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Journal : TELL - US JOURNAL

THE ANALYSIS OF LINGUISTIC FEATURES OF MILO ADVERTISEMENT Ikrimah, Ikrimah; Altalarik, Agel; Luardini, Maria Arina
TELL - US JOURNAL Vol 10, No 3 (2024): September 2024
Publisher : Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/tus.2024.v10i3.7397

Abstract

An advertisement can be in the form of text, a picture, audio, or video and is intended to promote a certain product. Certainly, an advertisement may be analyzed in terms of the linguistic features that it contains. Linguistic features encompass the utilization of sentence structure, grammatical conventions, and mechanical elements within written communication. This analysis has an intention to find out the linguistic features of Milo advertisement, as well as the visual features, and the relationship between them. The approach that was taken was a form of description that involves monitoring the official advertisement that was available on Youtube platform then the researchers analyzed it. The result showed that there were lexical, morphological, and syntactic aspect appeared, where there were verb phrase, noun phrase, and adjective for lexical and morphological aspect, meanwhile imperative and declarative for syntactic aspect.
Co-Authors Abdul Syahid Adryan, Feby Afdalia, Tiara Ageman, Bagus Ahmad Fahmi Karami Akhmad Fauzan Alpian Sari, Muhammad Altalarik, Agel Amiruddin, Moch. Darril Anggraini, Aprillia Annisa, Nor Apriliani, Putri Naya Azmi, Muhammad Haikal Bahing, Bahing Bareki, Firda Dwi Wahyu Candra Dewi Fadillah, Muhammad Arief Fahmi Karami, Ahmad H.K, Salamah Hafizah, Azizatun Handayana, Eva Hayati, Auliya Aenul Ir. H.Riduansyah,MP, Ir. H.Riduansyah,MP Ir.Ismahan Umran, M.Si, Ir.Ismahan Umran, M.Si Jauharah, Jauharah juliadarma, minggusta Jumadi K., Salamah H. Kabila, Merizka Putri Khairunnisa Khairunnisa Kholifah Kholifah Kisman, Abida kkn_com Kurniasih, Nita Leny Marlindawati Luthfiyah Luthfiyah Mahfudz, Muhammad Alwi Maria Arina Luardini Maulida, Adiska Rahma Maulida, Sri Mawaddah Mawaddah, Mawaddah Misrita, Misrita Nadia Nadia Nadira, Parya Natalina Asi, Natalina Naya Apriliyani, Putri Nina Rini Suprobo Norefendi, Norefendi Nur Hikmah Pirmansyah, Drajat Prastika, Varenezza Pratama, Yogi Atma Putri Novembriani, Rizqie Qoshid Al Hadi, M. Rahma Maulida, Adiska Rahmad Khodari Rahmi, Miftachul Randhi N. Darmawan, Randhi N. Rany Ekawati Rijali, Ahmad Rini Suprobo, Nina Rizqie Putri Novembriani Sadiq, Muhammad Rauuf Safan, Mita Safira, Bella Safitri, Rya Siagian, Netty Silawane, Nurjannah Sitifatima Abubakar, Sitifatima Abubakar3 Soraya, Rika Suaibatul Aslamiyah Sugeng Krisnanto Triana, Sonia Tricahyono, Nor Salim Tusyakiroh, Aqila Wahyudi, Ziyad Abyan Widia Ningsih, Widia Wijayadi, Septian Yanti, Rena Nur