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All Journal SEGMEN Jurnal Manajemen dan Bisnis Kompak : Jurnal Ilmiah Komputerisasi Akuntansi Gemawisata: Jurnal Ilmiah Pariwisata Jurnal Pariwisata Jurnal Manajemen STIE Muhammadiyah Palopo JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK JMM (Jurnal Masyarakat Mandiri) Scientific Journal of Reflection : Economic, Accounting, Management and Business Jurnal Pengabdian Dharma Laksana Jurnal Mantik JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Management Studies and Entrepreneurship Journal (MSEJ) Bisman (Bisnis dan Manajemen): The Journal of Business and Management JIIP (Jurnal Ilmiah Ilmu Pendidikan) Community Development Journal: Jurnal Pengabdian Masyarakat Journal of Social Science Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ekonomi Efektif Jurnal Abdimas ADPI Sosial Dan Humaniora Jurnal Bingkai Ekonomi (JBE) Interdisciplinary Social Studies Kontigensi: Jurnal Ilmiah Manajemen Brilliant International Journal of Management and Tourism (BIJMT) Jurnal Pengabdian Masyarakat Waradin Sewagati: Jurnal Pengabdian Masyarakat Indonesia Gema Wisata Nawasena: Jurnal Ilmiah Pariwisata Literacy : International Scientific Journals of Social, Education, Humanities Journal of Social Science Journal of Business Management and Economic Development Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat Pancasila International Journal of Applied Social Science Seminar Nasional Teknologi dan Multidisiplin Ilmu Journal of International Multidisciplinary Research Management Studies and Business Journal Accounting Studies and Tax Journal Nusantara Mengabdi kepada Negeri Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Journal of Economics, Management, Accounting and Computer Applications International Journal of Economics, Business Management and Accounting Harmony Management: International Journal of Management Science and Business Management Dynamics: International Journal of Management and Digital Sciences International Conference on Digital Advanced Tourism, Management, and Technology Proceeding of The International Conference on Management, Entrepreneurship, and Business Brilliant International Journal of Management and Tourism Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Ray Octafian
STIEPARI Semarang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Transportation Other

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How The Image of The Company and The Value of The Customer Affect Satisfaction Octafian, Ray; Mochamad Miswanto Gunawan; Krisnawati Setyaningrum Nugraheni; Septiana Raihan Saputri
Brilliant International Journal Of Management And Tourism Vol 2 No 2 (2022): June: Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v2i2.551

Abstract

A primary goal of this study is to investigate and dissect the connection between a company's public image and its ability to retain satisfied clients. The second objective is to investigate the connection between customer value and contentment. Third, to dissect what factors have the most impact on happiness and why. The description of each variable answer in this study is Corporate Image (X1), Customer Value (X2) and Customer Satisfaction (Y1) can be done by means of descriptive analysis In accordance with the results of the discussion there are several things that can be concluded in accordance with the objectives of this study there is a positive influence of corporate image variable on customer satisfaction, the better the corporate image that is formed with the existing suitability it will form customer satisfaction. There is a positive influence of the customer value variable on customer satisfaction, the more customers benefit from the programs offered, the more customer satisfaction increases. The customer value variable is the variable that has the biggest influence on customer satisfaction, so it needs special attention for management to improve customer satisfaction.
Product and Location Analysis of Guest Purchase Decisions Aswari, Novita Indri; Octafian, Ray
Brilliant International Journal Of Management And Tourism Vol 2 No 3 (2022): October : Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v2i3.727

Abstract

This research has purpose to analyze how the influence of product and location is also to identify which variables are the most dominant on purchasing decisions at Wee Nam Kee Restaurant Semarang. Data collection techniques were carried out by observation and questionnaires. The analytical method used was quantitative descriptive analysis method using the SPSS application for data processing. The results obtained from this study have a positive and significant effect between product and location on purchasing decisions and the most dominant variable is the Location variable.
Branding Tourism's Image Octafian, Ray; Mistriani, Nina
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 4 (2022): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i4.7141

Abstract

The tourism development strategy through the digital economy in building a brand image is very important in developing the tourism industry business. The role of Marketing Public Relations through brand image is the spearhead in maintaining the minds of consumers to be loyal and different from increasingly high competitors. The reason the researchers took this theme is the importance of the uniqueness of packaged tourism to shape economic activity through the use of information and communication technology that can affect the economy. This research was conducted at Curug Gondoriyo Semarang. The waterfall is one of the new tourist attractions in Semarang and is starting to be known to the public as a neglected natural tourism, but has a unique beautiful waterfall area with a height of 15 meters and is more attractive after being laid out. then promoted. Sources of research data are primary and secondary data. This study uses a qualitative research method. Methods of data collection through direct observation to the field, interviews, questionnaires. The results of the research are marketing public relations through social media with brand image opinion leaders, carrying out word of mouth techniques, conducting events as a media promotion and an ecotourism concept approach that preserves natural resources as the main issue in human life, both economically and socially.    
Analisis Kepuasan Konsumen di Restoran Canting Semarang Nugraheni, Krisnawati Setyaningrum; Octafian, Ray
Jurnal Bingkai Ekonomi (JBE) Vol 5 No 2 (2020): Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v5i2.86

Abstract

Consumer satisfaction is influenced by product quality and service satisfaction variables are independent variables, while customer satisfaction is the dependent variable. To find out the magnitude of the effect of product quality, facilities and location on customer satisfaction, in sampling using the Slovin formula obtained at 87 with an error rate of 10%. The sampling technique uses the method of accidental sampling which is done by obtaining data from a group of population, then incidentally or incidentally by not using a particular plan. R2 value of 0.821, meaning that 82.1% of customer satisfaction can be explained by the variable quality of products, facilities and location while 17.9% is explained by other variables.
GREEN ECONOMY PROGRAM: MEMPERSIAPKAN PEREMPUAN WIRAUSAHA MELALUI PEMANFAATAN TANAMAN OBAT BIODIVERSITAS SEBAGAI WISATA EDUKASI Mistriani, Nina; Mansur, Ahmad; Tutik, Tutik; Octafian, Ray
JMM (Jurnal Masyarakat Mandiri) Vol 7, No 6 (2023): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v7i6.19183

Abstract

Abstrak: Pemberdayaan perempuan sebagai indikator peningkatan ekonomi masyarakat melalui wirausaha dan pemanfaatan model pembangunan yang mensinergikan pertumbuhan ekonomi dan peningkatan kualitas lingkungan (Green economy). Pemberdayaan perempuan menjadi strategi penting dalam potensi diri agar lebih mampu mandiri dan berkarya. Permasalahan muncul, masyarakat belum siap dalam penerimaan kedatangan wisatawan sebagai wisata edukasi. Tujuan pengabdian ini untuk mempersiapkan masyarakat khususnya perempuan dalam berwirausaha melalui pemanfaatan tanaman obat biodiversitas sebagai wisata edukasi. Peran perempuan sebagai pemandu wisata dalam melayani kunjungan wisatawan. Maka, metode yang tepat dilakukan dalam program pengabdian masyarakat ini melalui beberapa tahapan: sosialisasi, pendampingan, workshop, dan evaluasi. Mitra sasaran adalah pada masyarakat perempuan yang ada di Desa Branjang, khususnya pengelola tanaman toga. Jumlah sasaran ketercapaian 25 orang masyarakat perempuan. Hasil solusi yang ditawarkan terbentuknya masyarakat sadar wisata sekitar 100 %, terbentuknya kelompok pemandu wisata perempuan untuk kawasan konservasi tanaman obat 80%, dan pengadaan paket wisata 90%. Sehingga dapat dipromosikan kepada wisatawan, perluasan kawasan konservasi tanaman obat, terbentuknya kelompok baru konservasi tanaman obat dan pengemasan produk minuman tanaman obat sebagai usaha masayarakat perempuan di Desa dalam peningkatan ekonomi dan usaha baru yang menguntungkan bagi keluarga dan Desa.Abstract: Empowering women as a sign of boosting local economies through entrepreneurship and the application of development methods that promote both economic growth and improvements in environmental quality (green economy). In order to increase women's self-potential and increase their capacity for independence and employment, empowerment is a crucial tactic. There are issues since the locals are not prepared to welcome visitors on instructional trips. The purpose of this service is to prepare the community, especially women, for entrepreneurship through the utilization of medicinal plants with high biodiversity for educational tourism. The role of women is as tour guides who serve tourist trips. Therefore, this community service program's proper methodology involves a number of stages, including socialisation, counselling, workshops, and evaluation. The women's community in Branjang Village, in particular the manager of the toga plant, are the target partners. Fulfilment of the overall goal of 25 female community members. The results of the proposed solutions are forming a tourism awareness community reached about 100%, training a group of female tour guides to the medicinal plant conservation area reached 80% and providing travel packages up to 90%. So that it can be promoted to tourists, the expansion of medicinal plant conservation areas, the formation of new medicinal plant conservation groups and the packaging of medicinal plant beverage products as a business for women in the village in improving the economy and new businesses that are profitable for families and villages.
Peningkatan Pembinaan Sadar Wisata Dalam Pengembangan Pariwisata Pada Sentral IKM Batik Malon Nina Mistriani; C.Susmono Widagdo; Ray Octafian
ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Vol. 2 No. 3 (2024): Juli : Jurnal Pengabdian dan Kemitraan Masyarakat
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/alkhidmah.v2i3.964

Abstract

Tourism is a mainstay for the development of new leading tourist attractions or destinations. Pokdarwis (Tourism Awareness Group) is a key element for the community with its strategic role in developing and managing the natural, cultural, and artificial potential of a region to become a tourist destination. This community service activity aims to strengthen the institutional function of the Batik Small and Medium Industries (IKM) in understanding the potential elements of Sapta Pesona (Seven Charms). The implementation of Sapta Pesona is an effort to provide excellent service to tourists, especially for tourism villages, so the participation of the Batik IKM central community is needed in managing the 7 elements of Sapta Pesona. The Sapta Pesona campaign aims to recognize and gain experience in developing tourism villages that have become tourist attractions, through stages of recognizing and gaining experience in managing community-based tourism products and implementing Sapta Pesona actions in the management of tourism villages.
Efforts of Kokoon Hotel Banyuwangi to Retain Potential Employees Amanda, Amanda; Octafian, Ray
Journal of International Multidisciplinary Research Vol. 2 No. 5 (2024): Mei 2024
Publisher : PT. Banjarese Pacific Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62504/jimr452

Abstract

The hospitality sector is one of the impacted industries, as it is closely connected to the tourism sector by providing lodging for tourists. However, there have been some favourable effects, such as the establishment of Kokoon Hotel Banyuwangi in reaction to the pandemic scenario. Increase in staff turnover is correlated with the appearance of opportunities that have resulted from the tourism recovery programme that the Indonesian government has implemented as a response to the Covid-19 outbreak, as was stated before. The research aims to investigate the employees' perception of the workplace climate at Kokoon Hotel Banyuwangi and determine the extent to which the work environment impacts their intention to continue working at the hotel. The qualitative method offers an opportunity for an in-depth exploration of Kokoon Hotel Banyuwangi's Efforts in Retaining Employees. This research found that skill development, career advancement, pay, work culture, benefits, and outstanding relationships affect employee satisfaction at Kokoon Hotel Banyuwangi. To retain staff, Kokoon Hotel Banyuwangi offers cross-training programmes, fair promotion processes, and a comfortable work culture for employee development. Kokoon Hotel Banyuwangi employees depart for financial, professional, and outside experience reasons. Kokoon Hotel Banyuwangi has to strengthen work culture, interactions with supervisors, coworkers, and subordinates, and employee skill development.
The Financial Performance Reviewed Through Liquidity and Market Ratio Ameliana, Hesty; Octafian, Ray
Journal of International Multidisciplinary Research Vol. 2 No. 5 (2024): Mei 2024
Publisher : PT. Banjarese Pacific Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62504/jimr526

Abstract

This research aims to investigate the financial performance of a company by focusing on liquidity ratio analysis and market ratio analysis. Financial performance is a key indicator in evaluating the stability and financial efficiency of a company. Liquidity ratios and market ratios are used to measure the financial performance of PT Gudang Garam Tbk as a case study during the period 2021-2023. By analyzing liquidity ratios and market ratios, this research aims to provide a deeper understanding of the financial health and market valuation of PT Gudang Garam Tbk. The research findings explain that overall, PT Gudang Garam Tbk needs to focus on better liquidity management and strategic initiatives. Management should be proactive in analyzing the factors affecting the financial performance of the company and take necessary actions to improve the situation. With careful management and the right strategies, PT Gudang Garam Tbk is expected to improve its financial performance and maintain stability in the long term
Pengaruh Ekspektasi Dan Fasilitas Terhadap Kepuasan Wisatawan Di Ragentar Glamping Umbul Sidomukti Saptiany, Shella Gherina; Octafian, Ray; Putri, Julian Andriani; Susilaningtyas, Gesit; Oktavianto, Ibnu Farhan
Nawasena: Jurnal Ilmiah Pariwisata Vol. 2 No. 2 (2023): Agustus : Nawasena: Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat STIEPARI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/nawasena.v2i2.1313

Abstract

This research aims to investigate the extent to which expectations and facilities at RaGentar Glamping influence tourist satisfaction. Expectations refer to tourists' hopes or anticipations about the experience they will receive when visiting RaGentar Glamping, while facilities refer to the features and services provided by the accommodation, such as the quality of accommodation, food, recreational facilities, and customer service. The research sample consists of a number of tourists who have visited RaGentar Glamping. Through surveys or interviews, respondents were asked to evaluate their expectations before the visit, as well as assess their satisfaction after experiencing the facilities at RaGentar Glamping.The results of the data analysis indicate that there is a significant relationship between expectations and facilities with the level of tourist satisfaction. This means that the higher the expectations and the quality of facilities provided by RaGentar Glamping, the higher the level of satisfaction experienced by tourists. This underscores the importance of paying attention to and enhancing the quality of services and facilities provided by RaGentar Glamping to improve the experience and satisfaction of visitors.
Pengaruh E-WOM Dan Daya Tarik Wisata Terhadap Keputusan Berkunjung Wisatawan Di Kota Lama Semarang Ray Octafian; Julian Andriani Putri; Dyan Triana Putra; Galih Ahmad Khoiri; Andhara Auror Alnilam; Muhammaad Azhar Putra
Nawasena: Jurnal Ilmiah Pariwisata Vol. 2 No. 2 (2023): Agustus : Nawasena: Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat STIEPARI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/nawasena.v2i2.1317

Abstract

The Old Town area of Semarang is a tourist destination expected to become an icon of the city. Revitalization efforts carried out by the government between 2020-2023 have successfully made the Old Town area of Semarang more attractive. However, the majority of tourists visiting the area tend to only take photos and sit around without truly enjoying the tourist facilities provided. Therefore, this research aims to identify the influence of attraction and electronic word of mouth on the decision to visit the Old Town area of Semarang. The research method used is explanatory research employing questionnaires, interviews, and literature studies as data collection tools. The population of this research is domestic tourists who have visited the Old Town area of Semarang in the past 3 years and have social media accounts. A sample of 100 respondents was taken using nonprobability sampling methods, particularly purposive sampling approach. The research results indicate that electronic word of mouth and attraction positively contribute to the decision to visit the Old Town area of Semarang.
Co-Authors ABDUL RAUF Agatha Esti Rinalda Laia Ahmad Mansur Aletta Dewi Maria Amanda Amanda Amaniar Istiqomah Ameliana, Hesty Andhara Auror Alnilam Andriani Putri Asania Waruwu Aswan, Mukhamad Kholil Aswari, Novita Indri Aurilia Triani Aryaningtyas Azizah Naharia Bago, Fitra Andayani Mentari Bima Prahar Adilase Bima Prahar Adilase Bonaventura Ngarawula C Susmono Widagdo C.Susmono Widagdo Denik Risyanti, Yustina Desy Rahmawati Lukmana Dian Ratnasari Dita Aulia Rachma Nurul Farida Dorotea Sotizunidar Waruwu Dwi Ermayanti Susilo Dyan Triana Putra Edypriyanto Edypriyanto Elna Matasari Halawa Enik Rahayu Erlin Kristinawati Waruwu Erlina Mutiara Aprilia Fadhill Ramadhan Farah Nabilah Binti Yaacob Fhiresti Duha Fransiska Oktalia Duha Gumano Galih Ahmad Khoiri Gofrandha Hilga Hibatullah Gulo, Marnila Gulo, Yupilia Guntur Suryaning Hadi Haniek Listyorini Hardiani, Wenefrida Ardhian ayu Harefa, Fati Elfina Doris Hendrajaya Hendrajaya Heri Usodo Heru Yulianto Heru Yulianto HeruYulianto Hesky Ilham Ikhlasandi I Gede Wiwin Suyasa Idah Kusuma Dewi Isnu Hadi Sunarko Istiqomah, Amaniar Julian Adriani Putri Julian Andriani Putri Junianto Junianto Juwarti Juwarti, Juwarti Kafilatul Hidayah Karunia Wati Telaumbanua Kholil Aswan, Mukhamad Krisnatalia, Heni Kristinawati Setyaningrum Nugraheni laeli masruroh Lina Lina Lorenza, Sara Margaretha Setyaningtyas Maria Th, Aletta Dewi Marlinawati Waruwu Mendrofa, Herlinawati Mochamad Miswanto Gunawan Muhammaad Azhar Putra Muhammad Arif Winata Mulyoko, Mulyoko Nabilah Binti Muhammad Nanda Utami Putri Nina Mistriani Nina Mistriani Nugraheni, Krisnawati Setyaningrum Nurdina Prasetyo NURJANAH, IVA Oktavianto, Ibnu Farhan Palupiningtyas, Dyah Perez Eben Ezer Sidabutar Petra Arnol Vini Bulunisora Harita Putri, Julian Andriani Putri, Nanda Utami Rifki A. Rachman Rifki A. Rachman Rizal Ichsan Syah Putra Rudi Prasetyo Ardi Sajia Ferdousi Sapto Supriyanto Sarah Nur Amalina Saskia Cahya Khaylila Fitra Septiana Raihan Saputri Shella Gherina Saptiany Sihura, Anastasia Fransiska Siswanto Siswanto Solichoel, Solichoel Sony Heru Priyatno Sugiarto Sugiarto Supriyadi, Andhi Susilaningtyas, Gesit Suwarti Suwarti Suwarti, Suwarti Tri Suyud Tutik Tutik Tutik Tutik Tuwuh Adhistyo M.Par SE Wijoyo Tuwuh Adhistyo Wijoyo Vardhani, Nadia Waruwu, Demi Kristiani Waruwu, Erlin Kristinawati Wularsih, Endang Ammi` Y R Satoto Yema Charista Zelda Yohana Efenia Ndruru Yuliamir, Henry Yusuf, Faisal Zebua, Estera Asriani Zega, Neill Ayu Moralina Zendrato, Minta Wati