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All Journal Jurnal Siasat Bisnis Krisna: Kumpulan Riset Akuntansi JURNAL RELASI STIE MANDALA JEMBER JPBM (Jurnal Pendidikan Bisnis dan Manajemen) MIX : Jurnal Ilmiah Manajemen EL-IDARE: JURNAL MANAJEMEN PENDIDIKAN ISLAM Jurnal Manajemen dan Kewirausahaan (JMDK) Akademika : Jurnal Manajemen, Akuntansi, dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) JRMSI - Jurnal Riset Manajemen Sains Indonesia Pendas : Jurnah Ilmiah Pendidikan Dasar Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan J-MAS (Jurnal Manajemen dan Sains) Jurnal Riset Inspirasi Manajemen dan Kewirausahaan JOURNAL OF SCIENCE AND SOCIAL RESEARCH EDUPEDIA Journal of Education, Humaniora and Social Sciences (JEHSS) Referensi : Jurnal Ilmu Manajemen dan Akuntansi Performance : Jurnal Bisnis dan Akuntansi Jurnal Ilmiah Manajemen Kesatuan Jurnal Manajemen Universitas Bung Hatta JURNAL MANAJEMEN PENDIDIKAN SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL Jurnal Paedagogy Belantika Pendidikan Indonesian Journal of Instructional Media and Model Journal of Management - Small and Medium Enterprises (SME's) Journal of Economics and Business UBS Jurnal Manajemen dan Ilmu Administrasi Publik (JMIAP) Akuntansi Bisnis & Manajemen (ABM) Jurnal Manajemen dan Profesional Proceeding International Seminar of Islamic Studies COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Tarbiyah Wa Ta'lim: Jurnal Penelitian Pendidikan dan Pembelajaran Jurnal HUMMANSI (Humaniora, Manajemen, Akuntansi) Bursa : Jurnal Ekonomi dan Bisnis Journal of Accounting and Finance Management (JAFM) Publicness: Journal of Public Administration Studies Jurnal ekonomi Manajemen dan Bisnis (JUBIS) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Indonesia Sosial Teknologi Jurnal Pendidikan Indonesia (Japendi) Eduvest - Journal of Universal Studies Journal of Educational Management Research e-Jurnal Apresiasi Ekonomi JAMPARING: Jurnal Akuntansi Manajemen Pariwisata dan Pembelajaran Konseling Relasi : Jurnal Ekonomi IIJSE Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Jurnal Ilmiah Riset Aplikasi Manajemen Journal of Business Inflation Management and Accounting
Yunus Handoko
Institut Teknologi Dan Bisnis Asia Malang
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Journal : Publicness: Journal of Public Administration Studies

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Pengaruh Kualitas Pelayanan, Harga dan Citra Merek Terhadap Keputusan Pembelian Buku pada Mentari Bookstore Jakarta Indriarto, Titus; Kusdyah Rachmawati, Ike; Handoko, Yunus
PUBLICNESS: Journal of Public Administration Studies Vol. 4 No. 1 (2025): PUBLICNESS: Journal of Public Administration Studies
Publisher : Policy, Law and Political Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/publicness.v4i1.266

Abstract

This study aims to analyze the influence of service quality, price, and brand image on consumers’ purchase decisions of books at Mentari Books Indonesia, specifically at the Puri Indah branch in Jakarta. In the context of an increasingly competitive business environment, a comprehensive understanding of the factors influencing consumer purchase decisions is crucial for companies to maintain and enhance their sales performance. The three primary factors examined in this research—service quality, price, and brand image—are considered to play a significant role in shaping consumer purchase decisions. The sample for this study consisted of customers of Mentari Bookstore in the Jakarta area. A quantitative research method was employed, using multiple linear regression analysis as the main analytical technique. The findings reveal that service quality does not have a significant effect on consumers’ purchase decisions at Mentari Bookstore Jakarta. Conversely, price has a significant effect on purchase decisions, as does brand image, which also exerts a significant influence on consumer purchasing behavior. Collectively, service quality, price, and brand image have a combined influence on purchase decisions at Mentari Bookstore Jakarta.
Co-Authors Adefrida, Adefrida Adestyani, Erminia Adiguna, I Made Angga Adinda Bagus Wicaksono Aditya Wardana, Aditya Adly Agi Anggadarma Agustina, Tin Ambarwati, Emilia Tri Andreas Setiawan Anggadarma, Agi Anjaningrum, Widiya Dewi Aprilia, Christina Faya Arianto Armenia Widiastuti Bohari, Akbar Budi Manto BUKHORI, MOHAMMAD Chrityati, Agnes Dameria, Mariati Dedi Gunawan Saputra Dedi Setiawan Wibowo Dennis Vidina Natawijaya Devfi Indriana Dewi R, Widi Eryansyah, Erry Estiarini, Cecilia Evi Ambarwati Fahruroji, Fahruroji Fathorrahman Fathorrahman Fathorrahman, Fathorrahman Fatriona, Hendri Firdaus Iman Ubaidillah Fredy Fredy Gozali, Muhammad Hakim, Arif Handarini, Dany M Harahap, Nuryani Hariyono, Iskak Hasrudy Tanjung, Hasrudy Hatim, Hafiz Hermawanto, Yusuf Hosang, Yudita Elvira IKE KUSDYAH RACHMAWAT Ike Kusdyah Rachmawati Ike Rachmawati Ilmi, M. Aliyya Immanuel, Aditya Indriani, Nita Indriarto, Titus Irwan Syari Tanjung Jumiyati Jumiyati, Jumiyati Junifanto, Iwan Justita Dura K, Tin Agustina Kalaij, Ancello G. O. Kelvin Liennt Kiswinarso, Alberken Sih Kriswana, Rio Kudyah R, Ike Kusdyah R, Ike Lazuardi, Grace Laurensia Lidyana, Liza Maman, Maman Maskan, Moh MIA WAHYU NURAINI Moh. Bukhori Mohammad Makhmud Mohammad Maskan, Mohammad Muammar Muammar, Muammar Muhammad Diaz Bonny Supramono Mulyana, Suci Mulyanto, John Calvin Murtianingsih Murtianingsih, Murtianingsih Mustikawati, Dyah Nanang Saady Natalia, Decy Natanael, Michael Nawiri, Adib Rosyad Oktavia, Emilda Ompusunggu, Nommensen Pangihutan Panjaitan, Mhd Fadhil Azhari Prasetya Aji Prakoso Prayitna, Anna Maria Satia Purwasari, Bernadetta Mita Putra, Rizky Aditya PUTRIA DEWI MASRUROH Raharjo, Suko Baryoto Adi Rahayu, Elisa Dwi Rahmamulyati, Asde Rahmawati, Ana Dwi Rahmawati, Ike Kusdiyah Rahmawati, Ike Kusdyah Rendy Putra Pradwita, Raden Bagus Reni Wahyuningtiyas Reynaldi, Agung Romadhoni, Akhmad Ruslan Ruslan Ruspitasari, Widi Ruspitasari, Widi Dewi Ryan Hermawan, Ryan Santoso, Yesica Theresia Saputra, Ezi Sari, Lutfi Ayu Kartika Sherlinda Octa Yuniarsa Sinulingga, Natalis Situngkir, Elisabeth Sodikin, Ali Rosari Sri Sunarmi Stella Juswan Sudjilah Sugiarto, Ariestokrat Sugijanto Sugijanto Susana, Rina Susanto, Satyawati Tamburaka, Tesno Theresia Pradiani Theresia Priadani Tin Agustina K Tin Agustina Karnawati Tjandra Gunawan tri wahyuni Trisnawati, Vidya Triyan Febriandika, Triyan Wicaksono, Adinda Bagus Widi Dewi Widi Dewi Ruspitasari Widi Dewi Ruspitasari Widi Dewi Ruspitasari Ruspitasari Widianto, Yasminta Kris Wuryano, Ayu Wuryano, Galih Yandha, Krishna Niki Yuli Asmara, Gigih Yunitasari, Ni Rai Yustianto, Johan Zahro, Fatimatu Zainul Muchlas Zakariyah, Mashudi