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Yunus Handoko
Institut Teknologi Dan Bisnis Asia Malang
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Journal : Jurnal Manajemen dan Kewirausahaan (JMDK)

 1 
Efek Mediasi Kepuasan Pelanggan atas Pengaruh Kualitas Produk dan Store Atmosphere terhadap Loyalitas Pelanggan Tjandra Gunawan; Fathorrahman Fathorrahman; Yunus Handoko
Jurnal Manajemen dan Kewirausahaan Vol 7, No 2 (2019): December 2019
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v7i2.3347

Abstract

The purposes of this study are : 1)  to determine the direct effect of product quality and store atmosphere on customer loyalty, 2) to determine the indirect effect of product quality and store atmosphere on customer loyalty through customer satisfaction as an intervening variable. This research is a field research with quantitative methods. The data collection uses a field survey method using a research instrument in the form of a questionnaire with a 5-points scale of likert. Population of this research are Vosco Coffee's customers. Samples taken are 150 customers selected by accidental-purposive sampling technique.. The results of path analysis reveal that: 1) directly, both product quality and store atmosphere have a  positive and significant effect on  customer loyalty; 2) customer satisfaction is also proven to be able to mediate the influence of product quality and store atmosphere on customer loyalty even though this indirect influence is not as big as direct influence. https://doi.org/10.26905/jmdk.v7i2.3347 
Co-Authors Adefrida, Adefrida Adestyani, Erminia Adiguna, I Made Angga Adinda Bagus Wicaksono Aditya Wardana, Aditya Adly Agi Anggadarma Agustina, Tin Ambarwati, Emilia Tri Andreas Setiawan Anggadarma, Agi Anjaningrum, Widiya Dewi Aprilia, Christina Faya Arianto Armenia Widiastuti Bohari, Akbar Budi Manto BUKHORI, MOHAMMAD Chrityati, Agnes Dameria, Mariati Dedi Gunawan Saputra Dedi Setiawan Wibowo Dennis Vidina Natawijaya Devfi Indriana Dewi R, Widi Eryansyah, Erry Estiarini, Cecilia Evi Ambarwati Fahruroji, Fahruroji Fathorrahman Fathorrahman Fathorrahman, Fathorrahman Fatriona, Hendri Firdaus Iman Ubaidillah Fredy Fredy Gozali, Muhammad Hakim, Arif Handarini, Dany M Harahap, Nuryani Hariyono, Iskak Hasrudy Tanjung, Hasrudy Hatim, Hafiz Hermawanto, Yusuf Hosang, Yudita Elvira IKE KUSDYAH RACHMAWAT Ike Kusdyah Rachmawati Ike Rachmawati Ilmi, M. Aliyya Immanuel, Aditya Indriani, Nita Indriarto, Titus Irwan Syari Tanjung Jumiyati Jumiyati, Jumiyati Junifanto, Iwan Justita Dura K, Tin Agustina Kalaij, Ancello G. O. Kelvin Liennt Kiswinarso, Alberken Sih Kriswana, Rio Kudyah R, Ike Kusdyah R, Ike Lazuardi, Grace Laurensia Lidyana, Liza Maman, Maman Maskan, Moh MIA WAHYU NURAINI Moh. Bukhori Mohammad Makhmud Mohammad Maskan, Mohammad Muammar Muammar, Muammar Muhammad Diaz Bonny Supramono Mulyana, Suci Mulyanto, John Calvin Murtianingsih Murtianingsih, Murtianingsih Mustikawati, Dyah Nanang Saady Natalia, Decy Natanael, Michael Nawiri, Adib Rosyad Oktavia, Emilda Ompusunggu, Nommensen Pangihutan Panjaitan, Mhd Fadhil Azhari Prasetya Aji Prakoso Prayitna, Anna Maria Satia Purwasari, Bernadetta Mita Putra, Rizky Aditya PUTRIA DEWI MASRUROH Raharjo, Suko Baryoto Adi Rahayu, Elisa Dwi Rahmamulyati, Asde Rahmawati, Ana Dwi Rahmawati, Ike Kusdiyah Rahmawati, Ike Kusdyah Rendy Putra Pradwita, Raden Bagus Reni Wahyuningtiyas Reynaldi, Agung Romadhoni, Akhmad Ruslan Ruslan Ruspitasari, Widi Ruspitasari, Widi Dewi Ryan Hermawan, Ryan Santoso, Yesica Theresia Saputra, Ezi Sari, Lutfi Ayu Kartika Sherlinda Octa Yuniarsa Sinulingga, Natalis Situngkir, Elisabeth Sodikin, Ali Rosari Sri Sunarmi Stella Juswan Sudjilah Sugiarto, Ariestokrat Sugijanto Sugijanto Susana, Rina Susanto, Satyawati Tamburaka, Tesno Theresia Pradiani Theresia Priadani Tin Agustina K Tin Agustina Karnawati Tjandra Gunawan tri wahyuni Trisnawati, Vidya Triyan Febriandika, Triyan Wicaksono, Adinda Bagus Widi Dewi Widi Dewi Ruspitasari Widi Dewi Ruspitasari Widi Dewi Ruspitasari Ruspitasari Widianto, Yasminta Kris Wuryano, Ayu Wuryano, Galih Yandha, Krishna Niki Yuli Asmara, Gigih Yunitasari, Ni Rai Yustianto, Johan Zahro, Fatimatu Zainul Muchlas Zakariyah, Mashudi