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Rachman, Azis
STITEK Bina Taruna Gorontalo
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ANALISIS STRATEGI PEMASARAN UMKM TUMBUH MEKAR DI DESA BILUNGALA KECAMATAN BONEPANTAI Selvianti Nur; Azis Rachman; Mohamad Ikbal Kadir
Jurnal Ilmu Manajemen dan Bisnis Vol. 14 No. 2 (2026): Jurnal Ilmu Manajemen dan Bisnis (JIMB)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47918/jimb.v14i2.2553

Abstract

Strategi pemasaran UMKM di wilayah pedesaan menghadapi tantangan ganda antara mempertahankan kualitas produk dan mengadopsi transformasi digital. Penelitian ini bertujuan untuk menganalisis strategi pemasaran serta mengidentifikasi kendala operasional pada UMKM Tumbuh Mekar di Desa Bilungala, Kecamatan Bonepantai. Dengan menggunakan pendekatan kualitatif deskriptif melalui metode studi kasus, data dikumpulkan melalui wawancara mendalam, observasi, dan dokumentasi. Analisis data dilakukan melalui tahap reduksi, penyajian, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa strategi Segmentation, Targeting, dan Positioning (STP) UMKM Tumbuh Mekar masih terbentuk secara organik dengan ketergantungan tinggi pada kedekatan geografis dan pemasaran mulut ke mulut (word-of-mouth). Meskipun kualitas produk diakui unggul, usaha ini menghadapi kendala krusial berupa strategi pemasaran yang tidak terstruktur, keterbatasan kapasitas SDM manajerial, serta minimnya eksistensi digital pada platform marketplace dan media sosial aktif. Penelitian ini menyimpulkan bahwa sinkronisasi antara inovasi kemasan dan literasi digital sangat mendesak untuk dilakukan guna meningkatkan daya saing dan visibilitas pasar UMKM pedesaan di era ekonomi digital.
ANALYSIS OF MAL ADMINISTRATION IN THE PROCUREMENT OF GOODS/SERVICES TENDER PROCESS IN GORONTALO DISTRICT PROCUREMENT OF GOODS AND SERVICES Suprianto Ali; Azis Rachman; Yosef Koton
Journal of Economic, Business, and Administration (JEBA) Vol. 4 No. 2 (2023): Journal of Economic, Business and Administration (JEBA)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47918/jeba.v4i2.420

Abstract

ABSTRACT This study aims to analyze the occurrence of mal-administration that occurs in the tender process for the procurement of goods/services in the goods and services procurement section of the Gorontalo district government and aims to determine the inhibiting factors for the tender process for the procurement of goods/services in the procurement of goods and services, especially in the government. gorontalo district. Research method used is a qualitative research method with data collection techniques including: 1) observation; 2) interview; and 3) documentation. Activities in data analysis, namely: 1) data reduction stage; 2) data presentation stage; and 3) data verification stage. The results in this study are , as follows: 1) m al -a administration in the tender process for the procurement of goods/services in the goods and services procurement section of the Gorontalo district, seen from the aspect of inefficiency, still occurs. Mal-administration in the tender process for the procurement of goods/services in the procurement of goods and services in Gorontalo Regency, seen from the lengthy aspect of the procedure , is still going on. M al - administration in the tender process for the procurement of goods/services in the procurement of goods and services of Gorontalo district seen from the dishonesty aspect is quite good, because officials show good attitudes or behavior, although it seems that so far there are things that are often not accepted by participants tenders. Administrative malls in the tender process for the procurement of goods/services in the procurement of goods and services in the Gorontalo Regency seen from the aspect of covering up errors still occur. And competence in the form of knowledge and skills hinders the implementation of the tender process for the procurement of goods/services. Rapid changes in regulations hinder the implementation of the tender process for the procurement of goods/services
COMMUNITY PARTICIPATION IN PLANNING VILLAGE DEVELOPMENT IN SOUTH BOLAANG MONGONDOW Hairudin Anwar; Azis Rachman; Rizal
Journal of Economic, Business, and Administration (JEBA) Vol. 5 No. 3 (2024): Journal of Economic, Business and Administration (JEBA)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47918/jeba.v4i4.520

Abstract

This study aims to: (1) determine and analyze community participation in village development planning in Bolaang Mongondow Selatan. (2) Knowing and analyzing the factors that determine community participation in village development planning in South Bolaang Mongondow. This research is a research with a qualitative descriptive approach, namely examining, analyzing and decrypting the data. Research result : (1) Community participation in South Bolaang Mongondow Regency in village development planning is quite good, it can be seen from the attendance list of activity participants. Not all of the community's proposals were accommodated, due to budget constraints. Community activity in implementing the community's willingness to help in the form of materials, energy and thoughts. Community activity in evaluation / monitoring can be seen from each activity being directly supervised by community groups. The activity in this utilization can be seen from the recipients of the RTLH and family latrines, the use of kindergarten school classrooms. (2) The determinants of community participation in Bolaang Mongondow Selatan which in this study consisted of 7 elements: age, education level, type of work, income level of the population, length of stay, communication and leadership. Based on the analysis of researchers from the results of interviews, the most dominant factor is leadership on the grounds that leadership is a very important factor in influencing community participation, good leadership is one that divides authority and responsibility in the community, without reducing participation and responsibility to other communities. The leader must be able to influence the community so that they are willing to participate in achieving the goals that have been set.
THE INFLUENCE OF TEACHER CERTIFICATION BENEFITS AND DISCIPLINE TOWARD TEACHER PERFORMANCE IN ELEMENTARY SCHOOLS OF GORONTALO CITY Ningsih Amuja; Azis Rachman; Imam Mashudi
Journal of Economic, Business, and Administration (JEBA) Vol. 5 No. 1 (2024): Journal of Economic, Business and Administration (JEBA)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47918/jeba.v5i1.979

Abstract

The research aims at investigating the influence of teacher certification benefits towards teacher performance in elementary schools of Gorontalo City, the influence of discipline towards teacher performance in elementary schools of Gorontalo City, and the influence of teacher certification benefits and discipline teacher performance in elementary schools of Gorontalo City. This research is used a quantitative method with a descriptive approach, which reveals the influence of one variable on another. The population in this research are teachers receiving certification at the Elementary School of Gorontalo city, consisting of 523 people, while the sample was 130 people. Data is collected through the distribution of questionnaires. The findings reveal that the independent variables obtained information that the teacher's certification benefits (X1) have an influence toward performance (Y) of 0.2452 or 24.52% and discipline (X2) has an influence toward teacher performance (Y) of 0. 2072 or 20.72%. Simultaneously (X1) and (X2) have an influence toward(Y) of 45.24%. This research concludes that teacher certification benefits and discipline partially and simultaneously have a positive and significant influence on teacher performance in elementary schools in Gorontalo City is accepted. With the evidence that certification and discipline can improve teacher performance significantly, it is suggested (1) that the Gorontalo City Education Office is more intense in socializing and overseeing the implementation of teacher professional allowance criteria. (2) The school implements a teacher attendance system using fingerprints to obtain authentic data regarding attendance. (3) Teachers can improve the implementation of their duties as educators.
ANALYSIS OF PROVIDER SATISFACTION TOWARD THE PERFORMANCE OF GOVERNMENT PROCUREMENT SERVICES IN GORONTALO PROVINCE USING IMPORTANCE PERFORMANCE ANALYSIS (IPA) Azis Rachman; Rachmat Taufik Usman; Nur Fathimatuzzahro Putri Salsabila Kaharu; Fatmanda Tristika Meylia Datu
Governance: Jurnal Ilmu Administrasi Publik Vol. 6 No. 1 (2024): Governance: Jurnal Ilmu Administrasi Publik (JIAP)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze provider satisfaction with the performance of government goods and services procurement services in Gorontalo Province using a qualitative Importance Performance Analysis (IPA) approach. The study is motivated by the critical role of procurement service quality in supporting the principles of good governance, particularly transparency, accountability, and efficiency. The research employs a descriptive qualitative approach, with data collected through in-depth interviews involving informants who have direct experience in procurement processes. Data were analyzed thematically using the IPA framework to identify key dimensions of importance, performance, service gaps, and priority areas for improvement. The findings indicate that transparency and accountability are the most critical factors influencing provider satisfaction, followed by service responsiveness, timeliness, and the competence of human resources. Although the overall performance of procurement services is perceived as satisfactory, gaps remain in responsiveness, timeliness, and human resource capacity. These gaps are primarily influenced by limitations in human resources, regulatory complexity, and suboptimal system support. This study emphasizes that improving provider satisfaction is not solely dependent on system digitalization, but also on the quality of service implementation and procurement governance. Therefore, improvement efforts should focus on service attributes that are highly important yet underperforming, particularly through enhancing human resource capacity, strengthening transparency and accountability, and improving service interaction quality. This study contributes empirically to the development of procurement policies that are oriented toward service quality and user needs.
HUMAN RESOURCE CAPACITY IN PROCUREMENT GOVERNANCE BASED ON IMPORTANCE PERFORMANCE ANALYSIS (IPA) AT THE PROCUREMENT SERVICE UNIT OF GORONTALO PROVINCE RACHMAT USMAN; Sri Nipsa Amrain; Azis Rachman; Nur Fatimahtuzzahro Putri S Kaharu
Governance: Jurnal Ilmu Administrasi Publik Vol. 6 No. 1 (2024): Governance: Jurnal Ilmu Administrasi Publik (JIAP)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze human resource (HR) capacity in procurement governance at the Procurement Service Unit (PBJ) of Gorontalo Province using the Importance Performance Analysis (IPA) approach within a qualitative research framework. The study is motivated by the critical role of HR in ensuring the effectiveness, efficiency, transparency, and accountability of public procurement, as well as the existing gap between the level of importance and performance across several strategic aspects. This research employs a qualitative approach with a case study design. Data were collected through in-depth interviews, observations, and documentation involving informants such as procurement officials, working groups (Pokja), and procurement administrators. Data analysis was conducted using an interactive model consisting of data reduction, data display, and conclusion drawing, which was integrated with Importance Performance Analysis (IPA) to identify gaps between perceived importance and actual performance. The findings indicate that HR capacity within the PBJ unit is generally adequate and capable of supporting procurement implementation in accordance with prevailing regulations, particularly through the utilization of e-procurement systems. However, gaps remain in terms of the number of personnel, workload distribution, and the strengthening of integrity and technical capacity. The IPA results reveal that these aspects fall within the high-priority quadrant, requiring focused policy intervention
PEMANFAATAN POTENSI DESA UNTUK MENINGKATKAN PENDAPATAN DESA TOTO UTARA KECAMATAN TILONGKABILA KABUPATEN BONE BOLANGO Azis Rachman; Citra Dwi Setiyaningsih
Journal of Hulonthalo Service Society (JHSS) Vol. 4 No. 1 (2025): Journal of Hulonthalo Service Society (JHSS)
Publisher : LPPM Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47918/jhss.v4i1.1224

Abstract

This community service activity was carried out in North Toto Village, Tilongkabila District, Bone Bolango Regency, Gorontalo Province. The people of North Toto Village do not fully understand the importance of utilizing village potential to increase village income. The potentials in North Toto Village are: 1) natural potential; 2) cultural and traditional potential; 3) economic potential; and 4) the role of the government and the community.The purpose of this community service activity is to increase public awareness about the importance of utilizing village potential to increase village income, especially in North Toto Village.The implementation methods used in community service activities are: 1) problem identification; 2) forming a team of proposers; 3) observation of activity locations; 4) data collection; 5) identification of activity participants; 6) preparation of supporting materials, facilities and infrastructure; 7) delivery of materials; 8) development of local resources; 9) documentation; 10) reporting; and 11) publication. The result of this community service is that the people of North Toto Village really understand the importance of utilizing village potential to increase village income. The village government and the people of North Toto Village work together to develop the potentials that exist in North Toto Village in a sustainable and responsible way.
Strategi Percepatan Penurunan Stunting Melalui Peningkatan Kecerdasan Ibu Rumah Tangga di Kecamatan Bulango Utara Erna Patuti; Azis Rachman; Sudarsono Sudarsono
Jurnal Multidisiplin West Science Vol 5 No 07 (2026): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v5i07.3584

Abstract

Stunting masih menjadi permasalahan kesehatan masyarakat yang berdampak pada kualitas sumber daya manusia, terutama di wilayah pedesaan. Berbagai penelitian menunjukkan bahwa keberhasilan percepatan penurunan stunting sangat dipengaruhi oleh kapasitas keluarga, khususnya peran ibu rumah tangga dalam pengasuhan, pemenuhan gizi, dan pemeliharaan kesehatan anak. Penelitian ini bertujuan untuk menganalisis strategi percepatan penurunan stunting melalui peningkatan kecerdasan ibu rumah tangga di Kecamatan Bulango Utara, Kabupaten Bone Bolango. Penelitian menggunakan pendekatan kualitatif dengan desain studi kasus. Informan penelitian terdiri atas Camat, Kepala Puskesmas, Bidan, Penyuluh Keluarga Berencana, Kepala Desa, Tokoh Masyarakat, dan Kader Posyandu yang dipilih secara purposive. Data dikumpulkan melalui wawancara mendalam, observasi, dan dokumentasi, kemudian dianalisis menggunakan model interaktif Miles, Huberman, dan Saldaña yang meliputi kondensasi data, penyajian data, dan penarikan kesimpulan. Keabsahan data dilakukan melalui triangulasi sumber, triangulasi teknik, dan member checking. Hasil penelitian menunjukkan bahwa peningkatan kecerdasan ibu rumah tangga berperan penting dalam percepatan penurunan stunting melalui tiga aspek utama, yaitu peningkatan literasi gizi, penguatan pemberdayaan ekonomi keluarga, dan pengembangan strategi terintegrasi berbasis lokal. Program edukasi gizi yang dilakukan melalui posyandu, kelas ibu hamil, dan penyuluhan kesehatan telah meningkatkan pemahaman ibu terhadap kebutuhan gizi anak, meskipun implementasinya masih menghadapi kendala ekonomi dan budaya. Program pemberdayaan ekonomi memberikan kontribusi terhadap kemampuan keluarga dalam memenuhi kebutuhan gizi anak, sedangkan koordinasi lintas sektor antara pemerintah kecamatan, pemerintah desa, puskesmas, kader, dan masyarakat menjadi faktor pendukung utama keberhasilan program. Penelitian ini menyimpulkan bahwa peningkatan kecerdasan ibu rumah tangga merupakan strategi yang efektif dalam mendukung percepatan penurunan stunting secara berkelanjutan dan berbasis keluarga.
Strategi Manajemen Layanan Kesehatan Berbasis SWOT Dalam Peningkatan Status Gizi Bayi dan Balita di Kecamatan Bulango Utara Kabupaten Bone Bolango Ariyanti Wange; Azis Rachman; Darman Darman
Jurnal Multidisiplin West Science Vol 5 No 08 (2026): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v5i08.3894

Abstract

Status gizi bayi dan balita di Kecamatan Bulango Utara, Kabupaten Bone Bolango, khususnya di Desa Boidu, Desa Tuloa, dan Desa Longalo, masih menunjukkan capaian gizi kurang yang relatif tinggi dan belum stabil, meskipun berbagai program intervensi seperti Pemberian Makanan Tambahan (PMT) lokal telah dilaksanakan. Penelitian ini bertujuan menganalisis faktor internal (kekuatan dan kelemahan) dan faktor eksternal (peluang dan ancaman), serta merumuskan strategi peningkatan status gizi bayi dan balita melalui pendekatan analisis SWOT. Penelitian menggunakan pendekatan kualitatif dengan desain studi kasus. Data dikumpulkan melalui wawancara mendalam dengan 14 informan yang terdiri atas Kepala Puskesmas, petugas gizi Puskesmas, kepala desa, bidan desa, kader Posyandu, dan ibu balita di tiga desa penelitian, dilengkapi observasi dan dokumentasi, kemudian dianalisis menggunakan pendekatan SWOT model Rangkuti (2014) melalui penyusunan Matriks IFAS dan EFAS, penentuan posisi pada diagram kuadran SWOT, dan perumusan alternatif strategi melalui Matriks TOWS (SO, WO, ST, WT). Hasil penelitian menunjukkan bahwa kekuatan utama terletak pada aktifnya Posyandu, ketersediaan tenaga gizi dan kader terlatih, serta program PMT lokal; sementara kelemahan utama berupa rendahnya pengetahuan gizi ibu balita dan partisipasi masyarakat yang belum merata. Peluang eksternal mencakup pelatihan rutin dari Puskesmas dan Dinas Kesehatan serta program bantuan pemerintah, sedangkan ancaman utama berasal dari kondisi sosial-ekonomi keluarga, sanitasi lingkungan, dan pola asuh yang kurang tepat. Total skor IFAS sebesar 2,77 dan EFAS sebesar 2,62 menempatkan posisi strategi pada Kuadran I, yang mendukung penerapan strategi agresif berbasis kekuatan dan peluang. Penelitian ini merekomendasikan penguatan kapasitas kader, optimalisasi Dana Desa dan pangan lokal, serta peningkatan edukasi gizi dan sanitasi yang disesuaikan dengan kondisi spesifik setiap desa.
Co-Authors AA Sudharmawan, AA Aan August Bone Abdullah, Aning Yustica Sari Abidata, Riton Ahmad, Abdul Fandit Akhirun, Layosibana Akmal Umar Alpian Usman Apriani Apriani arifin tahir Ariyanti Wange Aryati Alitu Aslan Hamzah Ayu Anastasya Rachman Baruadi, Sapril Basri Modding Buta, Desrin S Citra Dwi Setiyaningsih Dama, Desi Putri DARMAN Darman Darman Desy Mantau Dunggio, Abdul Hais Dunggio, Titin Erna Patuti Ester Mohamad Eto, Arpin Fakih Husnan Fatmanda Tristika Meylia Datu Hairudin Anwar Hamzah, Aslan Ibadurrahman Ibadurrahman Ikbal Kadir ikram muhammad Imam Mashudi Imam Mashudi Indriani, Susan Jasmin, Jasmin Kadjintuni, Zulaiha karlina napu Lamani, Venny F. Maman Musa Misdi Suji Modanggu, Reinaldy Mohamad, Rahmat Muhlis Mointi, Rahayu Ningsih Amuja Ntau, Rahmaway Nur Fathimatuzzahro Putri Salsabila Kaharu Nur Fatimahtuzzahro Putri S Kaharu Nur Vadila Putri Patuti, Zeinia Pobela, Dira Sucilya Rachman, Ari Putra RACHMAT TAUFIK USMAN RACHMAT USMAN Ria Maku rikriyanto neno Rizal Roswaty Agus Samin Latif Selvianti Nur Sri Nipsa Amrain Sudarsono . sukmawati muksin Suprianto Ali Syamsinah Tintia, Linda Tontik, Deysi Tuloli, Yusuf Ursilu, Suratman Utami, Eva Yuniarti Yahya, Siskawaty Yosef Koton Yosep P Koton Yulfin Dama