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All Journal Jurnal Siasat Bisnis Krisna: Kumpulan Riset Akuntansi JURNAL RELASI STIE MANDALA JEMBER JPBM (Jurnal Pendidikan Bisnis dan Manajemen) MIX : Jurnal Ilmiah Manajemen EL-IDARE: JURNAL MANAJEMEN PENDIDIKAN ISLAM Jurnal Manajemen dan Kewirausahaan (JMDK) Akademika : Jurnal Manajemen, Akuntansi, dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) JRMSI - Jurnal Riset Manajemen Sains Indonesia Pendas : Jurnah Ilmiah Pendidikan Dasar Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan J-MAS (Jurnal Manajemen dan Sains) Jurnal Riset Inspirasi Manajemen dan Kewirausahaan JOURNAL OF SCIENCE AND SOCIAL RESEARCH EDUPEDIA Journal of Education, Humaniora and Social Sciences (JEHSS) Referensi : Jurnal Ilmu Manajemen dan Akuntansi Performance : Jurnal Bisnis dan Akuntansi Jurnal Ilmiah Manajemen Kesatuan Jurnal Manajemen Universitas Bung Hatta JURNAL MANAJEMEN PENDIDIKAN SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL Jurnal Paedagogy Belantika Pendidikan Indonesian Journal of Instructional Media and Model Journal of Management - Small and Medium Enterprises (SME's) Journal of Economics and Business UBS Jurnal Manajemen dan Ilmu Administrasi Publik (JMIAP) Akuntansi Bisnis & Manajemen (ABM) Jurnal Manajemen dan Profesional Proceeding International Seminar of Islamic Studies COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Tarbiyah Wa Ta'lim: Jurnal Penelitian Pendidikan dan Pembelajaran Jurnal HUMMANSI (Humaniora, Manajemen, Akuntansi) Bursa : Jurnal Ekonomi dan Bisnis Journal of Accounting and Finance Management (JAFM) Publicness: Journal of Public Administration Studies Jurnal ekonomi Manajemen dan Bisnis (JUBIS) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Indonesia Sosial Teknologi Jurnal Pendidikan Indonesia (Japendi) Eduvest - Journal of Universal Studies Journal of Educational Management Research e-Jurnal Apresiasi Ekonomi JAMPARING: Jurnal Akuntansi Manajemen Pariwisata dan Pembelajaran Konseling Relasi : Jurnal Ekonomi IIJSE Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Jurnal Ilmiah Riset Aplikasi Manajemen Journal of Business Inflation Management and Accounting
Yunus Handoko
Institut Teknologi Dan Bisnis Asia Malang
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Journal : Jurnal Manajemen dan Ilmu Administrasi Publik (JMIAP)

 1 
Pengaruh Citra Brand, Kualitas Program dan Personal Selling Terhadap Pengambilan Keputusan untuk Membeli Program dari Mentari Group Maman, Maman; Handoko, Yunus; Kusdyah Rachmawati, Ike
Jurnal Manajemen dan Ilmu Administrasi Publik (JMIAP) Vol 7 No 1 (2025): Jurnal Manajemen dan Ilmu Administrasi Publik (JMIAP)
Publisher : Laboratorium Jurusan Ilmu Administrasi Negara Fakultas Ilmu Sosial Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmiap.v7i1.1163

Abstract

The purpose of this study is to examine and analyze the influence of brand image, program quality, and the personal selling capabilities of the sales and marketing team on the decision-making process of schools in purchasing programs from Mentari Group as a medium to support learning activities. The data collection method used in this study was a questionnaire, with a total sample of 153 respondents. The research findings indicate that the variables of Brand Image, Program Quality, and Personal Selling simultaneously have a significant effect on Decision-Making. Furthermore, on a partial basis, this study demonstrates that the Brand Image variable (X1) has a significance value of 0.006 < 0.05, leading to the conclusion that the Brand Image variable (X1) significantly influences Decision-Making (Y). The Program Quality variable (X2) has a significance value of 0.108 > 0.05, indicating that the Program Quality variable (X2) does not influence Decision-Making (Y). The Personal Selling variable (X3) has a significance value of 0.000 < 0.05, leading to the conclusion that the Personal Selling variable (X3) significantly influences Decision-Making (Y).
Motivasi, Kerjasama dan Keterlibatan: Pengaruhnya Terhadap Kinerja Karyawan CV. Indo Jaya Putra Surabaya Sugijanto, Sugijanto; Handoko, Yunus; Kusdyah Rachmawati, Ike
Jurnal Manajemen dan Ilmu Administrasi Publik (JMIAP) Vol 7 No 1 (2025): Jurnal Manajemen dan Ilmu Administrasi Publik (JMIAP)
Publisher : Laboratorium Jurusan Ilmu Administrasi Negara Fakultas Ilmu Sosial Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmiap.v7i1.1165

Abstract

This research was conducted at CV. Indo Jaya Putra Surabaya which aims to find out and analyze: 1) the direct influence of motivation on employee performance, 2) the direct influence of collaboration on employee performance, 3) the direct influence of employee involvement on employee performance, and 4) the direct influence of motivation , employee cooperation and involvement on employee performance. This type of research is a quantitative method with a questionnaire to collect data, the saturated sample or total sampling is a population of all 53 employees from various operational departments at CV. Indo Jaya Putra Surabaya. Using multiple linear regression analysis using SPSS version 25. The results of this research show: 1) Work Motivation has no significant effect on Employee Performance, 2) Collaboration has a significant effect on Employee Performance, 3) Employee Engagement has a significant effect on Employee Performance, and 4) Work Motivation, Cooperation and Employee Involvement simultaneously have an effect significant impact on CV employee performance. Indo Jaya Putra, Surabaya.
Co-Authors Adefrida, Adefrida Adestyani, Erminia Adiguna, I Made Angga Adinda Bagus Wicaksono Aditya Wardana, Aditya Adly Agi Anggadarma Agustina, Tin Ambarwati, Emilia Tri Andreas Setiawan Anggadarma, Agi Anjaningrum, Widiya Dewi Aprilia, Christina Faya Arianto Armenia Widiastuti Bohari, Akbar Budi Manto BUKHORI, MOHAMMAD Chrityati, Agnes Dameria, Mariati Dedi Gunawan Saputra Dedi Setiawan Wibowo Dennis Vidina Natawijaya Devfi Indriana Dewi R, Widi Eryansyah, Erry Estiarini, Cecilia Evi Ambarwati Fahruroji, Fahruroji Fathorrahman Fathorrahman Fathorrahman, Fathorrahman Fatriona, Hendri Firdaus Iman Ubaidillah Fredy Fredy Gozali, Muhammad Hakim, Arif Handarini, Dany M Harahap, Nuryani Hariyono, Iskak Hasrudy Tanjung, Hasrudy Hatim, Hafiz Hermawanto, Yusuf Hosang, Yudita Elvira IKE KUSDYAH RACHMAWAT Ike Kusdyah Rachmawati Ike Rachmawati Ilmi, M. Aliyya Immanuel, Aditya Indriani, Nita Indriarto, Titus Irwan Syari Tanjung Jumiyati Jumiyati, Jumiyati Junifanto, Iwan Justita Dura K, Tin Agustina Kalaij, Ancello G. O. Kelvin Liennt Kiswinarso, Alberken Sih Kriswana, Rio Kudyah R, Ike Kusdyah R, Ike Lazuardi, Grace Laurensia Lidyana, Liza Maman, Maman Maskan, Moh MIA WAHYU NURAINI Moh. Bukhori Mohammad Makhmud Mohammad Maskan, Mohammad Muammar Muammar, Muammar Muhammad Diaz Bonny Supramono Mulyana, Suci Mulyanto, John Calvin Murtianingsih Murtianingsih, Murtianingsih Mustikawati, Dyah Nanang Saady Natalia, Decy Natanael, Michael Nawiri, Adib Rosyad Oktavia, Emilda Ompusunggu, Nommensen Pangihutan Panjaitan, Mhd Fadhil Azhari Prasetya Aji Prakoso Prayitna, Anna Maria Satia Purwasari, Bernadetta Mita Putra, Rizky Aditya PUTRIA DEWI MASRUROH Raharjo, Suko Baryoto Adi Rahayu, Elisa Dwi Rahmamulyati, Asde Rahmawati, Ana Dwi Rahmawati, Ike Kusdiyah Rahmawati, Ike Kusdyah Rendy Putra Pradwita, Raden Bagus Reni Wahyuningtiyas Reynaldi, Agung Romadhoni, Akhmad Ruslan Ruslan Ruspitasari, Widi Ruspitasari, Widi Dewi Ryan Hermawan, Ryan Santoso, Yesica Theresia Saputra, Ezi Sari, Lutfi Ayu Kartika Sherlinda Octa Yuniarsa Sinulingga, Natalis Situngkir, Elisabeth Sodikin, Ali Rosari Sri Sunarmi Stella Juswan Sudjilah Sugiarto, Ariestokrat Sugijanto Sugijanto Susana, Rina Susanto, Satyawati Tamburaka, Tesno Theresia Pradiani Theresia Priadani Tin Agustina K Tin Agustina Karnawati Tjandra Gunawan tri wahyuni Trisnawati, Vidya Triyan Febriandika, Triyan Wicaksono, Adinda Bagus Widi Dewi Widi Dewi Ruspitasari Widi Dewi Ruspitasari Widi Dewi Ruspitasari Ruspitasari Widianto, Yasminta Kris Wuryano, Ayu Wuryano, Galih Yandha, Krishna Niki Yuli Asmara, Gigih Yunitasari, Ni Rai Yustianto, Johan Zahro, Fatimatu Zainul Muchlas Zakariyah, Mashudi