumen adalah kualitas pelayanan. Temuan ini menunjukkan bahwa peningkatan kualitas pelayanan, penetapan harga yang kompetitif, serta pemanfaatan digital marketing yang efektif dapat meningkatkan loyalitas konsumen. Oleh karena itu, manajemen hotel disarankan untuk terus meningkatkan mutu pelayanan, menyesuaikan strategi harga, serta mengoptimalkan promosi digital guna mempertahankan dan meningkatkan loyalitas pelanggan.
Pengaruh Kualitas Produk dan Brand Image Terhadap Keputusan Pembelian Sepeda Roadbike Pada Konsumen Toko Bike Republic Medan Billy Hafiz Yazid; Ihsan Effendi; Syafrida Hafni Sahir
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 4 No. 2 (2026): APRIL : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v4i2.2571

Abstract

This study aims to analyze the effect of product quality and brand image on purchasing decisions of road bike consumers at Bike Republic Store Medan. This research uses a quantitative approach with a causal associative method. The research data were obtained through the distribution of questionnaires to 90 respondents who were consumers of Bike Republic Store Medan using a purposive sampling technique. The data analysis method used is multiple linear regression analysis with classical assumption tests, partial tests (t-test), simultaneous tests (F-test), and the coefficient of determination. The results show that partially product quality has a positive and significant effect on purchasing decisions with a t-count value of 2.989 which is greater than the t-table value of 1.987 and a significance value of 0.004 < 0.05. Brand image also has a positive and significant effect on purchasing decisions with a t-count value of 4.195 which is greater than the t-table value of 1.987 and a significance value of 0.000 < 0.05. Simultaneously, product quality and brand image have a positive and significant effect on purchasing decisions with an F-count value of 90.223 which is greater than the F-table value of 3.951 and a significance value of 0.000 < 0.05. In addition, the coefficient of determination shows an R Square value of 0.670, which means that product quality and brand image are able to explain purchasing decisions by 67%, while the remaining 33% is influenced by other variables outside this study.
Co-Authors Adelina Lubis Afda Widyanti Nasution Agnessyah Kardina Simamora Ahmad Fadli Ahmad Fadli Ahmad Prayudi Ahmad Rafiki Akbar Siregar Alexander Sabastian Pangaribuan Anas Tesya Br Sitepu Andri Putra Panjaitan Annisa Dwi Febrianti Apriliani, Anggi Arif Setiawan Arifin, Syasyain Azhari, Saiful Billy Hafiz Yazid Cynthia Ayu Lestari Dahrul Siregar Deanti Indira Deka Gustina Pandiangan Deni Sormin Devara Andreas Jonathan Dhian Rosalina, Dhian E. Harso Kardhinata Eka Dewi Setia Tarigan Eral, Mindya Erikson Sihombing Erina Novelia Ester Sembiring Fachry Abda El Rahman Fitriani Tobing Harahap, Ahmad Rizki Hardai Hasibuan, Andika Pramana Hery Syahrial Hilda Ariska Br Lubis Hutagalung, Gracella Rosnah S Ilham Ramadhan Nasution Indawati Lestari Indra Satria Jayawarsa, A.A. Ketut Jeremia Hutauruk Junaidi Junaidi Junaidi Junaidi Junaidi Junaidi Junaidi Junaidi Junaidi Khairun Nisa Kristin, Okta Viani Kuswardani, Retna Astusi Lailan Tawila Lanna Sari Juliana Pasaribu Lidya Novita Anwar Lubis Musika Lubis, Andi Reza Syahputra Lubis, Nabila Boru Manda Dwipayahi Bhastary Marpaung, Mangadar Maulana, Agung Maysri Handayani Putri Sinaga Melda Wani Mhd.Buhari Sibuea Miftahuddin, Miftahuddin Mitra Musika Mitra Musika Lubis Mitra Mustika Lubis Muammar Rinaldi Muhammad Akbar Siregar Muhammad Fahmi Muhammad Reza Aulia Muhammad Ridha Haykal Amal Muhammad Yamin Murad, Miftahuddin Muslim Wijaya Mutahajjid, Zul Azmi Naila Zuhra Nasib Novika Gea Nurul Wardani Lubis Olivia Sembiring Pardosi, Urbano I.R.S Popy Noviyanti Pradipta Utami, Miranti Pratama, Ikbar Prawidya Hariani RS Puji Wahyu Mulyani Putra, Yudha Maulana Putra, Yunanda Eka Putri Novyenni Widyarosa Tarigan Rahmanta Ginting Rahmanta Ginting Ramadhona, Yulviane Retna Astuti Kuswardani Riska Handayani Rizkan Zulyadi Rizna Nur Ayyuna Sanjaya, Budi Sari Bulan Tambunan Sari, Adelina Puspita Sekar Chalifah Segara Sekar Chalifah Segara Shunhaji, Akhmad Simamora, David Geraldy H Simanungkalit, Nurul Amalyiah Siregar, Akbar Siregar, Doly Siregar, Joni Rianto Sitorus, Vira Rezkika Situmorang, Sudiwan Situngkir, Jenni br Sri Ramadhani Br. Ginting Sugito - Sugito Sugito Supriatna, Dasep Syafrida Hafni Sahir Syahbuddin Hasibuan Syahbudin, Jafar Syarifah Aini Syarifah Muthia Putri Teddi Pribadi Tohap Parulian Tresia L. Naibaho Vina, Jessika Wan Rizca Amelia Wan Rizca Amelia Wan Suryani Wulandari, Artika Xiayu, Song Yamin Siregar Yudha Pratesta, Oxy Yuliana Kansrini Yuni Syahputri Zahra, Sofhia Rahayu Zonglin, Ding Zulkarnain Lubis Zulkarnain Lubis Zulkarnain Lubis